Auckland City Mission - Te Tāpui Atawhai

What Auckland City Mission - Te Tāpui Atawhai does

Auckland City Mission - Te Tāpui Atawhai is a registered New Zealand charitable organisation (Charities Act 2005, Registration Number CC22938) founded in 1920 by Reverend Jasper Calder and headquartered in Auckland Central. It operates an integrated social services model delivered primarily through HomeGround, a co-located hub at 140 Hobson Street that combines food security (Haeata Community Centre, Mission Grocer, Wāhine Dinner, and 31,071 food parcels distributed in the past 12 months), housing (Street to Home outreach, transitional housing at James Liston Hostel and Union Street, Te Whare Hīnātore kaupapa-Māori women's service, and 140 permanent apartments managed by wholly-owned subsidiary Auckland City Mission Housing Ltd), and healthcare (Calder Health Centre, a free trauma-informed dental service launched July 2024, 15-bed social detox, harm reduction and drug checking, and mental health support).

The underlying technology is a people-centred service delivery platform rather than a software product; clinical and social work operations are integrated within HomeGround and supported by a 24/7 phone line (0800 864 357) and street outreach. Revenue is generated through a hybrid model combining individual donations, corporate and foundation grants (BlackRock, Clare Foundation, LMAX Group), government contracts (MSD for housing and social services), bequests, fundraising events (the annual March Mission), and retail income from three op shops in Glen Innes, Eden Terrace, and Karangahape Road. All services are provided free of charge to beneficiaries, with over 50% of service users identifying as Māori, supported by formal partnership with mana whenua Ngāti Whātua Ōrākei.

The organisation employs 171 staff under CEO Helen Robinson (appointed April 2021) and is governed by a board chaired by Joanna Pidgeon, with strong Māori governance representation. Recent strategic moves include the September 2022 HomeGround opening, expansion of permanent housing via ACMHL, the 2024 dental service launch, and participation in 300 new Housing First places announced in July 2025 in response to a 90% rise in rough sleeping since September 2024.

Name

Auckland City Mission - Te Tāpui Atawhai

Legal name

Auckland City Mission - Te Tāpui Atawhai

Website

https://aucklandcitymission.org.nz

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

Auckland City Mission - Te Tāpui Atawhai is a 100-year-old Auckland charity providing free integrated food, housing, and healthcare services to people experiencing poverty and homelessness, primarily through its HomeGround hub, with 171 staff and a wholly-owned housing subsidiary managing 140 permanent apartments.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Social Assistance (624), Community Housing Services (62422), Community Food and Housing, and Emergency and Other Relief Services (6242), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Mental Health & Crisis Support Services (BPAGAEAH), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social services
• Emergency housing
• Food security
• Community healthcare
• Homelessness support

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Fundraising: The organization relies on donations from individuals, companies, foundations and associations. This includes one-off and regular giving, fundraising events, and bequests left in wills.
2. Government Grants and Contracts: Funding from government agencies including MSD for housing programs, emergency housing support, and social services contracts.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Auckland City Mission - Te Tāpui Atawhai is a registered New Zealand charity providing free, integrated social services to Aucklanders in greatest need. Its core offering centers on the HomeGround facility in central Auckland, delivering wraparound support across four pillars: food security (food parcels, daily community meals, low-cost Mission Grocer), housing (emergency/transitional/permanent housing, Housing First, 140 managed apartments), healthcare (Calder Health Centre primary care, free dental clinic, social detox, harm reduction, mental health), and community connection programs.

Product overview

Auckland City Mission - Te Tāpui Atawhai is a social services organization providing a comprehensive suite of integrated services across food security, housing, and healthcare. The organization operates as a unified service model centered around HomeGround, an integrated hub offering meals, emergency housing, health services, social work support, food parcels, and community connection. Core services include: food services (Food Parcels, Haeata Community Centre, Mission Grocer, Wāhine Dinner); housing services (Street to Home Team, Housing First Auckland, Transitional Housing, Auckland City Mission Housing Ltd managing 140 apartments, Te Whare Hīnātore for women); health services (Calder Health Centre, Dental Service, Social Detox, Harm Reduction and Drug Checking, Better Mental Health); and community programs (Drop In, Haeata meals). The Mission also runs Op Shops and annual fundraising campaigns including March Mission.

Differentiator

Problem solved

Functional benefit

Brands

• HomeGround: A place of transformation and healing for people in greatest need, welcoming all Aucklanders through the doors. Located at 140 Hobson Street, Auckland Central.
• Calder Health Centre
• Auckland City Mission Housing Ltd (ACMHL)
• Te Whare Hīnātore
• Haeata Community Centre
• Mission Grocer

Products and services

• Food Parcels

Quantifiable outcome

• 31,071 food parcels distributed in past 12 months
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered supporting partner and core.

• Orange Skysupporting partnerStrategic or Co-development PartnerOrange Sky provides a free mobile laundry and shower service at HomeGround every Monday 7:00am-9:00am at St Matthews Carpark, offering care, dignity, and connection to those in need.
• Te Miringa Trustsupporting partnerStrategic or Co-development PartnerTe Miringa Trust, a group of women who support wāhine experiencing homelessness, collaborates with the Mission to host the weekly Wāhine Dinner.
• Koha Apparelsupporting partnerGTM or Marketing PartnerNon-profit organization providing clothing donations for wāhine at the Wāhine Dinner, offering dignity and choice in clothing access.
• New Zealand Dental Associationsupporting partnerStrategic or Co-development PartnerProfessional body supporting volunteer dentists for the dental service.
• International College of Dentistssupporting partnerStrategic or Co-development PartnerProfessional organization supporting volunteer dentists for the dental service.
• Footprint (Aotearoa's largest online Will provider)supporting partnerStrategic or Co-development PartnerPartnership to offer FREE online Wills for supporters who want to leave a gift to the Mission in their Will.
• Ngāti Whātua ŌrākeicoreStrategic or Co-development PartnerMana whenua providing guidance and partnership in the organization's commitment to Te Tiriti o Waitangi and kaupapa Māori practice.
• Homeland Restaurant (Peter Gordon)supporting partnerStrategic or Co-development PartnerCommunity day venue that led to employment opportunity for Te Whare Hīnātore raukura as demi-chef.
• Kore Hiakai Zero Hunger CollectivecoreStrategic or Co-development PartnerCollective working with others across the country to build long-term change so every person in Aotearoa can thrive and end hunger.
• Housing First AucklandcoreStrategic or Co-development PartnerCollaborative approach to ending homelessness, providing permanent housing with wraparound support for those who have been homeless long-term.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wellington City Mission: Operating under the same 'City Mission' brand across social services, food support, housing and healthcare in Wellington — the most direct structural and operational analogue to Auckland City Mission.
• Emerge Aotearoa: National mental health, housing, and whānau ora support provider; directly comparable in delivering wraparound psychosocial and housing services across multiple NZ regions.
• Christchurch City Mission: Sister city mission in the South Island delivering an integrated food, housing and social services model — comparable in mission, service breadth, and donor-funded structure.
• Lifewise: Auckland-based Methodist social services provider delivering housing, homelessness support, and community services — overlapping service lines and beneficiary segments within the same city.
• LinkPeople: Auckland community housing and support provider serving people with experience of homelessness and mental health needs — directly comparable in transitional and supported housing services.
• The Fono: Auckland Pacific health and social services provider operating integrated primary health, mental health, and community programmes — comparable in co-located health-plus-social-service model.

Broad incumbents

• Mission Australia: Australian analogue running homelessness, housing, mental health, and community services nationally — useful cross-jurisdiction benchmark for a multi-service, donor-funded social mission at scale.
• Habitat for Humanity New Zealand: Housing-focused NGO delivering affordable housing and home repair programmes — comparable on the housing-mission axis, though operating under an international federated model rather than integrated wraparound services.
• Salvation Army New Zealand: Much larger national NGO operating foodbanks, social housing, addiction and community services — broader portfolio and deeper geographic reach but overlapping service categories.
• Society of St Vincent de Paul (Vinnies NZ): National Catholic welfare network delivering food, clothing, financial assistance and home visits — operates in overlapping food-security and hardship-relief space under a different funding and volunteer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CityMission
• LinkedInlinkedin.com/company/auckland-city-mission
• Instagraminstagram.com/aucklandcitymission

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auckland City Mission - Te Tāpui Atawhai