Trump Mobile

What Trump Mobile does

Trump Mobile, legally T1 Mobile LLC, is a Florida-based mobile virtual network operator launched in June 2025 by Donald Trump Jr. and Eric Trump under a revocable trademark license from DTTM Operations LLC. The company offers a single postpaid wireless service, the "47 Plan" at $47.45/month, running on T-Mobile's nationwide 5G network, bundling unlimited talk and text with 20GB of high-speed data plus third-party telehealth (Doctegrity), roadside assistance (Drive America), and device protection (Omega Care). Distribution is direct-to-consumer via trumpmobile.com and an emerging authorized dealer program, with BYOD activation supported on most US carrier-compatible devices. Pricing is a no-contract, postpaid subscription with a 15% military and veteran discount.

The flagship hardware is the T1 Phone, a gold-accented Android 15 device on a Snapdragon 7-series chipset with 12GB RAM and 512GB storage, marketed at a $499 promotional price and $100 refundable pre-order deposit. Smart Gadgets Global (Ogden, UT) manufactures the device under contract, with final assembly in Miami, Florida, and Truth Social pre-installed as a distinguishing bundle. iFixit teardown reporting indicates the T1 is functionally a rebranded HTC U24 Pro, and the company has reframed positioning from "Made in USA" to "American-proud design."

The business model combines recurring subscription revenue from a single plan tier with one-time hardware sales and commissions on bundled third-party services. Target segments are Trump-aligned political supporters, value-conscious consumers attracted by bundled benefits, and active-duty/veteran military. Operational signals are mixed: approximately $60 million in $100 pre-order deposits were collected (likely inflated versus actual), an iFixit teardown contradicted "Made in America" claims, a May 2026 data breach exposed ~27,000 prospective customers, Senator Elizabeth Warren's office requested an FTC investigation in January 2026, and Trump Mobile lost its PR agency (The Poplar Group) in June 2026.

Name

Trump Mobile

Legal name

T1 Mobile LLC

Website

https://trumpmobile.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Trump Mobile (T1 Mobile LLC) is a Florida-based MVNO selling a single $47.45/month postpaid wireless plan on T-Mobile's network, bundled with third-party telehealth, roadside, and device-protection services, plus the T1 smartphone to MAGA-aligned consumers.

Ownership category

akta.pro rank

Product category

Mobile Wireless Services

NAICS

Telecommunications Resellers (517121)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile virtual network operator
• Wireless service plans
• Smartphone device sales
• Prepaid cellular service
• MVNO telecom services

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Wireless Service Plans: Trump Mobile generates recurring revenue from monthly wireless service plan fees. The primary plan is the '47 Plan' at $47.45/month offering unlimited talk, text, and data with 20GB high-speed data, along with included telehealth, roadside assistance, and international calling benefits. Revenue is postpaid, billed monthly.
2. Device Sales: Trump Mobile sells the T1 smartphone at $499 promotional pricing for early depositors, with deposits of $100 collected upfront and applied toward purchase. New buyers reportedly face pricing above $499. The company also sells refurbished Apple and Samsung devices through its store.
3. Third-Party Service Commissions: Trump Mobile bundles third-party services including telehealth (Doctegrity), roadside assistance (Drive America/CT Auto Club), and device protection (Omega Care) as part of its plans. These are provided by independent third parties, with Trump Mobile receiving revenue from plan subscriptions that include these services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Trump Mobile is a Mobile Virtual Network Operator (MVNO) that sells postpaid wireless service plans—primarily the 47 Plan at $47.45/month with unlimited talk, text, and data—and the T1 smartphone, leveraging T-Mobile's nationwide 5G network infrastructure. The service bundles telehealth, roadside assistance, device protection, and international calling to over 230 countries, targeting consumers through direct e-commerce and an authorized dealer network.

Product overview

Trump Mobile is a Mobile Virtual Network Operator (MVNO) that operates as a single, unified wireless service offering. The core product is the 47 Plan wireless service ($47.45/month) that runs on T-Mobile's network infrastructure, bundled with integrated protection and wellness services. The company also sells the T1 Phone smartphone (a rebranded HTC U24 Pro) as its flagship device at $499. The product portfolio includes bundled add-on services: telehealth through Doctegrity, roadside assistance via Drive America Motor Club, and device protection through Omega Care. The company also operates a dealer program for retail partners and offers military discounts. The T1 Phone, originally marketed as a 'Made in America' device, was revealed through iFixit teardowns to be manufactured overseas with only final assembly in Miami, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• 47 Plan Trump Mobile's primary postpaid wireless service plan offering unlimited talk, text, and data (20GB high-speed per 30-day period) with 5G nationwide coverage via T-Mobile's network, bundled telehealth, roadside assistance, device protection, and international calling to 230+ countries for $47.45/month. Targeted at individual consumers, with 100% US-based customer support and no-contract cancel-anytime terms.
• T1 Phone Gold-colored Android 15 smartphone with 6.78-inch AMOLED display, Qualcomm Snapdragon 7 series chipset, 12GB RAM, 512GB storage, triple 50MP camera system, and 5,000mAh battery. Promotional price of $499 with $100 refundable pre-order deposit. Final assembly occurs in Miami, Florida, with components primarily sourced overseas.
• Telehealth Services (Doctegrity) Bundled telehealth service providing video or phone consultations with board-certified doctors, mental health counseling, biometric health monitoring via phone camera, pharmacy benefits at local pharmacies (up to 80% off), and a diabetes program. Provided by third-party Doctegrity and included with Trump Mobile plans.
• Roadside Assistance & Device Protection Bundled protection services including 24/7 roadside assistance (towing with $100 benefit allowance, flat tire, battery, lockout, fuel delivery) across US and Canada via Drive America Motor Club, and device protection (up to $2,000/year for mechanical/electrical breakdowns, cracked screen replacement) via Omega Care/EGV Companies Inc.

Quantifiable outcome

• Customer data breach exposed approximately 27,000 prospective customers' personal information (names, addresses, phone numbers, emails)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• T-MobilecoreTechnology or IntegrationTrump Mobile operates as an MVNO (Mobile Virtual Network Operator) using T-Mobile's cellular network infrastructure. The company does not own wireless towers or network infrastructure and relies entirely on T-Mobile for network coverage and service quality. The T1 phone operates on T-Mobile's network, and the phone received PTCRB certification for major US carriers including T-Mobile.
• DoctegritycoreImplementation/ SI/ Consulting PartnerDoctegrity provides telehealth services included with Trump Mobile plans, offering video or phone consultations with board-certified doctors, mental health counseling, pharmacy benefits with 125 medications available at local pharmacies (up to 80% off), diabetes program, and biometric tools using the phone's camera for blood pressure and heart rate monitoring.
• Drive America / CT Auto Club, Inc.minorImplementation/ SI/ Consulting PartnerDrive America (provided by CT Auto Club, Inc.) offers 24/7 roadside assistance throughout the US and Canada, including towing (with $100 benefit allowance), flat tire assistance, battery assistance, lock-out assistance, and fuel delivery. Service is initiated by calling 1-877-553-0531.
• Omega Care / EGV Companies Inc.minorImplementation/ SI/ Consulting PartnerOmega Care provides device protection included with Trump Mobile plans, covering mechanical or electrical breakdowns, cracked screen replacement, and device replacement up to $2,000 per year. Claims are filed by calling (888) 878-6745.
• Smart Gadgets GlobalcoreOEM/ Whitelabel/ Licensing PartnerSmart Gadgets Global is the contract manufacturer of the T1 smartphone. The company submitted the T1 for FCC testing and certification. Located in Ogden, Utah. The T1 phone is essentially a modified version of the HTC U24 Pro produced by this manufacturer.
• DTTM Operations LLCcoreOEM/ Whitelabel/ Licensing PartnerDTTM Operations LLC is the entity that licenses the Trump name and trademark for Trump Mobile products and services. T1 Mobile LLC uses the Trump name pursuant to a limited license agreement which may be terminated or revoked according to its terms. Eric Trump and Donald Trump Jr. are the founders/operators.
• The Poplar Group (Lost Partnership)minorGTM or Marketing PartnerThe Poplar Group was Trump Mobile's public relations firm but ended its contract with the company in June 2026 after approximately one year, leaving the company to manage media scrutiny independently amid ongoing controversy over the T1 Phone.
• JAMSminorOthersJAMS administers arbitration proceedings for Trump Mobile's Wireless Customer Agreement and Terms of Use, in accordance with its Comprehensive Arbitration Rules and Procedures and Mass Arbitration Procedures. Arbitration is conducted in Palm Beach County, Florida.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Spectrum Mobile: Cable-operator MVNO leveraging Verizon's network, sold bundled with home internet. Comparable as an MVNO with bundled value-add (here, broadband plus mobile) and a single-carrier dependency.
• Xfinity Mobile: Comcast-branded MVNO on Verizon's network, sold alongside Xfinity home services. Comparable as a non-carrier retail MVNO with bundling-led acquisition strategy.
• Google Fi: Tech-company-branded wireless service running across T-Mobile and other networks. Comparable on tech-forward branding, simple plan structure, and international calling included in base plans.

Direct peers

• Patriot Mobile: Conservative-aligned MVNO marketed explicitly to conservative and faith-based consumers. Most direct comparable on political-brand positioning, target persona, and value-bundled wireless plans, even though network partner differs.
• Consumer Cellular: MVNO focused on a specific demographic (older Americans) with simple plans and strong customer support. Comparable on narrow-segment targeting, white-glove support, and AARP-style partnership-driven distribution.
• Mint Mobile: Direct-to-consumer MVNO selling simple, low-frills unlimited plans; now owned by T-Mobile. Closest direct comparison on price, distribution (online-first), and target of cost-conscious consumers — and crucially uses the same T-Mobile network as Trump Mobile.
• Straight Talk Wireless: Mass-market prepaid MVNO brand offering no-contract plans on multiple underlying networks. Comparable on no-contract consumer wireless, retail distribution (Walmart), and broad demographic targeting.
• Total Wireless: TracFone-family prepaid MVNO brand sold through Walmart and online. Comparable on no-contract unlimited talk/text/data plans and value-segment positioning.

Emerging players

• US Mobile: Digital-first MVNO offering customizable plans on Verizon and T-Mobile networks. Comparable as an online-only, low-overhead MVNO competing on price transparency and flexibility.
• Republic Wireless: Smaller MVNO historically known for Wi-Fi-calling and hybrid network technology. Comparable as a smaller-scale MVNO experimenting with differentiated technology and pricing structures.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/trumpmobile
• Facebookfacebook.com/trumpmobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trump Mobile