assethome.pl

What assethome.pl does

assethome.pl is a Polish premium real estate agency and brokerage platform founded in 2014 and headquartered in Szczecin (Zachodniopomorskie), operating under the legal entity AssetHome Szczecin Wąsik Oleśków Kiermasz spółka komandytowa. The firm specializes in connecting individual and business investors with property developers for the sale of luxury apartments, primarily along the Polish Baltic coast in Świnoujście, Międzyzdroje, Kołobrzeg, and Dźwirzyno, with secondary offerings in Szczecin, Polish mountain locations, and international markets including Spain (Costa del Sol, Costa Blanca, Mallorca) and Cyprus. Its product is an online portal (assethome.pl) featuring 2,000+ premium apartments and interactive 3D visualizations for ten flagship developments, supported by four physical offices and a network of 20+ property advisors handling end-to-end sales including reservation, preliminary, and developer agreements.

The business operates on a commission-based revenue model, earning transaction fees on developer-direct apartment sales (gross sales volume of approximately 576 million PLN YTD 2024 across nearly 800 agreements and 1,200+ apartments annually) and professional services fees from developers for project preparation, marketing strategy, operator selection, and finishing services. Value-added services include credit assistance (up to 80% LTV for business clients), 23% VAT refund handling for individual purchasers, and operator-managed rental services for income-producing apartments. Customer segments center on individual real estate investors seeking premium seaside and international apartments for investment or second-home use, complemented by property developers requiring sales and marketing support and a secondary land-seller segment.

The firm is founder-led by CEO Michał Wąsik, privately held with no disclosed external institutional funding, and reported 18 core employees alongside a broader advisor network. Distribution combines physical field sales through coastal offices with online self-service and earned media in major Polish business publications, while a Real Estate Investor's Club and the strategic partnership with Ostoya Capital S.A. extend reach into a combined pool of over 80,000 individual investors.

Name

assethome.pl

Legal name

AssetHome Szczecin Wąsik Oleśków Kiermasz spółka komandytowa

Website

https://assethome.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Polish premium real estate brokerage founded in 2014 that sells luxury apartments directly from developers to individual and business investors across the Baltic coast, plus Spain and Cyprus, via four coastal offices, a 3D-modeled online portal, and a 20+ advisor network.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Luxury real estate
• Real estate brokerage
• Developer sales
• Investment properties
• Seaside apartments

Headquarters

HQ city

Szczecin

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commissions: Commission-based revenue from selling premium apartments directly from developers to individual and business investors. Properties include seaside apartments, city apartments, and international investments in Spain and Cyprus.
2. Developer Services: Comprehensive services for developers including project preparation for sales, marketing strategy, sales process management, operator selection, and finishing services. Revenue generated through partnership agreements with property developers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Assethome.pl is a premium real estate brokerage and online portal that sells luxury apartments directly from developers to individual and business investors across the Polish Baltic coast, Polish cities, Polish mountains, Spain, and Cyprus. The company operates as a sales intermediary handling the full transaction lifecycle, from pre-sale property access and reservation agreements through preliminary and developer contracts, complemented by credit assistance, VAT refund processing, and operator-managed rental services. It also provides comprehensive developer services covering project preparation, marketing strategy, and sales process management.

Product overview

assethome.pl is a premium real estate portal and sales platform operating as a unified offering that connects property buyers directly with developers. The platform offers a comprehensive portfolio of luxury apartments across multiple categories: seaside properties along the Polish Baltic coast (including resorts in Świnoujście, Kołobrzeg, Międzyzdroje), urban apartments in Szczecin, mountain properties in locations like Karpacz and Zakopane, and international investments in Spain (Costa del Sol, Costa Blanca, Mallorca) and Cyprus. The platform provides property 3D models for virtual exploration, operator-managed rental services, developer partnership services, land acquisition assistance, credit financing support, and VAT refund guidance. Over 2,000 apartments are available across dozens of premium developments, serving over 69,000 clients with monthly traffic exceeding 100,000 visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Seaside Apartments Premium coastal properties along the Polish Baltic Sea coast in resorts including Świnoujście, Kołobrzeg, Międzyzdroje, and Dźwirzyno, offered directly from developers to individual and business investors.
• City Apartments Urban residential properties in Szczecin and other Polish cities, sold directly from developers to investors and homebuyers.
• Apartments in the Mountains Premium mountain properties in Polish resort locations such as Karpacz, Szklarska Poręba, and Zakopane, sold directly from developers.
• Investments in Spain Real estate investment opportunities in Spain including Costa del Sol (Marbella), Costa Blanca (Alicante), and Mallorca, sold to international investors.
• Investments in Cyprus Real estate investment properties on the island of Cyprus, sold to international investors through assethome.pl.
• Developer Services Comprehensive services for property developers covering project preparation for sale, marketing strategy development, operator selection, finishing company recommendations, and complete sales process management, leveraging assethome's 69,000+ client base and Real Estate Investor's Club.
• Land Purchase Service Service for marketing and transacting land parcels in the first building line with sea views from Świnoujście to Hel, including building plots, agricultural land with zoning, and investment land ranging from 1,000 m² to several dozen hectares for residential, commercial, or tourism development.
• Apartments with Operator Service Property management service where reservation management, advertising activities, and comprehensive guest services are handled by a specialized operator entity, providing turnkey rental management for income-generating apartment buyers.

Quantifiable outcome

• Over 300 apartments sold on the Baltic coast in 2024
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Ostoya Capital S.A.coreStrategic or Co-development PartnerStrategic partnership signed between Assethome.pl and Ostoya Capital S.A. to open a new chapter in the premium second home real estate market, with access to a combined total of over 80,000 individual investors.
• MaxbergminorStrategic or Co-development PartnerArchitecture firm responsible for the Greeneri Park project design. Maxberg has been delivering Premium class products to clients for 10 years, with strong attention to architecture and land development.
• Matys PropertyminorStrategic or Co-development PartnerMatys Property (led by CEO Maciej Matysik) is responsible for the commercialization of the Silver Forest project, providing property management and rental operator services for the development.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Otodom: Poland's largest online real estate marketplace covering new developments, apartments, and houses across the country. Directly comparable as a property search and lead-generation platform competing for the same Polish buyer audience, though Otodom operates at broader scale and is horizontal rather than premium-seaside focused.
• WGN Nieruchomości: Polish real estate brokerage network with offices across the country including coastal markets. Comparable as a competing traditional brokerage serving individual buyers and developers in Polish seaside regions.
• Gratka.pl: Established Polish real estate classifieds platform with broad coverage of new and resale properties. Comparable as a competing portal attracting Polish property buyers and developers seeking lead generation.
• Domy.pl: Polish real estate portal operated by Ringier Axel Springer with listings across primary and secondary markets. Comparable as a developer-facing channel for marketing new residential projects, including premium coastal developments.
• Nieruchomości-online.pl: Major Polish real estate listings portal offering apartments, houses, and developer projects nationwide. Comparable as an online property search destination competing for both buyer traffic and developer leads, including in coastal regions.

Regional players

• Cyprus Property Show / Cybarco: Established Cyprus-based developer and luxury property seller. Comparable as a provider of premium Cyprus investment apartments that Assethome resells, competing for similar international investor demand.
• Marbella Premium Properties: Local luxury real estate agency focused on Marbella and Costa del Sol. Comparable in that it sells the same premium Spanish coastal apartments to international (including Polish) investors that Assethome now offers.

Broad incumbents

• Idealista: Leading Southern European property portal dominant in Spain and with presence in Portugal and Italy. Comparable in that it intermediates demand for premium apartments in Costa del Sol, Mallorca, and Mediterranean resort markets where Assethome now sells.
• Engel & Völkers: Global luxury real estate brokerage with strong presence in Mediterranean markets including Spain, Cyprus, and CEE. Comparable in that it sells premium and luxury apartments across the same geographies (Polish coast, Costa del Sol, Cyprus) that Assethome targets.

Emerging players

• Property Poland (International Listings): International-facing portal listing Polish real estate to foreign investors. Comparable in serving the same cross-border buyer segment — particularly German and Scandinavian investors — seeking Polish coastal apartments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/?lang=pl
• YouTubeyoutube.com/channel/UCvNkhLSRSSF7oOBy7P93apw/featured
• Facebookfacebook.com/Assethomepl
• Instagraminstagram.com/assethome.pl
• LinkedInlinkedin.com/company/assethome

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about assethome.pl