Atlas HiSEAS

Name

Atlas HiSEAS

Legal name

Atlas International Culture SPRL

Website

https://atlashiseas.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cross-border business facilitation services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Management Services (8741)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Executive Summits & Invitation-Only Forums (MPAGAGAK), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Cross-border market entry
• Live-streaming sales
• Influencer marketing China
• Event production services
• EU-China business facilitation

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Business Development Consulting: Professional consulting fees for market entry strategy, positioning in Chinese market, partnership matchmaking, and implementation support for European brands entering China.
2. Communication & Marketing Services: Fees for communication strategy, marketing campaigns, digital marketing, influencer marketing, and PR services tailored for cross-border market development.
3. Event Production & Management: Project-based fees for event conceptualization, design, logistics, production, and management of cultural exchanges, sports events, and promotional events.
4. Audio-visual Co-production: Revenue from co-producing TV programs, reality shows, and promotional video content connecting Chinese and European cultures.
5. E-commerce Operations: Fees for e-commerce strategy, web shop creation, platform management, and operational support for cross-border online sales in China.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Atlas HiSEAS is a facilitator, designer and implementer for cultural and economic exchanges between Europe and China. It delivers tailor-made project-based services spanning business development and market entry, live-streaming sales and influencer marketing, communication and PR, event production, and audio-visual co-production for European brands entering the Chinese market and Chinese clients engaging with Europe.

Product overview

Atlas HiSEAS is a facilitator, designer & implementer for cultural and economic exchanges between Europe and China. The company operates as a unified service portfolio rather than a software platform. Its core offerings include five integrated service lines: Business Development (market entry strategy, e-commerce, partnership development, governmental relations), Influencer Marketing (KOL-based live-streaming sales and digital campaigns), Communication & PR, Event Production, and Audio-Visual Co-Production. These services are designed to work together, allowing the company to offer comprehensive 100% tailor-made plans for clients seeking to operate in or between European and Chinese markets, particularly in tourism and creative industries sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Development

Quantifiable outcome

• 370% increase in e-shop traffic for Ice-Watch following live-streaming sales
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered major, supporting and core.

• Brussels AirportmajorStrategic or Co-development Partner · 1 February 2020Client for WeChat account setup and maintenance to build better customer relations with Chinese travelers. Ongoing engagement from February 2020 onwards.
• EUCBEC (EU-China Business Education Council)supportingStrategic or Co-development Partner · 1 December 2019European organization that partnered on live-streaming sales sessions at Liège Airport featuring multiple Belgian brands.
• Mango TVmajorStrategic or Co-development Partner · 1 October 2019Chinese platform and producer for reality TV program 'The Protectors' shot in Iceland. Atlas connected local authorities and providers with the Chinese production team.
• Promote IcelandmajorStrategic or Co-development Partner · 1 October 2019National tourism promotion agency that granted Chinese celebrities the title of 'Icelandic Environmental Travel Ambassadors' during the TV shooting project.
• Dirty MonitorsupportingTechnology or Integration · 1 September 2019Audio-visual production company that collaborated on the innovative Black Box (81m²) immersive experience for China-EU Sports Day.
• Kid NoizesupportingTechnology or Integration · 1 September 2019Belgian DJ who produced creative remix of traditional Chinese music for China-EU Sports Day event.
• Mission of China to the EUmajorStrategic or Co-development Partner · 1 February 2018Primary client for multiple cultural exchange projects including Chinese Lantern Expo (2018), China Unlimited Creative Contest (2015), and China-EU Sports Day (2019).
• Bank of China Brussels & LuxembourgmajorStrategic or Co-development Partner · 2 June 2017Trusted with full organization of international EU-China SME Matchmaking Event on June 2, 2017 in Brussels at BOZAR. Bank of China is a strategic partner for connecting European and Chinese economic actors.
• Maasmechelen VillagesupportingGTM or Marketing Partner · 1 April 2015Active sponsor of China Unlimited Creative Contest, hosted exhibition for contest winners.
• BOZAR (Palais des Beaux-Arts)supportingStrategic or Co-development Partner · 1 April 2015Iconic Brussels landmark venue hosting the EU-China SME Matchmaking Event organized by Atlas for Bank of China.
• HISEAS GroupcoreStrategic or Co-development PartnerMerger partner providing destination management expertise in China. HISEAS Group is described as the #1 European Destination Management Company in China, having handled 9,000 Chinese tourist groups and 1.2 million nights in Europe in 2019. The merger expanded Atlas's capabilities to include travel management and established a global network.
• AWEX (Wallonia Export & Foreign Investment Agency)majorStrategic or Co-development PartnerCollaborated on multiple events including live-streaming sales demonstration at Liège Airport in partnership with EU Cross-Border E-Commerce Forum.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sinolytics: Germany-based consultancy providing EU-China business advisory, research, and policy advice. Comparable to Atlas Hiseas's Business Development and governmental relations services, focused on cross-border market entry on a smaller, more specialist scale.
• EuroBrussels: Brussels-based platform listing EU affairs events, jobs, and training opportunities for policy and international business professionals. Partially comparable as an EU-China connectivity / market intelligence layer, though narrower in scope than Atlas Hiseas's full-service offering.

Broad incumbents

• FleishmanHillard: Global communications agency with a significant China and Asia-Pacific practice, offering PR, public affairs, and content services to multi-national brands. Comparable to Atlas Hiseas's Communication & PR and event-driven capabilities, but as part of a much larger global network.
• MCI Group: Global events and association management firm headquartered in Switzerland. Comparable to Atlas Hiseas's Event Production, SME Matchmaking, and cultural exchange event services, but operating at significantly larger scale across multiple verticals.
• Ruder Finn: Large global PR and communications firm with a long-established China practice (Ruder Finn Asia). Overlaps with Atlas Hiseas's Communication & PR offerings but operates a much broader portfolio across multiple industries and geographies.

Direct peers

• China-Britain Business Council: UK-based membership organisation facilitating bilateral business between UK and Chinese companies. Directly comparable to Atlas Hiseas in providing cross-border facilitation, market entry support, and event/matchmaking services — though geographically focused on UK rather than continental Europe.
• EU SME Centre: EU-funded initiative advising European SMEs on accessing the Chinese market, including market research, regulatory guidance, and business matchmaking. Closely comparable service portfolio to Atlas Hiseas's Business Development line, with overlapping European SME target segment.
• Dragon Trail Interactive: Digital marketing agency specialised in helping travel and consumer brands reach Chinese consumers via WeChat, Weibo, Douyin, and live-streaming. Highly comparable to Atlas Hiseas's Influencer Marketing and Communication & PR services targeting Western brands entering China.
• HISEAS Group: European destination management company described as the #1 European DMC in China. Merged with Atlas International Culture in 2019 to form Atlas Hiseas; comparable as the tourism branch of the combined entity and a reference point for the destination management capability now embedded in Atlas Hiseas.

Others

• Wallonia-Brussels International: Government agency promoting international relations, trade, and cultural exchange for the Wallonia-Brussels Federation. Functionally comparable as a cross-border facilitation entity, but state-funded rather than privately commercial like Atlas Hiseas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atlas-hiseas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas HiSEAS