HomeTown Insurance

What HomeTown Insurance does

HomeTown Insurance is an independent insurance agency founded in 1937 and headquartered in Cleveland, Minnesota, operating as an affiliate of HomeTown Bank. The agency sells personal, commercial, agribusiness, health, life, and investment products through appointments with more than 30 insurance carriers, including Allstate, Progressive, Nationwide, Travelers, Chubb, Auto-Owners, Aflac, Blue Cross Blue Shield Minnesota, Grinnell Mutual, NAU Country, and several regional mutuals. It maintains farm-certified agents and dedicated sub-brands HomeTown Solutions (agricultural product program) and HomeTown Captive (captive insurance services), reflecting specialization in farm and crop coverage alongside standard personal and commercial lines.

The agency operates 11 physical office locations across rural and suburban Minnesota — Carver, Cleveland, Henderson, Jordan, Le Sueur, Olivia, Redwood Falls, Shakopee, St. Peter, Victoria, and Waconia — most co-located inside HomeTown Bank branches. Distribution combines face-to-face agent consultations with an inside-sales motion built around online quote request forms and Zix Corp encrypted email for confidential communications. The stated technology stack is minimal: no proprietary systems are disclosed beyond secure email, and no AI/ML, API, or app capabilities are present.

The revenue model is commission-based: as an independent agency, HomeTown Insurance earns carrier commissions on policies placed, with pricing determined per quote by individual risk factors and coverage type, billed primarily monthly, and multi-policy/multi-car discounts available. The agency is licensed in eight states (MN, WI, SD, ND, IA, CO, AZ, TX) but concentrates physical operations in Minnesota. With approximately 24+ licensed agents, the operation is small (11-50 employees) and privately held with no external funding disclosed.

Name

HomeTown Insurance

Legal name

HomeTown Insurance

Website

https://myht.biz

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeTown Insurance is an independent Minnesota insurance agency founded in 1937, affiliated with HomeTown Bank, that sells personal, commercial, agribusiness, health, life, and investment products through 30+ carrier partners across 11 local offices and 8 licensed states.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

akta.pro secondary industry

Personal Auto Insurance (FSAJAMAA)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Farm insurance specialists
• Crop insurance products
• Commercial business insurance

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Policy Commissions: HomeTown Insurance operates as an independent insurance agency that earns commissions by selling insurance policies from multiple carrier partners. The company shops multiple carriers to find the right mix of coverage and price for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HomeTown Insurance is an independent insurance agency that sells personal, agribusiness, health/Medicare, commercial business, life, and investment products on behalf of 30+ carrier partners through 11 local offices in Minnesota. Agents shop multiple carriers to match customers with coverage and pricing combinations, with farm-certified agents providing specialized agricultural protection (farm, crop, hail, livestock, equipment).

Product overview

HomeTown Insurance is an independent insurance agency offering a comprehensive portfolio of insurance and financial products through multiple carrier partnerships. The company operates a platform-plus-modules architecture with core personal insurance products (home, auto, renters) as the primary offering, complemented by specialized agribusiness insurance (Farm Insurance, Crop Insurance, HomeTown Solutions), health and Medicare coverage, business/commercial insurance, life insurance, and investment products. Additional specialized coverage includes e-bike insurance and motorcycle insurance. The agency differentiates through its network of 11 local Minnesota locations and farm-certified agents who work directly with agricultural customers.

Differentiator

Problem solved

Functional benefit

Brands

• HomeTown Solutions: Agricultural business insurance services allowing growers access to best-in-class products from top sellers in the industry
• HomeTown Captive

Products and services

• Personal Insurance Personal insurance package covering home, auto, and renters policies for individuals and families, including specialty coverages such as motorcycle and e-bike insurance.
• Farm Insurance Comprehensive coverage for farms protecting barns, equipment, livestock, farm vehicles, and liability risks specific to agricultural operations.
• Crop Insurance Insurance protecting crops against unpredictable weather, disease, and market fluctuations, including Multi-Peril Crop Insurance.
• Health Insurance Health coverage including HSA-eligible high-deductible health plans and Medicare insurance, sourced through partner carriers.
• Business Insurance Commercial insurance policies including workers compensation, commercial property, liability coverage, and business interruption for small and mid-sized businesses.
• Life Insurance Life insurance products including term life and whole life policies for family financial protection, debt coverage, income replacement, and estate planning.
• Investments Investment products and financial planning services for retirement savings, wealth building, and financial future planning.
• HomeTown Solutions Agricultural product program providing growers access to best-in-class products from top industry sellers with negotiated preferred terms.
• HomeTown Captive Captive insurance services operating as an alternative risk transfer vehicle for qualifying customers.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• Auto Owners InsurancecoreChannel Partner/ Reseller/ DistributorHomeTown Insurance represents Auto Owners Insurance as a carrier partner, offering personal and commercial insurance products including auto, home, and business coverage through their independent agency network.
• AllstatecoreChannel Partner/ Reseller/ DistributorAllstate is represented as an insurance carrier partner, offering personal insurance products including auto and home coverage.
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorNationwide is represented as an insurance carrier partner, offering personal and commercial insurance products.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorProgressive is represented as an insurance carrier partner, primarily for auto insurance products.
• Blue Cross Blue Shield MinnesotacoreChannel Partner/ Reseller/ DistributorBlue Cross Blue Shield Minnesota is represented as a health insurance carrier partner, offering health coverage plans.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorTravelers is represented as an insurance carrier partner, offering personal and commercial insurance products.
• CHUBBcoreChannel Partner/ Reseller/ DistributorCHUBB is represented as an insurance carrier partner, offering personal and commercial insurance products with emphasis on high-value coverage.
• AflaccoreChannel Partner/ Reseller/ DistributorAflac is represented as a supplemental insurance carrier partner, offering accident and health insurance products.
• Grinnell MutualcoreChannel Partner/ Reseller/ DistributorGrinnell Mutual is represented as an insurance carrier partner, offering farm and crop insurance products.
• NAU Country (QBE)coreChannel Partner/ Reseller/ DistributorNAU Country, a QBE Insurance Company, is represented as a crop insurance carrier partner, offering agricultural crop coverage.
• Rain and Hail Agricultural InsurancecoreChannel Partner/ Reseller/ DistributorRain and Hail is represented as an agricultural insurance carrier partner, specializing in crop insurance products.
• Farmers Mutual Hail Insurance Company of IowacoreChannel Partner/ Reseller/ DistributorFarmers Mutual Hail is represented as a carrier partner specializing in hail coverage for crops.
• HomeTown BankcoreStrategic or Co-development PartnerHomeTown Insurance is an affiliate of HomeTown Bank. Insurance offices are co-located inside HomeTown Bank branches, and shared services include secure email systems. The companies share the same brand identity and operate synergistically in the financial services sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Country Financial (Country Companies): Country Financial is a Bloomington, IL-based mutual insurance and financial services group that distributes personal, life, agribusiness and commercial lines through captive agents across the rural Midwest. Highly comparable to HomeTown's rural-MN, multi-line independent-agency model with strong farm/crop emphasis.
• Farm Bureau Financial Group: Farm Bureau Financial Group distributes personal, farm/ranch, life and commercial lines through exclusive/captive agents across the Midwest, with deep agribusiness expertise. Strong peer on rural distribution model, farm vertical, and multi-line bundling approach.
• Federated Insurance: Federated Insurance is a Minnesota-based mutual property/casualty carrier with a strong focus on agribusiness, commercial and farm insurance distributed through independent agents. Comparable to HomeTown on geography (MN-based), customer mix (agriculture/SMB), and independent agency distribution.
• Hauser Group / Hauser Insurance: A Minnesota-headquartered independent insurance agency offering commercial, personal, agribusiness, life and group benefits through multiple carrier partnerships. Closest geographic and model comparable to HomeTown among mid-sized independent MN agencies.

Broad incumbents

• Acuity Insurance: Acuity is a mid-sized mutual P&C carrier (Sheboygan, WI) selling personal, commercial and farm insurance through independent agents across the Upper Midwest. Compared to HomeTown as a regional incumbent carrier that HomeTown likely represents and competes with on placement.
• Erie Insurance Group: Erie Insurance is a regional mutual P&C carrier distributing personal and commercial lines through exclusive agents in the Midwest/Mid-Atlantic. Comparable as a regional incumbent carrier HomeTown may both represent and compete against, especially in personal auto/home.
• HUB International: HUB International is a large North American insurance brokerage placing commercial, personal, and specialty coverage across many carriers. Broader scale incumbent with multi-carrier agency model similar in concept to HomeTown's, but operating at much larger scale and geography.
• Brown & Brown, Inc. Brown & Brown is a large US insurance brokerage distributing personal, commercial and specialty lines through agency networks. Comparable business model to HomeTown at vastly larger scale, relevant as an incumbent competitor acquiring smaller agencies.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk-management firm that places coverage through numerous carriers, overlapping with HomeTown's multi-carrier agency approach. Broad incumbent in the same product category, relevant as a competitive benchmark for the agency model.

Regional players

• Western National Insurance Group: Western National is a Minnesota-based mutual P&C carrier group writing personal and commercial insurance regionally through independent agents. Direct geographic peer and one of the carrier partners HomeTown represents, providing a useful competitive and placement benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HomeTownInsuranceMN
• LinkedInlinkedin.com/company/hometowninsurancemn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeTown Insurance