What Atlantic Integrated does

Atlantic Integrated is a privately held manufacturers' representative firm (Atlantic Integrated, LLC) headquartered in Rockleigh, New Jersey, serving the Metro New York market since its founding in May 2003. The firm represents manufacturers of luxury residential electronics across six product categories: control and automation systems, hi-fi and performance audio, home theater, networking, lighting and motorized shading systems, and power management and surveillance. It does not develop its own technology or products; rather, it functions as the regional sales channel connecting represented brands with professional custom installation and integration firms that deploy these products into high-end residential projects.

The firm operates a territory-based rep model with a compact team of approximately 5-7 people. Its leadership carries deep industry pedigree: Founder and Principal David Humphries held a 15-year career at Lutron Electronics where he co-founded Lutron's original Homeworks business in 1992 and built multiple Lutron channels, while President Michael Pawlowski previously developed Lutron's AV Distribution business for territories east of the Mississippi. Atlantic Integrated is an active member of the Custom Electronic Design and Installation Association (CEDIA), the Independent Professional Representative Organization (IPRO), and the PureTech Alliance, with leadership having held board, Chairman, and Treasurer positions at CEDIA and IPRO.

The firm monetizes via manufacturers' representative commissions earned on sales its dealer and integrator network places of the brands it represents in the Metro NY region. Its go-to-market is purely relationship-driven, supplemented by event-based marketing such as the Coastal Source Road Tour events across Long Island, Connecticut, and New Jersey in June 2026. End customers - luxury residential homeowners - are reached indirectly via the integrator channel. There is no public pricing, no disclosed revenue, no institutional funding, no acquisitions, and no diversification outside the Metro NY territory.

Name

Atlantic Integrated

Legal name

Atlantic Integrated, LLC

Website

https://atlanticintegrated.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlantic Integrated is a Metro New York manufacturers' representative firm, founded in 2003, that represents luxury residential electronics brands across control, audio, theater, networking, lighting, shading, power, and surveillance categories to local custom installation integrators.

Ownership category

akta.pro rank

Headquarters

HQ city

Rockleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Manufacturer's Representative Commissions: As a manufacturers' representative firm, Atlantic Integrated earns commissions from the brands they represent by facilitating sales through their dealer/integrator network in the Metro NY market. Revenue is generated through successful placement of luxury electronics products including control systems, audio, home theater, networking, lighting, shading, power management, and surveillance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Atlantic Integrated is a manufacturers' representative firm that represents luxury electronics brands — spanning control and automation systems, hi-fi and performance audio, home theater, networking, lighting and motorized shading, and power management and surveillance — to professional custom integrators and installers in the Metro New York market. The firm earns commissions by facilitating the placement of these brands through its dealer and integrator channel, providing local market expertise, product specification support, and relationship management rather than selling finished products directly.

Product overview

Atlantic Integrated is a manufacturers' representative firm that represents multiple luxury electronics brands in the Metro New York market. The company operates as a single unified offering focused on the custom installation and integration channel, specializing in six product categories: control and automation systems, hi-fi and performance audio solutions, home theater, networking, lighting and motorized shading systems, and power management and surveillance. Rather than offering a unified software platform, the company functions as a brand representative, connecting manufacturers of these specialized electronics products with integrators and installers in the Metro NY region.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Electronics Manufacturer's Representation (Metro NY)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• CEDIA (Custom Electronic Design and Installation Association)coreOthersAtlantic Integrated is a proud member of CEDIA, the industry association for custom electronic design and installation professionals. Leadership has held significant positions including CEDIA Chairman (January 2018 - January 2020) and CEDIA Treasurer (January 2013 - January 2016).
• IPRO (Independent Professional Representative Organization)coreOthersAtlantic Integrated is a proud member of IPRO, the Independent Professional Representative Organization. Leadership has held positions including President (January 2011 - December 2014) and Chairman (January 2015 - December 2016). President Michael Pawlowski has served on IPRO's board of directors.
• Coastal SourceminorChannel Partner/ Reseller/ DistributorAtlantic Integrated is hosting Coastal Source Road Tour events in June 2026 across Long Island, Connecticut, and New Jersey, demonstrating an active partnership in promoting and distributing Coastal Source outdoor lighting and audio products through the Metro NY integrator channel.
• PureTech AllianceminorGTM or Marketing PartnerAtlantic Integrated is associated with PureTech Alliance as shown in their member logos, indicating a marketing or industry partnership relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Control4: Snap One (Resideo) brand of smart-home control and automation systems sold through certified dealers/installers. Comparable because it is one of the principal home-automation brands whose category Atlantic Integrated supplies to Metro NY integrators.
• Lutron Electronics: Premier manufacturer of lighting controls, motorized shading, and smart-home systems. Comparable because Atlantic Integrated's principals are Lutron alumni and the firm carries or has carried Lutron product lines into Metro NY integrators, making Lutron both a brand represented and the cultural anchor of the firm.
• Crestron Electronics: Manufacturer of integrated control, AV, lighting, and shading systems commonly specified by luxury residential integrators. Comparable as a brand routinely represented through the rep-firm channel into custom installers — a peer more in the supplier-ecosystem sense than direct competition.
• CEDIA (Custom Electronic Design & Installation Association): Global trade association for residential custom-installer integrators, of which Atlantic Integrated's principal is a past Chairman. Comparable as the principal industry body defining the channel where Atlantic Integrated operates and through which it sources leads and talent.
• Legrand | AV (Legrand North America): Conglomerate with significant lighting controls, shading, networking, and AV product lines (Lutron, Vantage, Legrand AV) sold primarily through reps and integrators. Comparable as a major represented-principal vendor in the same custom-install channel.

Broad incumbents

• ADI Global Distribution: Honeywell-owned low-voltage distributor serving custom installers with security, AV, and smart-home products across the US. Comparable as a major channel intermediary moving the same brand families through the integrator trade, though operating via wholesale/distribution rather than commission-only representation.
• Snap One: Provider of smart-home, AV, networking, and security products and software to professional integrators through a hybrid direct + distributor model. Comparable as a broader channel-funnel player moving overlapping product categories to overlapping custom installer customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/atlantic-integrated

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Integrated