ASILE
ASILE Paris is a founder-owned Paris creative production studio founded in 2005, specializing in 3D/CGI, retouching, matte painting, and color grading for advertising agencies and luxury, automotive, and cosmetics brands across print and motion.
- Company typePrivate
- Founded2005
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ASILE does
ASILE Paris (operating also as "Art Of The Image") is a privately held, founder-owned creative production studio headquartered in Paris and founded in 2005 by Christophe Huet. The company specializes in 2D and 3D visual production for advertising campaigns, offering an integrated service line spanning creative retouching, 3D/CGI for print and motion, matte painting, art directing, CG film, editing, and color grading. Work is delivered as full production — from photo-shoot preparation and 3D previs through final high-definition delivery — and combines photography, CGI, and matte painting into complex montages for clients in luxury, cosmetics, automotive, spirits, beverages, entertainment, and consumer goods.
ASILE serves two customer paths: (i) directly to brand owners such as Cartier, Dior, Chanel, Lancôme, Mercedes-Benz, Lamborghini, Audi, Air France, Perrier, and Rémy Martin; and (ii) indirectly through advertising agencies including Publicis (Conseil, Luxe, Dialog, Emil), BETC, TBWA (across San Francisco, Brussels, Moscow, London, Amsterdam), Ogilvy, DDB, Havas, Saatchi & Saatchi, and independents such as Fred & Farid, Buzzman, and Marcel. The agency network effectively functions as the primary go-to-market channel, with brands commissioning ASILE through their retained creative agencies.
The studio operates a project-based professional services revenue model with quote-based pricing on a B2B basis; no pricing or revenue is publicly disclosed. With approximately 20 employees and no disclosed funding rounds, parent company, subsidiaries, or M&A activity, ASILE is a bootstrapped boutique. Its principal commercial asset is a portfolio of 300+ industry awards — including 54 Cannes Lions, 57 Clio Awards, 63 Eurobest, 49 Epica Awards, a D&AD Black Pencil for Intermarché's Ugly Fruits campaign, and a Eurobest Grand Prix for Ray-Ban — which serves as the dominant credentialing mechanism in pitches to premium brands. The company is actively operating, with documented projects through 2025–2026.
ASILE firmographics
Firmographics- Name
- ASILE
- Legal name
- ASILE
- Website
- https://asile-paris.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASILE Paris is a founder-owned Paris creative production studio founded in 2005, specializing in 3D/CGI, retouching, matte painting, and color grading for advertising agencies and luxury, automotive, and cosmetics brands across print and motion.
- Ownership category
- akta.pro rank
ASILE industry classification
Industry- Product category
- Advertising Production & Post-Production Services
- NAICS
- Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219), Graphic Design Services (54143)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- 3D/CGI Animation Production (MPADACAB)
- akta.pro secondary industries
- Color Grading & Finishing (DI, HDR, Deliverables) (MPADAGAB), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE)
Keywords
Where ASILE is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ASILE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Production Services: Project-based production and post-production services including 3D/CGI, creative retouching, matte painting, editing, and color grading for advertising agencies and brands
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ASILE product offering
Product offeringCore offering
ASILE is a 2D and 3D print/animation production studio that delivers end-to-end creative production for commercial campaigns, including 3D/CGI, creative retouching, matte painting, editing, color grading, art directing, and CG film. The studio supports advertising agencies and brands from pre-production planning through photo-shoot preparation and realisation to final high-definition file delivery for print, digital, web, and TV.
Product overview
ASILE is a 2D and 3D print/animation studio for commercials founded by Christophe Huet in 2005. The company offers a unified creative production service combining creative retouching, 3D/CGI, editing and color grading, matte painting, art directing, and CG film production. Their portfolio spans print and motion work across luxury/cosmetics, automotive, and various other sectors, with comprehensive production services from pre-production planning through final high-definition file delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Retouching High-definition image retouching for complex montages combining photography, 3D, and matte painting; covers people, still life, automotive, beauty, luxury, fashion, matte painting, and architecture. Intended for advertising agencies and brands producing premium print and digital campaigns.
- 3D / CGI 3D creation for all types of print and formats, including animation for digital display, web use, and TV commercials. Used by agencies and brands for full CGI print campaigns, product visualization, and commercial CGI films.
- Editing & Color Grading Professional editing and color grading services delivered from a dedicated post-production room, supporting motion campaigns and commercial outputs.
- Matte Painting Artistic matte painting for creating immersive visual environments and backgrounds, integrated with photography and 3D work in complex montages.
- Art Directing Full artistic direction across photo shoots, 3D model setups, and visual effects, supporting creative consistency from pre-production through delivery.
- CG Film Computer-generated film production for commercials and digital display, delivered as full CGI films for brands across luxury, automotive, cosmetics, and other sectors.
- Full Production Services Complete production engagement including preparation of photo shooting, 3D models of photo shooting setups, photo shooting realisation, research, technical consulting, and artistic and technical production tracking through delivery of high-definition files.
Quantifiable outcome
- 300+ industry awards including 54 Cannes Lions, 57 Clio Awards, 63 Eurobest, 49 Epica Awards
Companies that use ASILE
Customer profileNamed customers62 records
Segments5 records
Ideal customer profiles1 record
ASILE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASILE partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Publicis (Publicis Conseil, Publicis Luxe, Publicis Emil, Publicis Dialog)coreMajor agency partnership. ASILE provides production services for Publicis agencies including Publicis Conseil, Publicis Luxe, Publicis Emil, and Publicis Dialog. Projects include Cartier (Publicis Luxe), Renault, Accor (Publicis Conseil), and Audemars Piguet (Publicis Luxe).
- BETCcoreKey agency partner. ASILE provides production and CGI services for BETC campaigns including Total Motorsport, Canal+ Les Revenants, and Valentino Voce Viva.
- TBWA (Global network including TBWA San Francisco, Brussels, London, Amsterdam, Corporate)coreGlobal agency network partnership. ASILE works with multiple TBWA offices for campaigns including Air France, Resotainer (TBWA), BNP Parvest, Entourage, and Taxi campaigns.
- Fred & FaridcoreIndependent agency partnership. ASILE produces Star Wars 9 campaigns for Pathé Gaumont and Rémy Martin 300 Years campaign with Fred & Farid.
- MarcelcoreFrench agency partnership. ASILE works with Marcel on Rowenta Tables campaign and DS Edition Limitée campaign.
- BuzzmancoreIndependent agency partnership. ASILE produces campaigns for Buzzman including Double A, Diesel Spirit of the Brave, and Burger King.
- Ogilvy (Global network including NY, Beijing, Hamburg, Lithuania)coreGlobal agency network partnership. ASILE provides post-production for Perrier campaign (Ogilvy) and works with various Ogilvy offices internationally.
- Havas (Havas Worldwide, Havas Zurich)coreAgency partnership. ASILE works with Havas on RATP Harcelement campaign and EDF campaigns (Havas Worldwide), and Riposa (Havas Zurich).
- Les Gros MotscoreIndependent agency partnership. ASILE produces Puy du Fou campaign with Les Gros Mots agency.
- WNPminorAgency partnership for various campaigns.
- 84 ParisminorIndependent agency partnership. ASILE produced FOB Watches Paris campaign with 84 Paris.
- Blue 449minorAgency partnership. ASILE produced Delichoc campaign with Blue 449.
- AustralieminorIndependent agency partnership. ASILE produced Grimbergen Pale Ale campaign with Australie.
- Wunderman ThompsonminorAgency partnership. ASILE produced Grand Marnier campaign with Wunderman Thompson.
- DDB (Global network including London, San Francisco, Vancouver)coreGlobal agency network partnership. ASILE works with DDB offices for Jaeger Lecoultre campaign (DDB) and various international projects.
- Saatchi & Saatchi (London, NY, global network)coreGlobal agency network partnership. ASILE works with Saatchi & Saatchi for Toyota RAV4 Hybrid campaign.
- Young & RubicamminorAgency partnership. ASILE produced Surfrider Foundation campaign with Young & Rubicam.
- GreyminorAgency partnership for various campaigns.
- CLM BBDOminorAgency partnership. ASILE produced William Lawson's campaign with CLM BBDO.
- Leo BurnettminorAgency partnership for various campaigns.
- Ici BarbesminorIndependent agency partnership. ASILE produced ADEME campaign with Ici Barbes.
- Jesus & GabrielminorIndependent agency partnership. ASILE produced Martell campaign with Jesus & Gabriel.
- DramaminorIndependent agency partnership. ASILE produced Givenchy Le Soin Noir campaign with Drama agency.
- Nightshift & Publicis LuxeminorJoint agency partnership. ASILE produced Audemars Piguet Nightshift campaign with Nightshift and Publicis Luxe.
- BETC Etoile RougeminorAgency subdivision partnership. ASILE produced Valentino Voce Viva campaign with BETC Etoile Rouge.
- SupamonksminorCo-production partnership. ASILE co-produced KB campaign with Supamonks.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ASILE competitors and assessment
Company assessmentDirect peers
- BUF Compagnie: Paris-based VFX and CGI studio with significant advertising, film, and immersive-content work; comparable in French boutique creative production DNA and luxury-adjacent client roster.
- Unit Image: Paris-based boutique 3D animation and VFX studio serving advertising agencies on luxury, automotive, and cosmetics campaigns — the closest French peer to ASILE in scope and client base.
- Mathematic Studio: Paris-based motion design, CGI, and post-production studio active in luxury, beauty, and entertainment advertising — closely comparable in craft focus and agency channel.
- Mac Guff: Paris-based VFX and post-production house with a long track record on French advertising, feature, and TV commercial CGI work, overlapping ASILE's motion and post-production capabilities.
- Rodeo FX: Montreal-headquartered VFX studio with a strong advertising and luxury brand CGI division; directly comparable post-production and CGI offering for premium brands.
Broad incumbents
- The Mill: Global VFX and creative production studio with strong luxury, beauty, and automotive advertising clients; competes for the same A-list CGI mandates as ASILE at greater scale.
- MPC (Moving Picture Company): Globally scaled VFX and post-production group with deep automotive and luxury advertising work; broader portfolio but overlaps directly on premium CGI commercial production.
- Digital Domain: Established VFX house with advertising, film, and experiential CGI capabilities; competes for premium brand visual content production mandates.
- Framestore: Global VFX and CGI powerhouse with a sizable advertising division serving luxury and automotive brands; much larger scale but overlapping on the high-end CGI commercial work ASILE does.
Emerging players
- Psyop: Creative production and CGI studio focused on advertising and branded content with strong artistic direction; comparable craft but smaller commercial footprint than ASILE's luxury roster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ASILE social profiles
Digital presenceASILE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASILE leadership team
Management profileNumber of profiles
Profiles1 record
ASILE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASILE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASILE
What does ASILE do?
ASILE is a 2D and 3D print/animation production studio that delivers end-to-end creative production for commercial campaigns, including 3D/CGI, creative retouching, matte painting, editing, color grading, art directing, and CG film. The studio supports advertising agencies and brands from pre-production planning through photo-shoot preparation and realisation to final high-definition file delivery for print, digital, web, and TV.
Is ASILE a public or private company?
ASILE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASILE founded?
ASILE was founded in 2005. It employs 11 to 50 people.
Where is ASILE based?
ASILE is headquartered in Paris, France, in the Europe region.
How does ASILE make money?
One revenue line is on record: production Services.
Who are ASILE's main competitors?
Direct peers on record are BUF Compagnie, Unit Image, Mathematic Studio, Mac Guff and Rodeo FX. Broad incumbents are The Mill, MPC (Moving Picture Company), Digital Domain and Framestore. Psyop is listed as an emerging player.
Does ASILE have an API?
No public API is recorded for ASILE.
What industry is ASILE in?
ASILE's product category is Advertising Production & Post-Production Services. Its primary akta.pro industry code is MPADACAB, 3D/CGI Animation Production, with a secondary code of MPADAGAB, Color Grading & Finishing (DI, HDR, Deliverables). Its NAICS code is 512110 and its SIC code is 7812.