Atlantica Båtförsäkring

What Atlantica Båtförsäkring does

Atlantica Båtförsäkring is a Swedish specialist boat insurance provider founded in 1916 in Göteborg, currently operating as a brand under Trygg-Hansa, which is itself a subsidiary of the Danish insurance group Tryg A/S. The company underwrites recreational marine insurance covering motorboats, sailboats, jet skis, small boats, vintage/classic boats, and electric boats, with the insurance provider formally listed as Trygg-Hansa Försäkring filial (a branch of Tryg Forsikring A/S). Its product portfolio includes core boat insurance (Båtförsäkring), brand-specific insurance agreements (märkesavtal) with Mercury, Honda, and Tohatsu outboard motors, and the Atlantica Green product launched in 2016 for electric boats. Supporting services include the 24/7 Atlantica Assistans emergency and theft recovery service, integrated with NorthTracker GPS tracking and Team Marin monitoring, and a Securmark-based theft marking discount program aligned with SSF-approved security products.

The company operates no proprietary technology platform; its technology stack consists of a web-based premium calculator, the BankID-authenticated Mina Sidor customer portal for policy management and claims, and third-party integrations with NorthTracker, Securmark, and Trustpilot. Pricing is individualized and not publicly disclosed, calculated based on boat type, value, engine specifications, security equipment, and storage method, with annual billing and multi-policy discounts ranging from 5 to 20 percent when bundled with Trygg-Hansa products.

Atlantica reaches customers through three distribution channels: direct-to-consumer via its Swedish-language website, phone-based sales (0200-27 27 27), and the Mina Sidor portal; channel partnerships through boat dealers for Mercury, Honda, and Tohatsu-equipped boats; and cross-selling through Trygg-Hansa's broader customer base. The company maintains offices in Stockholm (headquarters) and Göteborg (the original founding location), and reports a 4.6/5 customer satisfaction score on Trustpilot. Atlantica's revenue is derived entirely from recurring insurance premiums and add-on coverage extensions, with no disclosed financial figures, headcount, or policy count in the source material beyond historical 1983 figures of approximately 13,000 policies and 18 MSEK turnover.

Name

Atlantica Båtförsäkring

Legal name

Atlantica Båtförsäkring

Website

https://atlantica.se

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlantica Båtförsäkring is Sweden's oldest specialist boat insurance provider, founded 1916, now operating as a brand under Trygg-Hansa (Tryg A/S). It serves individual recreational boat owners with hull, engine, liability, and 24/7 assistance coverage, distributed directly and through Mercury, Honda, and Tohatsu dealer networks.

Ownership category

akta.pro rank

Product category

Boat Insurance

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Yacht & Pleasure Craft Insurance (FSAJAHAI)

Keywords

• Boat insurance
• Marine insurance
• Watercraft coverage
• Vessel insurance
• Pleasure craft insurance

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Båtförsäkring (Boat Insurance Premiums): Recurring insurance premiums paid by boat owners for coverage of boats, motors, watercraft, and liability. Premiums are calculated based on boat type, value, engine, security measures, and discount eligibility. The primary revenue stream.
2. Tilläggsförsäkringar (Add-on Insurance Extensions): Additional coverage options and endorsements that customers can add to their base policy for specialized risks or equipment.
3. Samlingsrabatt / Flerbåtsrabatt (Multi-policy / Multi-boat Discount Programs): Customers holding multiple policies with Trygg-Hansa receive a collective discount (5–20%). Multi-boat owners receive a 5% discount. These programs drive cross-selling across the Trygg-Hansa group.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Atlantica Båtförsäkring is a specialized Swedish boat insurance provider offering hull, engine, theft, liability, and 24/7 assistance coverage for recreational boats, motorboats, sailboats, jet skis, vintage boats, and electric boats. The company distributes branded insurance agreements (märkesavtal) for Mercury, Honda, and Tohatsu motors, and supports customers through a self-service portal (Mina Sidor) with BankID authentication.

Product overview

Atlantica Båtförsäkring is a specialized boat insurance company founded in 1916, operating as a niche brand within the Trygg-Hansa group (part of Danish Tryg Forsikring). The product portfolio centers on Båtförsäkring (core boat insurance) with specialized variants for Motorbåtsförsäkring (motorboats), Segelbåtsförsäkring (sailboats), and Vattenskoterförsäkring (jet skis). The offering extends to brand-specific agreements (Mercury, Honda, Tohatsu märkesavtal), Entusiastbåtförsäkring (vintage/classic boats), and green products like Atlantica Green for electric boats. Supporting products include Helförsäkring på land (land storage coverage), Ansvarsförsäkring (liability), and Atlantica Assistans (24/7 assistance services). Customers access services through Mina Sidor self-service portal with BankID authentication. The company emphasizes close collaboration with the boat industry, offering discounts for security measures (startspärr, tracking systems, indoor storage) and operating a network of approved repair facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Atlantica Green: Specialized electric boat insurance product launched in 2016, covering specific risks for electric boats.

Products and services

• Båtförsäkring (Boat Insurance) Core boat insurance product providing comprehensive coverage for recreational boats, with options for customization through add-on insurance products. Targeted at Swedish individual boat owners.
• Motorbåtsförsäkring (Motorboat Insurance) Specialized insurance coverage designed specifically for motorboats, covering engine, hull, and liability risks. Targeted at Swedish individual motorboat owners.
• Segelbåtsförsäkring (Sailboat Insurance) Insurance coverage tailored for sailboats, including protection for rigging, sails, and hull-specific risks. Targeted at Swedish individual sailboat owners.
• Mercury Båtförsäkring Brand-specific insurance agreement (märkesavtal) for boats equipped with Mercury outboard motors, offering special terms and discounts through Mercury dealers.
• Honda Båtförsäkring Brand-specific insurance agreement (märkesavtal) for boats equipped with Honda outboard motors, providing tailored coverage and benefits through Honda dealers.
• Tohatsu Båtförsäkring Brand-specific insurance agreement (märkesavtal) for boats equipped with Tohatsu outboard motors with special discount terms through Tohatsu dealers.
• Sportfiskeförsäkring (Sport Fishing Insurance) Specialized insurance product for sport fishing boats, covering equipment and fishing-specific risks. Targeted at Swedish sport fishing boat owners.
• Entusiastbåtförsäkring (Vintage/Classic Boat Insurance) Insurance for classic and vintage boats typically over 30 years old, including wooden boats, classic plastic boats, and specialty vessels with agreed-value coverage. Targeted at Swedish owners of vintage/classic boats.
• Helförsäkring småbåt (Small Boat Comprehensive Insurance) Comprehensive insurance package for small boats, providing full coverage for hull, motor, and liability. Targeted at Swedish small boat owners.
• Helförsäkring på land (Land Storage Insurance) Comprehensive insurance coverage for boats stored on land during winter months or off-season storage.
• Vattenskoterförsäkring (Jet Ski Insurance) Insurance coverage specifically designed for personal watercraft (jet skis), covering sit-down models. Targeted at Swedish jet ski owners.
• Atlantica Green (Elbåtsförsäkring / Electric Boat Insurance) Electric boat insurance launched in 2016, covering specific risks associated with electric boats including battery, charging equipment, and marine electric system risks. Targeted at Swedish electric boat owners.
• Ansvarsförsäkring (Liability Insurance) Liability insurance providing coverage for damages caused to third parties while operating the insured boat. Available as add-on coverage.
• Atlantica Assistans 24/7 emergency assistance service included with Atlantica boat insurance, providing towing, fuel delivery, theft alerts, rescue coordination, and damage handling. Accessible at 0200-299 400.

Quantifiable outcome

• 4.6 out of 5 customer satisfaction score on Trustpilot, based on verified reviews
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Team Marin (Stöldassistans)coreImplementation/ SI/ Consulting PartnerTeam Marin provides the theft assistance service (Stöldassistans) linked to the NorthTracker GPS tracker. When a boat or motor leaves its safety zone, the alarm goes directly to Atlantica Assistans, which coordinates with police and arranges recovery without the customer needing to act independently. This partnership enables Atlantica to deliver on its promise of 24/7 protection.
• SecurmarkcoreStrategic or Co-development PartnerSecurmark provides theft marking solutions (microscopic identification markers and engraving) for boats and motors. Atlantica offers customers a 5% premium discount for marking the boat, and an additional 5% for also marking the motor. Securmark registration is also a prerequisite for certain brand insurance agreements.
• Marine PowerminorChannel Partner/ Reseller/ DistributorMarine Power collaborated with Atlantica since 1996 on brand-specific insurance products (märkesförsäkringar). The first brand agreements were for Örnvik and Uttern boats.
• Mercury (Märkesavtal)coreChannel Partner/ Reseller/ DistributorBrand insurance agreement (märkesavtal) for boats equipped with Mercury outboard motors. Dealers offer Atlantica Mercury-branded insurance at point of sale. First launched under the Marine Power partnership.
• Honda (Märkesavtal)coreChannel Partner/ Reseller/ DistributorBrand insurance agreement (märkesavtal) for boats equipped with Honda outboard motors. Dealers offer Atlantica Honda-branded insurance at point of sale.
• Tohatsu (Märkesavtal)coreChannel Partner/ Reseller/ DistributorBrand insurance agreement (märkesavtal) for boats equipped with Tohatsu outboard motors. Dealers offer Atlantica Tohatsu-branded insurance at point of sale.
• Stöldskyddsföreningen (SSF)minorStrategic or Co-development PartnerThe Swedish Theft Protection Association (SSF) sets standards for approved security equipment including boat locks, trailer locks, search systems, and starter interlocks. Atlantica's discount program is tied to SSF-approved products, creating alignment with SSF's certification ecosystem.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Folksam: Swedish mutual insurance company offering boat, home, and vehicle insurance. Folksam's broad P&C footprint and customer-owned structure make it a direct Swedish boat-insurance competitor with strong brand familiarity.
• If Skadeförsäkring: One of the largest Nordic P&C insurers with a substantial Swedish boat insurance portfolio. If competes head-to-head with Atlantica in the same Swedish recreational boating segment via direct distribution and broker channels.
• BoatUS: US-based boat insurance specialist offering hull, liability, and towboat assistance to recreational boaters. Closest international analogue to Atlantica's specialist-in-a-niche model with marine-only focus and bundled assistance services.
• Länsförsäkringar: Swedish insurance group with 23 regional mutuals offering boat insurance tied to regional membership. Competes with Atlantica in coastal and inland boating segments and bundles boat with home/vehicle products.
• Gjensidige Forsikring: Norway's largest general insurer with a strong Nordic marine insurance offering. Comparable Nordic geography and boat-owner customer base, with cross-border relevance to Swedish coastal customers.

Broad incumbents

• Markel International: Specialty insurer with deep marine and leisure-craft underwriting expertise across Europe. Comparable technical capability in marine risk pricing and claims handling, though not focused exclusively on the Swedish consumer market.
• Codan: Danish sister brand of Trygg-Hansa under Tryg A/S, offering broad P&C insurance including marine coverage. Useful peer for understanding intra-Tryg group boat insurance dynamics and Nordic product benchmarking.
• Trygg-Hansa: Atlantica's direct parent brand and Sweden's large generalist P&C insurer. Trygg-Hansa also sells its own boat insurance alongside Atlantica's specialist offering, making it both an internal partner and a broader-portfolio competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlantica-batforsakring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantica Båtförsäkring