Abbey Carpet & Floor

What Abbey Carpet & Floor does

Abbey Carpet & Floor is a locally owned flooring retailer founded in 1985, currently operating a single showroom at 881 Waverly St in Framingham, MA, and serving residential homeowners, commercial properties, and builders across the MetroWest Massachusetts region. The business retails six flooring categories — carpet, hardwood, vinyl/luxury vinyl, laminate, tile and stone, and area rugs — drawn from national manufacturers (Mohawk, Shaw, COREtec, Daltile, Karndean, Karastan, Stanton, and others) plus five exclusive sub-brands (Alexander Smith, American Showcase, Infinity Nylon, Pet Defense, Legendary Beauty) that carry Lifetime Warranties. The company also performs in-house professional installation, hardwood refinishing, intensive hardwood cleaning, and a Shop At Home mobile consultation service.

Name

Abbey Carpet & Floor

Legal name

Abbey Carpet & Floor

Website

https://ashlandma.abbeycarpet.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Abbey Carpet & Floor is a locally owned flooring retailer in Framingham, MA, selling carpet, hardwood, vinyl, laminate, tile, and area rugs with professional installation to residential homeowners, commercial properties, and builders across MetroWest Massachusetts.

Ownership category

akta.pro rank

Product category

Retail Flooring

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industries

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Retail flooring
• Carpet sales
• Hardwood flooring
• Floor installation
• Vinyl flooring

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Sale of flooring materials including carpet, hardwood, vinyl, laminate, tile, stone, and area rugs. Products sourced from multiple manufacturers including exclusive brands (Alexander Smith, American Showcase, Infinity, Legendary Beauty, Pet Defense) and other national brands (Mohawk, Shaw, COREtec, Daltile, etc.).
2. Professional Installation Services: Full-service professional installation for residential, commercial, and builder projects. Includes carpet, ceramic, glass, porcelain tiles, hardwoods, laminates, luxury vinyl planks, tile, area rugs, stair runners, window coverings, and countertops.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Abbey Carpet & Floor operates a retail flooring showroom that sells carpet, hardwood, luxury vinyl, laminate, tile and stone, and area rugs from multiple exclusive brand lines, and complements these product sales with professional installation, hardwood refinishing, hardwood intensive cleaning, and a Shop At Home service. The store was locally established in 1985 and moved its showroom to Framingham, MA from Ashland, MA.

Product overview

Abbey Carpet & Floor is a locally owned flooring retailer (established 1985) in Framingham, MA operating under a franchise model with national purchasing power. The company is organized as a single showroom with multiple product categories and service offerings rather than a unified software platform. The core product portfolio spans six flooring categories: Carpet (broadloom), Hardwood (solid and engineered), Vinyl/Luxury Vinyl (sheet and plank), Laminate, Tile & Stone, and Area Rugs — all sold with professional installation. Five exclusive sub-brands (Infinity Nylon, Pet Defense Carpet, Legendary Beauty, Alexander Smith, American Showcase) span multiple categories and carry a Lifetime Warranty on stain, soil, and wear. Beyond product sales, the company offers related services including Professional Installation, Hardwood Refinishing, Hardwood Intensive Cleaning (via Basic Coatings products and Dirt Dragon equipment), and a Shop At Home in-home consultation service. A Room Visualizer digital tool is available for customers to visualize flooring in their space. Window coverings and countertops are also installed as complementary offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Alexander Smith: Exclusive carpet, hardwood, laminate, and vinyl flooring collection featuring exquisite design and luxurious colors with Lifetime Warranty.
• American Showcase
• Infinity
• Pet Defense
• Legendary Beauty

Products and services

• Carpet Flooring
• Hardwood Flooring
• Luxury Vinyl Flooring
• Laminate Flooring
• Tile and Stone Flooring
• Area Rugs Retail sale of decorative area rugs sold through the showroom.
• Professional Installation
• Hardwood Refinishing

Quantifiable outcome

• Lifetime Stain, Soil, and Abrasive Wear Warranty on exclusive carpet brands
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Abbey Carpet & Floor (Parent Brand)coreOthers · 1 January 1958The company's parent brand has operated since 1958 with the tagline 'America's Choice in Floor Fashions.' This is a national franchise/dealer network brand that provides national buying power, exclusive brand offerings, and marketing support to locally owned showrooms.
• MohawkcoreOthersMajor national flooring manufacturer. Abbey Carpet & Floor carries Mohawk hardwood, laminate, and carpet products. Mohawk is one of the largest flooring manufacturers in the industry.
• Shaw FloorscoreOthersNational flooring manufacturer. Provides hardwood and other flooring products to Abbey Carpet & Floor.
• COREteccoreTechnology or IntegrationCOREtec is a brand of waterproof luxury vinyl flooring. Abbey Carpet & Floor highlights COREtec as a featured vinyl brand offering waterproof luxury vinyl with advanced technology.
• DaltilecoreOthersMajor tile and stone manufacturer. Provides ceramic, porcelain, glass, and natural stone tile products to Abbey Carpet & Floor.
• StantoncoreOthersArea rug manufacturer. Products featured in Abbey Carpet & Floor's area rug collection.
• KarastancoreOthersPrestigious carpet and area rug brand. Available through Abbey Carpet & Floor in both carpet and area rug categories.
• SafaviehminorOthersArea rug manufacturer featured in the collection. Offers traditional, tropical, contemporary, and transitional styles.
• MillikenminorOthersArea rug brand available through Abbey Carpet & Floor.
• Nourison HomeminorOthersArea rug manufacturer featured in the collection.
• Infinity NyloncoreTechnology or IntegrationExclusive carpet fiber brand exclusive to Abbey Carpet & Floor. Features ultra-soft nylon fibers with the Abbey exclusive Lifetime Stain, Soil and Wear Warranty. Marketed as one of the most resilient and innovative carpet fiber brands.
• Pet DefensecoreTechnology or IntegrationExclusive carpet brand at Abbey Carpet & Floor designed for pet owners. Features stain resistant technology, color safe and fade resistant fibers, and nylon material (used in airbags and parachutes) for durability. Reduces pet hair odors and releases pet hair when vacuumed.
• American ShowcasecoreTechnology or IntegrationExclusive brand across multiple categories including carpet, hardwood, laminate, tile, and vinyl. For over two decades has symbolized elegance and quality. Products are hand-picked with focus on styling, coloring, and performance. Covered by Lifetime Warranty on carpet.
• Alexander SmithcoreTechnology or IntegrationExclusive brand available across carpet, hardwood, laminate, and vinyl. Features exquisite design and luxurious colors. Carries the exclusive Lifetime Warranty.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Flooring Liquidators / Flooring America: Member-owned cooperative flooring retailer with locally owned stores, exclusive brands, and professional installation — closely comparable franchise/cooperative model to Abbey.
• Empire Today: National direct-to-consumer flooring retailer specializing in Shop-At-Home in-home consultations combined with next-day professional installation — directly comparable to Abbey's mobile showroom model.
• LL Flooring (formerly Lumber Liquidators): Specialty flooring retailer with showrooms and a strong online buying experience covering hardwood, vinyl, laminate, and tile — comparable assortment and customer profile.
• Carpet One Floor & Home: Cooperative flooring retailer network with comparable locally-owned showroom model, exclusive private-label brands, and professional installation service — the most structurally similar peer to Abbey Carpet & Floor.

Broad incumbents

• Floor & Decor: Large specialty flooring retailer offering a broad assortment of hard-surface and tile products at scale; competes with Abbey on product breadth and pricing across multiple categories.
• Home Depot Flooring: Big-box home improvement retailer offering full flooring assortment with installation services; competes with Abbey on price, convenience, and breadth.
• Lowe's Flooring: National home improvement chain selling flooring products with professional installation services — broad incumbent competing for the same residential flooring customer.

Emerging players

• Build.com / Ferguson (Flooring): Online-first home improvement retailer with a flooring category offering digital purchasing and broad delivery — represents the e-commerce competitive vector Abbey currently lacks.

Others

• Mohawk Industries (Retail Channels): Largest U.S. flooring manufacturer offering both products to dealers like Abbey and emerging direct-to-consumer retail experiences — relevant supply-side and competitive peer.
• Shaw Floors (Retail Division): Major flooring manufacturer that also operates direct retail channels; a current product supplier to Abbey that competes at the manufacturer-direct retail layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AbbeyCarpetAshland
• LinkedInlinkedin.com/company/abbey-carpet-ashland
• Instagraminstagram.com/abbey_carpet_ashland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abbey Carpet & Floor