Wallsauce.com
- Company typePrivate
- Founded2013
- HeadquartersRibchester, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wallsauce.com does
Wallsauce.com, operated by Omega Sky Ltd. (UK Company 08243582), is an online print-on-demand retailer of bespoke, made-to-measure wall murals and wallpaper, founded in 2013 and based in Ribchester, United Kingdom. The company's core product is custom wall murals printed on demand in the UK to customer-specified dimensions, using paste-the-wall and peel-and-stick materials with environmentally friendly, PVC-free inks. Its catalog spans more than 1 million designs organized into categories (nature, abstract, maps, florals, animals, space, surface textures) and exclusive or featured designer collections (SpaceFrog Designs, Rebeca Lopez Gonzalez, Lovell Johns, Carol Robinson, Lara Skinner, James Wiens, Andrea Haase, Howard Robinson, Loris Drago, Elisabeth Fredriksson, Annette Schmucker, Oliver Robins), plus licensed fine art (Monet, Mucha, Renoir) and a prints and posters line (movie posters, horror film posters). Adjacent services include Upload-Your-Own-Image customization, a MeaSUREsafe measuring guarantee, free Try-Before-You-Buy previews, paid samples (£3 A3, £20 panel), and a 30-day money-back guarantee.
The business operates a direct-to-consumer e-commerce model through wallsauce.com with worldwide shipping and multi-currency support (GBP, EUR, USD, AUD, CAD) across disclosed markets in Europe, North America, Oceania, and the Middle East. Tiered per-square-meter pricing ranges from £20 to £30.40 after discounts, posters are priced from £13.50, and a trade-account program plus phone sales (01254 963700) serves commercial buyers including hotels, care homes, gyms, retail stores, and corporate offices. Revenue is generated entirely through one-time transactional purchases (no subscription or recurring component). Marketing is concentrated in visual-discovery channels (Pinterest, Instagram, Houzz, YouTube, Facebook), SEO-driven blog content, email, and Feefo-verified reviews. The company has earned Feefo Platinum Trusted Services status for five consecutive years (2020-2024), holds a 4.9/5.0 rating across 5,403 reviews, and is bootstrapped apart from a single 2016 Lancashire Rosebud Finance round of approximately $307,596.
Wallsauce.com firmographics
Firmographics- Name
- Wallsauce.com
- Legal name
- Omega Sky Ltd.
- Website
- https://wallsauce.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wallsauce.com industry classification
Industry- Product category
- Custom Wall Murals & Wallpaper
- NAICS
- Paint and Wallpaper Retailers (44412), Home Furnishings Retailers (44912), Art Dealers (459920)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
- akta.pro secondary industries
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG), Sports Art, Prints & Photography Retail (CRAMAOAG)
Keywords
Where Wallsauce.com is headquartered
LocationHeadquarters
- HQ city
- Ribchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wallsauce.com business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Custom Wall Murals: Primary revenue stream from bespoke wall murals printed to customer specifications. Murals are priced per square meter with tiered pricing based on design collection and material type. Orders are one-time purchases with no recurring revenue.
- Wallpaper Products: Sale of wallpaper products including paste-the-wall and peel-and-stick options in various collections.
- Prints & Posters: Sale of printed movie posters, art prints, and celebrity posters. Products include sizes from A4 to A1, offered at fixed price points with occasional discounts.
- Custom Samples: A3 wallpaper samples at £3.00 each and scaled panel samples at £20 for UK delivery, providing preview capability before full purchase.
- MeaSUREsafe Guarantee: Optional pre-purchase measuring guarantee providing peace of mind for customers who may mismeasure their walls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level murals starting at £25/m2 |
| Unit Pricing | Pay-as-you-go | Standard collection murals at £33/m2 |
| Unit Pricing | Pay-as-you-go | Premium designer murals at £34/m2 |
| Unit Pricing | Pay-as-you-go | Luxury designer murals at £38/m2 |
| Unit Pricing | Pay-as-you-go | Beach and landscape murals at £29/m2 |
| Unit Pricing | Pay-as-you-go | Movie poster prints starting at £15 |
| Unit Pricing | Pay-as-you-go | Sample pricing for material previews |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Wallsauce.com product offering
Product offeringCore offering
Wallsauce.com sells bespoke, made-to-measure wall murals and wallpaper printed on demand in the UK, with customers configuring exact wall dimensions and choosing materials (paste-the-wall or peel-and-stick, eco-friendly and PVC-free). The catalog spans over 1 million designs across categories such as nature, abstract, florals, maps, fine art, movie posters, and exclusive artist collections, supplemented by prints and posters, paid samples, a MeaSUREsafe measurement guarantee, and an Upload Your Own Image customization service for both residential and commercial buyers worldwide.
Product overview
Wallsauce.com is an online print-on-demand wallpaper murals and prints company operated by Omega Sky Ltd. The core product is custom, made-to-measure wall murals printed on demand in the UK. The product portfolio includes custom wall murals with hundreds of design options across categories (nature, abstract, maps, florals, animals, space, texture), designer collections (SpaceFrog Designs, Rebeca Lopez Gonzalez, Lovell Johns, Carol Robinson, Andrea Haase, Oliver Robins, Lara Skinner), prints and posters (movie posters, horror film posters), and specialty categories (navy murals, panel wall murals, sports wallpapers, fine art). Additional services include upload-your-own-image customization, commercial mural design, sample ordering, measurement guarantee (MeaSUREsafe), and try-before-you-buy preview service. The company sources some imagery via Adobe Stock and integrates with Feefo for reviews and PayPal/card processors for payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Wall Murals Bespoke, made-to-measure photo wallpaper murals printed on demand to customer-specified dimensions and materials; the core product line for both residential and commercial buyers, with over 1 million designs across categories such as nature, abstract, maps, florals, fine art, and textures.
- Wallpaper Wallpaper products including paste-the-wall (classic, premium, deluxe) and peel-and-stick textured variants, available in collections spanning florals, abstract, and designer ranges for residential interiors.
- Prints & Posters Printed movie posters, art prints, and celebrity posters available in sizes from A4 to A1, including horror film posters and licensed classic movie posters such as Star Wars, Jurassic Park, Pulp Fiction, The Shining, Alien, Halloween, and The Silence of the Lambs.
- Upload Your Own Image
Quantifiable outcome
- 5 consecutive Feefo Platinum Trusted Services awards (2020-2024)
- +1 more outcomes
Companies that use Wallsauce.com
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Wallsauce.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Wallsauce.com partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- FeefocoreFeefo is the independent review platform used by Wallsauce to collect and display customer reviews. Wallsauce displays Feefo badges and has maintained Feefo Platinum Trusted Services status for 5 consecutive years, demonstrating commitment to customer service transparency.
- SpaceFrog DesignsflagshipSpaceFrog Designs is a designer collective whose abstract landscape murals are featured prominently on Wallsauce. Their nature-inspired collection includes popular designs like Underwater Dream (octopus), Metallic Koi, and mountain landscapes. The partnership provides exclusive or featured distribution of SpaceFrog Designs products on the Wallsauce platform.
- Rebeca Lopez GonzalezflagshipRebeca Lopez Gonzalez is a Valencia, Spain-based artist whose floral mural collection is featured on Wallsauce. Born into an artistic family, she graduated in Fine Arts from the Polytechnic University of Valencia and has worked professionally as a painter for nearly a decade. Her romantic floral designs are exclusive to the Wallsauce platform.
- Lovell JohnscoreLovell Johns is a cartographer providing world map designs featured on Wallsauce. Their collection includes Classic World Map, Political World Map, Environmental Maps, and various styled vintage and modern map designs.
- Carol RobinsoncoreCarol Robinson is a designer whose floral and botanical mural collection is featured on Wallsauce. Designs include Midnight Splash, Indigo Garden series, and Garden Sage. Her work is described as extremely popular and trending.
- James WienscoreJames Wiens is a birch tree and forest photography artist whose work is featured on Wallsauce. Designs include Fresh Forest Green and Dark Fresh Forest, featuring stylized forest and birch tree imagery.
- Andrea HaasecoreAndrea Haase is a designer whose tropical and animal-themed murals are featured on Wallsauce. Collections include King of Parrots, Fantastic Peacock Kings, and tropical jungle designs.
- Howard RobinsoncoreHoward Robinson (HR Vintage) is a vintage illustration artist whose nostalgic and heritage-themed murals are featured on Wallsauce. Designs include Africa Selfie, Country Store, and various cottage/vintage scenes.
- Loris DragocoreLoris Drago is a designer whose abstract and jungle mural collections are featured on Wallsauce. Designs include Fluence series, Selvanea jungle patterns, and Eden's Canopy.
- Lara SkinnercoreLara Skinner is a designer whose marble and geode mural collections are featured on Wallsauce. Premium designs include Emerald Marble, Marble Floral New Master, and Creamy Caramel Geode.
- Elisabeth FredrikssoncoreElisabeth Fredriksson (also listed as Elizabeth Fredriksson) is an abstract artist whose watercolor and gradient designs are featured on Wallsauce. Designs include Blue Mist and Rain with Sun.
- Annette SchmuckercoreAnnette Schmucker is an abstract designer whose colorful watercolor and landscape murals are featured on Wallsauce. Designs include Spring is Knocking, Flying Away Rose, and Auric Horizon series.
- Oliver RobinscoreOliver Robins is a children's and nursery mural designer featured on Wallsauce. The Nordic Nature collection includes various forest and woodland designs suitable for children's rooms and nurseries.
- Alphonse MuchacoreClassic fine art works by Alphonse Mucha are available as wallpaper murals on Wallsauce, including La Musica and Cycles Perfecta from the Art Nouveau master's collection.
- Claude MonetcoreFine art works by Claude Monet are available as high-quality wallpaper murals on Wallsauce, including 'Corner of the Garden at Montgeron'.
- Pierre-Auguste RenoircoreFine art works by Pierre-Auguste Renoir are available as wallpaper murals on Wallsauce, including Pont Neuf.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wallsauce.com competitors and assessment
Company assessmentDirect peers
- Murals Your Way: US-based online retailer of custom-made-to-measure wall murals with a large design catalog and similar made-to-order production model. Most direct comparable peer to Wallsauce's core mural-print-on-demand offering.
- Photowall: Sweden-headquartered custom wallpaper and wall mural e-commerce brand with a large designer catalog and print-on-demand model. Closely matches Wallsauce's product, customer type, and production approach, with international shipping.
- Spoonflower: US-based custom print-on-demand platform for fabrics, wallpaper, and home décor using designer-uploaded content. Comparable to Wallsauce in print-on-demand technology, content-library model, and ability for customers to upload their own designs.
- Walls By Me: Online retailer of bespoke custom wall murals and removable wallpaper with print-on-demand customization. Closely aligned with Wallsauce's made-to-measure, customer-upload-image product.
- Surface View: UK-based custom wall murals and designer surface coverings retailer, including bespoke image uploads and commercial contracts. Directly comparable UK competitor in the same niche as Wallsauce.
- IWantWallpaper: UK online specialist retailer of wallpaper and wallcoverings serving both consumers and trade customers. Comparable in DTC e-commerce positioning and broad wallpaper assortment, though with less bespoke customization.
- Tempaper: US-based peel-and-stick removable wallpaper brand with a large designer-driven catalog of patterns and murals. Comparable on material innovation, design-led e-commerce, and broad consumer marketing.
- Milton & King: Australia-based designer wallpaper brand with curated artist collections and custom mural capability. Comparable on the designer-partnership-led, premium-tier mural assortment that Wallsauce also emphasizes.
Broad incumbents
- Graham & Brown: Long-established UK wallpaper manufacturer and retailer with a broad portfolio of designs and mainstream retail presence. Comparable as a UK wallpaper incumbent, but operates at significantly larger scale with more traditional wholesale and high-street distribution.
- York Wallcoverings: Large US-based wallpaper manufacturer with broad consumer and designer collections, including licensed art and custom capabilities. Adjacent incumbent with overlapping product category but at much greater scale than Wallsauce.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wallsauce.com social profiles
Digital presenceWallsauce.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallsauce.com leadership team
Management profileNumber of profiles
Profiles3 records
Wallsauce.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallsauce.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallsauce.com
What does Wallsauce.com do?
Wallsauce.com sells bespoke, made-to-measure wall murals and wallpaper printed on demand in the UK, with customers configuring exact wall dimensions and choosing materials (paste-the-wall or peel-and-stick, eco-friendly and PVC-free). The catalog spans over 1 million designs across categories such as nature, abstract, florals, maps, fine art, movie posters, and exclusive artist collections, supplemented by prints and posters, paid samples, a MeaSUREsafe measurement guarantee, and an Upload Your Own Image customization service for both residential and commercial buyers worldwide.
Is Wallsauce.com a public or private company?
Wallsauce.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wallsauce.com founded?
Wallsauce.com was founded in 2013. It employs 1 to 10 people.
Where is Wallsauce.com based?
Wallsauce.com is headquartered in Ribchester, United Kingdom, in the Europe region.
How does Wallsauce.com make money?
Five revenue lines are on record. Custom Wall Murals are the primary driver. The others are wallpaper Products, prints & Posters, custom Samples and meaSUREsafe Guarantee.
Who are Wallsauce.com's main competitors?
Direct peers on record are Murals Your Way, Photowall, Spoonflower, Walls By Me, Surface View, IWantWallpaper, Tempaper and Milton & King. Broad incumbents are Graham & Brown and York Wallcoverings.
Does Wallsauce.com have an API?
No public API is recorded for Wallsauce.com.
What industry is Wallsauce.com in?
Wallsauce.com's product category is Custom Wall Murals & Wallpaper. Its primary akta.pro industry code is CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings), with a secondary code of IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric). Its NAICS code is 44412 and its SIC code is 5700.