What Lift Media Digital does

Icaro Lift (operating under Lift Media Digital and the broader Icaro Media Group) is a Digital Out-of-Home (DOOH) advertising company specializing in elevator advertising across the Iberian Peninsula. Founded in 2018 and headquartered in Lisbon, Portugal, the company operates the largest elevator DOOH network in the region, comprising over 50,000 active digital screens in residential buildings across Spain (Canal Residencial – Espanha) and 170 premium screens in corporate buildings in Lisbon (Canal Executivo – Portugal). The network reportedly delivers 240M+ monthly impacts and 440M+ monthly display impressions, reaching 2.5M+ daily contacts across 33,000+ residential buildings, with a stated campaign frequency of 2.8x per week and 98 impacts per person over 30 days.

The underlying technology consists of always-on digital screens installed in elevator cabs, connected to an online content management system that enables daily content updates and remote campaign management. The company differentiates on a "census-based" measurement methodology — using actual demographic and geographic audience data rather than statistical projections — and supports postal-code-level geographic targeting for both national-scale and surgically targeted campaigns. Multi-year contract terms and quote-based, campaign-scope pricing indicate an enterprise-grade B2B sales motion rather than a self-serve or programmatic model.

Revenue is generated exclusively from selling advertising placements on the screen network to brands, advertisers, and media-buying agencies. The GTM approach is direct B2B sales with personalized proposals covering coverage, formats, and targeting options. The company has offices in Lisbon (HQ), New York, and São Paulo under the Icaro Media Group umbrella, though the primary commercial footprint remains Iberia-focused. The company is privately held, has not disclosed external funding rounds, and reports a very lean headcount (1–10 employees) consistent with an asset-light operating model.

Name

Lift Media Digital

Legal name

Icaro Lift

Website

https://liftmedia.pt

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Icaro Lift (Lift Media Digital) operates the largest elevator Digital Out-of-Home advertising network in the Iberian Peninsula, with 50,000+ screens reaching 2.5M+ daily contacts, selling direct to brands, agencies, and advertisers.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (DOOH) Advertising

akta.pro primary industry

Smart Elevators, Escalators & Vertical Transportation (HSAPAPAH)

Keywords

• Digital out-of-home advertising
• Elevator advertising network
• DOOH media placements
• Captive audience advertising
• In-elevator digital screens

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. DOOH Advertising Placements: Revenue generated from selling digital advertising screen time to brands and advertisers. The network offers campaigns with guaranteed frequency (2.8x per week), census-based reach metrics, and geographic targeting capabilities across Portugal and Spain.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lift Media Digital, operating as Icaro Lift, sells Digital Out-of-Home (DOOH) advertising placements on a network of 50,000+ digital screens installed inside elevators across the Iberian Peninsula. The company operates two regional channels — Executivo – Portugal (170 screens in premium Lisbon corporate buildings) and Residencial – Espanha (50,000+ screens in Spanish residential buildings) — and sells campaigns directly to brands and advertising agencies on a quote-based, multi-year contract basis.

Product overview

Icaro Lift operates as a unified DOOH (Digital Out of Home) advertising platform consisting of two distinct regional channels: the Executive channel in Portugal (170 screens in premium corporate buildings) and the Residential channel in Spain (50,000+ screens in residential buildings). Together, these channels form a single integrated network with over 50,000 digital elevator screens across the Iberian Peninsula, delivering 440M+ monthly impressions to a qualified audience with census-based metrics, postal code targeting, and 2.8x weekly campaign frequency.

Differentiator

Problem solved

Functional benefit

Brands

• Canal Executivo - Portugal: Premium digital screen network in executive buildings in Lisbon targeting professionals and purchase decision-makers
• Canal Residencial - Espanha

Products and services

• Executivo – Portugal Digital advertising channel comprising 170 digital screens installed inside elevators of premium corporate buildings in Lisbon, targeting corporate professionals, executives, and purchase decision-makers in a premium business environment. Sold as a standalone DOOH advertising placement channel to brands and agencies.
• Residencial – Espanha Residential digital advertising channel consisting of 50,000+ digital screens installed inside elevators of residential buildings across Spain, described as the largest residential elevator screen network in Spain, providing mass reach in domestic environments. Sold as a standalone DOOH advertising placement channel to brands and agencies.
• Icaro Lift DOOH Network Unified Digital Out-of-Home advertising network operating across elevators in the Iberian Peninsula, combining the Executive (Portugal) and Residential (Spain) channels into a single integrated network of 50,000+ active screens delivering 440M+ monthly impressions to a qualified audience, with census-based metrics, postal code targeting, and 2.8x weekly campaign frequency.

Quantifiable outcome

• 98 audience impacts per person within 30 days
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Captivate: North America's largest elevator digital advertising network operating in residential and commercial elevator cabs across the US and Canada. Closely comparable to Icaro Lift given the same elevator-screen medium, building-owner partnership model, and census-style audience claims.
• Intersection: Operator of premium digital media in transit hubs, office towers, and elevator/waiting environments across major North American and UK cities. Directly comparable to Icaro Lift on high-attention, captive-audience venue media and data-led advertiser proposition.
• Screen Network UK: UK-based DOOH operator focused on elevator and waiting-area screens in residential and commercial buildings. Directly comparable to Icaro Lift on medium (elevator screens), geography profile (single-country European focus), and B2B advertiser/agency sales motion.
• PRN (a STRATACACHE company): Programmatic-enabled DOOH network placing screens in elevators, restaurants, and waiting areas across the US. Comparable to Icaro Lift on elevator-screen inventory and a data/proof-of-performance-led value proposition aimed at brand advertisers.

Emerging players

• VIOOH: Premium programmatic DOOH marketplace operating in Europe and connecting OOH inventory to demand-side platforms. A potential indirect partner/comparator for Icaro Lift's screen inventory in Spain and Portugal as DOOH buying shifts to automated channels.
• Broadsign: DOOH content-management and programmatic platform used by OOH media owners to run and sell their digital screen networks. Comparable to Icaro Lift from a technology-stack perspective as the enabler that would let a single-country elevator network scale and connect to programmatic demand.
• Vistar Media: Programmatic DOOH supply-side and ad-server platform that powers automated buying across hundreds of OOH networks globally. Relevant to Icaro Lift as the likely channel through which it could monetize remnant inventory and tap demand-side budgets programmatically.

Broad incumbents

• Clear Channel Outdoor: Global OOH operator with significant digital screen presence across Europe including Spain and Portugal. Overlaps with Icaro Lift's advertiser and agency buyer base, though its portfolio is dominated by billboards, transit, and street furniture rather than elevators.
• JCDecaux: World's largest outdoor advertising company with a broad portfolio including street furniture, transit, airport, and digital billboard inventory across Iberia and globally. A broad incumbent in the same OOH media category as Icaro Lift, but not specialized in elevator interiors.
• Ströer: Leading German and European digital OOH operator with scaled programmatic capabilities and premium urban digital inventory. Comparable to Icaro Lift as a digital-first OOH network in continental Europe competing for the same brand and agency budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/IcaroMG
• Facebookfacebook.com/ICAROMediaGroup
• LinkedInlinkedin.com/company/liftmedia-portugal
• Instagraminstagram.com/icarolift.pt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift Media Digital