Notch
Notch is an AI-powered, agentic ad creation platform that generates complete, ready-to-run video and static ads from URLs or competitor references, serving AI-native performance marketers, DTC e-commerce brands, agencies, and lead-generation businesses with native publishing to Meta, TikTok, and Google.
- Company typePrivate
- Founded2024
- HeadquartersBurlingame, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Notch does
Notch (operated by Sesame Labs AI Inc. d/b/a Notch AI) is an AI-powered, agentic ad creation platform headquartered in San Francisco, California, founded by ex-Meta executives. The platform generates complete, ready-to-run video, animated, and static ads from URLs, product links, or competitor references — rather than the raw clips produced by most AI video tools — and publishes directly to Meta Ads Manager, TikTok Ads Manager, and Google Ads. The product serves AI-native performance marketers, DTC e-commerce brands, dropshippers, lead-generation businesses, mobile app developers, and digital marketing agencies, with named customers including Melting Forest, Madrinas, MyDegree, Yotta, Voli Wellness, and Solawave.
The technical stack combines third-party video generation models (Kling 3.0 and Seedance 2.0) with proprietary orchestration layers: a Product Visual Model that learns product shape and texture from multi-angle shots, a StyleGuard brand compliance system, a Creative Brain that centralizes brand assets and USPs, a Successor AI that refreshes fatigued creatives, and a Daily Testing Agent for enterprise customers. The platform also supports competitor ad cloning, AI-generated avatars and voices, and white-labeled client review boards for agencies. Notch integrates with Shopify (Catalog Video+), Figma, and Canva to fit into existing creative workflows, and exposes an MCP server integration plus API access at the enterprise tier.
Notch runs a hybrid go-to-market: product-led growth via a free tier (1 UGC ad, 150 credits/mo) driving top-of-funnel adoption, with tiered subscriptions at $99/mo (Basic) and $199/mo (Pro) converting users upmarket, and an enterprise sales motion targeting businesses spending $1M+/yr on ads or agencies managing $10M+/yr. Revenue also includes a usage-based credit system for overage generation and managed services for enterprise accounts. The company has raised $45M in total funding ($8M seed in October 2025, $30M Series A led by Headline in March 2026) and reported 12x ARR growth over the trailing 12 months as of the Series A announcement.
Notch firmographics
Firmographics- Name
- Notch
- Legal name
- Sesame Labs AI Inc.
- Website
- https://usenotch.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Notch is an AI-powered, agentic ad creation platform that generates complete, ready-to-run video and static ads from URLs or competitor references, serving AI-native performance marketers, DTC e-commerce brands, agencies, and lead-generation businesses with native publishing to Meta, TikTok, and Google.
- Ownership category
- akta.pro rank
Notch industry classification
Industry- Product category
- AI-powered Ad Creation Software
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB)
Keywords
Where Notch is headquartered
LocationHeadquarters
- HQ city
- Burlingame
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Notch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Tiered monthly subscription plans (Free, Basic $99/mo, Pro $199/mo, Enterprise custom) providing access to the Notch platform, generation quotas, and feature sets. Recurring monthly billing with annual discount available via early commitment.
- Credits System: Usage-based credit system within tiered plans. Credits consumed for generations beyond plan quotas (e.g., UGC video costs 100 credits; Cinematic short costs 25 credits; Animated ad costs 25 credits; Static ad costs 10 credits). Additional credits purchasable as usage grows.
- Enterprise Services: Custom enterprise contracts include dedicated onboarding, daily testing agent, AI influencer agent, managed services, and dedicated Slack channel. Revenue derived from high-touch, high-spend enterprise agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for new users to try the platform |
| Subscription | Monthly | For solo founders and creators launching their first ad campaigns |
| Subscription | Monthly | For dropshippers, affiliates, and performance teams |
| Subscription | Monthly | For businesses with $1M+/yr ad spend or agencies managing $10M+/yr |
| Subscription | Monthly | Cinematic Shorts Pro trial / starter access |
| Subscription | Monthly | Enterprise / high-volume agency tier for Cinematic Shorts |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Notch product offering
Product offeringCore offering
Notch is an AI-powered, full-stack ad creation platform that uses autonomous AI agents and multiple generative video models (Kling 3.0, Seedance 2.0) to produce complete, platform-ready video advertisements from a URL, product link, or competitor ad. The platform targets e-commerce brands, performance marketers, lead-generation businesses, and digital agencies, and delivers ready-to-run ads natively to Meta, TikTok, and Google Ads rather than raw clips.
Product overview
Notch is an AI-powered, full-stack ad creation platform that provides an end-to-end solution for performance marketers. The core platform combines autonomous AI agents with multiple generation engines (Kling 3.0, Seedance 2.0) to produce complete, ready-to-run video ads. The platform operates on a modular architecture with distinct products including Cinematic Shorts (studio-quality cinematic ads), Catalog Video+ (dynamic product ads from catalog feeds), Animated Ads (URL/static-to-motion conversion), Smart Edits (Figma/Canva editing workflow), Clone a Competitor (competitor ad intelligence), Creative Brain (brand asset centralization), and White-labeled Boards (client review workflow). StyleGuard provides automated brand enforcement across all products. The platform serves e-commerce, lead generation, apps, and agency segments with tiered pricing from Free to Enterprise.
Differentiator
Problem solved
Functional benefit
Products and services
- Notch AI Platform Full-stack agentic video ad creation SaaS platform that generates complete, ready-to-run ads for Meta, TikTok, and Google from a URL, product link, or creative direction. Built for performance marketers, e-commerce brands, lead-gen businesses, and agencies.
- Cinematic Shorts AI-driven cinematic ad product that creates studio-quality video ads with winning hooks, dynamic storytelling, customizable scenes, characters, lighting, and dialogue for TikTok and Meta Reels.
- Catalog Video+ (Dynamic Product Ads) Dynamic product ad product that turns entire product catalogs into brand-safe video ads for every SKU, connecting to Shopify or product feeds to automatically refresh creatives as inventory changes.
- Animated Ads AI product that converts static images or product/website URLs into animated advertisements in under 60 seconds, with transitions, captions, hooks, and motion optimized by real performance data.
- Smart Edits Editing suite for refining AI-generated ads via in-app chat or export to Figma and Canva, with seamless sync back to Notch for final publishing.
- Clone a Competitor Ad intelligence product that scans live competitor ads, identifies top-performing formats, and rebuilds winning ad structures with the user's product, visuals, and tone while maintaining brand consistency.
- Creative Brain Centralized brand and creative hub that gathers products, USPs, personas, and brand assets from a product URL to power all campaign generation with consistent brand representation.
- White-labeled Boards Client review and approval workflow product enabling agencies to share AI-generated ads via fully branded, collaborative boards where clients can preview, comment, and approve variations without logging in.
Quantifiable outcome
- Video production time reduced by up to 95% with AI-powered video ad creation
- +8 more outcomes
Companies that use Notch
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
Notch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability11 records
Feature20 records
Notch partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights5 records
Notch competitors and assessment
Company assessmentDirect peers
- Arcads: Arcads focuses on AI-generated UGC ads with AI avatars, closely matching Notch's custom avatar and AI Influencer Agent features for performance marketers.
- QuickAds: QuickAds offers AI-generated video and image ad creatives with Meta/TikTok integration, targeting SMB e-commerce brands with a similar self-serve SaaS model.
- Pencil: Pencil is an AI ad creative platform that generates video ads from brand inputs and predicts performance, directly competing with Notch on automated video ad creation for e-commerce.
- AdCreative.ai: AdCreative.ai is one of the most direct competitors, offering AI-generated ad creatives, banners, and video ads targeted at performance marketers and e-commerce brands with similar conversion-optimization features.
- Creatify: Creatify generates AI UGC-style video ads from product URLs, a core feature overlap with Notch's URL-to-Animated-Ads and agentic UGC video capabilities.
- Madgicx: Madgicx combines AI-driven ad creative generation with Meta ads optimization and audience targeting, serving the same e-commerce performance marketer segment with a comparable optimization angle.
- Predis.ai: Predis.ai provides AI-generated ad creatives, videos, and copy for social media, overlapping with Notch's e-commerce and social ad generation positioning.
Broad incumbents
- Synthesia: Synthesia is an established AI avatar video platform with enterprise distribution; while broader than Notch, it overlaps on custom avatars and AI-generated spokesperson content used in ads.
- Jasper: Jasper is a broad AI content platform with ad creative features; not focused exclusively on performance ads but a larger incumbent offering overlapping creative generation capabilities.
Emerging players
- Smartwriter: Smartwriter offers AI personalization for ads and outreach, focusing more on copy generation but addressing the same performance marketer audience with adjacent AI creative tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Notch social profiles
Digital presenceNotch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Notch leadership team
Management profileNumber of profiles
Profiles1 record
Notch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Notch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Notch
What does Notch do?
Notch is an AI-powered, full-stack ad creation platform that uses autonomous AI agents and multiple generative video models (Kling 3.0, Seedance 2.0) to produce complete, platform-ready video advertisements from a URL, product link, or competitor ad. The platform targets e-commerce brands, performance marketers, lead-generation businesses, and digital agencies, and delivers ready-to-run ads natively to Meta, TikTok, and Google Ads rather than raw clips.
Is Notch a public or private company?
Notch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Notch founded?
Notch was founded in 2024. It employs 1 to 10 people.
Where is Notch based?
Notch is headquartered in Burlingame, United States, in the North America region.
How does Notch make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are credits System and enterprise Services.
Who are Notch's main competitors?
Direct peers on record are Arcads, QuickAds, Pencil, AdCreative.ai, Creatify, Madgicx and Predis.ai. Broad incumbents are Synthesia and Jasper. Smartwriter is listed as an emerging player.
Does Notch have an API?
Yes. Notch offers API access at the Enterprise tier. The platform supports MCP server integration, allowing developers to connect Notch's ad generation capabilities with external systems. Enterprise customers can access API access, MCP server integration, and custom integrations for businesses with $1M+/yr ad spend or agencies managing $10M+/yr.
What industry is Notch in?
Notch's product category is AI-powered Ad Creation Software. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of MPADAEAB, Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style). Its NAICS code is 541430.