AudioNova Italia

What AudioNova Italia does

AudioNova Italia (legal entity SONOVA AUDIOLOGICAL CARE ITALIA s.r.l.) is the Italian retail audiology subsidiary of Swiss hearing care multinational Sonova AG. Founded in 2007 and integrated into the Sonova Group in 2016, AudioNova operates the largest dedicated hearing aid retail network in Italy with over 200 acoustic centers across 13 Italian regions, supported by 311 employees including more than 250 specialized audiophonists. The company sells and fits hearing aids primarily drawn from Sonova's Phonak portfolio, including the AI-powered Phonak Infinio Ultra platform, the Virto Titanium and Virto R Infinio in-ear lines, and adjacent products such as Nuance audio glasses, hearing protection earplugs, batteries, the Tranquillità Plus insurance package, and the SilentCloud tinnitus solution.

The business model combines hardware sales (hearing aids, accessories, ear protection) with professional audiological services (hearing tests, fitting, customization, and rehabilitation), supplemented by managed services including SSN contribution processing for Italian NHS subsidies and insurance packages. Distribution is exclusively through owned centers plus self-serve digital channels — online appointment booking, toll-free phone, WhatsApp, online hearing test, and the myAudioNova mobile app — with no third-party retail or wholesale model in evidence.

The company is pursuing aggressive acquisition-led geographic expansion: eleven acquisitions between 2022 and 2025-11 (Senti Chiaro, Audiologica SM Srl, AudioSalus, Udica, Audio BB, Audifon, Centro Audiologico Internazionale, Favale and Gaburro, AudioLife, Mondial Udito) have extended coverage from northern Italy into central regions (Tuscany, Lazio) and southern regions (Abruzzo, Puglia). Management is led by Managing Director Davide Zorzi, with Diego Giacomini heading acquisitions integration under Sonova's strategic oversight.

Name

AudioNova Italia

Legal name

SONOVA AUDIOLOGICAL CARE ITALIA s.r.l.

Website

https://audionovaitalia.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

AudioNova Italia is Sonova AG's Italian hearing care retail subsidiary, operating over 200 acoustic centers across 13 regions, fitting Phonak hearing aids and delivering audiology services to consumers nationwide.

Ownership category

akta.pro rank

Product category

Retail Audiology and Hearing Care Services

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Household Audio & Video Equipment (3651)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industry

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Hearing aid retail
• Audiological services
• Hearing care
• Hearing rehabilitation
• Phonak products

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hearing Aid Sales: Sale of hearing aids including behind-the-ear (BTE) and in-ear (ITE) models from Phonak and other Sonova brands. Products include AI-powered Infinio Ultra, Virto Titanio, and Virto R Infinio. Prices vary by model and features.
2. Professional Audiological Services: Hearing tests, audiological consultations, hearing aid fitting, customization, and ongoing rehabilitation support provided by specialized audiophonists
3. Tranquillità Plus Insurance Package: Insurance package for hearing aids covering damage, loss, and repairs
4. SSN (National Health Service) Contributions: Verification of eligibility for state contributions towards hearing aid purchases through the Italian National Health Service
5. Batteries and Accessories: Sale of hearing aid batteries and accessories
6. Ear Plugs: Custom and disposable ear plugs for hearing protection

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AudioNova Italia is the Italian retail arm of the Swiss Sonova Group, operating over 200 acoustic centers across 13 Italian regions to sell Phonak hearing aids (behind-the-ear and in-the-ear models such as Phonak Infinio Ultra, Virto Titanio, and Virto R Infinio) and deliver supporting audiology services. The offering combines hearing-aid hardware sales with professional audiological consultations, hearing tests, personalized fitting, after-sales support, the myAudioNova companion app, the Tranquillità Plus insurance package, and SSN contribution handling.

Product overview

AudioNova Italia operates as a hearing care retailer offering a comprehensive portfolio of hearing solutions under the Sonova group umbrella. The core product lineup includes Phonak hearing aids across multiple form factors: behind-the-ear (BTE) models like Phonak Infinio Ultra with AI-powered sound processing, and in-the-ear (ITE) models including Phonak Virto Titanium (titanium shell for durability) and Phonak Virto R Infinio (rechargeable). Supporting the hardware portfolio is the myAudioNova mobile app for device management and adjustments. Additional offerings include Nuance Audio Glasses, hearing aid batteries, earplugs for hearing protection, and the Pacchetto Tranquillità Plus insurance package. Services encompass online hearing tests, National Health Service (SSN) subsidized hearing aids, and the World of Hearing concept store experience. The company has expanded through acquisitions including AudioLife (Tuscany), Centro Audiologico Internazionale (Rome), Mondiali Udito (Lombardy), Audio BB (Florence), Audifon (Puglia), and AudioSalus (Abruzzo).

Differentiator

Problem solved

Functional benefit

Products and services

• Phonak Infinio Ultra Hearing Aids Behind-the-ear hearing aids leveraging artificial intelligence for enhanced sound processing and speech understanding, offered in BTE and intra-aural versions for individuals with hearing loss in Italy.
• Phonak Virto Titanio In-the-ear hearing aids with a titanium shell that delivers a custom fit, enhanced durability, and a discreet appearance, sold to consumers seeking nearly invisible hearing solutions.
• Phonak Virto R Infinio Rechargeable custom in-the-ear hearing aid powered by AI from the Phonak Infinio platform, offering comfort and discretion for active users.
• Nuance Audio Glasses Audio glasses combining eyewear with hearing technology, sold to consumers seeking a stylish, multi-functional hearing-aid alternative.
• myAudioNova App Companion mobile app that allows hearing-aid customers to receive assistance, adjust their hearing aids directly from a smartphone, schedule appointments with specialists, and conduct hearing control tests.
• Online Hearing Test Free self-service online hearing test that gives users an initial hearing assessment and directions to the nearest acoustic center for follow-up.
• SSN (National Health Service) Hearing Aids Hearing aids available through the Italian National Health Service (SSN) with state contributions for eligible customers, including eligibility verification and provisioning support at AudioNova centers.
• Pacchetto Tranquillità Plus Insurance package for hearing aids that covers damage, loss, and repairs, offering protection and peace of mind for hearing-aid owners.
• World of Hearing Concept Store Interactive concept-store experience with touch tables, interactive walls, a self-hearing-test area, and an Immersive Simulation room demonstrating hearing solutions in various environments.
• Hearing Aid Batteries and Earplugs Replacement batteries for hearing aids plus custom and disposable earplugs for hearing protection in noisy environments, sold as supporting accessories.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and flagship.

• Mondial UditocoreOthers · 6 November 2025Historic audiological company operating since 1995, acquired by AudioNova to strengthen presence in Lombardy region.
• AudioLifecoreOthers · 29 May 2025Tuscan company with locations in Siena and Poggibonsi, founded in 2004, with over 20 outlets in the territory. Acquired to strengthen AudioNova's presence in Tuscany.
• Centro Audiologico Internazionale (C.A.I)coreOthers · 15 October 2024Acoustic center acquired in Rome to expand AudioNova's presence in the Lazio region and strengthen service coverage in the capital.
• Favale e GaburrocoreOthers · 1 January 2024Acoustic centers acquired in Verona, Mantova, and Brescia provinces, adding 6 retail points to AudioNova's network.
• Audio BBcoreOthers · 9 June 2023Small company acquired to complete AudioNova's presence in the Tuscan area, particularly in Florence. Process began end of 2022 with due diligence completed.
• UdicacoreOthers · 1 April 2023Acoustic centers acquired to expand AudioNova's presence in Lazio region.
• AudioSaluscoreOthers · 7 February 2023Acquisition marking AudioNova's official entry into the Abruzzo region, acquired along with Senti Chiaro (Emilia-Romagna) and Audiologica SM Srl (Lazio).
• Senti ChiarocoreOthers · 1 January 2022Acoustic centers in Emilia-Romagna acquired as the first operation completed end of 2022.
• Audiologica SM SrlcoreOthers · 1 January 2022Acoustic company present in Lazio acquired as part of southern Italy expansion.
• Sonova GroupflagshipStrategic or Co-development PartnerAudioNova is part of Sonova Group, the world leader in hearing aid production and distribution. Sonova operates brands including Phonak, Unitron, Advanced Bionics, and Connect Hearing. AudioNova represents Sonova's retail presence in Italy with over 3,300 acoustic centers worldwide.
• PhonakflagshipTechnology or IntegrationPrimary hearing aid supplier for AudioNova, providing products including Infinio Ultra AI-powered hearing aids, Virto Titanio, and Virto R Infinio. Phonak is a Sonova Group brand.
• Advanced BionicscoreTechnology or IntegrationCochlear implant and hearing technology brand under Sonova Group, available through AudioNova centers.
• SennheisercoreTechnology or IntegrationAudio equipment brand partnered with AudioNova for hearing solutions and audio technology integration.
• Insurance Funds and AssociationscoreChannel Partner/ Reseller/ DistributorWide network of collaborations with insurance funds, insurance companies, and local associations offering exclusive benefits, dedicated services, and support for hearing wellness.
• AudifoncoreOthersWell-established company in southern Italy acquired to open doors to the Puglia region market. Known for personalized services and cutting-edge technology solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Demant (Oticon): Danish hearing healthcare company owning Oticon, Bernafon, and retail brands. Comparable in that it operates both hearing aid manufacturing and retail/service businesses across Europe, with overlapping customer segments and product positioning.
• WS Audiology (Signia/Widex): Major hearing aid manufacturer (owning Signia, Widex, and other brands) with growing retail operations. Comparable as both a product supplier and retail operator to hearing aid retailers, including in Italy through owned stores and partner networks.

Others

• MED-EL: Hearing implant and audiology technology company, comparable as an adjacent player in the broader hearing healthcare ecosystem. While focused on implants rather than retail, MED-EL is a relevant adjacent operator in the hearing solutions space AudioNova addresses.

Direct peers

• Amplifon: Global leader in hearing aid retail and audiology services, also headquartered in Italy. Amplifon operates thousands of points of sale across multiple countries and is AudioNova's most direct competitor in the Italian market with overlapping product lines, service offerings, and customer segments.
• Audika: European hearing aid retail network operating in multiple countries, owned by Demant. Comparable to AudioNova as a dedicated hearing aid retail chain with similar service offerings, fitting model, and customer segments in continental Europe.

Broad incumbents

• Sonova AG: Swiss multinational parent company of AudioNova and the world leader in hearing aid manufacturing. Sonova owns Phonak and provides AudioNova with its product portfolio; the broader group also operates retail in other countries, making it a parent/incumbent rather than a pure peer.
• Specsavers Hearcare: Optics retailer that has built a major hearing care service business, particularly in the UK and Europe. While primarily UK-focused, Specsavers represents a comparable retail-led hearing care model with multi-store distribution and NHS/private partnerships.

Regional players

• Hidden Hearing: Major European hearing aid retail chain (especially UK and Ireland) owned by Sonova. As a sister Sonova retail brand, it is a closely comparable format peer with similar service offerings, even if operating in different geographies.
• Miracle-Ear: Large US-based hearing aid retail chain with stores across North America. Comparable in retail model and customer segments, though primarily operating in the US rather than Italy, making it more of a regional/format peer than a direct competitor.
• Beltone: US-headquartered hearing aid retail franchise network. Comparable in retail service model and audiology offerings, but primarily US-focused, making it a format peer rather than a direct Italian market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/audionova-italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AudioNova Italia