ASLI Satu Indonesia

What ASLI Satu Indonesia does

ASLI Satu Indonesia is a private Indonesian multimodal logistics and technology integrator operating as a wholly-owned subsidiary of ASLI Group. Headquartered in Jakarta at WeWork Noble House with approximately 14 employees, the company was built to unify movement of goods across Indonesia's archipelago through coordinated sea, land, and air networks. It serves SMEs, merchants, rural producers, and essential goods distributors who need reliable inter-island distribution and broader market access across Indonesia's fragmented geography.\n\nThe company operates two core mobile applications: Kadex, a parcel and hybrid multimodal distribution platform that combines land, sea, and air channels for door-to-door nationwide delivery with real-time operational coordination, and Markap, an inter-island digital marketplace connecting producers and buyers across islands with integrated logistics. The underlying technology stack is a multimodal logistics coordination platform built on routing intelligence, real-time visibility, and digital system integration; both products are distributed as self-serve downloads via the Google Play Store alongside partnership-driven distribution through ASLI Group's ecosystem, including KAI (rail), ASDP (ferry), DAMRI (road), JNE (parcel), Wasli (on-demand and last-mile), and AIMT (cold chain).\n\nRevenue is generated through three streams: transaction fees on Kadex parcel and multimodal logistics services, marketplace commissions on Markap transactions, and recurring technology integration services. The go-to-market is hybrid — product-led growth via free app downloads targeting long-tail SMEs and producers, complemented by enterprise and partnership arrangements with national transport operators and adjacent service providers. Expanding sustainability and climate-tech partnerships with CarbonClick (land-based carbon credits across Southeast Asia) and Asuene (CDP consulting and Scope 1-3 emissions tracking) signal a deliberate extension into carbon markets and corporate sustainability services beyond the core logistics mandate.

Name

ASLI Satu Indonesia

Legal name

ASLI Satu Indonesia

Website

https://asli-satu.id

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

ASLI Satu Indonesia is a Jakarta-based multimodal logistics and technology integrator under ASLI Group, operating Kadex (parcel and delivery) and Markap (inter-island marketplace) mobile platforms to serve SMEs, merchants, and rural/regional producers across Indonesia.

Ownership category

akta.pro rank

Product category

Multimodal Logistics Services

NAICS

Freight Transportation Arrangement (488510), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700)

akta.pro primary industry

Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid) (TLAAANAE)

akta.pro secondary industry

Stevedoring & Vessel Loading/Discharging (Ship-to-Shore Operations) (TLAHALAA)

Keywords

• Multimodal logistics coordination
• Parcel delivery platform
• Inter-island marketplace
• Logistics technology integration
• Distribution management platform

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Kadex Logistics Services: Parcel and hybrid multimodal distribution services enabling nationwide movement of goods through integrated sea, land, and air networks for businesses, merchants, and customers.
2. Markap Marketplace Platform: Inter-island marketplace facilitating trade between producers and buyers across islands, with integrated logistics through ASLI Group.
3. Technology Integration Services: Digital systems and operational technology services for logistics coordination, routing intelligence, and system integration.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ASLI Satu Indonesia operates as a multimodal logistics and technology integrator that coordinates the movement of goods across Indonesia's archipelago by unifying sea, land, and air transport networks through its proprietary platforms Kadex (parcel and hybrid multimodal delivery) and Markap (inter-island marketplace and distribution). The company enables end-to-end nationwide distribution, real-time visibility, and routing intelligence for SMEs, merchants, and regional producers via partnerships with national transport operators.

Product overview

ASLI Satu Indonesia operates as a multimodal logistics and technology integrator offering two core products: Kadex, a parcel and hybrid multimodal distribution platform enabling nationwide movement through integrated sea, land, and air networks with real-time operational coordination; and Markap, an inter-island marketplace and distribution network connecting producers and buyers across Indonesia's diverse regions. Both products are designed for SMEs, merchants, and regional hubs and are available as mobile applications through ASLI Group's integrated logistics ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Kadex: Parcel and hybrid multimodal distribution platform designed for seamless, nationwide movement. Combines land, sea, and air channels into one integrated system for reliable delivery networks.
• Markap

Products and services

• Kadex A multimodal parcel and distribution platform that combines land, sea, and air channels into one integrated system, enabling nationwide door-to-door parcel delivery with real-time operational coordination for SMEs, merchants, and regional hubs across Indonesia.
• Markap A digital inter-island marketplace and distribution network connecting producers and buyers across Indonesia's islands, enabling efficient trade, logistics integration, and regional distribution for essential goods and local commodities.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and specialized.

• KAI (Kereta Api Indonesia)coreStrategic or Co-development PartnerRail-based multimodal integration for national delivery flow. Collaboration with KAI enhances inter-island logistics by linking rail transport with air, land, and sea channels, ensuring faster and more reliable movement across Indonesia.
• ASDPcoreStrategic or Co-development PartnerSeamless inter-island cargo movement. Working with ASDP strengthens nationwide ferry-based logistics networks, supporting trade, mobility, and regional industry growth.
• DAMRIcoreChannel Partner/ Reseller/ DistributorNationwide road transport supporting key industries. Partnership with DAMRI expands land logistics network, enabling timely distribution for manufacturing, agricultural, and retail supply chains.
• JNEcoreChannel Partner/ Reseller/ DistributorExtending reach through national logistics networks. Partnership with JNE bridges connectivity gaps between remote regions and major trade centers, supporting equitable national distribution.
• WaslicoreTechnology or IntegrationDigital multimodal platform for on-demand and last-mile coordination. As part of the ASLI Group ecosystem, Wasli strengthens multimodal capabilities through integrated delivery services connecting couriers, regional logistics, and last-mile operations within a unified digital platform.
• AIMT Medical TransportationspecializedStrategic or Co-development PartnerTemperature-controlled movement for sensitive goods. Integrated cold-chain capabilities ensure safe, compliant logistics for medical supplies and temperature-sensitive products across Indonesia's diverse and distant regions.
• CarbonClickspecializedStrategic or Co-development PartnerNew Zealand-based climate technology company enabling seamless carbon offsetting. ASLI Satu helps connect CarbonClick with ASLI Group's agricultural ecosystem for distribution of high-quality, land-based carbon credits to the Southeast Asian market. Services include verified carbon offsets, corporate carbon integration, access to land-based carbon projects, and regional climate marketplace support.
• AsuenespecializedTechnology or IntegrationCDP consulting and scoring partner providing integrated platform for tracking and reducing corporate emissions across Scope 1, 2, and 3. ASLI Satu serves as Asuene's Southeast Asia representative, bringing emissions transparency and carbon-neutral operational pathways to ASLI Group and the wider Indonesia logistics sector. Services include Scope 1-3 emission tracking, Carbon Footprint of Products, automated reporting and dashboards, and decarbonization strategies.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kargo Technologies: Indonesian logistics tech startup digitizing trucking and freight booking across the archipelago. Comparable to ASLI in providing digital orchestration across Indonesia's fragmented transport market for shippers and carriers.
• Waresix: Indonesian B2B logistics technology platform connecting shippers with trucking and warehousing capacity. Directly comparable as a domestic logistics tech/coordination player serving SMEs and enterprise shippers in Indonesia.
• Ritase: Indonesian logistics technology platform offering shipment tracking, fleet management, and transport coordination for shippers and trucking partners. Closely comparable to ASLI's Kadex multimodal coordination layer in business model and Indonesian SME focus.
• Ninja Xpress: Indonesian parcel delivery company focused on e-commerce shippers and SMEs, part of the broader Ninja Van regional network. Directly comparable to Kadex in SME/merchant parcel segment and Indonesian market focus.

Regional players

• Lalamove: On-demand delivery and trucking platform operating across Southeast Asia including Indonesia. Comparable to ASLI in on-demand logistics coordination for SMEs, though focused on intra-city rather than inter-island movement.

Emerging players

• Paxel: Indonesian same-day and next-day delivery startup focused on e-commerce and SME shippers. Comparable emerging-stage player with similar SME parcel focus, though narrower in modal coverage than ASLI's multimodal platform.

Broad incumbents

• JNE: Indonesia's largest domestic courier and express delivery company, offering nationwide parcel and logistics services. Directly overlapping with Kadex on parcel delivery but operating at vastly larger scale and with owned last-mile infrastructure.
• J&T Express Indonesia: Fast-growing regional parcel delivery network with strong Indonesia operations, serving e-commerce and SME shippers. Comparable to ASLI's Kadex on domestic parcel delivery with substantially larger scale and capital backing.
• SiCepat Express: Major Indonesian express courier serving e-commerce and SME shippers across the country. Comparable to ASLI's Kadex in domestic parcel focus and SME/merchant target segment.
• GoSend (Gojek): Indonesia super-app's on-demand and same-day delivery service leveraging Gojek's massive driver network. Comparable to ASLI in serving SME shippers, but with substantially larger asset base, capital, and end-consumer demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asli-satu-indonesia
• Instagraminstagram.com/aslisatu

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASLI Satu Indonesia