Asmay Swimwear
Asmay Swimwear is an Istanbul-based B2B swimwear manufacturer producing private-label and own-brand Armes swimwear, including modest tesettür lines, with 500,000-unit annual capacity serving wholesale clients across Turkey, Europe, and the Middle East.
- Company typePrivate
- Founded1990
- HeadquartersIstanbul, Türkiye
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Asmay Swimwear does
Asmay Swimwear (legal name: Asmay Mayo Tekstil San. Dış. Tic. Ltd. Şti.) is an Istanbul, Turkey-based swimwear manufacturer founded in 1990 and operating for over 35 years in the swimwear segment. The company runs a vertically integrated production operation across a 3,500 m² closed indoor facility, performing in-house fabric processing and finishing as well as garment manufacturing, with a stated annual production capacity of 500,000 units and a workforce of approximately 100 people (noting that a separate firmographic record lists 7 employees, which conflicts with the 100-person figure on the company's own materials). Its product portfolio covers one-piece swimsuits (Mayo), bikinis, dress-style swimsuits (Elbise Mayo), a four-category tesettür (modest swimwear) line (Kısa Kol, Kolsuz, Paraşüt, Uzun Kol), children's swimwear (Çocuk), pareo beach sarongs, and beach bags (Plaj Çantası). The company also publishes its own branded line, Armes, distributed through three catalogs (two tesettür and one mayo/bikini/children's).
The firm operates a hybrid B2B/B2C business model. Its core stream is private-label/OEM swimwear manufacturing for international firms, producing customers' own designs under their custom labels; its secondary stream is direct-to-consumer retail of Armes-branded products through the asmay.com.tr e-commerce storefront and downloadable seasonal catalogs. Primary B2B customers are wholesale buyers in Turkey, Europe, and the Middle East, while B2C customers target general and modest swimwear consumers in the Turkish and regional markets. Sourcing of fabrics and patterns relies on long-standing partnerships with Italian and Spanish supplier firms. Asmay is a privately held, family-owned limited liability company under second-generation management; no public listing, no parent company, no institutional investors, no funding rounds, no acquisitions, and no leadership changes are disclosed in the available data. The business is headquartered and produces from Küçükçekmece, Istanbul.
Operations and revenue mechanics are not publicly disclosed in detail: no revenue, ARR, GMV, pricing tier, or contract-value figures are available, and segment-level revenue split between private-label manufacturing and Armes retail is not provided. The principal external dependencies are European fabric suppliers (Italy, Spain) for premium materials and design inputs, and the company's go-to-market is sales-led with catalog and website support rather than a structured digital marketing or channel-partner program.
Asmay Swimwear firmographics
Firmographics- Name
- Asmay Swimwear
- Legal name
- Asmay Mayo Tekstil San. Dış. Tic. Ltd. Şti.
- Website
- https://asmay.com.tr
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asmay Swimwear is an Istanbul-based B2B swimwear manufacturer producing private-label and own-brand Armes swimwear, including modest tesettür lines, with 500,000-unit annual capacity serving wholesale clients across Turkey, Europe, and the Middle East.
- Ownership category
- akta.pro rank
Asmay Swimwear industry classification
Industry- Product category
- Swimwear Manufacturing
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Swimwear & Beachwear Cut & Sew (IMAOAEAH)
- akta.pro secondary industries
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Swimwear (Children) (CRAAAHAG), Swim & Surf Performance Wear (CRAAAEAG)
Keywords
Where Asmay Swimwear is headquartered
LocationHeadquarters
- HQ city
- Istanbul
- HQ country
- Türkiye
- HQ region
- Europe
Offices1 record
Markets served
Asmay Swimwear business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Private Label Manufacturing: Produces swimwear for international clients using their own designs with custom private labels. Serves as an OEM/ODM manufacturer for businesses in Turkey, Europe, and Middle East.
- Own Brand Sales (Armes): Sells products under their own Armes brand through catalogs and e-commerce, including mayo, bikini, tesettür swimwear, pareo, beach bags, and children's swimwear.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Asmay Swimwear product offering
Product offeringCore offering
Asmay Swimwear is an Istanbul-based swimwear manufacturer producing mayo (one-piece swimsuits), bikinis, modest (tesettür) swimwear, children's swimwear, pareos, and beach bags at its 3,500 m² in-house factory with 500,000-piece annual capacity. It manufactures under its own Armes brand for retail via e-commerce and catalogs, and provides private label/OEM production for international B2B clients using their own designs and labels.
Product overview
Asmay Swimwear (Asmay Mayo Tekstil San. Dış. Tic. Ltd. Şti.) is a swimwear manufacturer based in Istanbul, Turkey, with over 35 years of experience. The company operates its own factory producing Mayo (one-piece swimsuits), Bikini, Elbise Mayo (dress swimsuits), and a comprehensive Tesettür (modest swimwear) line including Kısa Kol (short sleeve), Kolsuz (sleeveless), Paraşüt (parachute style), and Uzun Kol (long sleeve) sub-categories. The product portfolio also includes children's swimwear (Çocuk), Pareo beach sarongs, and Plaj Çantası (beach bags). The company publishes its own Armes brand catalogs and produces approximately 500,000 units annually with a 100-person workforce across 3,500 m² of manufacturing space.
Differentiator
Problem solved
Functional benefit
Brands
- Armes: Company's own swimwear brand under which it publishes three catalogs: swimwear/bikini/children's catalog, and two tesettür (modest swimwear) catalogs.
Products and services
- Mayo (One-Piece Swimsuits) One-piece women's swimsuits sold under the Armes brand through the company's e-commerce site, available in multiple styles and colorways (e.g., models 20s868, 20s856, 20s889).
- Bikini Two-piece bikini sets sold under the Armes brand through e-commerce, offered in various designs (e.g., models 20s658, 20s653, 20s756).
- Elbise Mayo (Dress Swimsuits) Dress-style swimsuits combining fashion with swimwear functionality, sold under the Armes brand (e.g., models 20s103, 20s911, 20s903).
- Tesettür Mayo (Modest Swimwear) Modest swimwear line designed for conservative coverage, with sub-categories for short sleeve (Kısa Kol), sleeveless (Kolsuz), parachute style (Paraşüt), and long sleeve (Uzun Kol) designs. Marketed under the Armes brand.
- Çocuk (Children's Swimwear) Children's swimwear collection under the Armes brand with various models and colors (e.g., 20s051, 20s052, T 9051, T 9052).
- Pareo (Beach Sarongs) Beach sarongs and cover-ups sold under the Armes brand in multiple designs (e.g., models P 9222, P 9223, P 9224).
- Plaj Çantası (Beach Bags) Beach bags and tote bags sold under the Armes brand in various styles (e.g., models Ç 9501, Ç 9502, Ç 9503).
- Private Label Swimwear Manufacturing B2B OEM/ODM service producing swimwear for international clients using customer-supplied designs and custom private labels. Serves firms in Turkey, Europe, and the Middle East from a 3,500 m² facility with annual capacity of 500,000 pieces.
Companies that use Asmay Swimwear
Customer profileSegments2 records
Ideal customer profiles2 records
Asmay Swimwear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Asmay Swimwear partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Italian Partner FirmscoreLong-standing partnership with Italian fabric and design suppliers. Partner firms from Italy collaborate with Asmay for fabric and pattern supply, enabling access to premium materials and European design trends for swimwear production.
- Spanish Partner FirmscorePartnership with Spanish fabric suppliers for material sourcing. Spanish partner firms supply fabrics and designs to Asmay's manufacturing operations, supporting the company's quality-focused production of swimwear.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Asmay Swimwear competitors and assessment
Company assessmentDirect peers
- Modanisa: Turkish modest-fashion e-commerce platform with an in-house modest swimwear line. Directly comparable as a Turkey-based player combining modest swimwear design, catalog-driven marketing, and multi-region distribution.
- Sunseeker Swimwear: UK-based premium swimwear brand offering women's, men's, and children's collections. Comparable as a mid-sized swimwear brand pursuing wholesale and D2C across European and Middle Eastern markets.
- Seafolly: Premium swimwear brand with broad women's, modest, and children's swimwear categories. Comparable product mix and brand-led go-to-market; useful benchmark for how an Armes-type own brand could scale internationally.
- Banana Moon: French swimwear brand with women's and children's lines distributed across Europe and the Middle East. Comparable as a mid-market women's and children's swimwear brand with similar geographic footprint.
Regional players
- LC Waikiki: Major Turkish apparel retailer with growing swimwear and modest-fashion offerings, distributed internationally. Comparable as a Turkey-rooted apparel operator scaling modest and family apparel categories across similar target regions.
Broad incumbents
- Speedo: Global performance swimwear brand with OEM/private-label heritage and broad international distribution. Comparable as a swimwear pure-play combining brand, performance positioning, and B2B supply relationships.
- Arena: Global swimwear brand with both performance and lifestyle lines, plus OEM manufacturing heritage. Comparable as a swimwear specialist combining brand, private-label/OEM capability, and international distribution.
- Etam: French intimates and swimwear brand with own-storefront and B2B presence across Europe and the Middle East. Comparable as a swimwear/intimates brand with hybrid retail and wholesale channels in similar geographies.
- La Perla: Italian luxury intimates and swimwear manufacturer with vertically integrated production. Comparable as a premium swimwear manufacturer combining fabric sourcing, in-house production, and branded distribution.
- Calzedonia: Italian vertically integrated swimwear and hosiery brand with significant private-label and in-house manufacturing. Comparable as a European swimwear brand with similar private-label/own-brand dual model and premium fabric sourcing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Asmay Swimwear social profiles
Digital presenceAsmay Swimwear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asmay Swimwear leadership team
Management profileNumber of profiles
Asmay Swimwear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asmay Swimwear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asmay Swimwear
What does Asmay Swimwear do?
Asmay Swimwear is an Istanbul-based swimwear manufacturer producing mayo (one-piece swimsuits), bikinis, modest (tesettür) swimwear, children's swimwear, pareos, and beach bags at its 3,500 m² in-house factory with 500,000-piece annual capacity. It manufactures under its own Armes brand for retail via e-commerce and catalogs, and provides private label/OEM production for international B2B clients using their own designs and labels.
Is Asmay Swimwear a public or private company?
Asmay Swimwear is a private company. It is classified as family owned and is currently operating.
When was Asmay Swimwear founded?
Asmay Swimwear was founded in 1990. It employs 1 to 10 people.
Where is Asmay Swimwear based?
Asmay Swimwear is headquartered in Istanbul, Türkiye, in the Europe region.
How does Asmay Swimwear make money?
Two revenue lines are on record. Private Label Manufacturing is the primary driver. The others are own Brand Sales (Armes).
Who are Asmay Swimwear's main competitors?
Direct peers on record are Modanisa, Sunseeker Swimwear, Seafolly and Banana Moon. LC Waikiki is listed as a regional player. Broad incumbents are Speedo, Arena, Etam, La Perla and Calzedonia.
Does Asmay Swimwear have an API?
No public API is recorded for Asmay Swimwear.
What industry is Asmay Swimwear in?
Asmay Swimwear's product category is Swimwear Manufacturing. Its primary akta.pro industry code is IMAOAEAH, Swimwear & Beachwear Cut & Sew, with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its NAICS code is 315 and its SIC code is 2300.