ASIA PACIFIC

What ASIA PACIFIC does

ASIA PACIFIC (legal entity ООО АСП, brand AS-PACIFIC, website as-pacific.com) is a privately held, full-cycle digital marketing agency founded in 2018 and headquartered in Moscow, with an operational office in Shanghai (Fengxian District). The firm helps international brands — primarily Russian-speaking enterprises and state-related exporters — enter and grow in the Chinese market. Service lines span social media marketing on WeChat, Weibo, Douyin, and Little Red Book; Baidu SEO and SEM; e-commerce setup and management on Tmall, Tmall Global, Taobao, JD.com, JD.hk, Pinduoduo, Kaola, and VIP.com; KOL/KOC influencer marketing; PR and media placements; video and livestream commerce; WeChat Pay and Alipay integration; ICP licensing, Chinese hosting and domain registration; exhibitions and business tours; and corporate training. Named customers include Sberbank, Ozon, CDEK, Splat, SIBUR, RUSAGRO, HSE University, Lomonosov MSU, and Positive Technologies.

The agency's core technology is a set of proprietary internal parsing and analytics tools tailored for Chinese digital platforms, used for niche and competitor analysis on Chinese e-commerce marketplaces. A complementary sub-brand, china-digital.com, operates an educational platform offering structured online courses on Chinese internet marketing at RUB 4,900-22,900 per module and a monthly subscription at RUB 2,400. The company also maintains a Chinese-language website at kuajing-maoyi.cn and an affiliated sourcing site at opt-iz-kitaya.ru.

The business model is primarily project-based professional services sold through direct sales and consultations (gtm motion: sales-led), with the agency managing the full China market entry lifecycle from strategy through execution and reporting. Revenue streams are weighted toward digital marketing agency services, e-commerce setup and management, exhibition organization, and legal/consulting work, with a smaller subscription/recurring stream from online courses. Leadership is founder-led by CEO Andrey Mozhaev and co-founder/investor Mark Zavadsky, with an operational director, financial director, project department head, and head of the Chinese team. The firm is privately held with no external funding rounds disclosed.

Name

ASIA PACIFIC

Legal name

ООО АСП (Asia Pacific)

Website

https://as-pacific.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ASIA PACIFIC is a full-cycle digital marketing agency, founded 2018 and headquartered in Moscow with a Shanghai office, that helps Russian-speaking brands enter and grow in China through WeChat, Weibo, Douyin, Baidu, and Tmall/JD marketplace marketing, plus legal and educational services.

Ownership category

akta.pro rank

Product category

Cross-border digital marketing agency services for China market entry

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Localization (Campaign, Web, App, Social) (MPAAANAB)

akta.pro secondary industry

Localization & Internationalization Services (Language/Currency/Pricing) (CRAFAJAI)

Keywords

• Digital marketing agency
• China market entry
• Cross-border e-commerce
• Chinese social media marketing
• Baidu advertising services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Full-suite digital marketing services for China market entry, including social media management (WeChat, Weibo, Douyin, Little Red Book), Baidu SEO/SEM, KOL/KOC marketing, PR campaigns, video marketing, and live streaming.
2. E-commerce Setup and Management: Registration and management of stores on Chinese marketplaces (Tmall Global, JD Worldwide, Taobao, Pinduoduo) and cross-border e-commerce platforms.
3. Corporate Training and Education: Online courses and corporate training programs on China marketing, e-commerce, import/export. Course pricing ranges from RUB 4,900 to 22,900 per course; subscription model at RUB 2,400/month.
4. Exhibition and Event Organization: Organization of participation in trade shows and conferences in China, business tours, and event management.
5. Legal and Consulting Services: Company registration in China, export/import licensing, legal and accounting support, trademark protection, supplier verification.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels14 records

Core offering

ASIA PACIFIC is a full-cycle digital marketing agency that helps international brands enter and expand in the Chinese market. Core deliverables include social media marketing on WeChat/Weibo/Douyin/Little Red Book, Baidu SEO and contextual advertising, setup and management of storefronts on Chinese e-commerce marketplaces (Tmall, JD, Taobao, Pinduoduo), KOL/KOC influencer marketing, PR campaigns, live streaming sales, WeChat Pay/Alipay integration, exhibition and business tour organization in China, and consulting covering company registration, licensing, legal/accounting support, and supplier verification.

Product overview

ASIA PACIFIC is a full-cycle marketing agency specializing in comprehensive business promotion services in China. The core offering consists of marketing services spanning social media promotion (WeChat, Weibo, Douyin, Xiaohongshu), Baidu search engine marketing, Chinese e-commerce marketplace operations (Tmall, Taobao, JD, Pinduoduo), PR and KOL/KOC influencer marketing, live streaming commerce, payment systems integration (WeChat Pay, Alipay), web/mobile development, and consulting services including market research and company registration. The portfolio is complemented by an educational platform (china-digital.com) offering structured online courses on internet marketing in China, corporate training programs, and online conferences on import/export operations with China.

Differentiator

Problem solved

Functional benefit

Brands

• china-digital.com: English-language educational platform for marketing in China courses
• kuajing-maoyi.cn

Products and services

• Social Media Marketing (SMM) Services on Chinese Platforms Comprehensive social media marketing across major Chinese platforms — WeChat, Weibo, Douyin, Little Red Book (Xiaohongshu), Youku, Bilibili, Tencent QQ — covering account registration, ad setup, community management, content marketing and customer inquiry handling for international brands targeting Chinese audiences.
• Baidu Promotion (SEO and Contextual Advertising) Search engine marketing and SEO on Baidu (China's dominant search engine), including contextual advertising, SEO promotion, Baidu Tieba community engagement, and Zhihu marketing for brands entering China.
• E-commerce on Chinese Marketplaces Full-service marketplace selling across Chinese e-commerce platforms — Tmall, Tmall Global, Taobao, JD.com, JD.hk, Pinduoduo, Kaola, VIP.com — covering store registration, localization, advertising campaigns, product listing optimization and conversion improvement.
• PR and Media Services in China Public relations campaigns in China including media placement, KOL/KOC influencer partnerships, online streaming/broadcast organization, celebrity promotion, and BTL marketing activities for brands entering the Chinese market.
• Chinese Payment Systems Integration (WeChat Pay, Alipay) Integration and setup services for WeChat Pay and Alipay, enabling businesses (especially those attracting Chinese tourists and consumers) to accept payments from Chinese users.
• Web and Mobile Development (incl. ICP licensing, hosting, mini-programs) Website development, mobile app development, ICP licensing assistance, hosting in China, Chinese domain registration, and WeChat mini-program development for brands needing China-compliant infrastructure.
• Attracting Chinese Tourists and Students Services for Russian hotels, restaurants and universities to attract Chinese tourists and students through infrastructure preparation, promotion on Baidu Maps, Qyer, Dianping, Ctrip, HORECA targeting and Chinese student recruitment campaigns.
• Exhibitions and Business Tours in China End-to-end organization of business tours to China and participation in Chinese exhibitions and conferences — covers event selection, infrastructure preparation, exhibition presence support, and B2B lead generation.
• Consulting and Supporting Services (Legal, Accounting, Market Research) China company registration, export-import license processing, legal and accounting support, Chinese market research, Chinese translations and localization, bank account opening in China, and brand/trademark protection services.
• Sourcing from China (Supplier Verification and Procurement Organization) Supplier verification and inspection services in China, plus procurement organization services for businesses sourcing products from Chinese suppliers.
• Online Courses on China Business (china-digital.com) Educational platform offering online courses on internet marketing in China, with individual course modules priced from RUB 4,900 to RUB 22,900 and a monthly 'Internet Marketer in China' professional subscription at RUB 2,400/month; covers WeChat, Taobao/Tmall promotion, Douyin marketing, app publication in China, attracting Chinese tourists, Baidu contextual advertising, bloggers in China, and video hosting platforms.
• Corporate Training Programs on China Marketing Customized online and offline corporate training programs for companies promoting products or services in China, including product research, media plans, consultations and practical recommendations.
• Export and Import Conference (Online Course on China Trade) Online conference on China market entry, export procedures, internet marketing tools, and switching to Chinese suppliers, delivered in four thematic blocks with expert presentations.

Quantifiable outcome

• Splat: 200+ sales in a single Douyin livestream, ROI 55%
• +5 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BaiducoreTechnology or IntegrationPartnership for digital marketing services. Asia Pacific has direct access to Baidu's advertising ecosystem for launching Baidu Ads campaigns, SEO optimization, and brand page creation.
• Tencent (WeChat, Tencent Ads)coreTechnology or IntegrationPartnership for WeChat marketing and Tencent advertising. Asia Pacific provides WeChat account registration, mini-program development, WeChat Ads setup, and WeChat Pay integration services.
• Sina WeibocoreTechnology or IntegrationPartnership for Weibo marketing services. Asia Pacific manages Weibo account setup, content marketing, and targeted advertising campaigns.
• ByteDance (Douyin, Ocean Engine)coreTechnology or IntegrationPartnership for Douyin marketing and ByteDance advertising platform (Ocean Engine). Asia Pacific manages Douyin account registration, content creation, KOL collaborations, and paid advertising.
• Alibaba Group (Tmall, Taobao)coreTechnology or IntegrationPartnership for e-commerce marketplace services. Asia Pacific assists brands with registration and management of stores on Tmall, Tmall Global, and Taobao.
• JD.comcoreTechnology or IntegrationPartnership for JD.com marketplace. Asia Pacific helps brands register stores and manage presence on JD and JD.hk.
• China DailyminorGTM or Marketing PartnerPartnership for media placement and PR coverage in Chinese media. Asia Pacific leverages China Daily for press coverage of client brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 2Open: China digital marketing agency providing WeChat, Weibo, Douyin, and Baidu promotion services plus e-commerce enablement. Highly comparable offering for brands seeking to enter the Chinese digital ecosystem.
• WalkTheChat: Full-service digital marketing agency helping Western brands market and sell on WeChat, Tmall, and other Chinese platforms. Closely comparable service scope (SMM, marketplace setup, KOL campaigns) targeting the same international brand entering China use case.
• TMO Group: Digital commerce agency specializing in China market entry, Tmall/JD storefront setup, WeChat mini-programs, and cross-border e-commerce operations. Comparable full-cycle service model for international brands launching in China.
• China Marketing Solutions: Agency offering Baidu SEO, WeChat marketing, Douyin campaigns, and Chinese marketplace management for international brands. Direct peer in the international-to-China digital marketing agency category.
• Digital Luxury Group (DLG): Digital agency focused on luxury and premium brand digital strategy and execution in China. Comparable end-to-end China digital marketing and e-commerce model, though skewed toward premium/luxury verticals.
• Gusto Collective: Asia-focused brand and digital marketing agency with significant China practice covering social, e-commerce, and content marketing for international brands entering the Chinese market.
• WildFire: China-focused social media and digital marketing agency providing WeChat, Weibo, and Douyin campaigns for international brands. Comparable service model targeting Western brands entering China via Chinese social platforms.
• The Egg: Digital marketing agency with strong China practice covering WeChat, Tmall, and Chinese digital ecosystem services for international clients. Comparable full-service China market entry focus.

Emerging players

• AppInChina: Specialized in publishing and promoting foreign mobile apps in the Chinese app stores, including ICP licensing and compliance — overlaps with Asia Pacific's web/mobile development and ICP licensing services.

Broad incumbents

• iClick Interactive: Established Chinese digital marketing and ad-tech platform serving both Chinese and international brands with programmatic, social, and e-commerce marketing. Broader incumbent with overlapping capabilities in Chinese digital advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnUDRMRY0AKhQxJxwBAGEFw
• Facebookfacebook.com/aspacificmarketing
• LinkedInlinkedin.com/company/aspacific

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASIA PACIFIC