Audiosalus
AudioNova Italia (Sonova Audiological Care Italia S.r.l.) is an Italian retail network of 200+ owned hearing centers operating in 13 regions, employing 250+ audioprotesisti to fit Phonak hearing aids and deliver audiology services to individual consumers with hearing loss, tinnitus, and preventive-care needs.
- Company typePrivate
- Founded2007
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Audiosalus does
AudioNova Italia, legally Sonova Audiological Care Italia S.r.l., is the Italian retail arm of Swiss hearing-solutions conglomerate Sonova AG. The company operates an owned-and-operated network of more than 200 acoustic centers across 13 Italian regions, staffed by 250+ specialized audioprotesisti who deliver free hearing tests, clinical consultations, custom fitting, and after-sales rehabilitation. It distributes Phonak hearing aids — including the AI-powered Infinio Ultra BTE, the custom Virto Titanio and Virto R Infinio ITE lines, the Audéo Paradise, and the Nuance Audio Glasses — supplemented by the myAudioNova mobile app, batteries, custom earplugs, and the Pacchetto Tranquillità Plus insurance package.
The company is wholly owned by Sonova AG and was founded in Italy in 2007 with 19 centers; since joining Sonova in 2016 it has pursued an aggressive acquisition-led expansion, absorbing local chains including Senti Chiaro, AudioSalus, Centro Udica, Audio BB, Audifon, Centro Audiologico Internazionale, Favale & Gaburro, AudioLife, and Mondial Udito, adding new regions such as Abruzzo, Puglia, Lazio, Veneto, and Tuscany while densifying Lombardy. Revenue derives from one-time hearing-aid sales (BTE and ITE, basic to premium AI tiers), recurring after-sales service and insurance packages, professional audiology consultations, and facilitation of National Health Service (SSN) contributions — a mixed one-time-plus-recurring model with consumer (B2C) end customers and a horizontal segmentation across individuals with hearing loss, tinnitus sufferers, preventive-care seekers, and industrial/professional hearing-protection users.
Go-to-market is omnichannel: walk-in and appointment-based retail across the owned footprint, supported by toll-free phone (800 011 678), WhatsApp, online booking, and referral incentives (up to €50 voucher for referrers, up to €200 off for referred customers). Sonova-level compliance covers GDPR, CCPA/CPRA, HIPAA/HITECH, Swiss LPD, and Chinese PIPL/CSL/DSL, supporting health-data handling across the enterprise. AudioSalus specifically was acquired in February 2023 as the vehicle for entry into Abruzzo, and its centers are now part of the broader AudioNova Italia store base.
Audiosalus firmographics
Firmographics- Name
- Audiosalus
- Legal name
- SONOVA AUDIOLOGICAL CARE ITALIA s.r.l.
- Website
- https://audiosalus.it
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AudioNova Italia (Sonova Audiological Care Italia S.r.l.) is an Italian retail network of 200+ owned hearing centers operating in 13 regions, employing 250+ audioprotesisti to fit Phonak hearing aids and deliver audiology services to individual consumers with hearing loss, tinnitus, and preventive-care needs.
- Ownership category
- akta.pro rank
Audiosalus industry classification
Industry- Product category
- Retail Hearing Healthcare Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)
- akta.pro secondary industries
- Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
Keywords
Where Audiosalus is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Audiosalus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Hearing Aid Sales: Sale of hearing aids including behind-the-ear (BTE) and in-the-ear (ITE) models. Products range from basic to premium AI-powered devices. Includes products from Phonak, Sennheiser, and Advanced Bionics brands.
- After-Sales Services and Support: Ongoing customer support, hearing aid maintenance, battery replacement, and rehabilitation services. Includes the myAudioNova app for remote assistance.
- Hearing Tests and Consultations: Free hearing tests and specialist consultations for diagnosis and hearing aid fitting. Also includes online hearing tests.
- Insurance and Peace of Mind Packages: Pacchetto Tranquillità Plus insurance packages for hearing aid protection and coverage.
- National Health Service (SSN) Contributions: Assistance with obtaining state contributions for hearing aid purchases through the Italian National Health Service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Hearing aid pricing varies by model and technology level |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Audiosalus product offering
Product offeringCore offering
AudioNova Italia operates a network of over 200 owned acoustic centers across Italy, selling Phonak hearing aids (behind-the-ear and custom in-ear models including AI-powered Infinio Ultra and Virto lines) and providing audiological services including hearing tests, specialist consultations, hearing aid fitting, and after-sales support. The company also offers the myAudioNova mobile app, batteries, earplugs, insurance packages, and assistance with National Health Service (SSN) contributions, targeting individuals with hearing loss, tinnitus sufferers, and those seeking preventive hearing care.
Product overview
AudioNova operates a retail network of over 200 hearing centers across 13 Italian regions, offering a comprehensive portfolio of hearing solutions. The core product lineup consists of Phonak hearing aids including behind-the-ear models (Phonak Infinio Ultra, Phonak Audéo Paradise) and in-ear/custom models (Phonak Virto Titanio, Phonak Virto R Infinio), supplemented by the Nuance Audio Glasses for combined eyewear and hearing assistance. Supporting services include the myAudioNova mobile app for device management and customer support, batteries and accessories, earplugs for hearing protection, and the Tranquillità Plus insurance package. The company provides audiological consultations, free hearing tests (both online and in-person), and services covered by Italy's National Health Service (SSN). AudioNova is part of the Sonova Group, a Swiss multinational and world leader in hearing solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Phonak Infinio Ultra Hearing Aids Behind-the-ear hearing aid powered by Phonak AI technology with deep neural network processing for improved speech understanding in noisy environments. Available in rechargeable, custom-fit, and comfortable wearing options with Bluetooth connectivity to TV and mobile devices. Targeted at individuals with hearing loss ranging from mild to severe.
- Phonak Virto Titanio Hearing Aids Custom titanium in-the-ear hearing aid offering discretion and durability for individuals with mild to moderate hearing loss. Designed for users seeking a nearly invisible hearing solution.
- Phonak Virto R Infinio Hearing Aids Rechargeable custom in-the-ear hearing aid combining custom fit with AI-powered performance. Designed for individuals preferring a discreet solution without battery replacements.
- Phonak Audéo Paradise Hearing Aids Award-winning hearing aid recognized by Forbes Health Hearing Aid Panel for quality, wireless connectivity, adjustability, audiologist fitting, and features. Features advanced sound processing capabilities.
- Nuance Audio Glasses Audio glasses combining eyewear with hearing assistance technology. Designed for users seeking a combined vision and hearing solution in a single device.
- myAudioNova Mobile App Mobile application for hearing aid customers providing device adjustment, appointment booking with specialists, hearing test controls, and remote assistance. Available for existing hearing aid customers.
- Hearing Aid Batteries Replacement batteries for hearing aid devices, supporting ongoing device operation for existing hearing aid customers.
- Hearing Protection Earplugs (Tappi Auricolari) Ear protection devices for hearing protection against noise and water exposure. Includes disposable and custom-fit options for individuals in industrial, musical, or professional settings requiring hearing conservation.
- Pacchetto Tranquillità Plus Insurance Package Insurance package providing hearing aid protection and peace of mind coverage for hearing aid device owners.
- Hearing Tests and Audiological Consultations Free hearing assessments and audiological consultations available at AudioNova centers across Italy. Includes online hearing tests via the website and in-person specialist visits for diagnosis and hearing aid fitting.
- SSN Contribution Assistance Service Service assisting eligible customers with obtaining state contributions under the Italian National Health Service (SSN) for hearing aid purchases, reducing out-of-pocket costs.
Quantifiable outcome
- Significant hearing improvement reported by customers in testimonials
- +2 more outcomes
Companies that use Audiosalus
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Audiosalus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
Audiosalus partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Mondial UditocoreMondial Udito, a historic audiological company operating since 1995, was integrated into AudioNova's network in November 2025, consolidating AudioNova's position in Lombardy.
- AudioLifecoreAudioLife, a Tuscan company with locations in Siena and Poggibonsi founded in 2004, joined AudioNova with over 20 locations across the territory.
- Favale and GaburrocoreFavale and Gaburro acoustic centers were acquired, adding 6 retail points in the provinces of Verona, Mantova, and Brescia.
- Centro Audiologico Internazionale (C.A.I)coreCentro Audiologico Internazionale (C.A.I) in Rome joined AudioNova's Italian chain, representing another step in AudioNova's national growth strategy.
- Audio BBcoreAudio BB, a small company based in Florence, Tuscany, was acquired on June 9, 2023, completing AudioNova's presence in the Tuscan area.
- Centri UdicacoreCentri Udica in Lazio region were acquired, expanding AudioNova's presence in the Lazio area.
- AudioSaluscoreAudioSalus was acquired by AudioNova in February 2023, marking AudioNova's official entry into the Abruzzo region. This acquisition was part of AudioNova's expansion strategy in central-southern Italy.
- AudifoncoreAudifon, a well-established audiological company in Puglia with a strong reputation for personalized services and cutting-edge technology solutions, joined AudioNova's organization.
- Senti ChiarocoreSenti Chiaro in Emilia-Romagna was acquired at the end of 2022, marking one of AudioNova's early expansion acquisitions.
- Audiologica SM SrlcoreAudiologica SM Srl operating in Lazio region was acquired as part of AudioNova's expansion.
- SilentCloudminorSilentCloud is a partner providing tinnitus (acufene) treatment solutions. AudioNova refers customers experiencing tinnitus to SilentCloud services for specialized treatment.
- PhonakcorePhonak is the primary hearing aid brand manufactured by Sonova Group and distributed exclusively through AudioNova centers in Italy. Products include AI-powered Infinio Ultra, Virto titanium, and Audéo Paradise lines.
- SennheiserminorSennheiser audio products are offered under Sonova Group, complementing hearing solutions with premium audio equipment.
- Advanced BionicsminorAdvanced Bionics cochlear implant products are part of Sonova Group's portfolio, available through AudioNova for severe hearing loss cases.
- Insurance Companies and Health FundsminorAudioNova maintains a network of collaborations with insurance funds, insurance companies, and local associations to offer exclusive benefits, dedicated services, and ongoing support for customers' hearing health.
Scale indicators6 records
Recent moves12 records
Expansion highlights6 records
Audiosalus competitors and assessment
Company assessmentDirect peers
- Amplifon: Italian-headquartered global hearing-care retail leader operating thousands of own-brand points of sale across Europe, the Americas, and APAC. Most direct competitor to AudioNova in the Italian retail hearing-aid market, with comparable service model (hearing tests, fitting, after-sales) but significantly larger scale.
- Specsavers Hearcare: Optical retail chain that expanded into hearing care across multiple European markets including Italy. Uses a high-street optical-retail adjacency model with audiologist-led service, directly competing for walk-in hearing-test customers alongside AudioNova's owned centers.
- Audika (Demant): Italian retail arm of Demant Group (Denmark), one of the world's largest hearing healthcare companies. Competes with AudioNova across the same Italian regions with similar audiology services and device portfolio including Oticon, Bernafon, and Philips Hearing Solutions.
Broad incumbents
- Miracle-Ear: US-founded retail hearing-care franchise network with presence in multiple European markets. Operates an owned-center retail model comparable to AudioNova's and sells private-label devices to elderly consumers in similar use cases.
- Starkey Hearing Technologies: US-based global hearing-aid manufacturer with branded retail networks in multiple countries. Overlaps with AudioNova's product side (hearing-aid devices) while competing indirectly through its retail and clinic partnerships in European markets.
- WS Audiology (Signia / Widex): Global hearing-aid manufacturer combining the Signia and Widex brands. Competes with Sonova/Phonak (AudioNova's supplier) at the product level, meaning its devices are stocked by competing Italian retail chains that directly rival AudioNova for premium-tier customers.
- Hansaton: German-headquartered hearing-aid manufacturer and retail brand (part of Sonova Group), sibling brand to Phonak. Operates competing retail networks in select European markets, positioning it as a same-ecosystem competitor to AudioNova.
- Beltone: Established hearing-care retail network owned by GN Hearing, with branded centers across multiple markets. Comparable audiology-services-plus-device-retail model, competing with AudioNova for similar elderly customers in overlapping geographies.
Others
- Sonova AG (parent): Swiss-listed parent company of AudioNova and manufacturer of Phonak hearing aids. While not a retail competitor, Sonova's strategic decisions on product allocation, pricing, and capital allocation directly determine AudioNova's competitive position in Italy.
Emerging players
- Lexie Hearing: Direct-to-consumer online hearing-aid retailer backed by Bose technology, offering lower-cost OTC-style alternatives. Threatens the high-touch in-center retail model that AudioNova relies on, particularly for entry-level and first-time hearing-aid buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Audiosalus social profiles
Digital presenceAudiosalus compliance and trust
Trust signalCompliance5 records
Audiosalus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audiosalus leadership team
Management profileNumber of profiles
Profiles1 record
Audiosalus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audiosalus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audiosalus
What does Audiosalus do?
AudioNova Italia operates a network of over 200 owned acoustic centers across Italy, selling Phonak hearing aids (behind-the-ear and custom in-ear models including AI-powered Infinio Ultra and Virto lines) and providing audiological services including hearing tests, specialist consultations, hearing aid fitting, and after-sales support. The company also offers the myAudioNova mobile app, batteries, earplugs, insurance packages, and assistance with National Health Service (SSN) contributions, targeting individuals with hearing loss, tinnitus sufferers, and those seeking preventive hearing care.
Is Audiosalus a public or private company?
Audiosalus is a private company. It is classified as corporate owned and is currently operating.
When was Audiosalus founded?
Audiosalus was founded in 2007. It employs 1 to 10 people.
Where is Audiosalus based?
Audiosalus is headquartered in Milan, Italy, in the Europe region.
How does Audiosalus make money?
Five revenue lines are on record. Hearing Aid Sales are the primary driver. The others are after-Sales Services and Support, hearing Tests and Consultations, insurance and Peace of Mind Packages and national Health Service (SSN) Contributions.
Who are Audiosalus's main competitors?
Direct peers on record are Amplifon, Specsavers Hearcare and Audika (Demant). Broad incumbents are Miracle-Ear, Starkey Hearing Technologies, WS Audiology (Signia / Widex), Hansaton and Beltone. Sonova AG (parent) is listed as an others. Lexie Hearing is listed as an emerging player.
Does Audiosalus have an API?
No public API is recorded for Audiosalus.
What industry is Audiosalus in?
Audiosalus's product category is Retail Hearing Healthcare Services. Its primary akta.pro industry code is HLAKAMAI, Audiology & Hearing Services (ENT-Affiliated), with a secondary code of HLAFAKAH, Audiology & Hearing Diagnostic Centers. Its NAICS code is 621340 and its SIC code is 3845.