Atlantic Golf and Turf
- Company typePrivate
- Founded-
- HeadquartersFishers, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Atlantic Golf and Turf firmographics
Firmographics- Name
- Atlantic Golf and Turf
- Legal name
- Advanced Turf Solutions, Inc.
- Website
- https://atlanticgolfandturf.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Atlantic Golf and Turf industry classification
Industry- Product category
- Turf & Ornamental Products Distribution
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)
- akta.pro primary industry
- Turf Management (Sports Fields, Golf Courses) (BPABADAC)
- akta.pro secondary industries
- Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM), Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG)
Keywords
Where Atlantic Golf and Turf is headquartered
LocationHeadquarters
- HQ city
- Fishers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlantic Golf and Turf business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: Distribution of turf and ornamental fertilizer, chemicals, grass seed, sports field products, ice melt, and equipment for golf, lawn care, and sports field professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B quote-based pricing for golf, lawn care, and sports field professionals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Atlantic Golf and Turf product offering
Product offeringCore offering
Advanced Turf Solutions is a green industry distributor that supplies turf and ornamental fertilizer, chemicals, grass seed, sports field products, ice melt, and equipment to golf course, lawn care, and sports field professionals. Sales are conducted via regional field sales representatives and an online shop (ATS Shop), with quote-based pricing accessed through ATS Connect. The company also runs annual education events and a 2026 Early Order Program, and has co-introduced products such as HydroPak® Percolate NextGen with The Aquatrols Company.
Product overview
Advanced Turf Solutions operates as a green industry distributor offering a comprehensive portfolio of turf and ornamental products. The company provides fertilizer, chemicals, grass seed, sports field products, ice melt, and equipment to professionals in golf, lawn care, and sports field markets. The product lineup includes the HydroPak® Percolate NextGen (a soil percolation solution developed with The Aquatrols Company), alongside other fertilizers, chemicals, and equipment available through their online ATS Shop platform.
Differentiator
Problem solved
Functional benefit
Brands
- ATS Shop: Online product catalog and e-commerce platform
- ATS Connect
Products and services
- HydroPak® Percolate NextGen A next-generation soil percolation solution developed in partnership with The Aquatrols Company that improves water infiltration and soil management for turf and ornamental applications, sold to golf course, lawn care, and sports field professionals.
- Turf & Ornamental Fertilizer Distribution Distribution of turf and ornamental fertilizer products to golf course, lawn care, and sports field professionals via regional reps and the ATS Shop storefront.
- Turf & Ornamental Chemicals Distribution of turf and ornamental chemicals including herbicides and other agronomic chemicals to professional end users, with seasonal options such as summer spot treatments.
- Grass Seed Supply Distribution of grass seed products for golf course, lawn care, and sports field professionals through ATS Shop and field sales reps.
- Sports Field Products Distribution of specialized turf products tailored to sports field and athletic facility use cases, including products that align with rule changes such as 2027 high school baseball standards.
- Ice Melt Products Distribution of ice melt products sold alongside turf and ornamental supplies to professional customers.
- Turf & Landscape Equipment Distribution of equipment used by turf and landscape professionals, available through the ATS Shop and field sales channels.
- ATS Shop E-commerce Storefront Own-branded online storefront where professional customers can browse and purchase the full Advanced Turf Solutions product catalog across golf course, lawn and landscape, and sports field categories.
- ATS Connect Customer Portal Login-based customer portal used by professional buyers to access account-specific quoting and connect with the sales team, linked from the 'Log In For Quote' option on the main website.
- 2026 Early Order Programs Seasonal early order program offered to professional turf customers, providing advance purchasing terms on turf and ornamental products for the upcoming season.
Companies that use Atlantic Golf and Turf
Customer profileSegments3 records
Ideal customer profiles3 records
Atlantic Golf and Turf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlantic Golf and Turf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Aquatrols CompanycoreAdvanced Turf Solutions partnered with The Aquatrols Company to introduce HydroPak® Percolate NextGen, a new product offering for turf management. This co-development partnership resulted in a next-generation wetting agent technology for the turf industry.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Atlantic Golf and Turf competitors and assessment
Company assessmentDirect peers
- Ewing Irrigation & Landscape Supply: Regional distributor of irrigation, turf, and landscape products to golf, sports field, and lawn care professionals. Closely comparable in B2B field-sales-driven distribution of fertilizer, chemicals, seed, and equipment.
- Simplot Partners: Turf and ornamental division of the J.R. Simplot Company, distributing fertilizer, specialty products, and seed to golf, lawn, and sports field professionals. Comparable in product portfolio and customer base.
- SiteOne Landscape Supply: Largest U.S. distributor of lawn, landscape, and turf products to professional customers including golf courses, lawn care operators, and sports field managers. Directly comparable in product breadth, customer verticals, and multi-branch distribution model.
- Harrell's LLC: Specialty distributor of turf and ornamental products, including fertilizers, chemicals, and seed, primarily to golf course superintendents in the Southeast U.S. Closely mirrors ATS's turf-and-ornamental distribution focus.
- Target Specialty Products: Distributor of turf and ornamental specialty fertilizers, pest control products, and seeds to golf courses, lawn care, and pest management operators. Directly overlaps ATS in product mix and customer verticals.
Broad incumbents
- Lebanon Turf: Manufacturer and marketer of turf and ornamental fertilizers, seed, and specialty products with a strong golf-course channel. Adjacent (upstream) peer because Lebanon supplies many of the SKUs ATS distributes.
- Helena Agri-Enterprises: National distributor and formulator of crop protection products, specialty fertilizers, and seed treatments. Overlaps with ATS in agricultural inputs and turf/ornamental distribution, though broader in crop agriculture.
- Nufarm Americas: Manufacturer and supplier of crop protection and turf products, including herbicides and fungicides used in golf, lawn, and sports field applications. Competes upstream and through channel partners with ATS's chemical portfolio.
- The Andersons: Diversified agriculture and turf products company producing specialty fertilizers, herbicides, and grass seed sold into golf, sports turf, and lawn care channels. Competes with ATS as both supplier and channel alternative.
Emerging players
- Aquatrols Company: Manufacturer of soil surfactants and water management products for turf and ornamental markets. Strategic partner of ATS on HydroPak Percolate NextGen and a comparable specialty-inputs supplier to the same customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Atlantic Golf and Turf social profiles
Digital presenceAtlantic Golf and Turf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic Golf and Turf leadership team
Management profileNumber of profiles
Atlantic Golf and Turf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic Golf and Turf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic Golf and Turf
What does Atlantic Golf and Turf do?
Advanced Turf Solutions is a green industry distributor that supplies turf and ornamental fertilizer, chemicals, grass seed, sports field products, ice melt, and equipment to golf course, lawn care, and sports field professionals. Sales are conducted via regional field sales representatives and an online shop (ATS Shop), with quote-based pricing accessed through ATS Connect. The company also runs annual education events and a 2026 Early Order Program, and has co-introduced products such as HydroPak® Percolate NextGen with The Aquatrols Company.
Is Atlantic Golf and Turf a public or private company?
Atlantic Golf and Turf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atlantic Golf and Turf founded?
Atlantic Golf and Turf was founded in -1. It employs 11 to 50 people.
Where is Atlantic Golf and Turf based?
Atlantic Golf and Turf is headquartered in Fishers, United States, in the North America region.
How does Atlantic Golf and Turf make money?
One revenue line is on record: product Distribution.
Who are Atlantic Golf and Turf's main competitors?
Direct peers on record are Ewing Irrigation & Landscape Supply, Simplot Partners, SiteOne Landscape Supply, Harrell's LLC and Target Specialty Products. Broad incumbents are Lebanon Turf, Helena Agri-Enterprises, Nufarm Americas and The Andersons. Aquatrols Company is listed as an emerging player.
Does Atlantic Golf and Turf have an API?
No public API is recorded for Atlantic Golf and Turf.
What industry is Atlantic Golf and Turf in?
Atlantic Golf and Turf's product category is Turf & Ornamental Products Distribution. Its primary akta.pro industry code is BPABADAC, Turf Management (Sports Fields, Golf Courses), with a secondary code of AFABACAM, Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping). Its NAICS code is 4442 and its SIC code is 5200.