Atlantic Spice Co
- Company typePrivate
- Founded1994
- HeadquartersNorth Truro, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Atlantic Spice Co firmographics
Firmographics- Name
- Atlantic Spice Co
- Legal name
- Atlantic Spice Company
- Website
- https://atlanticspice.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Atlantic Spice Co industry classification
Industry- Product category
- Specialty Foods Distribution
- NAICS
- Other Specialty Food Retailers (44529)
- SIC
- Retail-Food Stores (5400), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Spices, Herbs & Seasonings Trading/Wholesale (AFAIAKAE)
- akta.pro secondary industries
- Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE), Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)
Keywords
Where Atlantic Spice Co is headquartered
LocationHeadquarters
- HQ city
- North Truro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlantic Spice Co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale Product Sales: Operates as both wholesale supplier and retailer of gourmet spices, herbs, teas, extracts, essential oils, and culinary ingredients. Customers include restaurants, co-ops, health food stores, bakeries, breweries, and individual home cooks purchasing at wholesale-like prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail/consumer pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Atlantic Spice Co product offering
Product offeringCore offering
Atlantic Spice Co is a wholesale and retail distributor of gourmet spices, culinary herbs, teas, essential oils, extracts, salts, botanicals, and specialty food ingredients. Founded in 1994 in North Truro, MA, the company supplies more than 350 SKUs to foodservice businesses and individual home cooks through an e-commerce storefront offering nationwide shipping and a year-round physical retail store. Customers include restaurants, co-ops, health food stores, bakeries, breweries, and home cooks purchasing at wholesale-like prices.
Product overview
Atlantic Spice Co is a wholesale and bulk spice, herb, and gourmet food supplier operating since 1994. The company offers over 350 products across multiple categories including spices, culinary herbs, teas (Black, Green, White, Oolong, Pu-erh, Matcha, Herbal), essential oils, extracts, salts, botanicals, gourmet foods, coffees, dehydrated vegetables, dried fruits, nuts, seeds, pasta, grains, beans, chocolates, and specialty ingredients. The core product line centers on spices, herbs, and teas sold in bulk and wholesale quantities to restaurants, co-ops, health food stores, bakeries, breweries, and home cooks. Supporting product categories include Home & Kitchen (baking tools, kitchen gadgets, teapots, tea accessories, storage), Bath & Body products, Books, and Apparel. The company operates both wholesale and retail channels, with an online store and a physical retail location in North Truro, MA.
Differentiator
Problem solved
Functional benefit
Products and services
- Spices & Culinary Herbs
Companies that use Atlantic Spice Co
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Atlantic Spice Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlantic Spice Co partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Atlantic Spice Co competitors and assessment
Company assessmentBroad incumbents
- McCormick & Company: Largest U.S. spice and seasoning manufacturer selling broadly across retail and foodservice. Overlaps as the dominant incumbent against which any small spice retailer competes for shelf, palate, and price.
Direct peers
- Penzeys Spices: Long-standing direct-to-consumer and wholesale spice/herb retailer with a multi-channel model (online, catalog, retail stores). Highly comparable to Atlantic Spice Co in product mix, customer segments (home cooks + small foodservice), and wholesale-pricing positioning, but at materially larger scale.
- Frontier Co-op: Cooperative wholesaler of organic herbs, spices, and culinary ingredients supplying retailers and foodservice. Comparable B2B wholesale ingredient assortment and customer base.
- Starwest Botanicals: Wholesale and retail supplier of bulk herbs, spices, teas, essential oils, and botanicals. Overlaps directly with Atlantic Spice Co's catalog breadth and dual wholesale/retail model.
- The Spice House: Specialty retailer of spices, herbs, and blends with both physical stores and e-commerce. Overlaps directly with Atlantic Spice Co on curated culinary spice assortments, gift/gourmet positioning, and dual B2B/B2C reach.
- Savory Spice Shop: Specialty spice retailer combining online sales with a franchise/independent store model. Directly comparable assortment, target customer (home cooks + chefs), and small-format retail approach.
- Mountain Rose Herbs: Bulk herbs, spices, teas, and essential oils sold online with strong wholesale program. Direct competitor in organic/bulk culinary ingredient supply to both retail and B2B customers.
Emerging players
- Burlap & Barrel: Single-origin spice brand selling direct to home cooks and chefs with a strong DTC/wholesale hybrid model. Comparable in exotic/SKU breadth strategy, but with a younger, more premium brand identity.
- Spiceology: Specialty spice blends company selling to chefs and consumers with a DTC/online focus. Comparable in target audience (chefs + home cooks) and curated-blend catalog, but with a stronger digital brand presence.
- Diaspora Co. Single-origin spice company selling direct to consumers and chefs with an emphasis on ethically sourced, rare ingredients. Overlaps with Atlantic Spice Co's exotic-spice positioning and DTC/wholesale mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Atlantic Spice Co social profiles
Digital presenceAtlantic Spice Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic Spice Co leadership team
Management profileNumber of profiles
Atlantic Spice Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic Spice Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic Spice Co
What does Atlantic Spice Co do?
Atlantic Spice Co is a wholesale and retail distributor of gourmet spices, culinary herbs, teas, essential oils, extracts, salts, botanicals, and specialty food ingredients. Founded in 1994 in North Truro, MA, the company supplies more than 350 SKUs to foodservice businesses and individual home cooks through an e-commerce storefront offering nationwide shipping and a year-round physical retail store. Customers include restaurants, co-ops, health food stores, bakeries, breweries, and home cooks purchasing at wholesale-like prices.
Is Atlantic Spice Co a public or private company?
Atlantic Spice Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atlantic Spice Co founded?
Atlantic Spice Co was founded in 1994. It employs 1 to 10 people.
Where is Atlantic Spice Co based?
Atlantic Spice Co is headquartered in North Truro, United States, in the North America region.
How does Atlantic Spice Co make money?
One revenue line is on record: wholesale Product Sales.
Who are Atlantic Spice Co's main competitors?
McCormick & Company is listed as a broad incumbent. Direct peers are Penzeys Spices, Frontier Co-op, Starwest Botanicals, The Spice House, Savory Spice Shop and Mountain Rose Herbs. Emerging players are Burlap & Barrel, Spiceology and Diaspora Co..
Does Atlantic Spice Co have an API?
No public API is recorded for Atlantic Spice Co.
What industry is Atlantic Spice Co in?
Atlantic Spice Co's product category is Specialty Foods Distribution. Its primary akta.pro industry code is AFAIAKAE, Spices, Herbs & Seasonings Trading/Wholesale, with a secondary code of AFAIAIAF, Ethnic Spices, Herbs & Seasonings Wholesale. Its NAICS code is 44529 and its SIC code is 5400.