Wellin5
Wellin5 is a Canadian online video counselling platform that matches individuals, couples, and employer benefit plans with Master's-level licensed therapists across all provinces and territories, monetizing through per-session fees, subscriptions, and per-employee enterprise plans.
- Company typePrivate
- Founded2014
- HeadquartersSurrey, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Wellin5 does
Wellin5 Innovations Inc. is a Canadian digital-health company that operates an online video counselling platform connecting individual Canadians and couples with Master's-level licensed therapists for live, on-demand mental-health sessions. Founded in 2014 by CEO William Masih in Surrey, British Columbia, the platform is accessible via web and native iOS/Android apps across all Canadian provinces and territories, with a registered counsellor in every jurisdiction. Core platform functionality includes a pre-booking assessment survey, an automated counsellor-matching engine that returns suggestions within minutes to 12–24 hours, real-time scheduling with counsellor confirmation, secure in-platform video and messaging, and printable invoices formatted for Canadian insurance reimbursement. The platform is PHIPA-compliant for healthcare data privacy, and has earned 'Ready to Rocket' Digital Health Emerging Rocket recognition. The company also markets an employer employee-benefits module with per-employee pricing, 24/7 access to tutorials, and customized utilization reporting for HR teams.
The business operates three go-to-market motions in parallel: a product-led growth self-serve funnel through wellin5.ca, an enterprise sales motion into HR/benefits buyers, and a B2B2C channel via referral partnerships with multi-clinic healthcare networks including Viva Care (exclusive across 10 BC clinics), Care Point Medical and Wellness Centres, and Medimap. Revenue is generated through three streams: pay-per-session pricing starting at $55 CAD per 30- or 60-minute session, individual/couples subscription plans, and per-employee enterprise subscriptions with terms customized to headcount and expected utilization. Wellin5 has cumulatively served more than 25,000 people, delivered over 22,000 virtual sessions and 10,000+ therapy hours across 50+ counsellors.
The company is privately held and has raised approximately $3.28 million USD across a September 2021 SEC Reg D exempt offering ($1.3M via its Delaware subsidiary Wellin5 USA, Inc.) and a November 2022 seed round ($2M) earmarked for U.S. expansion and AI-driven mental-health technology development. Strategic investor Kevin Harrington (original Shark from ABC's Shark Tank) is listed as advisor in connection with a referenced $6M Series A. Wellin5 acquired Therachat in February 2020 and has signaled AI product launches targeted for early 2023, indicating an active expansion from human-led video counselling toward AI-augmented care.
Wellin5 firmographics
Firmographics- Name
- Wellin5
- Legal name
- Wellin5 Innovations Inc.
- Website
- https://wellin5.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wellin5 is a Canadian online video counselling platform that matches individuals, couples, and employer benefit plans with Master's-level licensed therapists across all provinces and territories, monetizing through per-session fees, subscriptions, and per-employee enterprise plans.
- Ownership category
- akta.pro rank
Wellin5 industry classification
Industry- Product category
- Online Mental Health Counselling
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Ambulatory Health Care Services (621)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
- akta.pro secondary industry
- Patient Self-Service Portal for Scheduling & Management (HLACADAK)
Keywords
Where Wellin5 is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Wellin5 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pay-per-Session Counselling: Individual clients pay per counselling session at $55+ CAD per session with options for 30-minute or 1-hour sessions. Sessions are scheduled on-demand through the platform.
- Subscription Plans: The company offers subscription-based plans for individuals and couples providing ongoing counselling access at discounted rates compared to pay-per-session pricing.
- Enterprise Employee Benefits: Wellin5 offers employers unique plans based on number of employees, session counts, and expected utilization rates as an enhancement to existing employee benefits packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-as-you-go individual sessions starting at $55 + tax |
| Subscription | Monthly | Employer benefit plan pricing based on per employee rate |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Wellin5 product offering
Product offeringCore offering
Wellin5 operates an online video counselling platform that connects Canadians with 50+ licensed Master's-degree counsellors for individual and couples therapy, featuring automated matching (within minutes to 12-24 hours), pre-booking assessments, real-time scheduling, and secure messaging. The platform sells per-session and subscription counselling directly to consumers across Canada and offers a separate enterprise employee-benefits module with per-employee pricing and usage reporting for HR teams.
Product overview
Wellin5 offers a single unified online counselling platform that connects individuals and couples with licensed Canadian therapists via live video sessions. The platform includes appointment scheduling, pre-session surveys, and a matching system to pair users with appropriate counselors. For employers, an enterprise employee benefits module extends the platform to provide workforce mental health support with reporting features.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellin5 Online Counselling Platform Core telehealth counselling platform for individual Canadians and couples, providing live video, secure messaging, and 30-minute or 1-hour sessions with automated counsellor matching and printable insurance invoices.
- Wellin5 Employee Benefits Counselling Enterprise counselling solution sold to employers as an employee-benefits package enhancement, with customized per-employee subscription pricing, video sessions, 24/7 access to online tutorials, and HR usage reports.
Quantifiable outcome
- Average time savings of 4 months compared to traditional in-person or telephone counselling
- +2 more outcomes
Companies that use Wellin5
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Wellin5 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wellin5 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- MedimapminorWellin5 partners with Medimap to advance access to mental health services across Canada. Medimap's platform connects patients with nearby clinics and now includes access to Wellin5's counselling services, simplifying the path from physical to mental health care.
- Care Point Medical and Wellness CentrescoreWellin5 partners with Care Point to expand online counselling services across British Columbia alongside providers of primary healthcare. Care Point patients gain confidential access to mental health services through Wellin5's secure platform as part of Care Point's holistic wellness offerings.
- Viva CarecoreWellin5 is the exclusive mental health counselling partner for Viva Care's 10 medical clinics in the Lower Mainland of British Columbia. Viva Care clients needing mental health care are referred to Wellin5 for video counselling services. Both companies were founded in Surrey, BC and share a commitment to telehealth quality care.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Wellin5 competitors and assessment
Company assessmentDirect peers
- BetterHelp: Largest direct-to-consumer online therapy marketplace globally, owned by Teladoc Health. Directly comparable to Wellin5 on product (video, messaging, matching), target customer (individual consumers), and revenue model (subscription/recurring), but with vastly greater scale and capital.
- Inkblot Therapy: Canadian online therapy platform connecting users with registered therapists via video. Most direct Canadian competitor to Wellin5, with a similar marketplace model, counsellor-led delivery, and focus on the Canadian regulatory environment.
- 7 Cups: Online emotional support platform combining free peer-to-peer listener chat with paid therapy from licensed therapists. Comparable to Wellin5's freemium-to-paid funnel and marketplace model, though with global rather than Canadian geographic focus.
- Talkspace: Publicly traded online therapy platform offering video, messaging, and asynchronous therapy with licensed therapists. Competes head-to-head with Wellin5 in the D2C therapy marketplace and increasingly in the B2B/EAP channel, with similar product functionality.
- MindBeacon (Marigold): Canadian digital mental health platform providing structured internet-based cognitive behavioural therapy (iCBT) and therapist-led care. Comparable to Wellin5 as a Canadian mental health marketplace/platform serving both consumers and enterprise EAP buyers.
Broad incumbents
- Maple: Canadian telehealth platform offering on-demand access to doctors, specialists, and now mental health services. Comparable as a Canadian telehealth incumbent expanding into therapy, though broader in scope (primary care plus mental health).
- Cerebral: US telehealth mental health platform offering therapy and medication management for anxiety, depression, and ADHD. Comparable on therapy marketplace model and D2C positioning, with broader scope including prescribing services.
- Headspace Health: Combined entity of Headspace and Ginger, offering self-guided mental wellness content plus on-demand therapy and coaching. Comparable to Wellin5 as a mental health platform, with broader content/coaching model alongside therapy.
- Amwell: Large-scale US telehealth platform offering urgent care, behavioural health, and chronic condition management to health systems and employers. Comparable to Wellin5's enterprise/EAP ambitions, with broader multi-specialty telehealth positioning.
Emerging players
- Wysa: AI-driven mental health chatbot platform offering self-guided support with optional human therapist escalation. Comparable to Wellin5's roadmap toward AI-driven mental health technology and hybrid human/AI care model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Wellin5 social profiles
Digital presenceWellin5 compliance and trust
Trust signalCompliance1 record
Wellin5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellin5 leadership team
Management profileNumber of profiles
Profiles5 records
Wellin5 funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellin5 M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellin5
What does Wellin5 do?
Wellin5 operates an online video counselling platform that connects Canadians with 50+ licensed Master's-degree counsellors for individual and couples therapy, featuring automated matching (within minutes to 12-24 hours), pre-booking assessments, real-time scheduling, and secure messaging. The platform sells per-session and subscription counselling directly to consumers across Canada and offers a separate enterprise employee-benefits module with per-employee pricing and usage reporting for HR teams.
Is Wellin5 a public or private company?
Wellin5 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wellin5 founded?
Wellin5 was founded in 2014. It employs 1 to 10 people.
Where is Wellin5 based?
Wellin5 is headquartered in Surrey, Canada, in the North America region.
How does Wellin5 make money?
Three revenue lines are on record. Pay-per-Session Counselling is the primary driver. The others are subscription Plans and enterprise Employee Benefits.
Who are Wellin5's main competitors?
Direct peers on record are BetterHelp, Inkblot Therapy, 7 Cups, Talkspace and MindBeacon (Marigold). Broad incumbents are Maple, Cerebral, Headspace Health and Amwell. Wysa is listed as an emerging player.
Does Wellin5 have an API?
No public API is recorded for Wellin5.
What industry is Wellin5 in?
Wellin5's product category is Online Mental Health Counselling. Its primary akta.pro industry code is HLALALAJ, Mental Health Therapist Marketplaces, with a secondary code of HLACADAK, Patient Self-Service Portal for Scheduling & Management. Its NAICS code is 621330 and its SIC code is 8000.