Atlantic Spice Co

Name

Atlantic Spice Co

Legal name

Atlantic Spice Company

Website

https://atlanticspice.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Foods Distribution

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Spices, Herbs & Seasonings Trading/Wholesale (AFAIAKAE)

akta.pro secondary industries

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE), Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)

Keywords

• Wholesale spices
• Culinary herbs
• Bulk teas
• Gourmet foods
• Essential oils

Headquarters

HQ city

North Truro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Product Sales: Operates as both wholesale supplier and retailer of gourmet spices, herbs, teas, extracts, essential oils, and culinary ingredients. Customers include restaurants, co-ops, health food stores, bakeries, breweries, and individual home cooks purchasing at wholesale-like prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Atlantic Spice Co is a wholesale and retail distributor of gourmet spices, culinary herbs, teas, essential oils, extracts, salts, botanicals, and specialty food ingredients. Founded in 1994 in North Truro, MA, the company supplies more than 350 SKUs to foodservice businesses and individual home cooks through an e-commerce storefront offering nationwide shipping and a year-round physical retail store. Customers include restaurants, co-ops, health food stores, bakeries, breweries, and home cooks purchasing at wholesale-like prices.

Product overview

Atlantic Spice Co is a wholesale and bulk spice, herb, and gourmet food supplier operating since 1994. The company offers over 350 products across multiple categories including spices, culinary herbs, teas (Black, Green, White, Oolong, Pu-erh, Matcha, Herbal), essential oils, extracts, salts, botanicals, gourmet foods, coffees, dehydrated vegetables, dried fruits, nuts, seeds, pasta, grains, beans, chocolates, and specialty ingredients. The core product line centers on spices, herbs, and teas sold in bulk and wholesale quantities to restaurants, co-ops, health food stores, bakeries, breweries, and home cooks. Supporting product categories include Home & Kitchen (baking tools, kitchen gadgets, teapots, tea accessories, storage), Bath & Body products, Books, and Apparel. The company operates both wholesale and retail channels, with an online store and a physical retail location in North Truro, MA.

Differentiator

Problem solved

Functional benefit

Products and services

• Spices & Culinary Herbs

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• McCormick & Company: Largest U.S. spice and seasoning manufacturer selling broadly across retail and foodservice. Overlaps as the dominant incumbent against which any small spice retailer competes for shelf, palate, and price.

Direct peers

• Penzeys Spices: Long-standing direct-to-consumer and wholesale spice/herb retailer with a multi-channel model (online, catalog, retail stores). Highly comparable to Atlantic Spice Co in product mix, customer segments (home cooks + small foodservice), and wholesale-pricing positioning, but at materially larger scale.
• Frontier Co-op: Cooperative wholesaler of organic herbs, spices, and culinary ingredients supplying retailers and foodservice. Comparable B2B wholesale ingredient assortment and customer base.
• Starwest Botanicals: Wholesale and retail supplier of bulk herbs, spices, teas, essential oils, and botanicals. Overlaps directly with Atlantic Spice Co's catalog breadth and dual wholesale/retail model.
• The Spice House: Specialty retailer of spices, herbs, and blends with both physical stores and e-commerce. Overlaps directly with Atlantic Spice Co on curated culinary spice assortments, gift/gourmet positioning, and dual B2B/B2C reach.
• Savory Spice Shop: Specialty spice retailer combining online sales with a franchise/independent store model. Directly comparable assortment, target customer (home cooks + chefs), and small-format retail approach.
• Mountain Rose Herbs: Bulk herbs, spices, teas, and essential oils sold online with strong wholesale program. Direct competitor in organic/bulk culinary ingredient supply to both retail and B2B customers.

Emerging players

• Burlap & Barrel: Single-origin spice brand selling direct to home cooks and chefs with a strong DTC/wholesale hybrid model. Comparable in exotic/SKU breadth strategy, but with a younger, more premium brand identity.
• Spiceology: Specialty spice blends company selling to chefs and consumers with a DTC/online focus. Comparable in target audience (chefs + home cooks) and curated-blend catalog, but with a stronger digital brand presence.
• Diaspora Co. Single-origin spice company selling direct to consumers and chefs with an emphasis on ethically sourced, rare ingredients. Overlaps with Atlantic Spice Co's exotic-spice positioning and DTC/wholesale mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atlantic-spice-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Spice Co