Asia Store

What Asia Store does

Asia Store is the leading specialized Asian supermarket chain on Réunion Island (a French overseas department of approximately 800,000 residents), operating five brick-and-mortar stores across the island: Sainte-Marie (headquarters), Sainte-Clotilde, Saint-Pierre, Moufia/Saint-Denis, and Saint-Louis. The company's product assortment is organized into seven categories — noodles and rice, sauces and seasonings, canned goods and dried fruits, beverages/teas/alcohols, cakes and snacks, frozen and fresh items, and kitchen equipment — sourced from China, Korea, Japan, Vietnam, Indonesia, Thailand, and Taiwan. It also sells a private-label range of sauces and condiments under the 'Umami Kō' brand, including soy sauce, mirin, rice vinegar, teriyaki, unagi, kimchi, ABC, tonkatsu, yakitori, ponzu, goma, and sashimi sauces.

Asia Store traces its origins to SORETAL, founded in 1984 by the LU family as a wholesale importer and distributor of Asian food products to French wholesalers; the first retail store opened in 2000. The business is family-owned, private, and registered in Saint-Denis, Réunion (RCS 484527171). It employs 23 people and generates revenue through in-store one-time retail sales; no e-commerce channel, mobile app, or online ordering is offered. A loyalty program, 'Mon Asia' (1 point per euro spent, redeemable at 300 points for a €5 voucher), is currently exclusive to the Moufia store.

The go-to-market motion is omnichannel-light: physical retail is the dominant point of sale, supplemented by a WordPress-based content-marketing platform featuring an extensive recipe library spanning multiple Asian cuisines, plus Facebook and Instagram accounts for community engagement. Customers are individual consumers and households seeking authentic Asian ingredients and kitchen equipment; the company does not serve named enterprise or B2B accounts.

Name

Asia Store

Legal name

Asia Store

Website

https://asiastore.re

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia Store is a family-owned chain of five specialty Asian supermarkets on Réunion Island, selling imported Asian groceries and a private-label 'Umami Kō' sauce range to individual consumers across the island's ~800,000 residents.

Ownership category

akta.pro rank

Product category

Specialty grocery retail (Asian food and kitchen equipment)

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Pan-Regional Ethnic Grocery Stores (CRAHAFAA)

akta.pro secondary industries

East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE), Southeast Asian Grocery Stores (CRAHAFAF)

Keywords

• Asian food retail
• Asian supermarket
• Specialty grocery
• Asian cooking ingredients
• Kitchen equipment

Headquarters

HQ city

Sainte Marie

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Asian Food Products: Asia Store generates revenue through the sale of Asian food products and kitchen equipment across its physical retail supermarket locations in Réunion. Products include noodles and rice, sauces and seasonings, canned goods and dried fruits, beverages, tea and alcohol, cakes and snacks, frozen and fresh items, and kitchen equipment. Customers pay at point of sale in-store.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

Asia Store operates a chain of five physical Asian supermarket stores across Réunion Island, France, retailing a broad assortment of Asian food products (noodles, rice, sauces, seasonings, canned goods, dried fruits, beverages, teas, alcohol, cakes, snacks, frozen and fresh items) and kitchen equipment. The company also offers a private label brand 'Umami Kō' for Japanese and Asian sauces/condiments and operates the 'Mon Asia' loyalty program.

Product overview

Asia Store is an Asian supermarket chain operating 5 retail locations in La Réunion, France (Sainte-Marie, Sainte-Clotilde, Saint-Pierre, Moufia, and Saint-Louis). The company offers a comprehensive range of Asian food products organized into seven main categories: noodles and rice, sauces and seasonings, canned goods and dried fruits, beverages including teas and alcohols, cakes and snacks, frozen and fresh products, and kitchen equipment. The company operates under the SORETAL parent company founded in 1984 by the LU family, which began as an importer and distributor of Asian food products to French wholesalers before opening its first retail store under the Asia Store name in 2000. Asia Store also maintains a private label product line called 'Umami Kō' which includes various Japanese and Asian sauces, condiments, and cooking ingredients such as soy sauce, mirin, rice vinegar, teriyaki sauce, unagi sauce, kimchi sauce, and ponzu sauce. The company operates a loyalty program called 'Mon Asia' and provides Asian recipes on its website to guide customers in preparing dishes with their products.

Differentiator

Problem solved

Functional benefit

Products and services

• Nouille et riz (Noodles and Rice) Retail product category offering Asian noodles and rice products, including fresh and dried varieties, sold at Asia Store supermarkets for home cooking.
• Sauce et assaisonnement (Sauces and Seasonings) Retail product category of Asian sauces and seasonings, including soy sauce, Teriyaki sauce, Unagi sauce, Kimchi sauce, Tonkatsu sauce, and other Asian condiments sold at Asia Store supermarkets.
• Conserves et fruits secs (Canned Goods and Dried Fruits) Retail product category of canned goods and dried fruits available at Asia Store supermarkets.
• Boisson, thé et alcool (Beverages, Tea and Alcohol) Retail product category of beverages, teas, and alcoholic drinks including Asian teas and specialty drinks sold at Asia Store supermarkets.
• Gâteau et snacks (Cakes and Snacks) Retail product category of cakes and snacks, including Japanese and Asian-style snacks sold at Asia Store stores.
• Surgelés et frais (Frozen and Fresh) Retail product category of frozen and fresh food products, including meats, seafood, and prepared dishes sold at Asia Store supermarkets.
• Matériels (Kitchen Equipment) Retail category offering kitchen equipment and cooking utensils for Asian cuisine preparation sold at Asia Store supermarkets.
• Mon Asia Loyalty Card (Carte fidélité Mon Asia) Loyalty card program available exclusively at the Moufia store, where customers earn 1 point per euro spent and redeem at 300 points for a 5 euro purchase voucher (minimum 5 euro purchase required).
• Umami Kō Private Label — Asian sauces and condiments range Private label product line 'Umami Kō' offering a curated range of Japanese and Asian sauces, condiments, and cooking ingredients — including kimchi sauce, teriyaki sauce, unagi sauce, ABC sweet soy sauce, tonkatsu sauce, yakitori sauce, salty soy sauce, mirin, rice vinegar, ponzu vinegar, sesame salad dressing, sashimi dipping sauce, and ponzu soy sauce — sold through Asia Store supermarkets.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tang Frères: Tang Frères is a major Asian supermarket chain in mainland France (and overseas) founded by a Chinese family, directly comparable to Asia Store's positioning as a family-owned pan-Asian grocery retailer with multi-country sourcing. It is the closest analog in the French market.
• Loon Fung: Loon Fung is a UK-based Chinese/pan-Asian supermarket chain with both physical stores and wholesale operations. Comparable to Asia Store as a multi-generational, family-run Asian food retailer combining retail and import/distribution.
• 99 Ranch Market: 99 Ranch Market is a leading pan-Asian supermarket chain in the US, carrying Chinese, Japanese, Korean, Vietnamese, and Southeast Asian products. Comparable to Asia Store's pan-regional Asian assortment and physical-store retail model.
• H Mart: H Mart is the largest Korean-American supermarket chain in the US, operating multi-store physical retail focused on pan-Asian groceries and food. Comparable in product breadth (noodles, sauces, frozen, fresh) and family-ownership heritage, though it operates at much larger scale.
• Paris Store: Paris Store is a French ethnic-grocery chain specializing in Asian, North African and Middle Eastern foods, with multi-store retail and import-distribution operations. Highly comparable to Asia Store's model of operating physical retail for a specific ethnic cuisine vertical.
• Uwajimaya: Uwajimaya is a US Pacific Northwest-based Asian supermarket and gift retailer founded in 1928 by a Japanese-American family. Comparable as a long-running, family-owned specialty Asian grocery chain with multi-category product range and cultural/community engagement.

Broad incumbents

• Carrefour: Carrefour is the largest general grocery retailer in France with a strong presence in overseas departments including Réunion. Comparable as a broad incumbent competing for the same grocery basket, but with a much wider assortment and stronger pricing power rather than an Asian-specialist focus.
• Grand Frais: Grand Frais is a French specialty fresh-food retailer with a curated market-style assortment. Comparable as a French specialty grocery operator, but it focuses on fresh European categories rather than Asian food, making it a broad incumbent rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/asiastorereunion
• Instagraminstagram.com/asiastorereunion
• LinkedInlinkedin.com/company/asiastore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Store