Mackas Australian Black Angus Beef

What Mackas Australian Black Angus Beef does

Macka's Australian Black Angus Pastoral & Beef is a privately held, vertically integrated Black Angus cattle breeding and beef production operation based at Oakfield Park, Salt Ash, New South Wales, Australia. Its core offering is a seedstock and stud cattle breeding program built on disciplined genetic selection, EBV (Estimated Breeding Value) data analysis, and a named sire battery that includes Texas Iceman R725, the homebred Macka's Vortex V94, and Texas Thunderstruck T383. The program markets commercial females (preg-tested heifers and cows with calves at foot) through live auctions at Gloucester Sale Yards and, more recently, an AuctionsPlus online bidding interface, alongside beef products sold under sub-brands including Barrington Hinterland Prime via retail and e-commerce.

The business runs in a carbon-neutral environment with EU-accredited, grassfed, antibiotic-free cattle, positioning it for premium domestic and export-eligible beef segments. On the consumer side, it has built out a direct-to-consumer offering with primal cuts, sub-primal cuts, and value-add cuts (steaks, mince, patties, stir-fry strips), supported by a QR code cut selection system on its online store and a recipe content library. Distribution is dual-channel: B2B cattle sales through Gloucester Sale Yards auctions and Bowe & Lidbury livestock agents, and B2C beef sales through the company retail store and online storefront.

Operationally the company is very small, with about five listed employees and Robert Mackenzie identified as the owner/operator and primary contact for pastoral inquiries. Revenue is not publicly disclosed, no institutional funding, parent company, or subsidiary structure is reported, and there are no disclosed M&A, leadership, or restructuring events in the available data.

Name

Mackas Australian Black Angus Beef

Legal name

Macka's Australian Black Angus Pastoral & Beef

Website

https://australianangusbeef.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mackas Australian Black Angus Beef is a privately held, vertically integrated Black Angus stud and beef production operation based in Salt Ash, NSW, selling preg-tested commercial females via auction and direct retail beef cuts to Australian consumers.

Ownership category

akta.pro rank

Product category

Premium Beef Cattle Production

NAICS

Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Seedstock/Purebred Beef Cattle Breeding (AFAEABAD)

akta.pro secondary industry

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

Keywords

• Black Angus beef
• Cattle breeding genetics
• Seedstock stud cattle
• Commercial cattle sales
• Premium beef cuts

Headquarters

HQ city

Salt Ash

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Seedstock and Stud Cattle Sales: Sale of elite Black Angus breeding stock including AI sires, donor cows, and herd genetics to commercial cattle producers. Revenue generated through annual commercial female sales and private treaty bull sales.
2. Beef Product Retail: Direct-to-consumer sales of Australian Black Angus beef products through company store and e-commerce platform. Products include primal cuts, sub-primal cuts, and value-added cuts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Macka's Australian Black Angus Pastoral & Beef operates a vertically integrated Black Angus cattle breeding and beef production business. The seedstock and stud program sells elite breeding cattle, including AI sires (Texas Iceman R725, Macka's Vortex V94, Texas Thunderstruck T383), preg-tested heifers, cows and calves through annual commercial female sales at Gloucester Sale Yards. The consumer-facing side retails primal, sub-primal, and value-added beef cuts through a company store and online channel, with cattle raised grass-fed, antibiotic-free, and EU accredited in a carbon-neutral environment.

Product overview

Macka's Australian Black Angus Beef operates a vertically integrated beef cattle breeding and meat production business. The core offering includes a seedstock breeding program producing consistent genetics through AI sires (Texas Iceman, Macka's Vortex, Texas Thunderstruck), commercial female sales of preg-tested heifers, cows and calves, and consumer-facing beef cuts sold through primal, sub-primal, and value-add product lines. A QR code traceability system allows customers to trace and select cuts. The business combines traditional pastoral operations with modern genetic data analysis and EU accreditation standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Female Sales Annual sale of preg-tested heifers, cows with calves at foot, and unjoined heifers bred using Macka's genetic program. Lots include 2-year-old cows with spring calves, 8-year-old cows (3in1 units), PTIC heifers, and unjoined heifers sired by Knowla, Coolie, Sugarloaf and Macka's Stud sires, sold live at Gloucester Sale Yards with AuctionsPlus interface.
• Seedstock & Breeding Program Genetic breeding program focused on consistency through disciplined breeding, data analysis, and long-term vision. Includes seedstock herd, sires, donor cows, and commercial herd, with EBV-backed selection of featured AI sires.
• AI Sires (Featured Stud Bulls) Featured AI sires including Texas Iceman R725, Macka's Vortex V94, and Texas Thunderstruck T383. These are the primary breeding bulls used in the artificial insemination program and are sold as breeding stock with pedigree and EBV documentation.
• Primal Cuts Primary beef cuts including cube roll/rib primal, rump, chuck, skirt/flank, striploin, brisket, and cheek/heel/shin cuts, sourced from EU-accredited Australian Black Angus cattle.
• Sub-Primal Cuts Intermediate cuts between primal and portion cuts, sold as larger cuts for retail and foodservice with maximum yield and portion control.
• Value-Add Cuts Pre-cut steaks, mince, patties, stir-fry strips and other ready-to-cook beef items made from Australian Black Angus Beef.

Quantifiable outcome

• Vortex son of Texas Iceman combines structural soundness, balance and strong performance data backed by proven maternal strength of dam Rosebud with over 50 progeny

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AuctionsPluscoreTechnology or Integration · 19 March 2026Live auction interface providing online bidding platform for remote buyers. The 19th March 2026 Commercial Female Sale will be conducted at Gloucester Sale Yards and interfaced with AuctionsPlus, enabling nationwide participation in the auction.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Currickabark Angus: Angus stud referenced in Macka's commercial herd sire lineup. Comparable Australian Angus seedstock operation with similar annual sale cadence.
• Knowla Angus: Australian Angus stud referenced as a sire source in Macka's commercial herd. Operates a similar seedstock and commercial female sale model targeting Angus producers.
• Coolie Angus: Australian Angus stud whose sire genetics are used in Macka's commercial herd. Comparable mid-scale Angus seedstock operation with bull and female sales.
• Te Mania Angus: One of Australia's leading Angus seedstock producers whose genetics (Te Mania Reno) appear in Macka's breeding program. Comparable vertically integrated Angus stud and commercial cattle operation.
• Texas Angus: Australian Black Angus stud breeding operation that supplies AI sires referenced in Macka's program (e.g., Texas Iceman R725). Direct peer in seedstock Angus genetics with similar commercial female sale model.
• Peaks Pastoral: Angus genetics source referenced in Macka's program (Peaks Reality sons). Comparable Australian Angus seedstock and commercial cattle operation.
• Sugarloaf Angus: Angus stud referenced in Macka's breeding program as a sire source. Comparable smaller-scale Angus seedstock operation in Australia.

Others

• AuctionsPlus: Online livestock auction platform used by Macka's for remote bidding at Commercial Female Sales. Infrastructure provider for the Australian livestock trade rather than a competitor.
• Bowe & Lidbury: Livestock agency that handles Macka's commercial sales through named agents Rodney McDonald, Michael Easey, Greg Lidbury and Tony Bowe. Comparable as the channel partner rather than a cattle competitor.

Broad incumbents

• AACo (Australian Agricultural Company): Australia's largest integrated cattle and beef producer operating across pastoral, feedlot, and branded beef. Broad incumbent in the same Australian beef value chain but at vastly greater scale and with broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mackas-australian-black-angus-beef

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mackas Australian Black Angus Beef