Audi Approved :plus Kilkenny

What Audi Approved :plus Kilkenny does

Audi Approved :plus Kilkenny is a franchised Audi dealership operating from a single showroom at Kilkenny Retail & Business Park, Waterford Road, Kilkenny (Company Number 485559). It is the only Audi-franchised dealer in Kilkenny and serves an approximately 15-town catchment across County Kilkenny. The company is a wholly-owned part of the Auto Boland Group, with key personnel including Barry McGrath (Sales Manager), Aoife Hannon (Business Manager), Jonathon Mooney (Aftersales Manager), and Tony Noonan (Financial Controller). Its core offering is the Audi Approved :plus certified pre-owned program, which applies a 110-point inspection, a 12-month warranty, and roadside assistance to used Audi vehicles, complemented by a 3-step online reserve-and-purchase platform built on the G-Forces/NetDirector ecommerce stack.

The business model combines transactional vehicle sales with recurring aftersales revenue. Pricing is quote-based for vehicles, while service pricing is publicly listed (minor service from €279, timing belt kit and water pump replacement at €899, Service Plans from €16/month with 0% finance). Additional revenue streams include Audi Genuine parts and accessories, finance brokering on PCP and HP through carefully selected credit providers (the company is regulated by the Central Bank of Ireland as an authorised Financial Intermediary), trade-in valuations, and EV-related services such as Audi Charging (access to 400,000+ European charge points via the myAudi app) and the Audi DataPlug connected-car retrofit. Marketing combines its own website, SEO, social channels, hospitality-venue test drive events (jointly with Audi Waterford at Lyrath Estate and Raheen House), and the Audi Ireland Driving Progress podcast. The customer base is overwhelmingly individual retail buyers in the Kilkenny catchment, with a small B2B/hospitality touchpoint via the Lyrath Estate Hotel partnership.

Name

Audi Approved :plus Kilkenny

Legal name

Audi Kilkenny

Website

https://audi-kilkenny.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Audi Approved :plus Kilkenny is a franchised Audi dealership in Kilkenny, Ireland, selling certified pre-owned Audi vehicles and providing authorized aftersales servicing, parts, finance brokering, and EV charging support to individual retail customers across County Kilkenny.

Ownership category

akta.pro rank

Headquarters

HQ city

Kilkenny

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Vehicle Sales: Sales of new and pre-owned Audi vehicles through the Audi Approved :plus certified pre-owned program. The dealership offers franchised approved Audi stock with online reservation and purchasing capabilities.
2. Aftersales Service & Repairs: Vehicle servicing, repairs, and maintenance performed by Audi-trained technicians using only Audi Genuine parts. Includes minor services from €279, timing belt replacements at €899, and comprehensive repair services.
3. Finance Brokering: Credit brokerage services offering Personal Contract Purchase (PCP) and Hire Purchase (HP) financing solutions through carefully selected credit providers. Regulated by Central Bank of Ireland as an authorised Financial Intermediary.
4. Service Plans: Prepaid maintenance packages offering savings of up to 50% versus pay-as-you-go servicing, with monthly direct debit or upfront payment options. Covers oil changes, filter replacements, and brake fluid changes.
5. Parts Sales: Sale of Audi Genuine Accessories and parts, with tyres and fully fitted tyre services available through the dealership.
6. Vehicle Valuations & Trade-ins: Vehicle valuation services for customers looking to sell or trade-in their current vehicles, with the dealership purchasing quality trade-ins.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Audi Approved :plus Kilkenny is a franchised Audi dealership that sells certified pre-owned Audi vehicles under the Audi Approved :plus program (110-point inspection, 12-month warranty, roadside assistance) through both in-person showroom sales and an online purchase platform. It also provides aftersales servicing and repairs by Audi-trained technicians, Audi Genuine parts, finance brokering (PCP/HP), service plans, EV charging access, and trade-in valuations for consumers in Kilkenny and surrounding County Kilkenny areas.

Product overview

Audi Approved :plus Kilkenny operates as a franchised Audi dealer offering certified pre-owned vehicles alongside comprehensive aftersales services. The core offering centers on the Audi Approved :plus program, which provides 110-point inspected used Audi vehicles with 12-month warranties. This is supported by an online car buying platform enablingBrowse, reserve, and purchase vehicles digitally. Aftersales services include servicing, repairs, and parts through Audi-trained technicians, complemented by Service Plans for affordable maintenance. Electric vehicle support includes Audi Charging access to 400,000+ European charge points and the DataPlug connected device for older vehicles. Financing is available through PCP and HP options. The dealership also promotes Audi brand content through the Driving Progress podcast series.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi Approved :plus Certified Pre-Owned Program

Quantifiable outcome

• 110-point inspection programme for all certified pre-owned vehicles
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Lyrath Estate HotelcoreStrategic or Co-development Partner · 29 September 2024Audi Approved :plus Kilkenny announced partnership with Lyrath Estate Hotel, a luxury hotel in Kilkenny. As part of the partnership, an all-new Audi Q4 e-tron Sport is provided for guest services on the estate. The partnership was formalised with a photo presentation at the dealership. The partnership supports local hospitality while promoting the Audi brand to hotel guests.
• Audi WaterfordcoreStrategic or Co-development PartnerAudi Kilkenny collaborates regularly with Audi Waterford on test drive events including the 251 and 261 test drive events. These joint events allow both dealerships to showcase Audi's latest models including electric vehicles and high-performance S and RS models. Events have been held at venues including Lyrath Estate Hotel in Kilkenny and Raheen House Hotel in Clonmel.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Carzone: Irish online car search platform listing new and used vehicles from franchised dealers and independents — competing discovery channel for Irish used-car buyers, putting pricing pressure on franchised CPO programmes.
• DoneDeal: Ireland's largest online classifieds marketplace with a major used-car listings vertical — competes for eyeballs and transaction flow on used-vehicle discovery, though without OEM warranty or aftersales integration.

Regional players

• Blackwater Motors Group: Irish multi-brand franchised car dealer group offering new and used vehicles with aftersales servicing — comparable regional premium-franchise dealer operating model in the Irish market.
• Joe Duffy Group (BMW/MINI franchised dealer): Large Irish multi-franchise motor retail group operating BMW and MINI dealerships — direct premium-segment competitor targeting the same Irish premium-car-buying demographic with similar certified pre-owned and aftersales programmes.
• Johnson & Perrott Motor Group: Established Irish motor dealer group operating multiple premium franchises across Ireland — comparable franchised-dealer business model with certified pre-owned and aftersales service revenue streams.

Direct peers

• Audi Waterford: Direct Audi Ireland franchised dealer in nearby Waterford that collaborates with Audi Kilkenny on joint test-drive events (Lyrath Estate, Raheen House). Same Audi Approved :plus program, OEM brand, and customer segment, with overlapping catchment in southeast Ireland.
• Audi Galway: Franchised Audi dealer in Ireland operating under the same Audi Ireland network with Audi Approved :plus certified pre-owned offering, Audi-trained technicians, and OEM-backed finance and service plans. Directly comparable franchise model.
• Audi Cork: Another Audi Ireland franchised dealership in Ireland offering the same Audi Approved :plus CPO programme, Audi-trained servicing, and Audi finance products — closest direct competitor in southern Irish Audi network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/audi-approved-plus-kilkenny

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Approved :plus Kilkenny