What ATHX Performance does

ATHX Performance is an integrated athletic performance and sports medicine operator headquartered in Edmonton, Alberta, founded in 2002 by Dr. Derek Lampshire and Dr. Marcy Lampshire. The company delivers services across three divisions: Treatment (sports medicine and rehabilitation), Training (athletic conditioning and performance), and Academy (baseball and softball skill development). It serves youth athletes, professional and Olympic-level competitors, performing arts organizations, university sports programs, and corporate wellness clients from a 15,000+ sq ft main facility complemented by a 24,000+ sq ft academy fieldhouse.

The technology stack combines proprietary and licensed systems including Proteus Motion, Keiser Pneumatic equipment, Mondo Track surfaces, and Trackman data tracking, with an exclusive arrangement at RE/MAX Field. Revenue is generated through multiple streams: clinical treatment fees, recurring training memberships, tiered academy tuition ($500 to $5,600+ per season), private lessons, camps and clinics, and corporate wellness contracts. Academy pricing is structured to capture long-term seasonal commitments rather than drop-in usage.

ATHX operates as a bootstrapped private company with approximately 10 employees, no external funding, and over two decades of continuous operation. Recent strategic emphasis has shifted toward structured athlete development through the 2024 launch of ATHX Sports Academy and associated partnerships with the Edmonton Riverhawks and Collegiate Hawks baseball programs.

Name

ATHX Performance

Legal name

ATHX Performance

Website

https://athxperformance.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

ATHX Performance is an Edmonton-based athletic performance and sports medicine operator founded in 2002, offering integrated treatment, training, and baseball/softball academy services to youth, professional, Olympic, and corporate clients using proprietary equipment and Trackman data tracking.

Ownership category

akta.pro rank

Product category

Sports Performance Services

NAICS

Fitness and Recreational Sports Centers (71394), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

Keywords

• Sports performance training
• Athlete development programs
• Rehabilitation and recovery
• Baseball academy development
• Corporate wellness services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinical Treatment Services: Revenue from chiropractic, massage therapy, acupuncture, physiotherapy, and psychology services. Billed per session or through treatment packages.
2. Performance Training Memberships: Monthly or term-based memberships for access to training facilities, performance coaching, and recovery services. Includes private training, team training, and youth classes.
3. Academy Tuition: Year-round baseball and softball academy programs with tiered pricing by age group and program intensity. Includes fall, winter, and team seasons with registration deposits and monthly payment options.
4. Corporate Wellness: B2B revenue from customized corporate wellness programs including training, recovery, and education sessions for organizations.
5. Private Lessons: One-on-one coaching sessions with expert trainers for personalized skill development in baseball, softball, and general athletic training.
6. Camps and Clinics: Revenue from private camps, off-site coaching, and specialized training camps for individuals and small groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ATHX Performance is an integrated athletic performance center in Edmonton that delivers three core service lines: clinical Treatment (chiropractic, massage, acupuncture, physiotherapy, sports psychology), Training (private and team coaching plus youth ATHX Labs for speed and athletic development), and the Sports Academy operating competitive baseball and softball teams (Redhawks) at 13U through 19U age groups. Services are delivered in a 15,000 sq ft facility equipped with Proteus Motion 3D resistance, Keiser pneumatic equipment, a 50-yard Mondo track, and Trackman data tracking, supported by an on-site Fuel Bar and corporate wellness programming.

Product overview

ATHX Performance is an integrated athletic performance center offering three core divisions under one roof: Treatment (rehabilitation and injury management services), Training (performance coaching and youth development programs), and Academy (competitive baseball and softball teams branded as Redhawks). The Treatment division provides chiropractic, massage, acupuncture, physiotherapy, and psychology services. The Training division offers private coaching, team training, and ATHX Labs youth classes, supported by proprietary equipment including Keiser pneumatic technology, Proteus Motion 3D resistance systems, and a Mondo track. The Academy operates year-round competitive teams across multiple age groups (13U-19U) with college placement support. Additional services include Corporate Wellness programs and an on-site Fuel Bar nutrition station. The facility spans approximately 15,000 sq ft and has been operating since 2002.

Differentiator

Problem solved

Functional benefit

Brands

• ATHX Treatment: Integrated rehabilitation services including chiropractic, massage, acupuncture, physiotherapy, and psychology.
• ATHX Training
• ATHX Sports Academy (Redhawks)
• ATHX Labs
• Fuel Bar

Products and services

• Treatment Services Integrated rehabilitation and injury management services including chiropractic care, massage therapy, acupuncture, physiotherapy, and sports psychology delivered by a multidisciplinary team of specialists to athletes and active individuals in Edmonton.
• Training Programs Athletic performance training including private 1-on-1 sessions, team training, and ATHX Labs youth classes (Speed Lab and Athlete Lab) focused on developing speed, strength, movement, and sport-specific conditioning for athletes of all ages.
• ATHX Sports Academy Baseball and softball academy with competitive teams operating at 13U, 15U, 18U, and 19U age groups, featuring year-round development, college placement support, and tournament competition at ATHX Fieldhouse and RE/MAX Field.
• Corporate Wellness Tailored corporate wellness programs delivering on-site or off-site training, recovery services, and education sessions focused on employee health, productivity, and team culture for organizations in the Edmonton area.
• Fuel Bar On-site nutrition bar powered by Supplement World St. Albert, providing pre-workout energy and post-workout recovery nutrition, hydration, and supplements to athletes and members using ATHX Performance facilities.

Quantifiable outcome

• 23 athletes placed in college in 3 years
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Edmonton Riverhawks (WCL)coreStrategic or Co-development PartnerATHX Baseball is partnered with the Edmonton Riverhawks (West Coast League) and their feeder program, the Edmonton Collegiate Hawks. Through this partnership, ATHX athletes benefit from increased exposure to college-level programs and professional scouting opportunities. The partnership creates a defined pathway from youth development to collegiate and summer collegiate baseball. ATHX Baseball calls RE/MAX Field home, shared with the Riverhawks.
• Edmonton Collegiate Hawks (CCBC)coreStrategic or Co-development PartnerPartnership with the Edmonton Collegiate Hawks (Canadian College Baseball Conference) provides pathway for ATHX athletes to continue their baseball careers at the collegiate level. Together building a stronger baseball community in Edmonton.
• TrackmancoreTechnology or IntegrationRE/MAX Field is fitted with Trackman Data Tracking to assist in player development and provide data for scouts. Trackman provides the largest digital scouting platform in the world and is used by nearly every professional team. Critical for college recruiting and player development.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IMG Academy: Large-scale multi-sport performance and education campus offering integrated training, rehab, and college placement. Same integrated treatment+training+academy model as ATHX but at vastly greater scale and national reach.
• EXOS (formerly Athletes' Performance): National sports performance operator with integrated training, rehab, nutrition, and mental performance services for pro athletes, teams, and corporate clients. Comparable to ATHX's training + corporate wellness stack at significantly larger scale.

Direct peers

• Driveline Baseball: Private baseball player-development operator using proprietary tech (motion capture, weighted balls, biomechanics) to develop athletes from youth to pro. Most direct comparable to ATHX's academy division in both methodology and tech-stack.
• Parisi Speed School: Franchised youth speed and athletic development network combining sports performance training with franchise-based distribution. Comparable to ATHX's youth lab and academy tiered programming but with a multi-site franchise model.
• Faster Baseball: Pitching-specific training brand combining biomechanical assessment and velocity development. Comparable to ATHX's velocity/strength outcomes (Zac Foden's 82→92 mph transformation) but focused exclusively on pitching.
• The Baseball Factory: US baseball development operator running tryouts, training programs, and college placement showcases. Closely analogous to ATHX's Redhawks academy + college placement model, though operating at much larger national scale.

Regional players

• RPM Training Centres: Western Canadian chain of integrated performance + rehab clinics with multi-location footprint. Comparable service mix (treatment + training + recovery) to ATHX but with multi-city Canadian distribution.
• Canadian Sport Institute Calgary: Western Canadian high-performance training organization serving Olympic and national-team athletes. Comparable to ATHX's professional-level service line (Trackman, recovery, sport massage for Olympians) but publicly funded and not youth-focused.
• PacificSport Canadian Sport Centre: Regional sport institute network offering integrated performance training, rehab, and sport science. Overlaps with ATHX's clinical + training offering for elite athletes, but operates as a non-profit across Western Canada.

Others

• Jacksons Gym / Barbell Logic: Strength-focused training provider with associated clinical/rehab services. Comparable in spirit to ATHX's coaching-led strength and conditioning line, but without the sport-specific academy and rehab breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/athxperformance
• Facebookfacebook.com/athxperformance
• Instagraminstagram.com/athxperformance/?hl=en
• LinkedInlinkedin.com/company/athx-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATHX Performance