ASERHCO Rehabilitación y Salud

What ASERHCO Rehabilitación y Salud does

ASERHCO Rehabilitación y Salud (legal name: REHABILITACION, SERVICIOS SANITARIOS Y SALUD S.L.) is a privately held outpatient health and wellness provider founded in 2000 in Zaragoza, Spain. The company operates two physical clinics in Zaragoza — Vicente Berdusán and Doctor Cerrada (the latter covering more than 400 m²) — and serves over 4,500 patients annually with a team of 49 employees. Its core offering combines musculoskeletal physiotherapy, a specialized David Health Solutions (DHS) back pain unit for lumbar, cervical, and chronic spinal conditions, and a broad portfolio of directed physical activities (Pilates, Pilates Reformer, Espalda Sana, Ballet Barre, GAP Vital, Functional Training, Personal Training), supported by adjunct modalities such as pressotherapy, magnetotherapy, decontracting massage, cupping, and dry needling, plus wellness services (psychology, nutrition, occupational therapy) and physician-led rehabilitation consults. The core technical differentiator is the DHS platform, which provides objective measurement data to design personalized, progressive spinal rehabilitation programs.

ASERHCO runs a hybrid B2C and B2B/B2G commercial model. Direct-to-consumer revenue comes from individual sessions (€28–€48), session bundles (bonos of 5 or 10 sessions, typically 6-month validity), and three-tier recurring monthly subscriptions (Plan Básico from €49, Plan Medio from €55, Plan Premium from €85). Customers transact through the physical clinics, phone/WhatsApp, the company's online store at tienda.aserhco.com, and the mnprogram.net booking platform; payment methods include card, Bizum, PayPal, Apple Pay, and Google Pay. The 'Empresa Saludable' vertical targets corporate clients with customized employee wellness programs, and the company is a partner in UTE PAP 2327, delivering EU-co-funded (FSE+ Aragón 2021-2027) socio-therapeutic care for caregivers of dependent persons in IASS-owned centers.

Marketing relies on the company's website and health-content blog (covering lumbalgia, ciática, tortícolis, contractura muscular), organic social media (Instagram, Facebook, LinkedIn), and Google reputation management (4.6 stars across 350+ verified reviews). The company is privately held with no disclosed institutional investors, funding rounds, M&A activity, or executive leadership changes, and reports no app, public API, or AI/ML capabilities. Geographic footprint is limited to Aragon, Spain, with no global expansion claims.

Name

ASERHCO Rehabilitación y Salud

Legal name

REHABILITACION, SERVICIOS SANITARIOS Y SALUD S.L.

Website

https://aserhco.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ASERHCO Rehabilitación y Salud is a privately held Zaragoza-based outpatient health center operating two clinics, delivering physiotherapy, a David Health Solutions back-pain unit, directed activities (Pilates, personal training), and wellness services to 4,500+ individual, corporate, and public-sector patients annually.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (713940), Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAK

Rehabilitation Return-to-Exercise Training (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAKAI

Recovery Lounges & Multi-Modal Recovery Centers

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

SECONDARYHSADAHAO

Chair Massage & Corporate/On-Site Massage

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

Keywords

• Physiotherapy services
• Rehabilitation services
• Directed physical activity
• Corporate wellness programs
• Back pain treatment

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Service Sessions: Single physiotherapy, Pilates Reformer, personal training, massage, and wellness sessions sold individually at varying price points (e.g., 30-min and 60-min formats). Revenue is recognized per session consumed.
2. Session Bundles (Bonos): Bundles of 5 or 10 sessions purchased upfront at discounted rates compared to individual sessions. Bonos typically have a 6-month validity period. Available across all service categories.
3. Monthly Subscription Plans: Three-tier subscription plans (Plan Básico from €49/month, Plan Medio from €55/month, Plan Premium from €85/month) providing recurring weekly activities plus optional physiotherapy and personal training add-ons. Billed monthly via subscription/recurring payment model.
4. Corporate Wellness (Empresa Saludable): B2B contracts with companies and institutions for employee wellness programs, including physical activity, physiotherapy, and health education services, designed to strengthen organizational culture and long-term sustainability.
5. Public/Institutional Contracts: ASERHCO participates as a partner in UTE PAP 2327 (Unión Temporal de Empresas) implementing services for personal autonomy and socio-therapeutic care for caregivers of dependent persons in IASS-owned centers, co-funded at 40% by FSE+ Aragón 2021-2027.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ASERHCO Rehabilitación y Salud operates two physical health centers in Zaragoza, Spain delivering physiotherapy, spinal rehabilitation, and directed physical activities (Pilates, Pilates Reformer, Espalda Sana, Ballet Barre, GAP Vital, Functional Training, Personal Training). It also offers complementary wellness services such as psychology, nutrition, occupational therapy, decontracting massage, pressotherapy, and magnetotherapy, plus a B2B corporate wellness program (Empresa Saludable). Services are sold individually, in multi-session bundles (bonos), or through recurring monthly subscription plans via an online store.

Product overview

ASERHCO Rehabilitación y Salud is a health center in Zaragoza operating two facilities (Vicente Berdusán and Doctor Cerrada) with over 25 years of experience. The company offers a comprehensive portfolio of health and wellness services organized into three main categories: (1) Physiotherapy and Back Pain (including general physiotherapy, the David Health Solutions specialized back pain unit, sports physiotherapy, dry needling, cupping therapy, massage, pressotherapy, and magnetotherapy); (2) Directed Activities (including Pilates, Pilates Reformer, Healthy Back, Personal Training, Ballet Barre, GAP Vital, and Functional Training); and (3) Wellness Services (including Psychology, Nutrition, and Occupational Therapy). The company also offers subscription plans (Basic, Medium, and Premium) combining multiple services, corporate wellness programs, and an online store for individual sessions and packages. Key technology includes David Health Solutions equipment for spinal rehabilitation and various physiotherapy modalities. ASERHCO serves over 4,500 patients annually with a team of specialized professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Fisioterapia (Physiotherapy) General physiotherapy including manual therapy, electrotherapy, and rehabilitation for musculoskeletal conditions, sold in 30- and 60-minute sessions and 5-session bundles for adults in Zaragoza.
• Unidad del Dolor de Espalda (DHS) - David Health Solutions

Quantifiable outcome

• 4,500+ patients attended per year across both centers
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• UTE PAP 2327 (IASS / Gobierno de Aragón / Fondo Social Europeo Plus)coreStrategic or Co-development Partner · 1 January 2021ASERHCO participates as a partner in UTE PAP 2327 (Unión Temporal de Empresas) under Law 18/82, implementing the contract for management and development of services for personal autonomy and socio-therapeutic care for caregivers of dependent persons. Services are executed in centers owned by IASS (Instituto Aragonés de Servicios Sociales). This service is part of the FSE+ Aragón 2021-2027 Program (Priority 2 'Social Inclusion and Poverty Fighting'), co-funded at 40% by the European Social Fund Plus (FSE+) under EU Regulation 2021/1060.
• David Health SolutionscoreTechnology or IntegrationASERHCO uses David Health Solutions (DHS) technology as the core of its specialized back pain unit. DHS is a therapeutic technology platform for spinal rehabilitation used in the assessment and treatment of lumbar, cervical, and chronic back pain conditions. It provides objective measurement data for designing personalized exercise programs and tracking patient progress over time.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Quirónsalud: Spain's largest private hospital group operating across all regions, with rehabilitation and physiotherapy service lines. Adjacent competitor and partner candidate for referral flows into ASERHCO's specialized back pain unit, particularly for chronic musculoskeletal patients discharged from hospital care.
• Fremap: Spanish workplace-injury mutual (Mutua) operating its own physiotherapy and rehabilitation network for occupational accidents and occupational disease. Comparable to the institutional, contract-funded half of ASERHCO's mix (similar to UTE PAP 2327) and a potential channel partner for employer-paid rehab referrals.

Broad incumbents

• BasicFit Spain: Europe's largest low-cost fitness chain with a growing Spanish footprint. Represents the lower-cost competitive frontier for ASERHCO's directed-activity subscription tiers and could pressure pricing at the entry level.
• Synergym: Spanish low-cost fitness chain with multiple centers, offering directed activities and PT-adjacent services. Overlaps with ASERHCO's directed activity subscription tier at a lower price point and with national rollout, representing a competitive threat at the value-conscious end of the market.
• Vivagym: Spain-headquartered fitness chain with subscription-based models and PT-adjacent services. Direct overlap with ASERHCO's subscription tiers and directed activity portfolio, but without the integrated physiotherapy and DHS back pain unit.
• GoFit: Spanish mid-market fitness chain offering group classes and personal training across multiple regions. Direct overlap with ASERHCO's directed activities (Pilates, functional training, personal training) and membership-style subscriptions, though without ASERHCO's clinical physiotherapy specialization.
• Sanitas: Spain's largest private health insurance and care operator, with proprietary clinics, physiotherapy coverage, and wellness programs. Overlaps with ASERHCO's physiotherapy, psychology, and nutrition services, and represents a potential partner or large competitor depending on corporate wellness channel strategy.

Direct peers

• Podoactiva: Spanish chain of specialized biomechanics, podiatry, and physiotherapy clinics anchored by proprietary technology and measurable outcomes. Comparable to ASERHCO's DHS-driven specialization and integrated care model, though Podoactiva focuses on lower-extremity biomechanics rather than spinal rehab.
• Corporación Fisiogestión: Spain's largest outpatient physiotherapy clinic network, operating multi-site centers offering rehabilitation, manual therapy, and specialty programs. Directly comparable to ASERHCO's core physiotherapy-first model; the principal difference is national scale versus ASERHCO's single-city focus.

Regional players

• SHA Wellness Clinic: Alicante-based integrated medical-wellness clinic combining physiotherapy, nutrition, psychology, and lifestyle programming. Comparable multidisciplinary model and wellness-physio integration, but operates as a destination retreat at the high end rather than a local-clinic subscription model in Aragon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ASERHCO
• LinkedInlinkedin.com/company/aserhco-rehabilitaci-n-y-salud
• Instagraminstagram.com/aserhco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASERHCO Rehabilitación y Salud