Athletix

What Athletix does

Athletix LLC operates a 50,000+ square foot indoor athletic training facility in Columbiana, Ohio, spanning two buildings and organized around three core spaces: The Cage (multipurpose indoor training for baseball, softball, football, soccer, and lacrosse), the Strength + Fitness Center (~3,000 sq ft, 24/7 keyless access), and The Studio (group exercise, cheer, and tumbling). The facility integrates licensed third-party sports performance technologies — Perch (weight-room velocity/power tracking), Rapsodo (hitting/pitching metrics), and Hit Trax (virtual MLB-park batting simulation) — as well as Full Swing golf simulators; none of these are Athletix-developed IP.

The business sells access rather than a product. Recurring revenue comes from monthly/annual gym memberships at $45–$135 per individual and $80–$100 per family, supplemented by one-time day/week/month passes ($10–$155), private training, camps and clinics, leagues and tournaments, and birthday/event hosting in the Home Plate space. Ancillary income streams include facility rentals (turf, courts, cage lanes, Top Golf suites, concessions), corporate wellness events, and a branded merchandise e-commerce storefront (shop.athletixtraining.com) reselling Athletix apparel alongside EVOSHIELD, New Era, and Champion items.

The go-to-market is direct-to-consumer through a single physical location, supported by organic Facebook/Instagram presence, an email newsletter, and self-service booking via the ezfacility platform. Customer segments skew toward youth athletes (K-12), families, and adult fitness enthusiasts in Northeast Ohio, with secondary exposure to corporate organizations and team sports rentals. The company is a privately-held LLC with 16 employees and no disclosed institutional capital.

Name

Athletix

Legal name

Athletix LLC

Website

https://athletixtraining.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Athletix LLC operates a 50,000+ sq ft indoor athletic training facility in Columbiana, Ohio, serving youth athletes, families, and adult fitness enthusiasts with memberships, training programs, leagues, event hosting, and merchandise across three core spaces.

Ownership category

akta.pro rank

Product category

Indoor Athletic Training Facility

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Indoor athletic training
• Sports training facility
• Fitness center memberships
• Youth sports leagues
• Facility rental services

Headquarters

HQ city

Columbiana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Gym Memberships: Monthly and annual memberships for the Strength and Fitness Center offering 24/7 access for members with keyless entry. Individual, couple, and family membership tiers available on month-to-month or yearly pay options with auto-renewal.
2. Day Passes and Short-term Access: One-time purchase passes for non-members including 1-day, 1-week, 2-week, 3-week, and 1-month passes. These are one-time purchases with no auto-renewal.
3. Facility Rental: Revenue from renting out field house, turf, courts, cage lanes, studio spaces, Top Golf suites, and concession areas for team practices, scrimmages, games, matches, and events.
4. Event Hosting: Birthday parties, graduation parties, and corporate rush events hosted at the facility including use of Home Plate event space, simulators, courts, turf, and cages with party attendants.
5. Merchandise Sales: Online shop selling branded merchandise including hats, t-shirts, hoodies, and athletic apparel. Products include branded items with various logo designs and sport-specific merchandise for baseball, softball, and lacrosse.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Athletix operates a 50,000+ square foot indoor athletic training facility across two buildings in Columbiana, Ohio, offering training, competition, and recreational sports and fitness services. The facility comprises three core spaces—The Cage (multipurpose training with Rapsodo and HitTrax), the Strength + Fitness Center (~3,000 sq ft with Perch Technology and 24/7 keyless access), and The Studio (group exercise and cheer/tumbling)—supplemented by camps, clinics, leagues, tournaments, court and field sports, golf simulators, facility rentals, event hosting, and a branded merchandise e-commerce shop.

Product overview

Athletix is Northeast Ohio's premier indoor athletic training facility spanning 50,000+ square feet across two buildings. The company operates a multifaceted platform consisting of three core training facilities (The Cage, Strength + Fitness Center, and The Studio), combined with competitive programs (camps, clinics, leagues, tournaments), recreational sports (court/field sports, full swing simulators), and event hosting services. The facility integrates advanced training technologies including Perch Technology, Rapsodo, and HitTrax for performance tracking. Additionally, Athletix operates a merchandise e-commerce shop (Athletix Shop) selling branded apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• The Cage

Quantifiable outcome

• Track athlete's X-factor with innovative athletic training technology
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Meridian HealthcareminorStrategic or Co-development PartnerMeridian Healthcare (MHC) is listed as a partner on the Athletix website. Their logo appears in the Our Partners section of the homepage, indicating a collaborative relationship between the organizations.
• NDC HeatingminorStrategic or Co-development PartnerNDC Heating is listed as a partner on the Athletix website. Their logo appears in the Our Partners section, suggesting a collaborative or sponsorship relationship.
• Hometown Insurance SolutionsminorStrategic or Co-development PartnerHometown Insurance Solutions is listed as a partner on the Athletix website. Their logo appears in the Our Partners section, indicating a collaborative relationship.
• EVOSHIELDcoreChannel Partner/ Reseller/ DistributorAthletix sells EVOSHIELD branded merchandise including EVOSHIELD 365 Fleece Hoodies, EVOSHIELD Pro Team Training Tees, EVOSHIELD Cotton Tees, and EVOSHIELD Pro Team Heater Fleece in their online shop. This is a branded merchandise partnership where Athletix resells EVOSHIELD products.
• New EracoreChannel Partner/ Reseller/ DistributorAthletix sells New Era branded merchandise including New Era T-shirts in their online shop. This is a branded merchandise partnership where Athletix resells New Era products.
• ChampioncoreChannel Partner/ Reseller/ DistributorAthletix sells Champion branded merchandise including Champion Crewneck Sweatshirts in their online shop. This is a branded merchandise partnership where Athletix resells Champion products.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• i9 Sports: National youth sports league and clinic operator for baseball, soccer, basketball, and flag football. Comparable to Athletix's youth leagues, camps, and clinics segment, though distributed via community locations rather than a single owned facility.
• The Little Gym: Franchise of children's motor-skill development and gymnastics/cheer programs. Comparable to Athletix's Studio, tumbling, and cheer classes serving K-12 youth and families.
• Amazing Athletes: Youth multi-sport development program offering classes for preschool and elementary children. Overlaps with Athletix's youth athlete segment and school tryout preparation.
• Skyhawks Sports Academy: Youth sports camp and clinic operator for soccer, basketball, baseball, and multi-sport programs. Comparable to Athletix's camps, clinics, and leagues offerings.

Broad incumbents

• Life Time Fitness: Large multi-state operator of premium fitness centers with strength training, group classes, family programming, and sports facilities. Overlaps with Athletix's adult fitness, group classes, and family membership offerings at a national scale.
• UFC Gym: Franchise combining group fitness, strength training, and combat-sports programming. Overlaps with Athletix's Strength + Fitness Center and Studio group-class offerings at a more combat-focused positioning.
• Gold's Gym: Established national fitness chain with strength equipment, group classes, and personal training. Comparable to Athletix's adult fitness and elevated membership tier.
• Planet Fitness: Largest low-cost gym franchise in the U.S. with 24/7 access. Competes for the same adult fitness enthusiast segment as Athletix's Strength + Fitness Center, particularly on price-sensitive members.

Direct peers

• D-BAT Baseball & Softball Academies: National franchise of indoor baseball and softball training centers with batting cages, lessons, and travel-ball programming. Closely comparable to Athletix's Cage offering, Rapsodo-style technology stack, and youth-athlete focus.
• Extra Innings: Indoor baseball and softball training facilities offering cage rentals, lessons, and team rentals. Directly mirrors Athletix's Cage and facility rental model with similar revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Athletix.Sports
• Instagraminstagram.com/athletix.training
• LinkedInlinkedin.com/company/athletixtraining

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletix