Aurify
Aurify is a B2B gaming platform company that develops server-based casino-style game content and proprietary gaming cabinets (Tsunami Curve 49J/49C) for operators in regulated North American markets across tribal bingo, historical horse racing, electronic pull-tabs, and Mexican slots.
- Company typePrivate
- Founded-
- HeadquartersSuwanee, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Aurify does
Aurify is a B2B gaming platform company that develops server-based, online, and mobile casino-style game content for operators in regulated North American markets. The company's product portfolio spans four verticals: tribal bingo, historical horse racing (HHR), electronic pull-tabs for charitable gaming, and slot-style games for the Mexico market. Aurify also produces proprietary gaming hardware, notably the Tsunami Curve 49J and 49C cabinets featuring 49-inch curved portrait displays, making it one of the smaller suppliers with vertical integration into both content and cabinet hardware.
The company's technology stack centers on a server-based game delivery architecture supporting both online and mobile play, with content engineered to meet the certification requirements of tribal gaming, charitable gaming, horse racing, and Mexican gaming regulators. Hardware development is in-house, evidenced by the engineering of the Tsunami Curve cabinet line, and the game library includes proprietary math models and original artwork developed internally.
Aurify generates revenue through one-time licensing of game content combined with hardware sales (gaming cabinets) to gaming operators. The company maintains a multi-office footprint with its headquarters in Johns Creek, Georgia and additional offices in Suwanee (GA), Piedmont (SC), and Dallas (TX), supporting direct B2B sales to operator clients across regulated North American jurisdictions. With approximately 70 employees, Aurify positions itself as a mid-sized specialized supplier to the regulated gaming industry.
Aurify firmographics
Firmographics- Name
- Aurify
- Legal name
- Aurify
- Website
- https://aurifygaming.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aurify is a B2B gaming platform company that develops server-based casino-style game content and proprietary gaming cabinets (Tsunami Curve 49J/49C) for operators in regulated North American markets across tribal bingo, historical horse racing, electronic pull-tabs, and Mexican slots.
- Ownership category
- akta.pro rank
Aurify industry classification
Industry- Product category
- Casino Gaming Software and Hardware
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Aurify is headquartered
LocationHeadquarters
- HQ city
- Suwanee
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Aurify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Gaming Content Licensing/Sale: Revenue generated from licensing or selling game content (bingo, horse racing, pull-tabs, slots) to tribal and commercial gaming operators in regulated markets.
- Gaming Hardware (Cabinets) Sales: Sale of Tsunami Curve gaming cabinets (49J, 49C models) to gaming operators. Hardware includes bank and carousel configurations for gaming floor deployment.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Aurify product offering
Product offeringCore offering
Aurify Gaming develops and sells casino-style game content (tribal and charitable bingo, historical horse racing, electronic pull-tabs, and Mexico slots) and proprietary gaming hardware cabinets (Tsunami Curve 49J and 49C) to regulated gaming operators in the US and Mexico. The company's games run on server-based, online, and mobile gaming platforms with proprietary math models and custom artwork.
Product overview
Aurify offers a portfolio of gaming products and hardware. Their game library includes tribal and charitable bingo, historical horse racing, electronic pull-tabs, and Mexico slots—these software gaming products are deployed on their proprietary hardware cabinets. The hardware line consists of the Tsunami Curve 49J and Tsunami Curve 49C cabinet models, both 49-inch curved portrait displays available in bank and carousel configurations.
Differentiator
Problem solved
Functional benefit
Products and services
- Tribal and Charitable Bingo Games Casino-style bingo gaming content with proprietary math models and custom artwork, deployed on Aurify's Tsunami Curve cabinets for tribal and charitable bingo operators in regulated US markets.
- Historical Horse Racing Games Gaming content featuring historical horse racing mechanics, designed for horse racing gaming terminals and HHR facilities with compelling math models and themed artwork.
- Electronic Pull-Tabs Electronic pull-tab gaming products designed for charitable gaming deployments and retail/gaming floor environments.
- Mexico Slots Slot gaming content tailored for the Mexican regulated market, meeting local regulatory requirements and deployed on Aurify's gaming cabinets.
- Tsunami Curve 49J Gaming Cabinet A 49-inch ultra slim bezel J-curve portrait gaming cabinet with LED trim lighting, LCD button deck with wireless charging, hi-fi audio, and a game-controlled 27-inch LCD topper. Available in bank and carousel configurations for gaming floor deployment.
- Tsunami Curve 49C Gaming Cabinet A 49-inch ultra slim bezel C-curve portrait gaming cabinet sharing the same base as the 49J model, featuring wireless charging, hi-fi audio, and LCD topper. Available in bank and carousel configurations.
Companies that use Aurify
Customer profileSegments4 records
Ideal customer profiles4 records
Aurify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aurify partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Aurify competitors and assessment
Company assessmentDirect peers
- PlayAGS: Designs and supplies slot machines, table products and interactive gaming content to US tribal and commercial operators. Highly comparable in size, scope (cabinets + content), and customer base to Aurify.
- Ainsworth Game Technology: Australian gaming machine manufacturer with a strong US tribal and Class II footprint. Comparable in offering slot cabinets and content to tribal and regulated operators.
- Konami Gaming: Subsidiary of Konami Group producing slot machines and casino management systems for the US tribal and commercial markets. Comparable product/customer overlap with Aurify's slot and bingo content.
- Everi Holdings: Supplies gaming machines, content and fintech solutions to tribal, commercial and charitable gaming operators across the US. Direct overlap with Aurify on slot cabinets and game content for tribal and regulated segments.
Broad incumbents
- Aristocrat Leisure: Global slot and digital gaming supplier with significant US tribal footprint. Competes with Aurify on slot content, cabinets, and increasingly on Class II/bingo-style products.
- IGT (International Game Technology): Global gaming and lottery supplier with broad slot, table, and systems offerings to tribal, charitable and commercial operators. Larger and broader portfolio than Aurify but directly competes for tribal/charitable shelf space.
- Light & Wonder: Major gaming content, hardware and platforms supplier (formerly Scientific Games). Competes with Aurify across slot content, cabinets, and bingo/pull-tab adjacent products for the same operator base.
Emerging players
- High 5 Games: Slot content studio with US land-based and social casino presence, including Class II and tribal exposure. Comparable as a content-focused supplier targeting similar regulated operator segments.
- Incredible Technologies: US-based slot and amusement gaming manufacturer with strong route and Class II presence. Comparable in size and regulated-market focus, especially for charitable and tribal deployments.
- Gaming Arts: Independent slot and bingo content studio serving US tribal, charitable and commercial operators. Closest comparable in pure content-publishing model within Aurify's verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Aurify social profiles
Digital presenceAurify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurify leadership team
Management profileNumber of profiles
Aurify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurify
What does Aurify do?
Aurify Gaming develops and sells casino-style game content (tribal and charitable bingo, historical horse racing, electronic pull-tabs, and Mexico slots) and proprietary gaming hardware cabinets (Tsunami Curve 49J and 49C) to regulated gaming operators in the US and Mexico. The company's games run on server-based, online, and mobile gaming platforms with proprietary math models and custom artwork.
Is Aurify a public or private company?
Aurify is a private company. It is classified as unknown and is currently operating.
When was Aurify founded?
Aurify was founded in -1. It employs 51 to 100 people.
Where is Aurify based?
Aurify is headquartered in Suwanee, United States, in the North America region.
How does Aurify make money?
Two revenue lines are on record. Gaming Content Licensing/Sale is the primary driver. The others are gaming Hardware (Cabinets) Sales.
Who are Aurify's main competitors?
Direct peers on record are PlayAGS, Ainsworth Game Technology, Konami Gaming and Everi Holdings. Broad incumbents are Aristocrat Leisure, IGT (International Game Technology) and Light & Wonder. Emerging players are High 5 Games, Incredible Technologies and Gaming Arts.
Does Aurify have an API?
No public API is recorded for Aurify.
What industry is Aurify in?
Aurify's product category is Casino Gaming Software and Hardware. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7990.