Audi Schanzer Fußballschule

What Audi Schanzer Fußballschule does

Audi Schanzer Fußballschule is a youth football school operated by FC Ingolstadt 04 Fussball GmbH, headquartered at the Audi Sportpark in Ingolstadt, Germany. It delivers football camps and structured training programs for children aged 3-13, spanning holiday camps (3-5 day formats), weekend camps, goalkeeper camps, mini-kicker camps for pre-schoolers, girls-only camps, match-day camps tied to FCI home fixtures, and an inclusive SchanzenGeber-Camp for children with and without disabilities. The school is led by DFB-licensed coaches and supported by FC Ingolstadt 04's Nachwuchsleistungszentrum (youth development center), with capped group sizes of 12-14 participants to deliver age-appropriate professional coaching.

The business runs on two revenue mechanics: one-time camp fees (€194-€259 per participant, with add-on equipment and withdrawal protection) and recurring Fördertraining subscriptions sold as group, small-group, or individual training blocks. Distribution is hybrid: camps are delivered directly at FC Ingolstadt 04 facilities and through a partner club network that extends the footprint across 14+ German states plus five international markets (Hungary, Austria, USA, China, Mexico). The school is named under a sponsorship with Audi and uses errea for equipment, with regional sponsors (Audi BKK, Franken Brunnen, Bayern Park, DonauTherme, Sponzon, Selgros) supplementing commercial support.

The operating model is supported by a thin technology layer: an online booking and registration system (fussballschule.fcingolstadt.de/shop), Google Analytics, and a Facebook plug-in. The organization is staffed by a 6-person core team (team leaders for administration, training, logistics, and camp operations, reporting into the FCI GmbH Geschäftsführung) and executes 180+ events annually, positioning itself as "Germany's most experienced football school."

Name

Audi Schanzer Fußballschule

Legal name

FC Ingolstadt 04 Fussball GmbH

Website

https://audi-schanzer-fussballschule.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Audi Schanzer Fußballschule is the youth football school of FC Ingolstadt 04, delivering professional coaching camps and recurring training programs for children aged 3-13 across Germany and five international markets via a partner club network.

Ownership category

akta.pro rank

Product category

Youth Football Training and Sports Education

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

Keywords

• Youth football training
• Football camp services
• Children sports education
• Goalkeeper training camps
• Football development programs

Headquarters

HQ city

Ingolstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Holiday Camp Fees: Revenue from multi-day holiday camps ranging from 3 to 5 days. Camps are priced based on duration with add-on options including jersey number, withdrawal protection, rain jacket, training ball, and socks.
2. Goalkeeper Camp Fees: Specialized goalkeeper camps priced higher than standard camps, ranging from 4 to 5 days.
3. Development Training (Fördertraining): Ongoing training programs including group training (3-6 sessions), small group training, and individual training sessions for children aged 5-13. Training blocks are offered at Audi Sportpark and partner clubs.
4. Stadium Training Sessions: Professional training sessions held at Audi Sportpark stadium for children and youth.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Audi Schanzer Fußballschule runs a portfolio of professional football camps and development training programs for children aged 3-13. Core offerings include multi-format holiday camps (3- to 5-day standard, weekend, goalkeeper, mini-kicker, girls, match-day, and inclusive SchanzenGeber variants), stadium training at Audi Sportpark, and ongoing Fördertraining delivered as group, small-group, or individual sessions by DFB-licensed coaches.

Product overview

Audi Schanzer Fußballschule is Germany's most experienced club football school, operated by FC Ingolstadt 04. The offering consists of a unified portfolio of football camps and training programs for children aged 3-13. The core products include Feriencamps (Holiday Camps) in multiple formats (standard, weekend, mini-kicker, goalkeeper, girls, and match day variants), Stadiontraining at the Audi Sportpark, an inclusive SchanzenGeber-Camp for children with and without disabilities, and Fördertraining (Development Training) offered as group, small-group, or individual sessions. All programs emphasize age-appropriate, professional coaching by DFB-licensed trainers and quality equipment, with camps running over 180 events annually across multiple locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Feriencamp (Holiday Camp) Multi-day football camps (3-5 days) for children aged roughly 4-11 (year groups 2013-2020), featuring professional training with DFB-licensed coaches, team groupings by age and ability, meals, drinks, training equipment, certificates, trophies, and vouchers.
• Torwartcamp (Goalkeeper Camp) Specialized goalkeeper training camps (4- or 5-day) for children in year groups 2012-2019, including professional goalkeeper training, goalkeeper jersey, meals, equipment, and drinks.
• Minikickercamp (Mini-kicker Camp)

Quantifiable outcome

• Maximum 14 children per training group
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core, minor and major.

• Partnervereine (Partner Clubs)coreChannel Partner/ Reseller/ DistributorPartner clubs throughout Germany and internationally host camps of the Audi Schanzer Fußballschule at their own facilities. These clubs provide venues while the football school provides curriculum, training standards, and partial coaching staff. The network enables presence in 14+ German states and 5+ countries.
• FC Ingolstadt 04 Nachwuchsleistungszentrum (Youth Development Center)coreStrategic or Co-development PartnerThe youth development center provides qualified coaches and training content for the football school programs. Training programs include content from the NLZ, and NLZ trainers lead Fördertraining sessions.
• erreaminorOthersEquipment supplier for training kits. errea is a sports apparel brand providing training and match equipment for the football school.
• AudimajorOthersNaming rights sponsor of the football school. Audi is the naming partner providing primary sponsorship for the 'Audi Schanzer Fußballschule' brand.
• Bayern ParkminorOthersPartner/sponsor visible on the website. Bayern Park is a leisure park in the region.
• DonauThermeminorOthersPartner/sponsor visible on the website. DonauTherme is a spa/wellness facility in the Danube region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VfB Stuttgart Fußballschule: Offers Ferien-, Wochenend-, Torwart-, and Mädchencamps in the same format as Audi Schanzer, leveraging Mercedes-Benz Arena and a Mercedes-Benz sponsor overlay.
• RB Leipzig Fußballschule: Holiday, weekend, and match-day camps tied to Red Bull Arena and partner clubs across eastern Germany — comparable scale and stadium-training positioning.
• 1. FC Köln Fußballschule: Cologne-based club football school with Feriencamps, Torwartcamps, and Mädchenförderung — directly comparable product set and family-oriented positioning.
• TSG 1899 Hoffenheim Fußballschule: Club-affiliated football school in the Bundesliga ecosystem with multi-day camps, goalkeeper specialty camps, and Fördertraining — directly comparable product mix to Audi Schanzer.
• Borussia Dortmund Evonik Fußballschule: BVB's branded football school offers holiday, weekend, and match-day camps at Signal Iduna Park and partner clubs, leveraging the same club-brand + premium-sponsor model as Audi Schanzer.
• Eintracht Frankfurt Fußballschule: Operates holiday camps, mini-kicker camps, and Fördertraining in the Rhine-Main region — same product taxonomy and club-brand value proposition.
• FC Augsburg Fußballschule: Bavarian peer football school — same regional catchment (Bavaria/Swabia) and similar premium-sponsor partnership structure, making it the most direct local competitor to Audi Schanzer.
• Bayer 04 Leverkusen Fußballschule: Bundesliga club-affiliated football school with comparable holiday and goalkeeper camps, BayArena-based stadium training, and youth development integration.
• FC Bayern München Fußballschule: Operated by FC Bayern Munich, runs holiday camps, goalkeeper camps, girls' camps, and Fördertraining across Germany and internationally with similar pricing tiers and DFB-licensed coaches — the closest large-club analog to Audi Schanzer.

Emerging players

• InterSoccer (UK/EU football camps): Independent operator of holiday and after-school football camps across multiple European countries; overlaps on multi-country camp delivery and DFB/UEFA-licensed coaching but lacks the Bundesliga club-brand anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/audischanzerfussballschule
• Instagraminstagram.com/schanzer_fussballschule/?hl=de
• LinkedInlinkedin.com/company/audi-schanzer-fu%C3%9Fballschule

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi Schanzer Fußballschule