Aspire Too Counselling & Professional Services

What Aspire Too Counselling & Professional Services does

Aspire Too Counselling & Professional Services is a private, owner-operated group counselling practice headquartered in Saskatoon, Saskatchewan, founded in 2012 by a leadership team of former front-line community social workers. It delivers evidence-based clinical therapy across five Saskatchewan locations (Saskatoon, Prince Albert, Melfort, Kindersley, Humboldt) and via province-wide phone and secure video, employing roughly 10 staff including Registered Social Workers, Registered Psychologists, and Clinical Counsellors credentialed in CBT, DBT, Accelerated Resolution Therapy (ART), Play Therapy, Brainspotting, the Gottman Method, and walk-and-talk eco-therapy.

The practice monetizes primarily through fee-for-service hourly counselling, with individual sessions priced at $165/hour in Saskatoon and $155/hour in Humboldt, and higher tiers for couples, family, mediation, and 90-minute ART sessions. Direct billing arrangements with Blue Cross, Canada Life, Great West Life, SunLife, Green Shield, ComPsych, Shepell EFAP, NIHB (First Nations), and Victims Services reduce client friction and broaden the addressable market. Supplementary revenue streams include corporate workshops, career and parental capacity assessments, continuing education for professionals, court-referred Family Restoration Services, and a reduced-rate Enhanced Learning Division tier (~ $40/session) staffed by practicum students.

Aspire Too has no disclosed funding, no parent company, and no technology platform beyond the Jane App booking and CRM stack plus standard therapist directories (Psychology Today, Theravive, Three Best Rated). Distribution is referral-driven and community-rooted in Saskatchewan, with earned media on CTV Saskatoon, Global News, and the TAYFFI Talks podcast reinforcing a brand that has held Three Best Rated's Top Marriage Counsellor designation in Saskatoon for five consecutive years.

Name

Aspire Too Counselling & Professional Services

Legal name

Aspire Too Counselling & Professional Services

Website

https://aspiretoo.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Aspire Too Counselling & Professional Services is a Saskatchewan-based private group practice (est. 2012, ~10 staff, five offices) delivering fee-for-service individual, couples, family, child, and trauma therapy plus corporate workshops and assessments to community clients, insurers, and First Nations NIHB recipients.

Ownership category

akta.pro rank

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Fee-for-Service Counselling Sessions: Individual counselling sessions billed at $165/hour at main Saskatoon office. Couples, family counselling, and mediation services are priced higher and specific to service type. All ART sessions run 90 minutes. Longer session options available by agreement between counsellor and client.
2. Fee-for-Service Counselling Sessions (Rural): Individual counselling sessions at $155/hour at Humboldt location. Pricing varies by service type for couples, family counselling, and mediation.
3. Insurance and Benefits Billing: Direct billing offered for Blue Cross, Canada Life, Great West Life, SunLife, and other insurance providers. Coverage through Employee Family Assistance Programs (EFAP) including ComPsych, Green Shield, and Shepell. Services covered for Non-Insured Health Benefits (NIHB) for First Nations clients and Victims Services compensation.
4. Corporate and Workshop Services: Team building, corporate workshops, and professional development services offered to businesses. Custom-built workshops tailored to team needs.
5. Family Restoration Services: High-conflict divorce and separation services including children's groups, individual counselling, divorce coaching, Active Parenting Groups, New Ways for Families programming, parental alienation education and coaching, family counselling, and mediation. Can be accessed voluntarily or by court order.
6. Career and Educational Assessments: General assessments for career exploration and the Strong Inventory Assessment for matching interests with educational, career, and leisure activities. Provides information on career paths, leadership styles, learning environments, and work styles.
7. Practicum Student Services: Reduced-rate counselling services provided by practicum students in the Enhanced Learning Division (e.g., $40 per session for Yorkville University students).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Aspire Too is a multi-location clinical counselling practice that delivers individual, couples, family, and child/youth therapy, including Accelerated Resolution Therapy (ART), across five Saskatchewan offices plus phone and virtual channels. The practice also provides psychological and psycho-educational assessments, corporate and team-building workshops, career planning/coaching, group programs, and a continuing education training division.

Product overview

Aspire Too Counselling & Professional Services is a group counselling practice offering a comprehensive portfolio of mental health and therapeutic services. The core offerings include individual, couples, and family counselling, with specialized services such as Accelerated Resolution Therapy (ART) for trauma, Family Restoration Services for high-conflict divorce situations, and child and youth counselling including play therapy. The practice also provides corporate team-building services, career planning, assessments, and continuing education. The Enhanced Learning Division hosts practicum students, while various group workshops and the Walk and Talk Therapy feature expand access to care. Services are delivered across multiple Saskatchewan locations (Saskatoon, Prince Albert, Melfort, Kindersley, Humboldt) and via virtual/phone sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Counselling Services (Individual Therapy) Individual clinical counselling for adults addressing anxiety, depression, trauma, grief, stress, and other mental health concerns, delivered in-person across Saskatchewan offices and via phone/virtual sessions.
• Relationship and Couples Counselling Couples and marriage counselling — including support for LGBTQ2S+ couples — using modalities such as Gottman Method, Emotion-Focused Therapy, and other relationship-focused approaches, delivered by the firm's self-described top-rated Saskatoon marriage counsellors.
• Child and Youth Counselling Therapy services for children and adolescents, including play therapy, autism support, ADHD support, and behavioural interventions, delivered across the practice's office locations and virtual channels.
• Accelerated Resolution Therapy (ART) Accelerated Resolution Therapy (ART) sessions for trauma, anxiety, depression, and other presenting concerns, delivered by clinicians trained in the ART modality.
• Family Restoration Services Specialized therapy program for high-conflict, court-ordered, and Ministry of Social Services-referred family cases, including supervised access, reunification support, and structured family interventions.
• Assessment Services Psychological and psycho-educational assessments for children, youth, and adults to support diagnosis, treatment planning, and educational or accommodation needs.
• Corporate and Team Building Services Workshops, lunch-and-learns, and team-building programming delivered to Saskatchewan employers on mental health, workplace wellness, and team dynamics topics.
• Career Planning and Coaching Career planning, career transition, and coaching services for individuals navigating employment changes or seeking career direction.
• Groups and Workshops Group therapy programs and topical workshops run by Aspire Too clinicians for clients seeking peer-based or cohort-based support.
• Continuing Education Continuing education courses and training for practising counsellors and helping-professions workers, delivered through the practice's Enhanced Learning Division.

Quantifiable outcome

• Rated as Saskatoon's top marriage counsellor for five consecutive years
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Flex FitnessminorStrategic or Co-development PartnerWellness partnership combining mental health counselling with physical fitness services. Aspire Too Counselling partnered with Flex Fitness to promote holistic wellness, recognizing the strong link between mental and physical health. This partnership provides clients with resources and referrals for physical wellness alongside mental health support.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Regional players

• 7 Oaks Therapy Centre: Saskatchewan-based therapy clinic offering individual, couples, and family counselling. Comparable as a Saskatchewan group practice serving similar client segments within the same regional market.
• Sage Creek Counselling: Prairie-region counselling practice serving individuals, couples, and families with multiple therapist modalities. Comparable as a Canadian small group practice operating in a similar regional market and segment mix.

Broad incumbents

• BetterHelp: Large global online counselling subscription platform serving individuals and couples. Comparable in delivering fee-for-service therapy to individual and couples segments, though at a much larger scale and subscription-based model.
• Homewood Health: Large Canadian mental health and EAP provider offering counselling, EFAP, and clinical services to employers and individuals nationwide. Comparable in offering insurance-billed counselling and EFAP services but at a much larger, multi-national scale.
• LifeWorks (TELUS Health): Major Canadian EAP and mental health benefits provider serving employers and employees across Canada. Comparable in providing EFAP-billed counselling services to the same corporate and insured-individual segments.
• MindBeacon: Canadian provider of internet-based cognitive behavioural therapy (iCBT) and mental health programs, often covered by insurance. Comparable in delivering reimbursed mental health services to Canadians, though primarily through structured digital programs rather than live clinician-led sessions.

Direct peers

• Wellin5: Canadian online counselling service offering video sessions with registered therapists. Comparable as a Canadian counselling services provider targeting individual, couples, and family clients through a similar fee-per-session model.
• Inkblot Therapy: Canadian online and in-person counselling platform connecting clients with registered therapists. Comparable in matching clients to clinicians with diverse modalities and serving individuals, couples, and families across Canada.
• Shift Collab: Canadian group therapy practice offering virtual and in-person counselling across multiple provinces with a multi-modality clinician roster. Directly comparable as a Canadian group private practice serving similar individual, couples, and family segments via a fee-for-service model with insurance billing.

Others

• Canadian Mental Health Association (CMHA) — Saskatchewan Division: Not-for-profit provider of community mental health services across Saskatchewan. Comparable as a Saskatchewan-based mental health services provider addressing overlapping client populations, though operating under a non-profit model rather than private fee-for-service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aspire-too

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspire Too Counselling & Professional Services