Audalaxy

What Audalaxy does

Audalaxy GmbH is a Leipzig-headquartered technology company that operates a cloud-based audio platform combining live streaming, audio playout, advertising technology, and big data analytics into a single integrated stack. The platform — historically rooted in the 2008-founded streamABC service and consolidated under the AUDALAXY brand in 2025 — comprises proprietary modules including Audiostreamer (live streaming in RAW, HLS, and ICY protocols), Playout (cloud-based program creation and scheduling), Metaflow and MetaSpreader (real-time metadata distribution), Adflow (real-time per-listener ad insertion with VAST 4.0 compliance), Streamwatch (analytics and reporting), and an underlying OpenSearch-based big data infrastructure. Audalaxy serves European radio broadcasters and media companies — including RTL Radio, Klassik Radio, Kronehit, CH Media Radio Group, and STAR FM — with 90 enterprise customers spanning more than 160 brands and 2,000+ channels, processing over 130 million listening sessions and 150 million ad impressions per month.

The platform supports multiple deployment models (shared, dedicated, on-premises, or private cloud) and is explicitly positioned as independent of hyperscaler infrastructure, a positioning that appeals to broadcasters with data sovereignty and GDPR requirements. Core integrations include music scheduling tools (MusicMaster, GSelector), ad servers (AdsWizz, Adtonos, AdAlliance/Smartclip), analytics stacks (Grafana, Splunk, OpenSearch), and German audience measurement bodies (AGMA, INFOnline, ma IP Audio). Audalaxy is IAB TCF v2.0 registered and was an early adopter of AdsWizz technology.

The commercial model is subscription-based enterprise SaaS with custom quote-based pricing, annual billing cadence, and an enterprise support tier gating advanced features (Timeshift, Skip-On-Radio, Protected Streams, CloudConnect). Go-to-market is direct enterprise sales with implementation support, managed services, training, and custom development as adjacent revenue lines. The company is privately held and founder-controlled — Thomas Mosch (CEO), Peter Teich (CTO), and Marko Elsner (CSO) co-founded QuantumCast digital GmbH in 2019, and the team comprises approximately 7 employees operating from Leipzig, Saxony.

Name

Audalaxy

Legal name

Audalaxy GmbH

Website

https://audalaxy.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Audalaxy GmbH provides a cloud-based audio platform combining live streaming, AdTech, and big data analytics for European radio broadcasters and media companies, processing over 130 million monthly listening sessions across 2,000+ channels.

Ownership category

akta.pro rank

Product category

Audio Streaming and Broadcasting Technology

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

akta.pro secondary industries

Music & Audio Streaming Platforms (BPAMAJAC), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)

Keywords

• Audio streaming platform
• Audio advertising technology
• Cloud playout services
• Radio broadcast technology
• Big data analytics

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Cloud Audio Services Platform: Subscription-based SaaS model providing cloud-based audio streaming, AdTech, and data analytics services. Revenue derived from platform usage fees, enterprise support contracts, and professional services including managed services, training, and custom development projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Audalaxy provides a cloud-based audio, advertising, and data technology platform for radio broadcasters and media companies. Its core offering bundles live audio streaming (Audiostreamer), cloud playout, metadata workflows, real-time audio ad insertion (Adflow), and big data analytics (OpenSearch-based infrastructure with Streamwatch dashboards) into a single integrated platform deployable across shared, dedicated, on-premises, or private cloud environments.

Product overview

Audalaxy is a cloud-based audio and data technology platform offering three core product lines: Audio (audio streaming and production), Ad Tech (advertising technology), and KPI & Data Tech (data analytics). The platform operates via a modular architecture where customers can deploy shared, dedicated, on-premises, or private cloud configurations. The Audio platform centers on Audiostreamer for live streaming, AudioPort for stream ingestion, Playout for program creation, and Metaflow/MetaSpreader for metadata management, all accessible through the Self-Service-Console. Ad Tech features Adflow for real-time commercial processing with VAST 4 support and integration with major ad servers. KPI & Data Tech provides Data Analytics, Streamwatch, Logimporter, and CloudConnect for connecting customer infrastructure. The platform integrates with external scheduling tools (MusicMaster, GSelector), analytics systems (Grafana, Splunk, Elastic Stack/OpenSearch), and ad servers (AdsWizz, Adtonos, AdAlliance).

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Platform Cloud-based audio streaming and production platform offering smart production, scalable workflows, and sound quality across all devices. Supports live streaming (Audiostreamer), audio ingestion (AudioPort), cloud playout (Playout), transcoding, metadata workflows (Metaflow), and metadata delivery (MetaSpreader, MetaPort, Playerservices). Deployable as shared, dedicated, on-premises, or private cloud, and used by radio broadcasters to digitize and scale audio distribution.
• Ad Tech Next-generation advertising technology for radio and digital audio, featuring the Ad Distribution Service (Adflow) for audio commercial workflows. Processes commercials in real time and individually for every listener, supports preroll and midroll delivery, integrates with VAST 4 compatible ad servers including AdsWizz, Adtonos, AdAlliance/Smartclip, and AMS, and uses SpotControl dashboard for campaign management, revenue forecasting, and geo mapping of ad playouts.
• KPI & Data Tech Independent data technology infrastructure using OpenSearch and Grafana including Data Lake or Data Warehouse deployment on private servers, on-premises, or private cloud. Includes Data Analytics access, Streamwatch reporting, LogProcessing for external services (ma IP Audio, Radioanalyzer, AGMA, INFOnline, Streamalyzer), Logimporter for log ingestion (Icecast, Shoutcast 1, Windows Media Server, AIS), CloudConnect for connecting existing infrastructure, and migration services. Provides real-time KPI monitoring with metrics including concurrent listeners, active sessions, listening hours, bounce rate, and quarter trends.
• Managed Services Expert configuration, management, and optimization of the entire Audalaxy infrastructure by AUDALAXY engineers, ensuring services are optimally tailored to customer needs and operational efficiency is increased.
• Technical Support Expert support for configuration, problem solving, and efficient workflow design, providing fast troubleshooting, downtime minimization, and implementation support for AUDALAXY customers.
• Training Comprehensive training programs including private training tailored to company needs and public training on central topics, taught by experienced AUDALAXY engineers and coaches.
• Special Adaptions & Projects Individual adjustments and projects for combining specific customer requirements and infrastructures with AUDALAXY, with AUDALAXY experts developing bespoke solutions tailored to customer needs.
• Audio Automatisierungen (Audio Automation) Modern audio program delivery combining automation of audio infrastructure, cloud migration, cloud playout with program planning tools, and AdTech management for radio broadcasters.
• Big Data Automatisierungen (Big Data Automation) Big data solutions for efficient analysis and monitoring of large data amounts in real time, including OpenSearch infrastructure, automated log analysis, and KPI dashboards for trend recognition and decision-making.

Quantifiable outcome

• 90 European customers serving 160 brands across 2,000+ channels
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

AI capability12 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• AdsWizzcoreTechnology or IntegrationIntegrated ad technology partner for audio advertising. Audalaxy was an early adopter of AdsWizz technology and maintains deep integration for programmatic audio advertising delivery.
• MusicMastercoreTechnology or IntegrationMusic scheduling system integration allowing media companies to connect existing MusicMaster installations to Audalaxy cloud playout via API.
• SmartclipcoreTechnology or IntegrationAdTech partner for ad server integration and programmatic advertising through AdAlliance.
• AdtonoscoreTechnology or IntegrationAd technology partner for audio advertising solutions and monetization.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Radio.co: Radio.co offers SaaS radio streaming, automation, and analytics for broadcasters — a similar end-to-end cloud audio proposition for radio customers.
• AdsWizz: AdsWizz (owned by SiriusXM) is the leading programmatic audio ad server and a direct competitor to Audalaxy's Adflow. Both serve radio broadcasters with VAST-compatible ad insertion and dynamic ad replacement for streaming.
• Triton Digital: Triton Digital (owned by iHeartMedia) provides audio streaming infrastructure, programmatic ad tech, and podcast measurement for radio broadcasters — overlapping directly with Audalaxy's Audio + Ad Tech stack.
• ENCO Systems: ENCO Systems provides radio playout, automation, and visual radio solutions to broadcasters, overlapping with Audalaxy's Playout and Dynamic Scheduling products.
• StreamGuys: StreamGuys provides audio streaming CDN and content delivery for radio broadcasters and podcasters. Closely comparable to Audalaxy's Audiostreamer and AudioPort offering.
• Pluxbox: Pluxbox is a German CMS and radio automation vendor serving public and private broadcasters in DACH. Directly comparable to Audalaxy's cloud playout and metadata workflow capabilities.

Broad incumbents

• Spotify Ad Studio: Spotify's self-serve ad platform competes in audio AdTech but at vastly larger scale and across a broader music/podcast inventory rather than focusing on radio broadcasters.
• iHeartMedia: iHeartMedia owns Triton Digital and operates one of the largest US radio footprints, making it a broad incumbent competing indirectly with Audalaxy for radio-streaming and AdTech budgets.

Emerging players

• Veritonic: Veritonic provides audio analytics and creative measurement for advertisers and publishers, intersecting with Audalaxy's Streamwatch and Data Analytics modules.

Regional players

• Arqiva: Arqiva is a UK-based broadcast infrastructure provider offering radio distribution and playout services. Comparable to Audalaxy in audio broadcast infrastructure but serving primarily UK broadcasters rather than DACH.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/audalaxy
• GitHubgithub.com/streamABC

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audalaxy