Athletic Health

What Athletic Health does

Athletic Health is a Dutch direct-to-consumer sports, vitality, and rehabilitation center operated by GoFysio B.V. as part of the Medanzo group of healthcare and vitality brands. The company serves individuals in the Utrecht region across two physical locations in Nieuwegein (Archimedesbaan 2) and Terwijde/Leidsche Rijn (Musicallaan 151), employing approximately 15 staff including founder Rien van der Dussen, a former A-marathon speed skater and movement scientist. Customer segments span amateur to elite athletes (cyclists, runners, skaters), individuals recovering from chronic fatigue, burnout, and ME/fibromyalgia, physiotherapy patients referred via partner GoFysio, seniors (45+) including the LLIV longevity program, youth, and weight management seekers.

The service portfolio is organized into four pillars: Testing & Analysis (bikefitting via idMatch Bikelab, bodymapping via InBody 580, exercise testing via Cortex Metalizer and Lode Excalibur ergometer); Vitality Therapies (breathing therapy with HeartMath HRV, Energy Control Therapy for chronic fatigue, dietitian services, sport massage); Health Training subscriptions (Basic, Premium, Pro tiers); and Group Training (circuit training, senior fitness, Slank & Fit). A separate Online Sports Coaching service extends the business beyond physical locations via TrainingPeaks. The underlying technology stack combines medical-grade diagnostic equipment (idMatch, Cortex, InBody, Lode), an Energy Control mobile app for 24/7 recovery and stress insight, HRV measurement via HeartMath earlobe sensor, VR training systems, and the Virtuagym platform for member management and scheduling.

Athletic Health generates revenue through a mix of recurring subscriptions (€35-€550/month across training tiers, €52.50-€89.50/month for online coaching, €36-€74/month for group programs) and one-time diagnostic and therapy fees (bikefitting €225, bodymapping €75, exercise tests €165-€195, sport massage €42.50-€70, breathing therapy €44.50). Go-to-market is primarily D2C via the website with online booking, supported by WhatsApp, phone, Google Business/local SEO, blog content, and community/television visibility (SBS6 Samen Sterk). Several services (Energy Control Therapy, Slank & Fit, breathing therapy) are eligible for partial Dutch health insurance reimbursement, creating a medically-adjacent revenue channel beyond consumer fitness.

Name

Athletic Health

Legal name

GoFysio B.V.

Website

https://athletichealth.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Athletic Health is a Dutch direct-to-consumer sports, vitality, and rehabilitation center operating two locations in Nieuwegein and Utrecht, serving athletes, chronic fatigue patients, seniors, and physiotherapy patients with diagnostic testing, therapy, subscription training, and group classes.

Ownership category

akta.pro rank

Product category

Sports Rehabilitation & Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sports Performance Personal Training (HSADAAAF)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports-Specific Group Conditioning (HSADABAK), General Health Coaching (HSADAGAA), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Sports rehabilitation services
• Fitness training programs
• Exercise testing analysis
• Bikefitting services
• Vitality therapy programs

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Health Training Subscriptions: Monthly recurring subscriptions for fitness and training programs including Basic, Premium, and Pro tiers with varying levels of guidance, body mapping, and personal training sessions. Monthly billing with contract terms of 3-12 months.
2. Testing and Analysis Services: One-time fees for specialized diagnostic services including bikefitting (€225), body mapping (€75), and exercise tests with breath gas analysis (€165-195).
3. Therapy Services: Fees for therapy services including breathing therapy, energy control therapy, sport massage, and dietitian consultations. Some services may be covered by health insurance.
4. Group Training Programs: Monthly subscriptions for group classes including circuit training, senior fitness, and Slank & Fit programs with various frequency options.
5. Personal Training: Monthly subscriptions or strippenkaart (10-session packages) for one-on-one personal training with various weekly frequency options ranging from €265-550/month.
6. Online Sports Coaching: Monthly subscriptions for online training programs including Premium (€52.50/month) and Pro+ (€89.50/month) tiers with varying levels of coach interaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Athletic Health is a Dutch sports, vitality, and rehabilitation center operating two physical locations (Nieuwegein and Utrecht/Terwijde). The company offers four integrated service pillars: Testing & Analysis (bikefitting, bodymapping, exercise testing), Vitality Therapy (breathing therapy, energy control therapy, dietitian, sports massage), Health Training (Basic/Premium/Pro subscriptions), and Group Training (circuit training, senior fitness, Slank & Fit), plus online sports coaching via TrainingPeaks.

Product overview

Athletic Health is a sports and health center offering an integrated platform of testing, therapy, training, and coaching services across two locations (Nieuwegein and Terwijde/Utrecht). The core offering consists of four main service pillars: Testen & Analyseren (Testing & Analysis including Bikefitting, Bodymapping, and Exercise Testing), Vitality Therapie (Breathing Therapy, Energy Control Therapy, Dietitian Services, and Sports Massage), Health Training (Basic, Premium, and Pro subscription tiers), and Group Training (Circuit Training, Senior Fitness, Slank & Fit). Digital services include Online Sports Coaching via TrainingPeaks. The company differentiates through medical expertise, scientific methodology, and advanced technology including idMatch Bikelab for bikefitting, InBody 580 for body composition, and Cortex Metaalyzer for exercise testing.

Differentiator

Problem solved

Functional benefit

Brands

• LLIV: A longevity-focused label under Medanzo/Athletic Health, targeting 45-plussers with personalized coaching, Technogym Biostrength equipment, lifestyle coaching, measurements, relaxation, and physiotherapy expertise.

Products and services

• Bikefitting Dynamic bicycle position analysis using idMatch Bikelab technology with video tracking to determine optimal bike setup for road, mountain, time trial, and other cycling disciplines. Includes comprehensive reporting and shoe plate adjustment. One-time fee of €225.
• Bodymapping Advanced body composition analysis using InBody 580 technology combined with blood pressure, stress monitoring (HRV), grip strength, and VO2 max measurement for comprehensive health and fitness insights. One-time fee of €75.
• Inspanningstesten (Exercise Testing) Exercise testing with breath gas analysis (ergospirometry) using Cortex Metaalyzer and Lode Excalibur Sport ergometer to determine VO2 max, anaerobic threshold, heart rate zones, and metabolic data for endurance athletes. Pricing €165-€195.
• Ademtherapie (Breathing Therapy) Breathing therapy using HeartMath HRV technology to restore disturbed breathing patterns. Effective for fatigue, burn-out, fibromyalgia, and related conditions through relaxation techniques and breathing exercises. Reimbursable via Dutch health insurance.
• Energy Control Therapie Scientifically-based program for chronic fatigue, burn-out, ME, and fibromyalgia. Trains the autonomic nervous system through breathing techniques, controlled exercise, and relaxation to restore balance between sympathetic and parasympathetic systems. Includes extensive intake, EC app, 3x/week training, and professional guidance.
• Diëtiek (Dietitian Services) Personalized nutrition planning and dietary counseling for weight loss, sports performance, illness recovery, and chronic fatigue. Includes medical nutrition therapy for diabetes, COPD, and other conditions.
• Sportmassage (Sports Massage) Sports massage therapy that stimulates blood circulation, promotes oxygen flow to muscles, and accelerates recovery. Available in 25-minute (€42.50) and 50-minute (€70) sessions using deep tissue techniques.
• Health Training Subscription Tiered fitness subscription (Basic, Premium, Pro) offering unlimited gym access, personal training schedules via Virtuagym app, Bodymapping intake, guidance hours, and group class access. Pro tier includes 1-3x/week personal training, nutrition advice, and bodymapping.
• Circuittraining (Circuit Training) Energetic circuit training in small groups under expert guidance. Full-body workout combining strength and cardio exercises with motivating music, offered in Plus (3x/week) and One (1x/week) membership options.
• Senioren Fitness (Senior Fitness) Specialized fitness program for seniors focusing on muscle strength, flexibility, coordination, and endurance. Offered in small groups with personalized exercises adapted to individual limitations.
• Slank & Fit Weight loss and fitness program combining targeted training, adjusted diet, and special breathing techniques to stimulate fat burning. Includes 6 or 12-month programs with a multidisciplinary approach including nutrition, training, relaxation, and unlimited bodymapping.
• Online Sportbegeleiding (Online Sports Coaching) Online coaching service using TrainingPeaks platform for endurance athletes. Provides personalized training plans, progress tracking, and remote coaching for cycling, mountain biking, and running. Premium (€52.50/month) and Pro+ (€89.50/month) tiers.

Quantifiable outcome

• 95% of Energy Control Therapy participants feel more vital and fitter; 99% show improved fitness; 8.9/10 satisfaction score
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and major.

• GoFysiocoreStrategic or Co-development PartnerIntegrated physiotherapy partnership providing sport physiotherapy, manual therapy, dry needling, and rehabilitation services. GoFysio therapists are co-located and collaborate directly with Athletic Health trainers to create combined rehabilitation and fitness programs. Athletic Health members can access GoFysio services within 24 hours.
• idMatch BikelabcoreTechnology or IntegrationTechnology partnership for dynamic bikefitting analysis using idMatch Bikelab system - the only bikefitting system worldwide using scientific data analysis to determine optimal personal bike setup with video tracking technology.
• Cortex Medical SystemscoreTechnology or IntegrationEquipment partnership for Cortex Metalizer breath-by-breath cardiopulmonary exercise testing system used for VO2 max and training zone determination.
• LodecoreTechnology or IntegrationEquipment partnership for Lode Excalibur Sport ergometer - the 'golden standard in ergometry' capable of loads up to 2500 watts for precise cycle testing.
• InBodycoreTechnology or IntegrationEquipment partnership for InBody 580 body composition analysis device providing comprehensive health and fitness measurements including fat percentage, muscle mass, and body water analysis.
• VirtuagymcoreTechnology or IntegrationDigital platform partnership providing member portal, training app, class scheduling, appointment booking, and subscription management for Athletic Health members.
• TrainingPeaksmajorTechnology or IntegrationOnline coaching platform partnership for structured training plans, training data synchronization, and coach-athlete communication in online sports coaching programs.
• HeartMathmajorTechnology or IntegrationTechnology partnership using HeartMath HRV technology with earlobe sensor for stress measurement and autonomic nervous system monitoring in breathing therapy programs.
• MedanzocoreStrategic or Co-development PartnerParent company providing operational infrastructure including HR, administration, and WhatsApp contact forwarding. Medanzo operates multiple healthcare and vitality brands including LLIV longevity concept. Athletic Health logo appears on Medanzo website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain, headquartered in the Netherlands. Comparable as a Dutch subscription-fitness operator at vastly greater scale, but with a fundamentally low-cost rather than premium / clinical value proposition.
• F45 Training: Global functional-training franchise with small-group, coach-led sessions. Comparable group-conditioning and small-group training format but with a standardized international curriculum rather than medical-grade diagnostics.
• SportCity: Dutch mid-market fitness chain offering memberships, group classes, and personal training across multiple sites. Directly comparable subscription-based fitness model but operating at chain scale without the medical-testing layer.

Direct peers

• TrainMore: Dutch premium personal-training fitness chain with multiple locations and a strong small-group/PT focus. Most directly comparable to Athletic Health in terms of personal training as the core offering and small-format Dutch footprint.
• FysioHolland: Large Dutch physiotherapy network offering sports rehab, manual therapy, and supervised exercise programs. Comparable as a Dutch physiotherapy-plus-fitness integrated model, though without Athletic Health's athlete-performance testing infrastructure.
• Sport Medisch Adviescentrum (SMA): Dutch sports medical center providing exercise testing, sports medicine, and performance diagnostics to athletes. Closely comparable to Athletic Health's testing & analysis pillar (ergospirometry, VO2 max, bikefitting-adjacent assessments).

Others

• TrainingPeaks: Endurance coaching platform used by Athletic Health to deliver its online sportbegeleiding service. Comparable as the underlying technology partner for online endurance coaching rather than a direct competitor.
• Technogym: Global premium fitness-equipment supplier whose Biostrength line is used in Athletic Health's LLIV longevity program. Ecosystem supplier rather than a competitor; comparable as the equipment layer underpinning premium fitness offerings.
• HeartMath: Provider of the HRV measurement and biofeedback technology used in Athletic Health's breathing therapy programs. Adjacent technology partner relevant to the chronic-fatigue / stress-management therapy offering.

Regional players

• Bikefit.com: US-rooted bikefitting specialist and education provider for bikefitters worldwide. Comparable to Athletic Health's bikefitting service line as a category leader in cycling position analysis, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/athletic_health
• LinkedInlinkedin.com/company/athletic-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletic Health