ATADesigns
ATADesigns is a London-based, founder-owned surface design studio creating made-to-order wallpapers, murals, art prints, and digitally printed fabrics for hospitality, care home, and residential clients across 200+ countries.
- Company typePrivate
- Founded-
- HeadquartersUnited Kingdom, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ATADesigns does
ATADesigns is a UK-based surface design studio operating from London since 2006, founded by designer Annette Taylor-Anderson. The company creates made-to-order wallpapers, murals, art prints, and furnishing fabrics across themed collections including All Things British, Italian Infusion, Art Deco, Nature Springs to Life, Sport, Birds, Stone, Geometric, Abstract, and Florals & Stripes. Its core technology is digital printing on non-woven wallpaper, contract vinyl and Crib 5 fire-retardant luxe velvet fabrics, with a specialised capability in dementia-informed design developed through Stirling University certification. The studio has built a portfolio of 114 wallpapers, 51 murals and 46 art prints, supported by long-term collaborations with Wallsmiths for custom map wallpapers and Elisa Interiors for the Italian Infusion collection.
The business operates a dual go-to-market model combining direct-to-consumer ecommerce through atadesigns.com (a Shopify storefront shipping to 200+ countries) with direct sales-led trade enquiries for bespoke commissions from interior designers, architects and specifiers. Revenue is generated entirely through one-time unit sales, with wallpapers priced from £160 per roll, murals from £210, and art prints at $90 USD. The company is not VAT-registered, operates with a small team of approximately 7 employees, and serves three primary verticals: hospitality and commercial (notable clients include the Lexington Hotel in New York and The Jones Family Kitchen in London), care home and healthcare (Bupa Beacher Hall, Royal Naval Benevolent Trust's Admiral Jellicoe House, Harrogate Neighbours, AbleCare homes, Towerview Care, Summercare), and residential consumers.
ATADesigns has received multiple industry recognitions including FESPA PrintInteriors Bronze (2020), Solutions Awards (2019 and 2021), Northern Design Awards finalist (2017), and Care Sector Supplier Awards finalist (2023). It is a privately held, founder-owned business with no known institutional investment, parent company, or public listing. Key collaborators include Wallsmiths (printing and the Boutique Maps service), Elisa Interiors (Italian Infusion collection), Matt Rawlinson of Raw Design (multiple award-winning projects), Tartar Art Projects, Arka Chergui, and White Space Living. Intellectual property is protected through ACID membership and copyright, with all design rights retained by the founder.
ATADesigns firmographics
Firmographics- Name
- ATADesigns
- Legal name
- ATADesigns
- Website
- https://atadesigns.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ATADesigns is a London-based, founder-owned surface design studio creating made-to-order wallpapers, murals, art prints, and digitally printed fabrics for hospitality, care home, and residential clients across 200+ countries.
- Ownership category
- akta.pro rank
ATADesigns industry classification
Industry- Product category
- Surface Design & Wallcoverings
- NAICS
- Interior Design Services (541410), Paint and Wallpaper Retailers (444120)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where ATADesigns is headquartered
LocationHeadquarters
- HQ city
- United Kingdom
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ATADesigns business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wallpaper Sales: One-time purchase of made-to-order wallpapers sold directly through ecommerce. Products include standard rolls and bespoke commissions. Prices from £160 GBP per roll.
- Mural Commissions: Custom mural design and production for hospitality, healthcare, residential and commercial spaces. Sold directly through trade enquiries. Prices from £210 GBP.
- Furnishing Fabrics: Digitally printed luxe velvet fabrics for upholstery. Available as part of collections with matching wallcoverings.
- Art Prints: High-quality art prints sold directly through ecommerce. Available in multiple sizes with optional framing. Prices at $90 USD.
- Homeware (Mugs): Signature British design mugs with free UK & Europe delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wallpapers from £160 GBP per roll |
| Unit Pricing | Pay-as-you-go | Murals from £210 GBP |
| Unit Pricing | Pay-as-you-go | Art Prints from $90 USD |
| Unit Pricing | Pay-as-you-go | Samples at £3 per A5-A4 size |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
ATADesigns product offering
Product offeringCore offering
ATADesigns is a UK-based surface design studio that creates and sells made-to-order designer wallpapers, custom murals, art prints, and luxe velvet furnishing fabrics under its own brand, plus mugs as a complementary homeware line. The company also delivers bespoke design commissions and a Boutique Maps for Interiors service in partnership with Wallsmiths for hospitality, healthcare/care home, commercial, and residential customers worldwide.
Product overview
ATADesigns is a UK-based award-winning surface design studio offering a cohesive portfolio of decorative wallcoverings, murals, art prints, and furnishing fabrics, all made-to-order. The core products include wallpapers across 10 themed collections (Florals & Stripes, All Things British, Abstract, Sport, Stone, Art Deco, Birds, Nature Springs to Life, Geometric, Italian Infusion), large-scale murals, sport and heritage-themed art prints, and luxe velvet furnishing fabrics. The company also offers bespoke design services for custom commissions and a Boutique Maps for Interiors service in partnership with Wallsmiths. Specialty items like mugs complete the product range.
Differentiator
Problem solved
Functional benefit
Brands
- All Things British Collection: British heritage-inspired wallpaper and fabric designs featuring themes such as bowler hats, British bulldogs, bicycles, and cricket.
- Italian Infusion Collection
- Art Deco with a Modern Twist
- Nature Springs to Life Collection
- Sport Collection
- Boutique Maps for Interiors
Products and services
- Designer Wallpapers
Quantifiable outcome
- Creates calming, therapeutic environments demonstrated in care homes with sound and scent integration for dementia support
- +2 more outcomes
Companies that use ATADesigns
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
ATADesigns technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ATADesigns partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- WallsmithscoreLong-term collaboration with bespoke wallpaper printers Wallsmiths. Jointly provide Boutique Maps for Interiors service - custom map wallpapers printed up to 5m x 10m. Also collaborate on care home and healthcare projects including Admiral Jellicoe House and Hengrove Lodge. Gareth Wyn Jones is founder of Wallsmiths.
- Elisa InteriorscoreCollaboration to create the Italian Infusion wallcoverings, murals and fabrics collection infused with Italian and English influences. Jointly nominated for Northern Design Awards 2017.
- Arka CherguiminorCollaboration on Ernest 'd Fox Art Print design - featuring a fox dressed in jacket and tie, part of the All Things British collection.
- Tartar Art ProjectsminorCommissioned ATADesigns for Art Deco mural at the Lexington Hotel, New York. Tartar Art Projects acts as intermediary commissioning the design for the hotel bar.
- Matt Rawlinson (Raw Design)coreInterior designer who commissioned ATADesigns for The Jones Family Kitchen project (Solutions Awards Winner 2019) and The Northgate project (FESPA Awards Bronze 2020). Key project partner.
- White Space LivingminorInterior design firm for Dora Rose care home project featuring ATADesigns boutique maps.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
ATADesigns competitors and assessment
Company assessmentEmerging players
- Spoonflower: Digital print-on-demand platform for fabrics, wallpapers, and home decor with a global designer community. Comparable to ATADesigns in digital printing on wallpaper and fabric substrates, but operating a marketplace model rather than a single-designer brand.
- Timorous Beasties: Scottish designer brand producing bold, distinctive wallpapers, fabrics, and accessories with international hospitality and residential reach. Comparable to ATADesigns in designer-led positioning, premium price point, and hospitality/residential customer base.
- Wallsauce: Digital-first custom wallpaper and mural printing company with an online configurator for bespoke designs. Comparable to ATADesigns' mural customisation capability but operating at larger scale through digital print-on-demand rather than handmade bespoke commissions.
Direct peers
- Morris & Co: British heritage wallpaper and furnishing fabrics brand, originally William Morris, offering heritage-inspired wallcoverings and fabrics. Comparable to ATADesigns in British-design heritage positioning, wallcoverings product line, and decorative fabric catalog.
- Osborne & Little: British designer of wallpapers and fabrics serving trade and retail customers with curated pattern collections. Comparable to ATADesigns in wallcovering and fabric product line, design-led positioning, and reliance on interior-designer specifier relationships.
- Little Greene: British paint and wallpaper company with heritage and contemporary collections, sold direct and through distributors. Comparable to ATADesigns in product category, design range breadth, and trade/residential customer overlap.
- Sanderson: British heritage wallpaper and fabric brand within Sanderson Design Group, with a long history of decorative wallcoverings and furnishing fabrics. Directly comparable to ATADesigns in product offering, design heritage, and trade/customer mix.
- Cole & Son: British heritage wallpaper and fabric designer/manufacturer offering luxury decorative wallcoverings across multiple themed collections. Direct comparable to ATADesigns in product category, customer base (hospitality and residential), and premium positioning.
Broad incumbents
- Andrew Martin: British interior design brand known for its 'Interior Design Review' and broader furniture, lighting, and fabric assortment. Comparable to ATADesigns in British heritage interior design positioning and trade showroom access, though operating at materially larger scale and assortment breadth.
- Farrow & Ball: British heritage paint and wallpaper brand with a much larger product portfolio and global retail presence. Operates in the same premium interior design space as ATADesigns and represents the dominant incumbent at the upper end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
ATADesigns social profiles
Digital presenceATADesigns financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATADesigns leadership team
Management profileNumber of profiles
Profiles1 record
ATADesigns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATADesigns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATADesigns
What does ATADesigns do?
ATADesigns is a UK-based surface design studio that creates and sells made-to-order designer wallpapers, custom murals, art prints, and luxe velvet furnishing fabrics under its own brand, plus mugs as a complementary homeware line. The company also delivers bespoke design commissions and a Boutique Maps for Interiors service in partnership with Wallsmiths for hospitality, healthcare/care home, commercial, and residential customers worldwide.
Is ATADesigns a public or private company?
ATADesigns is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ATADesigns founded?
ATADesigns was founded in -1. It employs 1 to 10 people.
Where is ATADesigns based?
ATADesigns is headquartered in United Kingdom, United Kingdom, in the Europe region.
How does ATADesigns make money?
Five revenue lines are on record. Wallpaper Sales are the primary driver. The others are mural Commissions, furnishing Fabrics, art Prints and homeware (Mugs).
Who are ATADesigns's main competitors?
Emerging players on record are Spoonflower, Timorous Beasties and Wallsauce. Direct peers are Morris & Co, Osborne & Little, Little Greene, Sanderson and Cole & Son. Broad incumbents are Andrew Martin and Farrow & Ball.
Does ATADesigns have an API?
No public API is recorded for ATADesigns.
What industry is ATADesigns in?
ATADesigns's product category is Surface Design & Wallcoverings. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 541410 and its SIC code is 7330.