Veritonic
Veritonic is a private audio research and analytics company offering a unified SaaS platform for measuring audio advertising effectiveness across CTV, social, and podcasting channels. It serves enterprise brands, agencies, and audio publishers through custom-quoted subscriptions and self-serve measurement tools.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Veritonic does
Veritonic is a New York-headquartered audio research and analytics company founded in 2015 that provides a unified Performance Analytics Platform for measuring the effectiveness of audio advertising across CTV, social, and podcasting channels. The platform is organized as a core engine plus modules covering Brand Lift, Attribution, Creative Measurement, Competitive Intelligence, Audience Insights, Long-Form Content Analysis, TV & CTV Measurement, and Video Podcast Analysis. Its underlying technology combines TypeScript/Vue.js front-ends with Python/Tornado back-ends, MongoDB and Snowflake data stores, AWS infrastructure (EC2, ECS, S3, Lambda, EMR), and AI capabilities via OpenAI and Amazon Bedrock, with a proprietary second-by-second engagement data methodology and an advanced device graph for audience demographics.
The company monetizes primarily through quote-based annual SaaS subscriptions with scope-based usage limitations and overage fees, supplemented by professional services for implementation, training, and consulting. Customers include major brands across CPG, technology, retail, financial services, automotive, and fashion (Shopify, Indeed, Frito-Lay, Lay's, Miller Lite, Mercedes-Benz, Sperry, Ulta Beauty, Wise, TD Bank, Perdue), agencies (Havas Media, Katz Digital), and publishers/platforms (NPR, Pandora, SiriusXM, Audacy, Acast, Audioboom, Westwood One, NY Times, Morning Brew). Go-to-market is a hybrid of enterprise field sales with SDRs and Account Executives targeting large customers and self-serve tiers (Brand Lift Pulse, Instant Insights, Audio Ad Search) for mid-market users.
Veritonic has raised approximately $17 million across multiple rounds from investors including Lavrock Ventures (Series A lead), Greycroft, Lerer Hippeau, nvp capital, and Alumni Ventures, with a September 2025 investment from Authentic Intelligence (Kevin Liles NewCo). The company expanded its platform with self-serve and AI-powered features through 2024-2026 (Brand Lift Pulse, Video Podcast Analysis, Audience Insights, Instant Insights) and maintains deep measurement partnerships with major audio publishers and agencies that effectively distribute its platform.
Veritonic firmographics
Firmographics- Name
- Veritonic
- Legal name
- Veritonic, Inc.
- Website
- https://veritonic.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Veritonic is a private audio research and analytics company offering a unified SaaS platform for measuring audio advertising effectiveness across CTV, social, and podcasting channels. It serves enterprise brands, agencies, and audio publishers through custom-quoted subscriptions and self-serve measurement tools.
- Ownership category
- akta.pro rank
Veritonic industry classification
Industry- Product category
- Audio Advertising Analytics
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL)
- akta.pro secondary industries
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Veritonic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veritonic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Platform Access: SaaS subscription model with Order Forms specifying subscription terms, scope limitations (library size, number of audio tests, storage, research team hours), and automatic renewal for successive periods. Fees invoiced upon execution and at commencement of renewal terms.
- Professional Services: Implementation, training, configuration, data migration and import, consulting services performed pursuant to Order Forms or Statements of Work. Invoiced in advance unless otherwise specified.
- Usage-based Overage Fees: Additional fees for exceeding scope limitations specified in Order Forms. Clients may purchase rights to exceed limitations during subscription term.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom scope |
| Other | Multi-year contract | Professional Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Veritonic product offering
Product offeringCore offering
Veritonic provides an audio intelligence and analytics platform that measures the effectiveness of audio advertising across CTV, social, podcasting, and streaming audio channels. The platform delivers creative testing, brand lift studies, attribution measurement, competitive intelligence, audience insights, and AI-powered campaign analytics. Its customers include major brands, advertising agencies, audio publishers, and media companies seeking independent, outcome-first measurement of audio creative and campaign performance.
Product overview
Veritonic is a unified audio research and analytics platform with a platform-plus-modules architecture. The core Performance Analytics Platform unifies Creative Testing (Test), Brand Lift & Attribution (Measure), and Competitive Intelligence (Research) modules. Additional specialized modules include Audience Insights for podcast demographic data, Long-Form Content Analysis for audio/video, TV & CTV Measurement, Instant Insights (AI-powered), and Video Podcast Analysis. The platform delivers outcome-first insights across CTV, social, and podcasting channels, serving brands, agencies, and publishers.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Analytics Platform Unified audio research and analytics platform delivering outcome-first insights including creative testing, brand lift, attribution, competitive intelligence, and AI-powered analysis across CTV, social, and podcasting channels. Built for brands, agencies, and publishers.
- Brand Lift Built-for-audio brand lift studies providing metrics on awareness, favorability, intent, and recall, with lift benchmarks across measurement categories. Available as Brand Lift Pulse self-service tier.
- Attribution Audio attribution solution enabling cross-podcast listenership measurement and tracking of listener behavior across podcasts and platforms. Supports pixel-based and prefix-URL measurement methodologies.
- Creative Measurement In-depth, audience-targeted analysis of creative assets including CTV ads, pre-recorded ads, podcasts, and audio logos. Measures emotional resonance, recall, intent, engagement, and second-by-second performance.
- Competitive Intelligence Industry research hub for audio advertising measurement data with customizable search by brands, channels, or industry verticals, providing insight into competitor ads, creative elements, and audience resonance.
- Audience Insights Pioneering audience insights solution delivering precise, scalable demographic data for podcasts using advanced device graph technology and self-reported listener data for multi-source audience analysis.
- Instant Insights AI-powered creative intelligence solution delivering instant creative performance insights with seamless access to Brand Lift, attribution, and advanced campaign measurement tools.
- Long-Form Content Analysis Proprietary solution for analyzing both audio (podcasts, audiobooks) and video (news, live TV, video games, films, YouTube) content via continuous optimization and audience insights.
- TV & CTV Measurement Advanced video measurement solution for Film, TV Studios, Networks, Video Game Developers, and Podcasters, including automated transcription, data correlation, and operational efficiency features.
Quantifiable outcome
- Audio logo scored 21 points above benchmark for Food/Beverage category (Miller Lite)
- +7 more outcomes
Companies that use Veritonic
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles4 records
Veritonic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Veritonic partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Hawk (Azerion Company)coreHawk, an Azerion company, partnered with Veritonic to implement its Audio Attribution solution, allowing users to effectively measure the ROI of their audio, podcast, and CTV ads, enhancing transparency and performance insights in digital advertising.
- AcastcorePartnership providing independent attribution and brand lift measurement for podcast advertising. Veritonic shares commitment to arming brands and agencies with actionable audio performance data, supporting open ecosystem of podcasting.
- NPRcoreNPR selected Veritonic for Brand Lift and Attribution solutions to provide unparalleled campaign performance data to their brand and agency partners. National Public Media (NPM), NPR's sponsorship subsidiary, also partnered for comprehensive audio measurement.
- Pandora (SXM Media)corePartnership to understand expected impact of audio buys as well as actual outcomes. Veritonic provides comprehensive measurement capabilities.
- Katz DigitalcorePartnership providing solid evidence that digital audio works and directly influences consumer decisions. Veritonic's audio attribution leadership enables accurate measurement of audio ad impact on streaming and podcasting offerings.
- Octave AudiocorePartnership offering mission-critical data to 700+ clients worldwide. Veritonic helps brands and agencies leveraging audio understand campaign impact and gain actionable insights for future planning.
- AudioboomcorePartnership to further the growth of the audio landscape through insightful and actionable data and analytics. Veritonic provides indispensable attribution and brand lift measurement.
- Play Audio AgencyminorCreative audio production agency partnering with Veritonic for pre-testing audio creative before market. Allows backing creative strategy with science.
- SperryminorSelected Veritonic platform for audio creative testing to make data-backed decisions around audio assets in multi-channel marketing mix.
- Made Music StudiominorSonic branding agency developed creative for Doritos and Perdue sonic identities, with Veritonic providing measurement validation.
- AdvertiseCastminorHead of Brand Partnerships, Chris Bowlby, describes partnership as 'fantastic' with robust data, comprehensive reports, and best-in-class customer support in podcast industry.
- Wonder Media NetworkminorAudio-first company partnered with Mercedes-Benz for campaigns featuring underrepresented voices, with Veritonic measuring resonance.
- Westwood OneminorPartnership for audio advertising measurement and testing, helping brands discover best practices for audio advertising.
- Ranieri & CominorPodcast advertising agency leveraging Veritonic's end-to-end measurement and analytics for actionable insights and ROI optimization.
- AudioPlus (Bauer Media/News UK)minorLeveraged Veritonic's built-for-audio Brand Lift solution to measure power and resonance of audio ads among target audiences.
- National Media InsightsminorPolitical advertising agency partnered with Katz Digital using Veritonic's Brand Lift solution to measure audio advertising impact vs TV campaigns.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Veritonic competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Largest audio and cross-media measurement incumbent with Nielsen Audio (formerly Arbitron) and podcast measurement offerings. Directly competes with Veritonic on brand lift, audience measurement, and attribution but serves a much broader portfolio of TV, digital, and audio clients.
- Comscore: Cross-platform media measurement incumbent with podcast and audio measurement capabilities. Competes with Veritonic at the brand and agency layer on independent audience and campaign measurement, with substantially larger scale.
Direct peers
- Edison Research: Specialist audio and podcast research firm producing industry benchmarks (e.g., The Infinite Dial, Share of Ear) and commissioned audience studies. Comparable to Veritonic in audio domain specialization and client base of brands, agencies, and publishers.
- Magellan AI: Podcast and audio advertising intelligence platform providing competitive intelligence, share-of-voice tracking, and brand lift measurement. Closest direct competitor to Veritonic's competitive intelligence and brand lift modules for podcast and streaming audio.
- Podscribe: Podcast attribution and analytics platform measuring ad performance, lift, and conversions. Competes head-to-head with Veritonic's Attribution module in cross-podcast listenership measurement and conversion tracking.
- Triton Digital: Audio ad serving, measurement, and podcast analytics provider with deep publisher integrations. Competes with Veritonic across podcast measurement, ad serving, and audience analytics for the same publisher and agency customers.
Emerging players
- iSpot.tv: TV and CTV measurement and attribution platform. As Veritonic extends into CTV/TV measurement, iSpot represents the dominant scaled specialist competitor with comparable brand lift and attribution capabilities.
- Sounds Profitable: Podcast industry research and education organization producing market intelligence and efficacy studies. Partial overlap with Veritonic in podcast measurement thought leadership and benchmarks targeting brands and agencies.
- Chartable (Spotify): Podcast analytics and attribution platform now owned by Spotify. Competes with Veritonic Attribution module for podcast ad tracking, with the platform-ownership advantage of first-party Spotify data.
Others
- Signal AI: AI-powered media monitoring and analytics platform. Adjacent to Veritonic's AI-powered Instant Insights product in applying AI to media intelligence, though focused on PR and earned media rather than audio ad performance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Veritonic social profiles
Digital presenceVeritonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veritonic leadership team
Management profileNumber of profiles
Profiles4 records
Veritonic funding detail
Funding detailFunding overview
Funding rounds8 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veritonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veritonic
What does Veritonic do?
Veritonic provides an audio intelligence and analytics platform that measures the effectiveness of audio advertising across CTV, social, podcasting, and streaming audio channels. The platform delivers creative testing, brand lift studies, attribution measurement, competitive intelligence, audience insights, and AI-powered campaign analytics. Its customers include major brands, advertising agencies, audio publishers, and media companies seeking independent, outcome-first measurement of audio creative and campaign performance.
Is Veritonic a public or private company?
Veritonic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Veritonic founded?
Veritonic was founded in 2015. It employs 51 to 100 people.
Where is Veritonic based?
Veritonic is headquartered in New York, United States, in the North America region.
How does Veritonic make money?
Three revenue lines are on record. Subscription Platform Access are the primary driver. The others are professional Services and usage-based Overage Fees.
Who are Veritonic's main competitors?
Broad incumbents on record are Nielsen and Comscore. Direct peers are Edison Research, Magellan AI, Podscribe and Triton Digital. Emerging players are iSpot.tv, Sounds Profitable and Chartable (Spotify). Signal AI is listed as an others.
Does Veritonic have an API?
Yes. Veritonic provides a web-based Audio Intelligence Platform with associated APIs. The API enables programmatic access to the platform for data export, research export to CSV, and import directly into data systems. API access is granted through Order Forms with scope limitations specified in the applicable Order Form.
What industry is Veritonic in?
Veritonic's product category is Audio Advertising Analytics. Its primary akta.pro industry code is MPAIADAL, Podcast Analytics, Measurement & Attribution Platforms, with a secondary code of MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services. Its NAICS code is 541910 and its SIC code is 7311.