ASM Vitalité

What ASM Vitalité does

ASM Vitalité is the workplace health and wellness division ("Pôle Sport-Santé Vitalité") of ASM Omnisports, a historic French sports association founded in 1911 by Marcel Michelin. Operating from Clermont-Ferrand in the Auvergne-Rhône-Alpes region, ASM Vitalité delivers B2B corporate wellness services focused on combating sedentary behavior, preventing musculoskeletal disorders (TMS), improving quality of life at work, and strengthening team cohesion. The organization serves large enterprises (Michelin, Leroy Merlin, Crédit Agricole Centre France, AG2R La Mondiale, Aubert & Duval, Limagrain), public bodies (France Travail, Vichy Communauté, OPHIS), vocational training centers (BTP CFA, AFPA), and healthcare institutions (Centre Hospitalier Sainte-Marie).

The core technology is the ASM Vitality Test, a proprietary 10-workshop fitness assessment tool developed over five years of research with university teams in Clermont-Ferrand, capable of evaluating up to 250 participants per half-day across cardio-respiratory, muscular, motor, and cognitive capacities. The service portfolio is organized into three pillars: Formation et Prévention (TMS prevention training, Gestes et Postures, Correspondant Forme, A3P activities), Cohésion Santé Bien-être (ACTIVE EVENT, ACTIVE SANTÉ, ACTIVE+ team-building), and Sport en Entreprise (Oxygène Découverte, Dynamique, Signature tiers plus Oxygène Thermal). A 2024 video platform extends content delivery to remote and telecommuting users.

Revenue is generated through quote-based, multi-year professional services contracts with pricing varying by organization size, action type, and required equipment. Distribution is primarily direct on-site delivery to enterprise workplaces, complemented by the iconic La Gauthière facility for events and thermal-spa channel partnerships (Aïga Resort Thermal, Les Grands Thermes de la Bourboule). ASM Vitalité holds ISO 9001 (2022) and Qualiopi (2022) certifications and operates as a non-profit association under its parent structure.

Name

ASM Vitalité

Legal name

ASM Vitalité

Website

https://asm-vitalite.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ASM Vitalité is the workplace wellness division of ASM Omnisports (founded 1911), delivering B2B corporate health services in France — TMS prevention, fitness assessment (ASM Vitality Test), team building, and on-site sport programs — to enterprises, public bodies, and training institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Clermont-Ferrand

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. B2B Corporate Wellness Services: Professional services revenue from企业提供定制化健康项目，包括团队建设活动、预防性培训、健身房设计和体育活动等服务。定价根据组织规模、所需行动类型和所需设备而定。

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ASM Vitalité is a B2B workplace wellness provider that delivers physical activity programs, musculoskeletal disorder (TMS) prevention training, team building events, and turnkey corporate sports facilities (Oxygène Découverte, Dynamique, Signature) to enterprises. Its flagship proprietary offering is the ASM Vitality Test, a scientifically-developed fitness assessment tool built over 5 years of university research, used to evaluate employee physical condition and deliver personalized prevention recommendations.

Product overview

ASM Vitalité operates as a multi-offering workplace wellness platform organized around three core service pillars: (1) Formation et Prévention (Training & Prevention) offering programs like Gestes et Postures, Correspondant Forme, and A3P activities for TMS prevention; (2) Cohésion Santé Bien-Être (Team Building & Health) featuring ACTIVE EVENT, ACTIVE SANTÉ with the Vitality Test, and ACTIVE+ customizable experiences; and (3) Sport en Entreprise (Corporate Sports) providing Oxygène Découverte, Oxygène Dynamique, and Oxygène Signature tiers, plus Oxygène Thermal for spa integration. Additional offerings include a video platform for remote wellness content and specialized training workshops. The portfolio ranges from assessment tools (Vitality Test) to turnkey sports facilities and ongoing training programs, targeting companies seeking to improve employee health, reduce musculoskeletal disorders, and enhance workplace cohesion.

Differentiator

Problem solved

Functional benefit

Products and services

• ASM Vitality Test A proprietary physical fitness assessment tool developed over 5 years of research with university teams. It evaluates physical condition, sedentary levels, and physical activity profiles through 10 workshops covering cardio-respiratory, muscular, motor, and cognitive capacities, then delivers personalized prevention recommendations. For B2B enterprise clients, scalable up to 250 people per half-day session.
• Oxygène Découverte Entry-level workplace sports offering providing varied activities (circuit training, Pilates, yoga) adapted to company schedules during lunch breaks or start/end of workday, using compact equipment. Targets companies new to workplace fitness programs.
• Oxygène Dynamique Mid-tier corporate sports offering for companies with dedicated gym space. Includes cardio and strength equipment recommendations, activity planning, equipment maintenance, and activity booking tools.
• Oxygène Signature Premium custom-built workplace sports room solution including full equipment installation, bike rooms, cardio-strength zones, collective course areas, and impact measurement on employee satisfaction.
• Oxygène Thermal Thermal wellness program integrated with spa facilities (Aïga Resort Thermal and Les Grands Thermes de La Bourboule), combining therapeutic spa treatments with adapted physical activities targeting digestive conditions, rheumatology, and respiratory health.
• ACTIVE EVENT (Team Building) Customizable team building experiences combining physical activities and convivial moments to strengthen team bonds, featuring challenges, cooperative games, and shared memorable experiences. Can accommodate up to 500 people.
• ACTIVE SANTÉ Team health assessment program utilizing the ASM Vitality Test for comprehensive physical condition evaluation, providing personalized recommendations and team cohesion through shared wellness experiences.
• ACTIVE + Fully customized team building experience allowing selection of activities, optional Vitality Test integration, and optional health and nutrition conferences for comprehensive wellness programs.
• Formation Gestes et Postures Two-hour on-site training course designed to challenge beliefs about proper postures and integrate good practices from scientific research, accompanied by practical workshops and a digital guide.
• Formation Correspondant Forme Training program that transforms employees into internal fitness correspondents capable of leading muscle awakening sessions and active breaks, creating sustainable workplace wellness ambassadors.
• Formation Prévention TMS Musculoskeletal disorder prevention training for industrial and office workers, covering theoretical knowledge and practical application of preventive techniques to reduce workplace injuries.
• A3P - Activités Physiques Posturales et Préventives Physical activity program offering regular 15-minute sessions including warm-up, targeted muscle strengthening, stretching, and self-massage with provided equipment, integrated into work routines.
• Vidéothèque / Plateforme vidéo ASM Vitalité Video platform providing exercise content for workplace wellness programs, enabling remote access to guided sessions for active breaks, muscle awakening, and physical activity practice at desk or while telecommuting.

Quantifiable outcome

• 94% report decrease in daily pain
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Aïga Resort Thermal (Châtel-Guyon)coreStrategic or Co-development Partner · 1 January 2023Expanded service offering since 2023 at Aïga Resort for external public. Offers programs around intestinal microbiota, digestive conditions, and rheumatology with adapted physical activities.
• Les Grands Thermes de la BourboulecoreStrategic or Co-development Partner · 1 January 2021Partnership with Les Grands Thermes de la Bourboule offering integrated physical activity programs combined with thermal treatments. The spa specializes in respiratory tract conditions, dermatology, oral mucosa, and child development disorders.
• Université Clermont Auvergne - L3 Sciences de la VieminorStrategic or Co-development Partner · 1 January 2020Academic partnership since 2020 with 3rd year Life Sciences students for nutrition research and development of educational tools. Projects include food balance diagnostic tools, elderly nutrition studies, and hydration awareness.
• France - ThermesminorStrategic or Co-development PartnerPartnership launched in 2020 for developing wellness programs in thermal settings.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Sodexo: Global food and facilities-management incumbent with workplace wellness, well-being, and quality-of-life service lines sold into large French and multinational enterprises. Overlaps with ASM on QWL and corporate wellness procurement but across a vastly broader portfolio.
• Elior Group: French-listed contract catering and services group with adjacent corporate well-being and care-services offerings. Provides an incumbent comparison point for French enterprise wellness procurement, though wellness is a small portion of a much larger services portfolio.
• Basic-Fit: Pan-European low-cost fitness chain with a growing corporate segment that competes for the same enterprise fitness-subscription and QWL budgets as ASM, at materially lower per-employee cost through self-service gym access rather than on-site services.
• Les Mills International: Global fitness content and program licensor whose group-training programs are commonly delivered in corporate gyms — adjacent to ASM's Oxygène Dynamique / Signature offerings, though Les Mills operates at content-licensing scale rather than localized services.
• Virgin Pulse / Personify Health: Global corporate wellness and employee-engagement platform combining activity incentive programs, screenings, and content. Competes for the same French and multinational enterprise QWL wallet as ASM but via a digital, global platform rather than on-site services.
• Limeade: US-listed employee-experience and well-being platform used by large multinational employers. An adjacent digital incumbent competing for the well-being portion of enterprise HR budgets, contrasting with ASM's on-site services model.

Regional players

• Wellable: US-focused corporate wellness platform offering activity challenges, screenings, and content. Comparable offering but operates in a different geography from ASM and primarily serves US employers rather than the French enterprise market.

Direct peers

• Gymlib: French corporate fitness subscription platform giving employees access to a network of sports halls and wellness activities. Competes with ASM for the same enterprise QWL / sedentary-lifestyle budgets and frames its offer as a digital, network-based alternative to on-site wellness provision.
• UpCycle: French corporate fitness / workplace wellness operator running on-site and studio-based programs for enterprises. Closest French market peer to ASM Vitalité on B2B preventive fitness, TMS-relevant content, and team-building overlaps in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asmvitalite
• LinkedInlinkedin.com/company/asm-vitalit%C3%A9
• Instagraminstagram.com/asmvitalite/?hl=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASM Vitalité