What Aurora Dental does

Aurora Dental (DBA Aurora Smile) is a Florida-based, privately-held multi-location dental practice group operating 14 owned-and-operated dental offices across three regions: Central Florida (Winter Haven, Altamonte Springs, Orlando, two Kissimmee locations), Greater Tampa (Tampa, two Spring Hill locations, New Port Richey), and South Florida (Hialeah, three Miami-area locations). The practice provides nine in-house service categories — preventive dentistry, restorative dentistry, dental implants, emergency dentistry, prosthodontics, cosmetic dentistry, endodontics, Invisalign, and oral surgery — consolidating multi-specialty care under a single brand rather than referring patients out.

The underlying technology stack is standard for a modern dental group: digital X-ray imaging, intraoral cameras for patient co-diagnosis, and in-office milling equipment enabling same-day crown fabrication. The company is HIPAA-compliant and accepts Medicare along with most major commercial insurers (Delta Dental, Cigna, Aetna, Blue Cross Blue Shield, MetLife, United Healthcare, Humana, Guardian, GEHA). Patient financing is provided through third-party integrations with CareCredit and Cherry, supporting payment plans of up to 24 months.

Aurora Dental generates revenue primarily through fee-for-service dental care reimbursed by insurance, Medicare, and direct patient payments, supplemented by a subscription-based Aurora Loyalty Plan membership ($149-$399/year) that offers 30% off services for uninsured and self-pay patients. With 117 employees distributed across the 14 sites, the company acquires patients via local SEO (Google Business Profiles), content marketing through an educational blog, word-of-mouth referrals, and in-network insurance directory listings. Bilingual English/Spanish staffing at select South Florida and Tampa locations addresses the demographic composition of those markets.

Name

Aurora Dental

Legal name

Aurora Dental

Website

https://aurorasmile.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Aurora Dental is a privately-held Florida dental practice group operating 14 owned offices across Central Florida, Greater Tampa, and South Florida, offering nine in-house dental specialties plus an in-house loyalty plan for uninsured patients.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Prosthodontic & Restorative Group Practices (HLABAKAH)

akta.pro secondary industries

Periodontic & Implant Group Practices (HLABAKAF), Dental Discount Plans (Dental Savings Plans) (HLAEAIAD)

Keywords

• General dentistry
• Dental implants
• Cosmetic dentistry
• Emergency dentistry
• Dental care services

Headquarters

HQ city

Miami, Florida

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including preventive cleanings, restorative procedures, implants, emergency care, cosmetic treatments, and oral surgery. Revenue is generated through direct patient payments, insurance reimbursements from in-network and out-of-network plans, Medicare, and HSA/FSA payments.
2. Loyalty Plan Membership: Annual membership program offering 30% discounts on dental services. Members pay upfront fees ranging from $149-$399/year depending on coverage level (individual, plus one, or family). Membership includes free exams, X-rays, and one cleaning per year.
3. Third-Party Financing: Payment plans through CareCredit and Cherry financing platforms allow patients to spread costs over up to 24 months, with potential interest-free options for qualifying cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aurora Dental is a full-service dental group providing preventive, restorative, cosmetic, emergency, implant, prosthodontic, endodontic, Invisalign, and oral surgery services across 14 physical office locations in Florida. It also offers an annual Aurora Loyalty Plan membership ($149–$399/year) that gives uninsured patients 30% off services plus included exams, X-rays, and cleanings.

Product overview

Aurora Dental is a full-service dental group offering a comprehensive portfolio of dental services across 13 Florida locations in Central Florida, Greater Tampa, and South Florida regions. The company's core service offerings include Preventive Dentistry, Restorative Dentistry, Dental Implants, Emergency Dentistry, Prosthodontics, Cosmetic Dentistry, Endodontics, Invisalign, and Oral Surgery. These services are delivered as a unified dental care platform where patients can receive routine care through restorative treatments and surgical procedures at the same locations. Additionally, the company offers an Aurora Loyalty Plan membership program as an alternative to dental insurance, providing discounted access to all services for uninsured patients starting at $149/year.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry Routine dental care including cleanings, comprehensive exams, digital X-rays, sealants, fluoride treatments, oral cancer screenings, gum disease screenings, and children's dentistry, designed to maintain oral health and prevent future problems for patients of all ages.
• Restorative Dentistry Dental restoration services including dental crowns, bridges, inlays and onlays, dentures and partials, implant restorations, root canal therapy, full-mouth restoration, and tooth-colored fillings to repair or replace damaged or missing teeth.
• Dental Implants Permanent tooth replacement solution using titanium posts surgically placed in the jawbone, supporting single tooth implants, multiple tooth implants, full-arch restoration, bone grafting, and All-on-4 implants with natural-looking results.
• Emergency Dentistry Urgent dental care services for toothache relief, knocked-out teeth, dental infections, chipped or broken teeth, lost fillings or crowns, abscess treatment, and emergency extractions, with same-day appointments available.
• Prosthodontics Specialized smile restoration services including custom dentures, partial dentures, implant-supported dentures, full-mouth reconstruction, and veneers designed to look, feel, and function like natural teeth.
• Cosmetic Dentistry Aesthetic dental treatments including clear aligners, bonding, smile makeovers, crowns, colored fillings, orthodontics, teeth whitening, and custom porcelain veneers to enhance natural smile appearance.
• Endodontics Root canal therapy and related treatments including root canal retreatment, cracked tooth treatment, tooth pain evaluation, and infection treatment to save natural teeth from extraction.
• Invisalign Clear aligner orthodontic treatment for teeth straightening, including crowding correction, spacing and gaps, bite correction, and custom retainers, with options for both teens and adults.
• Oral Surgery Surgical dental procedures including surgical extractions, tooth extractions, ridge augmentation, pre-prosthetic surgery, oral biopsies, wisdom tooth removal, and dental implant placement performed in-office.
• Aurora Loyalty Plan Annual membership program offering 30% discounts on dental services, unlimited free exams and X-rays, one free cleaning per year, with no waiting periods, deductibles, or maximum limits, designed as an alternative to dental insurance for uninsured patients; individual plans start at $149/year with Plus One and Family tiers at $249 and $399 respectively.

Quantifiable outcome

• 30% discount on dental services for loyalty plan members
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coast Dental: Florida-headquartered DSO with a comparable multi-location, full-service general and specialty dental model. Most directly comparable peer because both operate general+specialty dentistry for insured and uninsured patients across multiple Florida metros.
• Greenberg Dental & Orthodontics: Florida-focused dental group practice offering general dentistry and orthodontics across many locations. Comparable to Aurora in geography, service breadth, and target patient mix of insured and value-conscious families.
• Sage Dental: Multi-specialty DSO concentrated in Florida and the Southeast, offering preventive, restorative, cosmetic, and orthodontic care. Closely mirrors Aurora's full-service, multi-location, insurance-and-self-pay positioning.
• Affordable Dentures & Implants: National chain focused on dentures, extractions, and implants with value-oriented pricing. Comparable to Aurora's loyalty-plan-driven, uninsured-friendly positioning and to its implants/prosthodontics revenue mix.

Broad incumbents

• MB2 Dental: Dental practice partnership network with hundreds of affiliated offices across multiple states. Comparable to Aurora as a DSO-style support organization serving multi-specialty practices, though broader in geography.
• Heartland Dental: Largest US DSO supporting thousands of doctor-led offices nationwide. Comparable to Aurora as a DSO operating model but at vastly greater scale and broader geographic footprint; key consolidator benchmark.
• Aspen Dental: National DSO brand with hundreds of offices focused on accessibility, affordability, and full-service dentistry. Comparable in DTC positioning and loyalty/value messaging, but operates at much larger national scale.
• Pacific Dental Services: Large US DSO supporting owner-dentist practices with shared services and modern dental technology. Comparable to Aurora as a tech-enabled multi-specialty group, though at substantially larger scale.
• Western Dental: Large multi-state DSO offering general, specialty, and orthodontic care with strong Medicaid and value-segment positioning. Comparable to Aurora in serving price-sensitive and government-program patients at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auroradental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Dental