Atlas Sports and Dance Physiotherapy

What Atlas Sports and Dance Physiotherapy does

Atlas Sports and Dance Physiotherapy is a single-location, specialist physiotherapy and exercise physiology practice based in Belconnen, ACT (Australia), founded in 1998 by Roz Penfold and operated by The Square Ball Pty Ltd. The practice delivers evidence-based manual therapy, exercise prescription, and biomechanical assessment for musculoskeletal, sports, and dance-related injuries, with services spanning manual therapy, exercise-as-medicine, neck and back pain treatment, headache management using Watson Headache Institute techniques, pre- and post-operative rehabilitation, GLA:D arthritis programs, running and gait video analysis, bike fitting with digital capture and prescription software, dance and pre-pointe screenings, pelvic health, post-natal assessment (Mama Tune Up), workplace ergonomics, and Pilates-based conditioning. Initial consultations run 60 minutes and follow-ups 30 minutes, delivered under a differentiating "uninterrupted quality time" service model in which patients are not left unattended with electrotherapeutic devices.

The practice operates a direct-to-consumer professional services model with pay-as-you-go unit pricing, complemented by referral-based enterprise coverage of elite national sports teams and touring dance companies. Primary customer segments are athletes from recreational to Olympic/National level (Matildas, Hockeyroos, Volleyroos, Cycling Australia, ACT Academy of Sport) and dancers from developmental to professional (Australian Ballet, Bangarra, Sydney Dance Company, Western Australian Ballet, Queensland Ballet, English National Ballet); secondary segments include general community musculoskeletal patients and pelvic health patients. Distribution is via a single Belconnen clinic sharing reception with SOULution Yoga and Pilates, a website with online booking, and word-of-mouth referrals from the sports and dance community.

The practice employs approximately five to six practitioners led by Director Dr. Roz Penfold (Specialist Sports Physiotherapist, FACP, 38 years' experience), alongside PhD-qualified clinicians Dr. Andrea Mosler (NHMRC Research Fellow, La Trobe University; 18 years at AIS), Dr. Jaqi Bousie (Assistant Professor, University of Canberra; PhD from AIS), Dr. Kylie Turton (Lead Physiotherapist, Australian Volleyball Academy; University of Melbourne lecturer), exercise physiologist Gemma Wheildon, and physiotherapist Carys Connick. Formal collaborations exist with the Australian Institute of Sport, La Trobe University, and the University of Canberra. The practice has no external investment, parent company, or disclosed revenue.

Name

Atlas Sports and Dance Physiotherapy

Legal name

The Square Ball Pty Ltd

Website

https://atlasphysio.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlas Sports and Dance Physiotherapy is a single-site Belconnen (ACT) specialist physiotherapy and exercise physiology practice, founded 1998, serving athletes, dancers, and general musculoskeletal patients through 60-minute consultations, manual therapy, and specialized assessments including bike fitting, gait analysis, and dance screenings.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

Keywords

• Sports physiotherapy services
• Dance injury treatment
• Manual therapy rehabilitation
• Exercise physiology programs
• Musculoskeletal pain management

Headquarters

HQ city

Belconnen

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physiotherapy Consultations: Initial consultations are 60 minutes for thorough assessment. Follow-up appointments typically 30 minutes. Revenue generated from professional physiotherapy services.
2. Specialized Assessment Services: Additional revenue streams from specialized services including bike setups (90 minutes), dance screenings, pre-pointe assessments, musculoskeletal screenings, and running/gait assessments.
3. Exercise Physiology Services: Exercise physiology services provided by Gemma Wheildon for rehabilitation and chronic health conditions management.
4. Group Exercise Programs: GLA:D Arthritis Program with group neuromuscular training sessions twice weekly for six weeks. Pilates and exercise management sessions available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Atlas Sports and Dance Physiotherapy provides one-on-one physiotherapy and exercise physiology services from a single Belconnen clinic. The practice delivers manual therapy combined with exercise-based rehabilitation, supported by specialized assessments including video gait analysis, bike fitting, dance and pre-pointe screenings, musculoskeletal screenings, and workplace ergonomics. Services are sold as individual consultations (60-minute initial, 30-minute follow-ups) and group programs such as GLA:D arthritis and Pilates, targeting athletes, dancers, and the general community in Canberra.

Product overview

Atlas Sports and Dance Physiotherapy operates as a single-location physiotherapy and exercise physiology practice established in 1998, offering a unified service model rather than a platform-plus-modules architecture. The core offering combines manual therapy and exercise-based rehabilitation across specialty areas including sports injuries, dance injuries, and musculoskeletal conditions, supported by assessment services (gait analysis, musculoskeletal screenings, workplace ergonomics) and specialized programs (GLA:D Arthritis, Mama Tune Up, bike setups, Pilates). All services are delivered through qualified physiotherapists and exercise physiologists in a clinic setting, with initial consultations of 60 minutes and follow-ups of 30 minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Therapy
• Exercise as Medicine
• Neck and Back Pain Treatment
• Headaches and Migraines Management
• Pre and Post Operative Rehabilitation
• GLA:D Arthritis Program
• Sports Injuries Treatment
• Dance Injuries Treatment
• Dance Screenings and Pre-Pointe Assessments
• Bike Setups
• Pelvic Health Physiotherapy
• Mama Tune Up
• Running and Gait Assessments
• Musculoskeletal Screenings
• Workplace Ergonomics
• Pilates and Exercise Management
• Exercise Physiology

Quantifiable outcome

• GLA:D program participants experienced 32% reduction in symptom progression
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• SOULution Yoga and PilatescoreStrategic or Co-development PartnerShares reception space with SOULution Yoga and Pilates studio at the Belconnen location. SOULution brings a scientific and biomechanical approach to traditional yoga, mat-based Pilates and Strength mobility sessions, creating an integrated wellness environment for shared clients.
• Australian Ballet CompanyflagshipOthersOngoing physiotherapy services provided to touring company. Principal Roz Penfold has worked at Sydney Opera House for the Australian Ballet Company.
• Bangarra Dance CompanyflagshipOthersPhysiotherapy services provided to this national dance company.
• Sydney Dance CompanycoreOthersOngoing physiotherapy coverage to the company.
• Volleyball AustraliacoreOthersNational team coverage including Volleyroos (VTAW). Dr. Kylie Turton serves as Lead Physiotherapist to Australian Volleyball Academy.
• ACT Academy of SportcoreOthersSports development and injury management services to regional sports academy.
• Indigenous Marathon ProjectminorOthersAssisted runners in preparing for New York Marathon. Program founded by Rob de Castella to train Indigenous distance runners.
• La Trobe UniversitycoreStrategic or Co-development PartnerDr. Andrea Mosler is an NHMRC Research Fellow at La Trobe University conducting hip-related groin pain, injury prevention, and women in sport research.
• University of CanberracoreStrategic or Co-development PartnerDr. Jaqi Bousie is an Assistant Professor at University of Canberra. PhD research was conducted at Australian Institute of Sport. Teaching and research collaboration.
• Australian Institute of SportflagshipStrategic or Co-development PartnerDr. Andrea Mosler worked as clinician for 18 years at AIS. Dr. Jaqi Bousie conducted PhD research at AIS. Multiple staff have worked with AIS athletes. Foundation of Atlas's sports medicine expertise.
• Western Australian BalletminorOthersTouring physiotherapy services provided to ballet company.
• Queensland BalletminorOthersTouring physiotherapy services provided to ballet company.
• English National BalletminorOthersInternational touring physiotherapy services provided to UK ballet company.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Physio Inq: Australian mobile and in-clinic physiotherapy provider with sports and exercise services. Comparable in offering sports physiotherapy to athletes and active populations, with a broader geographic footprint.
• Premier Sports & Spinal Medicine: Australian sports and musculoskeletal physiotherapy practice with elite athlete coverage. Highly comparable in serving sports and performing arts clients with research-informed clinicians.
• Back In Motion: Australia's largest physiotherapy franchise network offering sports, spinal, and general physiotherapy services. Directly comparable business model with multi-site clinics and insurer partnerships, though less specialized in dance and elite sports.
• Kieser Australia: Australia-based physiotherapy and strength training clinic combining clinical physio with equipment-based rehabilitation. Comparable in integrating hands-on therapy with exercise prescription, though more standardized model.
• Movement 101: Australian sports and musculoskeletal physiotherapy practice offering manual therapy, exercise prescription, and biomechanical assessments. Comparable mid-size boutique clinic model.
• The Body Mechanics: Australian physiotherapy practice with strong dance and performing arts specialization. Direct competitor in the niche dance physiotherapy segment with similar clinical expertise focus.
• Lifecare Physiotherapy: Australian physiotherapy network with sports and musculoskeletal focus, providing both consumer and elite athlete coverage. Comparable in services breadth and insurance-billed model, though broader scope than Atlas's dance specialization.

Others

• Australian Physiotherapy Association (Sports & Exercise): National professional body representing sports and exercise physiotherapists in Australia. Relevant peer context since Atlas's FACP-titled practitioners belong to this framework defining industry standards.
• Sports Medicine Australia: National multidisciplinary sports medicine body providing research, education, and clinical standards. Adjacent organization that shapes the sports physiotherapy ecosystem in which Atlas operates.

Regional players

• Axis Sports Medicine: New Zealand sports medicine clinic providing sports physiotherapy, orthopaedics, and rehabilitation to elite athletes. Comparable in scope and clientele but operates across the Tasman.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atlas-sports-and-dance-physiotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Sports and Dance Physiotherapy