Auckland Physiotherapy Ltd

Name

Auckland Physiotherapy Ltd

Legal name

Auckland Physiotherapy Limited

Website

https://aucklandphysiotherapy.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Physiotherapy services
• Clinical pilates
• Pelvic health
• Sports rehabilitation
• Corporate wellness

Headquarters

HQ city

Newmarket, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Physiotherapy Services: Individual consultation fees and tiered physiotherapy services (Physio, Senior Physio, Masters Physio, Physio Specialist tiers). ACC claims accepted.
2. Health Collective Services: Clinical Pilates (1-1, duets, group classes), massage therapy, personal training, podiatry, yoga, mindfulness courses, and birth/postpartum doula services.
3. Health Packages: Pre-designed wellness packages for specific conditions (Pregnancy, Post-Natal, Strength & Fitness, Back Pain, Balance & Posture, Arthritis, Running) with bundled pricing.
4. E-commerce Store: The Health Collective Store selling exercise equipment, pelvic support products, pregnancy items, supplements, workstation accessories, vouchers, and massage packages.
5. Corporate Wellness: Bespoke workplace wellness programs including seminars, movement classes, workstation assessments, massage, and nutrition advice for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Auckland Physiotherapy operates a boutique physiotherapy clinic in Newmarket, Auckland, delivering evidence-based assessment, diagnosis, and treatment for pain, injury, and rehabilitation across four tiers of expertise (Physio, Senior Physio, Masters Physio, Physio Specialist). The offering is extended through a Health Collective of clinical Pilates, massage, podiatry, personal training, strength classes, yoga, mindfulness (MBSR) courses, and birth/postpartum doula services, supported by pre-designed wellness packages and a retail health store.

Product overview

Auckland Physiotherapy is a healthcare service provider offering a comprehensive physiotherapy and wellness ecosystem. The core offering consists of physiotherapy services across four tiers (standard, senior, masters, and specialist), complemented by a Health Collective that includes clinical Pilates, massage therapy, podiatry, personal training, strength classes, yoga, mindfulness courses, and birth/post-partum doula services. The company also operates a retail health store (The Health Collective Store) selling specialized health products including pelvic health devices, pregnancy support items, and rehabilitation equipment. Service packages are available for specific conditions including pregnancy, post-natal recovery, back pain, arthritis, balance/posture, and strength/fitness, as well as corporate wellness programs. The clinic uses modern objective testing equipment including isokinetic dynamometers, forceplates, and real-time ultrasound imaging.

Differentiator

Problem solved

Functional benefit

Brands

• The Health Collective Store: The company's retail store offering exercise equipment, physiotherapy products, women's health support, pregnancy & baby products, supplements, and wellness items.
• Loft Pilates

Products and services

• Physiotherapy Services Evidence-based assessment, diagnosis, and treatment combining education, hands-on therapy, and exercise therapy. Available across four expertise tiers (Physio, Senior Physio, Masters Physio, Physio Specialist) with specializations for back pain, neck pain, shoulder pain, hip pain, knee pain, foot/ankle pain, sports injuries, running injuries, headaches, persistent pain, breathing disorders, and cancer rehab. For individual patients seeking rehabilitation and pain management.
• Pelvic Health Pelvic floor treatment services for women, men, and transgender individuals, including real-time ultrasound imaging for pelvic floor training and assessment, and pessary fittings. Targets patients with pelvic floor dysfunction, urinary incontinence, prolapse, prenatal/postpartum care, C-section recovery, and diastasis recti.
• Clinical Pilates Physio-supervised Pilates sessions including 1-1, duet, and group classes using Pilates machines. ACC claims and Southern Cross insurance accepted. For individuals seeking rehabilitation through supervised Pilates exercise.
• Massage Therapy Deep tissue, sports, remedial, and relaxation massage therapy services offered as part of the Health Collective. For individuals seeking therapeutic or relaxation massage.
• Podiatry Foot and ankle injury management and orthotic prescription services delivered by a podiatrist. For individuals with foot/ankle conditions or biomechanical issues.
• Personal Training Individual and duet personal training sessions delivered within the Health Collective. For clients seeking guided strength and conditioning programming.
• Strength Classes Circuit-style group strength classes targeting the whole body in 45-minute sessions. For individuals seeking group-based strength training.
• Mindfulness Courses Mindfulness-Based Stress Reduction (MBSR) courses including 4-8 week group online courses, 1-1 individualized courses, and workplace mindfulness programs. For individuals and organizations seeking structured stress reduction training.
• Yoga Yoga classes including 1-1 sessions, duets, and group classes led by physiotherapist and yoga instructor Mira Boeyens. For individuals seeking yoga with a physio-led approach.
• Birth & Post-Partum Doula Full-spectrum doula services including prenatal education, birth preparation, birth recovery support, and postpartum guidance. For expecting and new parents.
• Corporate Wellness Corporate wellness programs including seminars, movement sessions, workstation assessments, ergonomic workplace assessments, and bespoke wellness packages delivered on-site or online. For businesses seeking employee health and wellbeing programs.
• Pregnancy Package Comprehensive pregnancy support package including 1x first appointment (60 min), 3x follow-up appointments (45 min), and SRC Pregnancy Shorts or Leggings. Total cost $714 (save $143). Prices adjustable with valid ACC claim.
• Post-Natal Package Postnatal recovery package including 1x first appointment (60 min), 3x follow-up appointments (45 min), and SRC Recovery Shorts or Leggings. Total cost $714 (save $143).
• Strength & Fitness Package Eight-week strength and fitness program including 1-hour assessment and personal training session, 5x 40-min personal training sessions, and 4x 45-min 1-1 instructor Pilates sessions. Total cost $811 (save $159).
• Leaps and Bounds (Running) Package Eight-week running improvement package including consultation with Paul White, 2x 30-min sessions, 1x 60-min sports massage, 1x 30-min sports massage, and 1x introductory Reformer class. Total cost $538 (save $105).
• Freedom From Back Pain Package Twelve-week back pain management program including 1-hour consultation with senior physiotherapist, 5x 30-min sessions, and 5x 45-min 1-1 instructor Pilates sessions. Total cost $983 (save $191).
• Balance & Posture Package Eight-week balance and posture improvement program including 6x 45-min 1-1 instructor Pilates sessions and 1x 60-min massage. Total cost $742 (save $141).
• Relief from Arthritis Package Eight-week arthritis relief program including 3x 30-min sessions with senior physiotherapist, 3x 45-min 1-1 instructor Pilates sessions, and 1x introductory Reformer class. Total cost $665 (save $129).
• Bespoke Package Customized wellness package tailored to individual needs, created in consultation with a physiotherapist.
• The Health Collective Store Retail e-commerce store (WooCommerce) selling exercise and rehabilitation equipment, pelvic support and pregnancy products, women's health devices, supplements, workstation accessories, vouchers, and massage packages. For individuals purchasing physio-related retail products.

Quantifiable outcome

• 97% of clients would recommend Auckland Physiotherapy
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Feel Fresh NutritionminorStrategic or Co-development PartnerCollaboration with Feel Fresh Nutrition for corporate wellness programs. Julianne Taylor from Feel Fresh Nutrition provides nutrition advice through seminars, group activities, and cooking demonstrations as part of workplace wellness offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Active+: NZ-wide physiotherapy chain with multiple clinics offering musculoskeletal, sports, and occupational health physiotherapy. Comparable on service mix and ACC claim acceptance, with broader geographic reach than Auckland Physiotherapy.
• Six Physio: London-based boutique physiotherapy group with multiple clinics offering tiered expertise, clinical Pilates, and specialist services (including women's health). Highly comparable boutique model; former employer of senior Auckland Physiotherapy hire Renee Malyon.
• Habit Health: One of New Zealand's largest physiotherapy and rehabilitation networks with multi-region clinics. Directly comparable as a NZ-based physio/rehab provider offering similar outpatient services and increasingly integrated corporate wellness, though operating at much larger scale.
• PhysioNZ: National NZ physiotherapy provider with multiple clinic locations across the country. Direct competitor in the outpatient physiotherapy space serving musculoskeletal, sports injury, and rehabilitation patients.
• Symmetrics Physiotherapy: NZ physiotherapy clinic focusing on injury rehabilitation and movement analysis with objective testing technology. Comparable in equipment-led differentiation and clinical excellence positioning.
• Bodyworks Physiotherapy (NZ): Boutique NZ physiotherapy clinic offering clinical Pilates, manual therapy, and specialist services. Comparable as a multi-disciplinary boutique competitor in the same local-services category.

Others

• Cliniko: Cloud-based practice management software used by Auckland Physiotherapy for online booking and patient management. Ecosystem participant - not a competitor - but indicative of the broader allied-health tech stack and a potential partner for clinic digitization.

Broad incumbents

• U.S. Physical Therapy: US publicly-traded network of outpatient physical therapy clinics. Comparable business model at scale, providing a benchmark for multi-site clinic economics and potential PE-style roll-up trajectory.
• ATI Physical Therapy: Large US-based outpatient physiotherapy operator with hundreds of clinics. Relevant as a broad incumbent illustrating the scaled, multi-site physiotherapy model that Auckland Physiotherapy could aspire to grow into.

Regional players

• Pelvic Health Physiotherapy (Australia): Australian specialty clinic focused on pelvic floor physiotherapy. Comparable specialty offering (real-time ultrasound, pessary fitting) across the Tasman; serves as a regional peer showing how pelvic health can be a standalone specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AklPhysiotherapy
• Instagraminstagram.com/aucklandphysiotherapy
• LinkedInlinkedin.com/company/auckland-physiotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auckland Physiotherapy Ltd