Arbor Terrace
Arbor Terrace is a senior living community in Alpharetta, GA operating under The Arbor Company, offering assisted living, early-stage memory care (Bridges Program), and dementia memory care (Evergreen) on a monthly subscription basis to seniors and their families in the Fulton County area.
- Company typePrivate
- Founded-
- HeadquartersAlpharetta, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Arbor Terrace does
Arbor Terrace Crabapple is a single-site senior living community located at 12200 Crabapple Road in Alpharetta, Georgia, operating under the umbrella of The Arbor Company. The community serves seniors and their families in the Alpharetta-Roswell-Milton-Johns Creek corridor of Fulton County, approximately 30 minutes from Atlanta, offering a three-tier continuum of care: Assisted Living (apartments from $5,720 per month), the Bridges Program for early-stage cognitive decline (from $6,470 per month), and Memory Care in the Evergreen Neighborhood for Alzheimer's and dementia residents (from $7,300 per month). Care delivery is built around a relationship-based methodology branded as Deep Connections, with specialized caregiver protocols for memory care, and the community is pet-friendly.
The business operates a subscription-based recurring revenue model with monthly residency fees that vary by care level and apartment type. Go-to-market is direct-to-consumer, targeting adult children and seniors via a multi-channel funnel that includes an educational website, a senior living options quiz, a free aging-in-place cost calculator, content marketing, Facebook, community events, phone-based consultations at 770-649-1009, and on-site tours with online scheduling. There are no disclosed institutional investors, no public equity, and no M&A activity in the source data.
The underlying operating platform is a traditional senior living care model rather than a technology product. The community employs approximately 295 people supporting an implied resident census in the low-to-mid hundreds. The technology stack consists of standard HubSpot-based web/marketing infrastructure with no disclosed AI/ML capabilities, patents, or proprietary software. Differentiators center on specialized memory care programming (Bridges, Evergreen), caregiver training and tenure (supported by Great Place to Work and Fortune Best Workplaces recognition), and accumulated industry credentials including Pinnacle Customer Experience Award (2024), Seniorly (2025), Caring Excellence Award (2025), and Accushield safety verification.
Arbor Terrace firmographics
Firmographics- Name
- Arbor Terrace
- Legal name
- Arbor Company
- Website
- https://at-crabapple.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Arbor Terrace is a senior living community in Alpharetta, GA operating under The Arbor Company, offering assisted living, early-stage memory care (Bridges Program), and dementia memory care (Evergreen) on a monthly subscription basis to seniors and their families in the Fulton County area.
- Ownership category
- akta.pro rank
Arbor Terrace industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Other Residential Care Facilities (623990)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
Keywords
Where Arbor Terrace is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Arbor Terrace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Senior Living Residency Fees: Monthly rental and care fees for assisted living, memory care, and Bridges program accommodations. Pricing varies by care level required and apartment type selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Assisted Living - Starting at $5,720/month |
| Subscription | Monthly | Bridges Program - Starting at $6,470/month |
| Subscription | Monthly | Memory Care - Starting at $7,300/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Arbor Terrace product offering
Product offeringCore offering
Arbor Terrace Crabapple is a senior living community in Alpharetta, Georgia, that sells monthly residency and care services across three integrated care levels: Assisted Living (customized independence plus daily activity support), the Bridges Program (specialized support for seniors with early-stage memory loss), and Memory Care in the Evergreen Neighborhood (24/7 Alzheimer's and dementia care). Residents also receive shared amenities including dining, housekeeping, transportation, fitness, concierge, and a beauty salon/spa, with pricing starting at $5,720/month for Assisted Living, $6,470/month for Bridges, and $7,300/month for Memory Care.
Product overview
Arbor Terrace is a senior living community offering a unified platform of care services across three integrated living options. The core portfolio consists of Assisted Living (providing customized independence with support for daily activities starting at $5,720), the Bridges Program (specialized early-stage memory loss support at $6,470), and Memory Care through the Evergreen neighborhood (comprehensive 24/7 dementia care at $7,300). These services share common amenities including dining, concierge, fitness, housekeeping, transportation, and beauty salon/spa services, creating a continuum of care that allows residents to transition between levels as their needs evolve.
Differentiator
Problem solved
Functional benefit
Products and services
- Assisted Living
- Bridges Program
- Memory Care (Evergreen Neighborhood)
Companies that use Arbor Terrace
Customer profileSegments3 records
Ideal customer profiles3 records
Arbor Terrace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Arbor Terrace partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Arbor Terrace competitors and assessment
Company assessmentBroad incumbents
- Atria Senior Living: Large national senior living operator with a premium positioning, multiple care levels including memory care, and broad geographic footprint. Comparable customer base and pricing tier, but operates as a multi-state portfolio versus Arbor Terrace's single-campus anchor.
- Brookdale Senior Living: Largest US senior living operator with hundreds of communities spanning assisted living, memory care, and independent living. Competes head-to-head with Arbor Terrace on service offering but at much greater scale and geographic diversification.
Direct peers
- Sunrise Senior Living: National assisted living and memory care operator with a continuum-of-care model and award-recognized quality programs. Closely comparable to Arbor Terrace on service mix, dementia programming, and resident/family target customer.
- Five Star Senior Living: Multi-state senior living operator offering assisted living, memory care, and similar ancillary services. Direct peer on product offering, customer base, and revenue model (monthly residency fees).
- Somerby Senior Living: Senior living operator with assisted living and memory care communities primarily in the Southeast. Comparable to Arbor Terrace on service mix, customer demographic, and recurring residency-fee revenue model.
- Pegasus Senior Living: Senior living management and operating company running assisted living and memory care communities. Direct peer on service mix, target customers, and multi-community operator structure.
- Belmont Village Senior Living: Luxury assisted living operator with a strong memory care focus across multiple US markets. Comparable to Arbor Terrace Crabapple on premium positioning, tiered care continuum (independent through memory care), and similar monthly pricing bands.
- Senior Lifestyle: Senior living operator offering assisted living, memory care, and independent living across multiple states. Comparable to Arbor Terrace on care continuum, customer segments, and recurring monthly revenue model.
Regional players
- Dogwood Forest Assisted Living: Georgia-based assisted living and memory care operator with multiple campuses in the Atlanta metro area. Direct geographic overlap with Arbor Terrace Crabapple and similar service offerings in the same regional market.
- The Bristal Assisted Living: Luxury assisted living and memory care operator concentrated in the Northeast US. Comparable to Arbor Terrace on premium positioning, tiered service offerings, and pet-friendly accommodations, but does not directly compete in the Atlanta market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Arbor Terrace social profiles
Digital presenceArbor Terrace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arbor Terrace leadership team
Management profileNumber of profiles
Arbor Terrace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arbor Terrace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arbor Terrace
What does Arbor Terrace do?
Arbor Terrace Crabapple is a senior living community in Alpharetta, Georgia, that sells monthly residency and care services across three integrated care levels: Assisted Living (customized independence plus daily activity support), the Bridges Program (specialized support for seniors with early-stage memory loss), and Memory Care in the Evergreen Neighborhood (24/7 Alzheimer's and dementia care). Residents also receive shared amenities including dining, housekeeping, transportation, fitness, concierge, and a beauty salon/spa, with pricing starting at $5,720/month for Assisted Living, $6,470/month for Bridges, and $7,300/month for Memory Care.
Is Arbor Terrace a public or private company?
Arbor Terrace is a private company. It is classified as unknown and is currently operating.
When was Arbor Terrace founded?
Arbor Terrace was founded in -1. It employs 251 to 500 people.
Where is Arbor Terrace based?
Arbor Terrace is headquartered in Alpharetta, United States, in the North America region.
How does Arbor Terrace make money?
One revenue line is on record: senior Living Residency Fees.
Who are Arbor Terrace's main competitors?
Broad incumbents on record are Atria Senior Living and Brookdale Senior Living. Direct peers are Sunrise Senior Living, Five Star Senior Living, Somerby Senior Living, Pegasus Senior Living, Belmont Village Senior Living and Senior Lifestyle. Regional players are Dogwood Forest Assisted Living and The Bristal Assisted Living.
Does Arbor Terrace have an API?
No public API is recorded for Arbor Terrace.
What industry is Arbor Terrace in?
Arbor Terrace's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAB, Assisted Living with Memory Care (Mixed Campus). Its NAICS code is 623312 and its SIC code is 8050.