Augmenta
Augmenta provides real-time markerless 3D people and object tracking hardware and software, using 3D cameras and LiDAR with native plugins for Unreal, Unity, TouchDesigner, and Notch, serving audiovisual studios in museums, live shows, immersive spaces, virtual production, and location-based entertainment globally.
- Company typePrivate
- Founded2012
- HeadquartersLyon / Villeurbanne, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Augmenta does
Augmenta is a French-headquartered technology company that builds real-time, markerless 3D people and object tracking systems for the audiovisual and immersive experience industry. Its core offering fuses data from ceiling-mounted 3D cameras and LiDAR sensors through proprietary software (Augmenta Pro for Windows and the industrial-grade Augmenta Pro8 Linux server), outputting tracking coordinates via native plugins for Unreal Engine (Live Link + nDisplay), Unity, TouchDesigner, Notch, vvvv, Resolume, SMODE, and Aximmetry, as well as the TUIO protocol. The technology supports unlimited simultaneous tracked participants with centimeter-level accuracy, hand and finger tracking on surfaces, and calibration on dynamic moving surfaces such as hydraulic platforms. A proprietary prediction algorithm eliminates latency issues for fast-moving subjects including children.
The company's commercial model combines hardware sales (Pro8 servers), per-sensor software licenses (perpetual and monthly/yearly rental), and a free-to-use product suite (Augmenta Designer online configurator, Augmenta Simulator, and the Augmenta Indie beta) that drives product-led adoption into creative studios. Distribution is split between direct sales via the website and a global network of resellers, integrators, and creative partners including THEORIZ (France), lumiflo (Korea), EDEN CREATIVE (Canada), and ILLUSIONIST (Turkey). Headquartered in Lyon/Villeurbanne with a second office in Montreal, Augmenta was founded on tracking technology originally developed by the digital art studio THEORIZ and was formally established as a standalone company with co-founder/CEO David-Alexandre Chanel.
Augmenta serves five primary use cases: museums and exhibitions, live shows and performance, location-based entertainment, immersive spaces, and XR/virtual production. Customers and partners include broadcasters, museums (e.g., Museum of History and Art Brussels for the Utopia installation handling ~630 people/hour), K-Pop productions in Korea, contemporary circus (La Tournoyante), immersive gaming operators (Cosmocite), and trade show demonstrators at ISE, KOBA, and JTSE. Pricing is not publicly disclosed, with sales handled through direct contact and authorized resellers. The company has won the Barco R&D Award 2022, the Stereopsia Brussels Light Festival Prize 2022, and the XR4Europe 2022 Mentoring Prize.
Augmenta firmographics
Firmographics- Name
- Augmenta
- Legal name
- Augmenta
- Website
- https://augmenta.tech
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Augmenta provides real-time markerless 3D people and object tracking hardware and software, using 3D cameras and LiDAR with native plugins for Unreal, Unity, TouchDesigner, and Notch, serving audiovisual studios in museums, live shows, immersive spaces, virtual production, and location-based entertainment globally.
- Ownership category
- akta.pro rank
Augmenta industry classification
Industry- Product category
- Real-time Tracking Systems
- NAICS
- Motion Picture and Video Production (51211), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)
- akta.pro secondary industry
- Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI)
Keywords
Where Augmenta is headquartered
LocationHeadquarters
- HQ city
- Lyon / Villeurbanne
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Augmenta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Hardware Sales (Servers): Augmenta sells dedicated tracking servers (Pro8) that include industrial-grade Linux hardware with built-in switch, router, and PoE. Servers are available globally and may be assembled in Europe, Asia, or North America. Servers can also be rented, primarily to existing EU clients.
- Software Licenses: Per-sensor software licenses sold for Augmenta Pro (Windows software) and Augmenta Indie (Windows alpha preview for artists/DIY/small installations). Licenses can be freely moved between servers and Pro software. Monthly or yearly license rental options are also available.
- Reseller/Distribution Partnerships: Augmenta works with resellers and integrators worldwide. Regional distributors and creative partners (implementation/SI) resell and deploy Augmenta systems for end customers.
- Indie Beta Program: Free and trial licenses offered in exchange for community feedback, documentation, and testing — serving as a user acquisition and product development channel.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Augmenta product offering
Product offeringCore offering
Augmenta provides a real-time, markerless 3D people and object tracking system for interactive audiovisual experiences. The offering combines industrial-grade hardware (Pro8 Linux servers) with proprietary software that fuses data from multiple 3D cameras and LiDAR sensors, outputting tracking coordinates to creative platforms via native plugins (Unreal Engine, Unity, TouchDesigner, Notch, vvvv, Resolume). The system enables museums, live shows, immersive spaces, virtual production studios, and location-based entertainment venues to build responsive floors, walls, and tables without requiring wearables on participants.
Product overview
Augmenta offers a comprehensive interactive tracking technology ecosystem consisting of the Augmenta Interactive System as the core hardware/software platform, with the Pro8 Server (industrial-grade Linux server) and Pro Software as deployment options. Supporting products include Augmenta Designer (free online configurator), Augmenta Simulator (free simulation tool), and Augmenta Indie (Windows app for small installations). The platform connects to creative software through official plugins for Unreal Engine (Live Link), Unity, TouchDesigner, Notch, and vvvv, plus native support in SMODE and Aximmetry for virtual production. The system enables real-time people tracking, hand tracking, and wall tracking without sensors on participants, serving museums, live shows, immersive spaces, virtual production, and location-based entertainment.
Differentiator
Problem solved
Functional benefit
Brands
- Augmenta Designer: Online system configurator tool for designing Augmenta tracking setups
- Augmenta Simulator
- Augmenta Live Link
- Augmenta Pro
- Augmenta Indie
Products and services
- Augmenta Interactive System
Quantifiable outcome
- Supports 80+ simultaneous tracked participants with ultra-low latency on Pro8 Server
- +4 more outcomes
Companies that use Augmenta
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Augmenta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature10 records
Augmenta partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered secondary and core.
- Digital ProjectionsecondaryPartnership with Digital Projection at JTSE trade fair in Paris. Augmenta tracking integrated with Digital Projection's projectors and Notch VFX for a large-scale interactive wall demonstration.
- lumiflocoreStrategic partnership to bring Augmenta tracking technology to the Korean immersive market. lumiflo, a leading Korean immersive experience specialist, integrates Augmenta's globally recognized tracking technology into premium Korean commercial facilities, cultural institutions, and K-Pop concert productions. CEO Keun Kwon of lumiflo described this as a turning point for the domestic immersive interactive content market.
- ChristiecoreChristie, a global leader in visual display solutions with over 90 years of expertise, partnered with Augmenta and Théoriz for an immersive interactive installation at ISE Barcelona 2024. Christie's projectors combined with Augmenta's tracking technology and Théoriz's content created a reactive floor and wall experience for ISE attendees.
- THEORIZ StudiocoreTHEORIZ, a digital art studio based in France, was the original creator of Augmenta interactive technology before it was standardized as a commercial product. Théoriz continues as a key creative partner developing interactive content for Augmenta installations, including PASSAGE (virtual production), Utopia (Brussels Light Festival), and ISE Barcelona. The studio has 7+ years of creative engineering experience with Augmenta.
- EDEN CREATIVE StudiosecondaryCanada-based creative studio listed as a creative partner for Augmenta, providing content creation and immersive experience implementation services.
- ILLUSIONIST StudiosecondaryTurkey-based digital art studio listed as a creative partner for Augmenta, creating interactive installations and immersive experiences.
- BarcosecondaryBarco, European leader in video-mapping solutions, awarded Augmenta the R&D Award 2022 and invited Augmenta to spend three days in residence at Barco's headquarters in Kortrijk, Belgium. Barco provides equipment for developing interactive experiences. Barco is also a projector partner for projects like Utopia.
- GamgiesecondaryCreative technologist and artist Gamgie collaborated with Augmenta on an interactive circus stage project with La Tournoyante, using Augmenta Pro software with a SICK LiDAR sensor on a mobile hydraulic platform.
- Xiang Gao (高翔)secondaryProject manager for the Augmenta-powered immersive space at the Optometry Center of Peking, China. Managed installation of 2x Orbbec Femto Mega sensors with portable servers running Unreal Engine + nDisplay.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Augmenta competitors and assessment
Company assessmentBroad incumbents
- Disguise: Disguise is an established immersive experience and virtual production platform powering concerts, broadcasts, and large-scale shows. It competes for the same end customers as Augmenta in the live shows and immersive spaces segment.
- Vicon: Vicon is a long-established motion capture and tracking company serving film, games, and life sciences. As a broader incumbent with optical and inertial solutions, it competes for tracking-driven immersive and entertainment use cases.
Direct peers
- Stype: Stype offers real-time camera tracking and virtual production tools, overlapping with Augmenta's virtual production and broadcast tracking use cases for live VFX and LED volume workflows.
- Ncam Technologies: Ncam provides real-time camera tracking for broadcast and virtual production using markerless technology, competing directly with Augmenta's virtual production talent tracking offering for film and TV studios.
- OptiTrack (NaturalPoint): OptiTrack provides high-precision motion capture and tracking systems widely used in entertainment, esports, and immersive installations — a comparable 3D tracking vendor competing for similar AV and LBE customers.
- BlackTrax (CAST Group): CAST Group's BlackTrax is a real-time tracking system for live entertainment, concerts, and immersive experiences — the closest direct competitor to Augmenta in markerless/stage tracking for audiovisual productions.
- Xsens (Movella): Movella's Xsens division delivers motion tracking for animation, live performance, and gaming — comparable to Augmenta in tracking-driven interactive experiences, though with body-worn inertial sensors.
Emerging players
- Pixotope: Pixotope provides a real-time virtual production platform used in broadcast and live events; it overlaps with Augmenta's virtual production and live show segments, though it focuses on graphics compositing rather than audience tracking.
- Notch: Notch provides real-time generative content creation tools used in immersive installations and live shows; while Augmenta integrates with Notch, Notch's expanding toolset creates partial competitive overlap for creators building interactive experiences.
Others
- TouchDesigner (Derivative): Derivative's TouchDesigner is the dominant real-time multimedia authoring platform used alongside Augmenta. While not a direct competitor, it shapes the ecosystem and could expand native tracking capabilities that compete with Augmenta's plugin layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Augmenta social profiles
Digital presenceAugmenta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Augmenta leadership team
Management profileNumber of profiles
Profiles1 record
Augmenta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Augmenta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Augmenta
What does Augmenta do?
Augmenta provides a real-time, markerless 3D people and object tracking system for interactive audiovisual experiences. The offering combines industrial-grade hardware (Pro8 Linux servers) with proprietary software that fuses data from multiple 3D cameras and LiDAR sensors, outputting tracking coordinates to creative platforms via native plugins (Unreal Engine, Unity, TouchDesigner, Notch, vvvv, Resolume). The system enables museums, live shows, immersive spaces, virtual production studios, and location-based entertainment venues to build responsive floors, walls, and tables without requiring wearables on participants.
Is Augmenta a public or private company?
Augmenta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Augmenta founded?
Augmenta was founded in 2012. It employs 1 to 10 people.
Where is Augmenta based?
Augmenta is headquartered in Lyon / Villeurbanne, France, in the Europe region.
How does Augmenta make money?
Four revenue lines are on record. Hardware Sales (Servers) is the primary driver. The others are software Licenses, reseller/Distribution Partnerships and indie Beta Program.
Who are Augmenta's main competitors?
Broad incumbents on record are Disguise and Vicon. Direct peers are Stype, Ncam Technologies, OptiTrack (NaturalPoint), BlackTrax (CAST Group) and Xsens (Movella). Emerging players are Pixotope and Notch. TouchDesigner (Derivative) is listed as an others.
Does Augmenta have an API?
No public API is recorded for Augmenta.
What industry is Augmenta in?
Augmenta's product category is Real-time Tracking Systems. Its primary akta.pro industry code is MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking), with a secondary code of MPAHADAI, Real-Time Environment/Asset Creation & Photogrammetry. Its NAICS code is 51211 and its SIC code is 7372.