Cabana
Cabana is a California-based pool service company delivering weekly maintenance, repairs, and equipment installations to 5,000+ residential and commercial customers across San Diego, Los Angeles, Orange County, and Sacramento through CPO-certified technicians and an acquisition-led growth model.
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Cabana does
Cabana operates a residential and commercial pool service business across four California markets: San Diego (headquarters), Los Angeles, Orange County, and Sacramento. The company delivers weekly pool maintenance, repair services, and equipment installations to over 5,000 customers across 100+ neighborhoods, supported by two offices (San Diego HQ and Rancho Santa Fe). Customer engagement runs through a direct-to-consumer model with an online quote system, with a reported 4.9-star aggregate rating across 2,200+ reviews.
The service platform is built on CPO-certified technicians who conduct GPS-verified route visits and deliver digital photo reports to subscribers. Service tiers span residential maintenance subscriptions priced at $140 to $424 per month, repair services billed at $96 to $4,800 per job, and equipment installations. Commercial clients receive $2M liability coverage as part of the operating perimeter. Cabana holds California Contractors License #1133031 and reports 94% customer retention alongside 97% employee retention.
Cabana's growth model is acquisition-led. The company acquired PoolLogic in 2024 and Cody's Pool Service in 2025, using tuck-in M&A as the primary lever for geographic and operational scaling. Leadership is centered on CEO and founder Jeremy Y., who previously founded Lawn Love — a venture-backed lawn care platform that scaled to 7,000+ team members across 120 cities — and Head of Technology Eric L., formerly CTO at Lawn Love. The stated strategy combines operator-led M&A with a retention-focused service model to consolidate within the highly fragmented residential pool services market.
Cabana firmographics
Firmographics- Name
- Cabana
- Legal name
- Cabana
- Website
- https://cabanapools.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cabana is a California-based pool service company delivering weekly maintenance, repairs, and equipment installations to 5,000+ residential and commercial customers across San Diego, Los Angeles, Orange County, and Sacramento through CPO-certified technicians and an acquisition-led growth model.
- Ownership category
- akta.pro rank
Cabana industry classification
Industry- Product category
- Pool Maintenance Services
- akta.pro primary industry
- Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Tile, Grout & Surface Cleaning (Acid Wash, Stain Removal) (HSAIALAI), Pool Draining, Refill & Water Exchange Services (HSAIALAK)
Keywords
Where Cabana is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cabana business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Weekly Pool Maintenance Services: Recurring weekly pool cleaning and maintenance services billed on a monthly subscription basis. Includes chemical testing, brushing, skimming, filter inspection, and debris removal.
- Pool Equipment Repair Services: One-time repair services for pool equipment including heaters, pumps, filters, automation systems, lights, and salt water systems.
- Equipment Installation Services: One-time installation services for pool equipment including heaters, pumps, filters, and automation systems.
- Specialized Pool Services: One-time services including filter cleaning, drain and restart, algae removal, acid washing, and hot tub cleaning.
- Commercial Pool Service Contracts: Monthly maintenance contracts for commercial properties including HOAs, hotels, and multi-family properties with CPO-certified maintenance, health department compliance logs, and $2M liability coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weekly Pool Cleaning Service |
| Unit Pricing | Pay-as-you-go | Filter Cleaning Service |
| Unit Pricing | Pay-as-you-go | Drain & Restart Service |
| Unit Pricing | Pay-as-you-go | Algae Removal Service |
| Subscription | Monthly | Hot Tub Cleaning Service |
| Unit Pricing | Pay-as-you-go | Acid Washing Service |
| Unit Pricing | Pay-as-you-go | Heater Repair Service |
| Unit Pricing | Pay-as-you-go | Pump Repair Service |
| Unit Pricing | Pay-as-you-go | Filter Repair Service |
| Unit Pricing | Pay-as-you-go | Light Repair Service |
| Unit Pricing | Pay-as-you-go | Light Replacement Service |
| Unit Pricing | Pay-as-you-go | Automation Repair Service |
| Unit Pricing | Pay-as-you-go | Salt Water Repair Service |
| Unit Pricing | Pay-as-you-go | Heater Installation Service |
| Unit Pricing | Pay-as-you-go | Pump Installation Service |
| Unit Pricing | Pay-as-you-go | Filter Installation Service |
| Unit Pricing | Pay-as-you-go | Automation Installation Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cabana product offering
Product offeringCore offering
Cabana provides residential and commercial pool maintenance, repair, and equipment installation services across California markets. Weekly pool cleaning subscriptions are the core offering, augmented by one-time services such as filter cleaning, drain and restart, algae removal, acid washing, and hot tub cleaning. Equipment services include repair and installation of heaters, pumps, filters, automation systems, lights, and salt water systems, with commercial pool contracts delivered under CPO-certified protocols.
Product overview
Cabana is a pool service company providing comprehensive residential and commercial pool maintenance, repair, and equipment installation services across California. The offering consists of core maintenance services centered around weekly pool cleaning and chemical balancing, complemented by specialized repair services for all major pool equipment (heaters, pumps, filters, automation systems, lights, and salt water systems), equipment installation services, and commercial pool management. The company also operates an acquisition program for pool service companies seeking exit opportunities. Services are delivered through certified technicians with GPS-verified visits and photo report documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Pool Cleaning Service Comprehensive weekly pool maintenance including chemical testing and balancing, skimming, brushing, vacuuming, filter inspection, and debris removal to keep residential pools crystal clear year-round.
- Pool Filter Cleaning Service Professional DE and cartridge filter cleaning to ensure proper flow, sanitation, and water clarity, recommended on a recurring schedule based on filter type.
- Pool Draining and Restart Service Drain and replace unbalanced pool water when chemicals cannot be properly balanced, addressing scaling, algal blooms, mold growth, and cloudy water.
- Pool Algae Removal Service Professional algae removal including brushing, shock treatment, filter cleaning, and chemical balancing to restore pools to pristine condition and prevent future outbreaks.
- Hot Tub Cleaning Service Weekly hot tub and spa maintenance including water chemistry balancing, bromine level management, and cleaning for Jacuzzi, Coleman, Caldera, and Cal Spas models.
- Pool Acid Washing Service Expert acid washing to remove years of buildup including magnesium, copper, algae, and hard water stains.
- Pool Heater Repair Service Pool heater troubleshooting and repair for thermostat, electrical, and component failures across Hayward, Pentair, Raypack, Jandy, and other major brands.
- Pool Pump Repair Service Pool pump diagnosis and repair addressing mechanical failure, electrical problems, and external damage, plus variable-speed pump upgrade options.
- Pool Filter Repair Service Pool filter repair and replacement services for DE, sand, and cartridge filters, working with Pentair and Hayward brands.
- Pool Automation Repair Service Diagnosis and repair of pool automation systems controlling pumps, heaters, lights, pool covers, water features, and cleaners, with assessment and upgrade recommendations.
- Pool Light Repair Service Pool light repair including bulb replacement, lens gasket replacement, wiring diagnosis, and fixture replacement, plus LED upgrade options.
- Salt Water Pool Repair Service Specialized repair and maintenance for salt water pool systems including salt cell maintenance, calcium scale removal, and salt-to-chlorine conversion optimization.
- Pool Light Replacement Service Professional replacement of pool light bulbs and fixtures including conventional sealed inground pool bulbs, LED pool lights, and complete housing replacement.
- Pool Heater Installation Service Professional pool heater installation including capacity sizing, configuration, and fuel type selection, with commercial installation for hotels, HOAs, and community pools.
- Pool Pump Installation Service Expert pool pump installation with capacity assessment, site preparation, professional installation, and testing, offering variable-speed smart pump technology.
- Pool Filter Installation Service Professional pool filter installation including style and type assessment, recommendation of options, and installation of sand, DE, or cartridge filters.
- Pool Automation Installation Service Smart pool automation installation enabling control of pumps, vacuums, water temperature, lights, and maintenance reminders through automated systems.
- Commercial Pool Service CPO-certified commercial pool maintenance for HOAs, hotels, and multi-family properties, including digital chemical records, health code compliance, $2M liability coverage, and priority dispatch.
- Pool Service Company Acquisition Program Cabana acquires independent pool service companies, investing in their teams and providing exit opportunities through valuation, agreement, and a 30-day closing process.
Quantifiable outcome
- 5,000+ satisfied customers across California markets
- +4 more outcomes
Companies that use Cabana
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Cabana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cabana partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PoolLogiccorePoolLogic, founded by Kyle Bowman, partnered with Cabana in 2024. PoolLogic was a San Diego-based pool service company that became part of the Cabana organization, with Kyle Bowman joining as Head of Operations overseeing operations across the company.
- Cody's Pool ServicecoreCody's Pool Service, founded by Ron C., partnered with Cabana in 2025. Ron, a 40-year pool industry veteran, now heads up the Sacramento region for Cabana. The acquisition brought experienced personnel and regional expertise.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cabana competitors and assessment
Company assessmentBroad incumbents
- Leslie's Pool Supplies: Public, scaled incumbent (~1,000+ retail locations) dominating pool chemical and equipment retail with a growing installed-service arm. Larger, broader portfolio player that competes with Cabana on equipment and chemical demand but does not specialize in residential maintenance routes.
- Pinch A Penny: National pool supplies franchise with ~280 stores across the Sun Belt offering retail, repair, and installation services. Comparable as a broad incumbent with overlapping pool service capabilities, but anchored in retail rather than recurring residential maintenance.
Direct peers
- Pool Scouts: National pool service franchise offering recurring residential pool maintenance, repair, and opening/closing services across multiple U.S. markets. Directly comparable to Cabana in offering mix and customer type, though franchise-structured rather than company-owned roll-up.
- America's Swimming Pool Company (ASP): Largest swimming pool service franchise in the U.S., providing residential and commercial pool maintenance, repairs, and renovations through a franchise network. Closest direct franchise competitor to Cabana on service breadth and target customer.
- Lawn Love: Tech-enabled lawn care roll-up founded by the same CEO (Jeremy Y.) using an identical playbook of acquisitions, online quoting, and subscription-based recurring service. Most direct comparable for Cabana's strategy and operating model, just in the adjacent lawn-care vertical.
Regional players
- Reef Tropical Pool & Spa: Established Florida-based pool service company offering weekly residential maintenance, repairs, and commercial service. Comparable regional scale player, though in a different geography and a more mature, less tech-enabled operating model.
- Premier Pools & Spas: Large Texas-based pool builder and service operator focused primarily on new pool construction with adjacent service offerings. Comparable regional pool services scale player, though weighted toward installation/construction rather than recurring maintenance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cabana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cabana leadership team
Management profileNumber of profiles
Profiles10 records
Cabana funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cabana M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cabana
What does Cabana do?
Cabana provides residential and commercial pool maintenance, repair, and equipment installation services across California markets. Weekly pool cleaning subscriptions are the core offering, augmented by one-time services such as filter cleaning, drain and restart, algae removal, acid washing, and hot tub cleaning. Equipment services include repair and installation of heaters, pumps, filters, automation systems, lights, and salt water systems, with commercial pool contracts delivered under CPO-certified protocols.
Is Cabana a public or private company?
Cabana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cabana founded?
Cabana was founded in -1. It employs 51 to 100 people.
Where is Cabana based?
Cabana is headquartered in San Diego, United States, in the North America region.
How does Cabana make money?
Five revenue lines are on record. Weekly Pool Maintenance Services are the primary driver. The others are pool Equipment Repair Services, equipment Installation Services, specialized Pool Services and commercial Pool Service Contracts.
Who are Cabana's main competitors?
Broad incumbents on record are Leslie's Pool Supplies and Pinch A Penny. Direct peers are Pool Scouts, America's Swimming Pool Company (ASP) and Lawn Love. Regional players are Reef Tropical Pool & Spa and Premier Pools & Spas.
Does Cabana have an API?
No public API is recorded for Cabana.
What industry is Cabana in?
Cabana's product category is Pool Maintenance Services. Its primary akta.pro industry code is HSAIALAA, Routine Pool Cleaning (Skimming, Vacuuming, Brushing), with a secondary code of HSAIALAB, Water Testing & Chemical Balancing.