CEEL

What CEEL does

CEEL (legally IDation Tech Inc.) is an AI-native SaaS platform for compliance automation, audit readiness, and continuous trust management. The platform automates evidence collection, policy drafting, vendor third-party risk, governance workflows, and audit preparation across more than 25 frameworks — including SOC 2, ISO 27001, HIPAA, GDPR, PCI DSS, FedRAMP, ISO 42001, NIST AI RMF, CMMC, and PIPEDA — and uniquely embeds independent AICPA-vetted auditors inside the product for in-platform attestations. Its core architecture centers on a contextual AI Copilot that adapts to each customer's tech stack, an autonomous Ceel Agent that extends monitoring to endpoints and vendor discovery, and a Trust Center that publishes compliance posture externally.

The company sells in three tiers — Startup (PLG-oriented, AI-guided self-service), Growth (white-glove inside sales for scaling companies), and Enterprise (custom frameworks, on-demand vCISO, agentic AI workflows) — under annual subscriptions, with additional audit services revenue from third-party Audit Partners. GTM is hybrid: PLG plus free trial for startups, "Book a Demo" inside sales for mid-market, and dedicated field sales for enterprise, supported by 150+ native integrations (AWS, Azure, GCP, GitHub, Okta, Slack, Jira, Microsoft 365, OpenAI, etc.), AWS Partner Network membership, and the LAUNCH Accelerator channel.

CEEL is headquartered in San Francisco with a secondary office in Montréal, Canada; was founded in 2025; operates with an 11–50 employee base; and has Ryan Mahdavi as CEO & Co-Founder and Nadhir Khayati as CTO. Named customers include Credit Sesame, Altis, Zenbase, DnG (Draft&Goal), and All Day TA across financial services, recruitment, and AI/technology verticals. The company reports $465M+ in customer revenue unlocked, $2.2M+ in average fines avoided, a 100% audit success rate, 93% reduction in manual compliance tasks, 5x faster time to audit, and 2–5x lower cost versus traditional compliance approaches.

Name

CEEL

Legal name

IDation Tech Inc.

Website

https://www.ceel.io/

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

CEEL is an AI-native SaaS platform that automates compliance, evidence collection, and audit readiness across 25+ frameworks for startups, growth-stage companies, and enterprises, with embedded AICPA-vetted auditors and 150+ stack integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Technology Offerings Subscription: Subscription-based revenue from AI compliance automation platform. Pricing adapts from startup-friendly packages to enterprise-level solutions based on stage, frameworks, and services selected.
2. Audit Services: Additional revenue from audit services provided through third-party Audit Partners. Includes SOC 2, ISO 27001, and other certification audits performed within the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

CEEL (legally IDation Tech Inc.) is an AI-native SaaS compliance automation and trust platform that helps companies achieve certifications like SOC 2, ISO 27001, HIPAA, GDPR, PCI DSS, FedRAMP, and ISO 42001. The platform automates evidence collection, policy drafting, risk management, vendor risk assessment, and provides built-in AICPA-vetted auditors, with the Ceel Agent extending compliance to endpoints.

Product overview

Ceel is an AI-native compliance automation and trust platform offered as a unified core product (Ceel AI Trust Platform) with modular capabilities. The platform consists of the core Ceel AI Trust Platform supplemented by functional modules including AI Copilot, Compliance Module, Governance Module, Risk Management Module, Vendor TPR Module, Built-in Audits, Security Module, and Trust Center. Ceel Agent provides endpoint security extension. The platform is offered in three tiers: Startup (fast automated setup), Growth (scalable workflows), and Enterprise (custom controls with vCISO services). The modular architecture allows organizations to implement compliance automation, evidence collection, policy management, vendor risk, and audit capabilities either as an integrated suite or through specific modules based on their compliance needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceel AI Trust Platform

Quantifiable outcome

• Get certified in days and weeks vs months with traditional methods
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

AI capability7 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, strategic and minor.

• AWScoreTechnology or IntegrationAWS integration enables cloud security compliance monitoring. Ceel is part of the AWS Partner Network, providing customers seamless integration with AWS services for automated evidence collection and security controls.
• Google CloudcoreTechnology or IntegrationIntegration with Google Cloud services for cloud security posture management and compliance automation.
• Microsoft AzurecoreTechnology or IntegrationIntegration with Microsoft Azure for cloud security compliance and identity/access management controls.
• GitHubcoreTechnology or IntegrationCode repository integration for automated evidence collection of development security controls and code change management.
• OktacoreTechnology or IntegrationIdentity provider integration for automated monitoring of access controls, user provisioning, and authentication security.
• SlackcoreTechnology or IntegrationSlack integration for real-time compliance support, AI copilot assistance, and workflow notifications within customer workspaces.
• JiracoreTechnology or IntegrationTicketing system integration for automated evidence collection and compliance task tracking.
• Google WorkspacecoreTechnology or IntegrationIntegration with Google Workspace (Gmail, Drive, Docs) for document security and access control monitoring.
• Microsoft 365coreTechnology or IntegrationIntegration with Microsoft 365 suite for Teams, SharePoint, and Office security controls monitoring.
• LAUNCH AcceleratorstrategicGTM or Marketing PartnerLAUNCH Accelerator cohort program partnership. Ceel supported Cohort 35 founders who achieved $2M run rate within 6 months. Provides access to startup community and validation.
• NextaiminorGTM or Marketing PartnerEcosystem partner backing Ceel. Part of leading ecosystems supporting the platform.
• CreativeminorGTM or Marketing PartnerEcosystem partner backing Ceel. Part of leading ecosystems supporting the platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hyperproof: Hyperproof is a compliance operations platform that automates evidence collection and control monitoring across SOC 2, ISO 27001, FedRAMP, and more. Comparable to CEEL on multi-framework continuous compliance, with deeper enterprise penetration.
• Drata: Drata is a direct competitor offering continuous compliance automation for SOC 2, ISO 27001, HIPAA, and additional frameworks. Closely aligned with CEEL on product scope, customer base (startups to enterprise), and PLG-plus-sales motion.
• Vanta: Vanta is the market-leading AI-powered trust management platform for SOC 2, ISO 27001, HIPAA, and more — directly competing with CEEL across the same frameworks, customer segments, and GTM motion. Ceel explicitly targets "Vanta alternative" search keywords.
• Laika: Laika offers compliance automation plus integrated audit services for SOC 2, ISO 27001, and other frameworks. Direct comparable to CEEL on the audit-bundled SaaS model and startup-to-enterprise positioning.
• Secureframe: Secureframe provides automated compliance and security management for SOC 2, ISO 27001, HIPAA, PCI, and more. Competes head-to-head with CEEL in the startup and mid-market segments with similar AI-driven automation features.
• Sprinto: Sprinto is a compliance automation platform focused on fast-growing tech companies, supporting SOC 2, ISO 27001, HIPAA, GDPR. Closely comparable to CEEL's startup tier and PLG-led motion.
• Thoropass: Thoropass combines compliance automation software with in-house audit services (like CEEL's built-in auditor model) for SOC 2, ISO 27001, HIPAA, PCI. The bundled audit+software model makes it the closest structural analog to CEEL's differentiator.

Broad incumbents

• OneTrust (Tugboat Logic): OneTrust acquired Tugboat Logic to enter automated compliance management for SOC 2, ISO 27001, etc. A broad incumbent whose compliance automation capability competes with CEEL as part of a much wider trust, privacy, and governance portfolio.
• AuditBoard: AuditBoard is an established enterprise-grade GRC platform spanning audit, risk, and compliance management. Overlaps with CEEL's enterprise tier but serves a broader GRC portfolio for larger, often regulated enterprises.

Emerging players

• Anecdotes: Anecdotes is an AI-driven GRC platform automating evidence collection, controls, and reporting across frameworks. Comparable to CEEL's Compliance and AI Copilot modules with an emerging presence in mid-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEEL