Aurora Salon & Spa

What Aurora Salon & Spa does

Aurora Salon & Spa is a privately held, single-location salon and spa business based in Tewksbury, Massachusetts, employing approximately 8 people. The company delivers in-person beauty and spa services directly to individual consumers through appointments at its physical storefront, with customer booking facilitated via an online system on its website (aurorasalonandspa.com). Its go-to-market motion is straightforward local retail: serving walk-in and appointment-based individual consumers in its immediate geographic area, with no disclosed enterprise, B2B, or wholesale channels. The business supplements its in-person services with a basic email marketing channel (website signup for promotions and updates), and the site is protected by reCAPTCHA, indicating standard third-party web tooling rather than proprietary technology. No mobile applications, APIs, integrations, patents, trademarks, certifications, partnerships, or technology stack details were disclosed in the available data, underscoring a lean, service-only operating model with minimal digital infrastructure beyond the booking website. Ownership, leadership, founding date, and revenue figures are not publicly disclosed, and no parent company, subsidiaries, funding history, or M&A activity is associated with the entity.

Name

Aurora Salon & Spa

Legal name

Aurora Salon and Spa

Website

https://aurorasalonandspa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aurora Salon & Spa is a privately held, single-location salon and spa in Tewksbury, Massachusetts, employing 8 staff to deliver in-person beauty and spa services to local individual consumers via online booking and email marketing.

Ownership category

akta.pro rank

Product category

Salon and Spa Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industry

Day Spas (HSALAFAA)

Keywords

• Salon services
• Spa services
• Hair styling
• Beauty treatments
• Wellness services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Aurora Salon and Spa is a small, single-location salon and spa business in Tewksbury, Massachusetts that delivers salon and spa services directly to individual consumers through in-person appointments at its physical storefront. The company supports appointments with a website-based booking flow ("Book Aurora") and an email signup for promotions and updates.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• The NOW Massage: Boutique massage studio concept offering walk-in and appointment massage services. Closely comparable to Aurora's spa services in service type, walk-in/booking model, and experiential positioning.
• Salons by JC: Salon suite concept renting individual studios to independent beauty professionals. Comparable as a salon-services operator with a defined physical footprint serving local clientele, though structured as a shared-space model.
• Waxing the City: Specialty waxing and skincare franchise offering walk-in and appointment-based services. Comparable service mix (personal care, skin services) to Aurora, with comparable appointment-based operational model.

Emerging players

• Madison Reed: Hair color brand with both retail products and a growing footprint of in-person hair color bars. Comparable to Aurora's salon services with a focus on a specific high-margin service line and digital-first customer engagement.

Broad incumbents

• Regis Corporation: Parent of Supercuts, Cost Cutters, and other salon brands. Operates franchised and corporate hair salons comparable to the salon side of Aurora's business at much larger scale.
• Massage Envy: Largest U.S. franchised provider of therapeutic massage and skin care services with a membership model. Direct overlap with Aurora's spa services, but at national scale and with subscription-based recurring revenue.
• European Wax Center: Franchised personal-care brand specializing in waxing and skincare services. Operates in the same day-spa/personal-care services space with comparable service menus and retail product offerings.
• Great Clips: Largest hair salon franchise in North America. Comparable to Aurora's salon services with walk-in haircut focus, though Aurora's combined salon-and-spa mix positions it differently from this haircut-only operator.
• Hand & Stone Massage and Facial Spa: National franchise offering massage, facials, and hair removal services. Comparable to Aurora as a multi-service day spa, but at franchise scale with national brand, marketing infrastructure, and membership programs Aurora lacks.

Others

• Ulta Beauty: Largest U.S. beauty retailer combining products with in-store salon services. Adjacent peer rather than direct competitor; relevant as it competes for the same local beauty-services wallet share and employs licensed salon professionals.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/aurora-salon-&-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Salon & Spa