Audubon Golf Course

What Audubon Golf Course does

Audubon Golf Course is a public 18-hole golf facility located at 500 Maple Road in Amherst, New York, in the Buffalo metropolitan area. Established in 1933, the course plays 6,412 yards from the longest tees with a par of 71, a course rating of 70.9, and a slope of 121, complemented by a separate Par 3 course, a driving range, and three practice putting greens. The facility operates under management by Indigo Sports, LLC (with trademarks held by Indigo Golf Partners) and is affiliated with the Troon Golf management ecosystem, which provides access to Troon's loyalty programs (Troon Rewards, Troon Card) and broader distribution infrastructure.

The business serves a diversified customer base including individual public golfers, annual pass holders, league participants, junior and women's instruction cohorts, corporate outing organizers, and banquet/event hosts. Revenue is generated through multiple streams: green fees ($21-$47 for public 18-hole rounds, with twilight and Resident Advantage Card discounts), annual passes ($499-$849 depending on tier), cart rentals, club rentals, F&B service from an on-site kitchen and beverage cart, private lessons with PGA professionals, junior camps ($150), and women's clinics ($20/session or $100 for six sessions). Banquet and event venue hosting, plus corporate golf outings and tournaments, represent additional non-greens revenue lines.

Distribution is direct-to-consumer through the course's own website booking engine (which advertises the lowest available rates with no booking fees), supplemented by phone reservations, walk-ups, third-party GolfNow marketplace listings, and the Audubon mobile app (delivered via the Gallus Golf platform) which provides GPS yardage, scorecard, scoring stats, app-only discounts, and last-minute specials. Marketing relies on the website, the mobile app, Facebook, an email newsletter, and an integrated events calendar. The course maintains a no-dress-code policy as a differentiation lever against traditional private and semi-private clubs in the region.

Name

Audubon Golf Course

Legal name

Indigo Sports, LLC

Website

https://audubonamherstgolf.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

Audubon Golf Course is a public 18-hole, par-71 golf facility in Amherst, New York, established in 1933 and managed by Indigo Sports under the Troon Golf ecosystem. It serves Buffalo-area public golfers, annual pass holders, league and instruction participants, and banquet/event clients with tee times, lessons, F&B, and event hosting.

Ownership category

akta.pro rank

Product category

Public Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Public golf course
• Golf tee times
• Golf instruction lessons
• Annual golf membership
• Banquet event venue

Headquarters

HQ city

Amherst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Primary revenue from green fees charged to public golfers. Rates vary by weekday/weekend, time of day (open-4pm vs twilight), and whether walking or riding with cart. Public rates range from $21-$47 for 18 holes depending on day and time.
2. Annual Passes/Memberships: Annual golf passes providing unlimited green fees. Options include 7 Day Pass ($849 new/$749 renewal), 5 Day Senior Pass for ages 60+ ($649/$549), and Junior Weekday Pass ($499).
3. Cart Rentals: Golf cart rental fees included in 'ride' rates. Standalone cart fees are $16 per golfer for 18 holes and $11 for twilight and 9-hole rounds.
4. Golf Lessons: Private and group golf instruction provided by PGA professionals. Junior camps at $150 per student, Women's Golf Clinics at $20 per session or $100 for all 6 sessions.
5. Food and Beverage: On-site food and beverage service including kitchen open 7 days a week and beverage cart service during play. All outside food and beverages are prohibited on course.
6. Equipment Rental: Rental clubs available for $25 per bag. Pro shop carries golf essentials including balls, tees, gloves, hats, and apparel.
7. Resident Advantage Card: Local residency discount program at $29 per card, providing $6 off 18-hole rounds, $3 off 9-hole rounds, and $2 off Par 3 Course.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Audubon Golf Course operates an 18-hole public golf course (6,412 yards, par 71) at 500 Maple Road in Amherst, New York, selling tee time bookings, annual passes, golf instruction, leagues, and event hosting. The facility also includes a Par 3 course, driving range, three practice putting greens, a pro shop, and food and beverage service. Revenue is generated through green fees, cart rentals, memberships, lessons, equipment rentals, and banquet/outing bookings.

Product overview

Audubon Golf Course is a traditional golf course facility offering a comprehensive range of golf-related products and services centered around its 18-hole championship course (established 1933) and Par 3 course. The core offering includes tee time bookings, golf instruction through private lessons and group clinics, tournament and outing hosting, banquet facilities, golf leagues, and annual membership passes. The facility also operates a digital product through its Audubon Golf Course Mobile App (powered by Gallus Golf) that provides GPS yardage, scorecards, and booking functionality. The company is managed by Indigo Sports under the Troon brand umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course The signature 18-hole Audubon championship course at 500 Maple Road, Amherst, NY — 6,412 yards from the longest tees, par 71, course rating 70.9, slope 121. Designed for all skill levels with no formal dress code, it includes the signature 14th hole playing over Ellicott Creek. Public rounds can be booked online, by phone, or in person; pass holders get extended booking windows.
• Par 3 Golf Course A separate par 3 course adjacent to the main course, used for junior camps, practice play, and shorter rounds. Available with green fee pricing ($15 walk / $26 ride for public; $12 walk / $23 ride for Resident Advantage Card holders).
• Annual Golf Passes and Memberships Annual subscription passes for frequent local golfers: 7 Day Pass ($849 new / $749 renewal) for unlimited 7-day play; 5 Day Senior Pass for ages 60+ ($649 new / $549 renewal) for unlimited Monday–Friday play; Junior Weekday Pass ($499/year) for unlimited weekday play. Pass holders can book tee times up to two weeks in advance (vs. one week for the public).
• Resident Advantage Card Annual discount card for local residents ($29) that provides $6 off 18-hole rounds, $3 off 9-hole rounds, and $2 off Par 3 Course. Requires proof of residency. Available to local residents seeking discount green fees without a full annual pass commitment.
• Golf Instruction and Lessons Private and group golf instruction taught by Head PGA Professional Dan Antonucci, including women's golf clinics ($20/session or $100 for six sessions) and junior golf camps ($150 per student for a 4-day camp). Topics include Putting, Chip & Pitch, Full Swing with Irons and Woods, Bunkers, and Pitch & Play. For golfers of all ages and skill levels.
• Golf Outings and Tournaments Hosted golf outings and tournaments for corporate groups, charities, and organizations with professionally organized events, including on-course contests and ancillary banquet support. Target buyers are group organizers and event planners seeking turnkey golf event execution.
• Banquet and Event Venue Versatile banquet facilities for weddings, parties, holiday events, meetings, picnics, showers, and funerals/wakes, with on-site kitchen open seven days a week and beverage cart service during play. Positioned as one of Buffalo's most fun and versatile banquet venues.
• Golf Leagues Organized golf league programs at Audubon Golf Course, including the Audubon Golf Club with weekly events and monthly tournaments. Open to all ages and skill levels.
• Practice Facilities Driving range plus three practice putting greens available to golfers for warm-up and skill development before a round.
• Audubon Golf Course Mobile App Free mobile application distributed via the Gallus Golf platform, featuring GPS yardage, interactive scorecard, scoring stats tracking, app-only discounts, last-minute specials, and quick tee time booking. Available to all Audubon golfers to enhance their on-course experience.
• Equipment Rental and Pro Shop Rental clubs at $25 per bag for players without equipment. Pro shop carries golf essentials including balls, tees, gloves, hats, and apparel for purchase.

Quantifiable outcome

• Course rating of 70.9 and slope of 121 indicates accessibility for a wide range of golfer abilities
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Indigo Sports, LLCcoreStrategic or Co-development PartnerSite management company referenced in Terms of Use. Indigo Sports, LLC (12700 Sunrise Valley Dr, Suite 300, Reston, Virginia 20191) manages the Audubon Golf Course website and booking operations. The course is operated under Indigo Sports management.
• Troon Golf, LLCcoreStrategic or Co-development PartnerThe Privacy Policy is governed by Troon Golf, LLC and its brands, affiliates and subsidiaries. Audubon Golf Course appears to operate within the Troon Golf portfolio of managed golf facilities. Troon provides loyalty programs including Troon Rewards and Troon Card, and manages privacy practices.
• GolfNowminorChannel Partner/ Reseller/ DistributorThird-party tee time booking platform. Audubon Golf Course is available for booking through GolfNow, a golf-specific reservation marketplace.
• Amherst Police DepartmentminorOthersAmherst PD escorts junior campers across Maple Road to access the Par 3 Golf Course during Wednesday play days at junior camps.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Park Country Club: Williamsville, NY country club (Buffalo suburb) offering 18-hole golf, dining, and event hosting; directly comparable on multi-revenue stream model and overlapping Amherst/Buffalo catchment area.
• Grover Cleveland Golf Course: Municipal 18-hole public golf course located within the City of Buffalo, NY, serving the same Amherst/Buffalo golfer base with comparable casual-access positioning and rate-sensitive pricing.
• Country Club of Buffalo: Long-established private club in the Buffalo market with 18-hole golf, dining, and extensive banquet/event hosting; serves as a benchmark for premium event revenue and member-based economics in the same local competitive set.
• Delaware Park Golf Course: Buffalo municipal 18-hole course operating on a public, pay-as-you-go model with similar beginner-friendly positioning; competes with Audubon for the same casual and resident golfer segment.
• Eagle Vale Golf Club: Public 18-hole course in the Buffalo suburbs with similar casual-access pricing and event/outing hosting; competes for the same local public and corporate-outing customers.
• Wanakah Country Club: Private country club located in Hamburg, NY in the broader Buffalo market; comparable on facility mix (course, dining, events) and serves as a benchmark for member-based revenue and banquet/event capabilities in the same region.

Broad incumbents

• Billy Casper Golf: Large U.S. operator of municipal and public golf courses (now part of the Troon family); directly comparable as a peer management platform running dozens of public/mid-tier courses with similar programming, lessons, and event verticals.
• KemperSports: National golf and club-management company that, like Indigo/Troon, operates public and private golf facilities including daily-fee, resort, and country-club assets; comparable on multi-course management platform, revenue-stream design, and event-hosting capabilities.

Regional players

• Holiday Valley Golf Course: Upstate New York public course attached to a four-season resort; comparable on golf-plus-event business model and seasonal upstate-NY climate exposure, though anchored by a broader hospitality property.
• Lockport Town & Country Club: Semi-private/upstate NY country club with golf, pool, and event facilities; comparable on multi-revenue golf + banquet model though it draws from a somewhat different catchment north of Buffalo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AudubonGolfCourses
• LinkedInlinkedin.com/company/audubon-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audubon Golf Course