Bowe & Lidbury

What Bowe & Lidbury does

Bowe & Lidbury Pty Limited is a privately held Australian Stock & Station agency founded in 1989, headquartered at the Maitland Regional Saleyards in Rutherford, New South Wales, with a secondary office in Gloucester. The firm is owned and operated by three licensed directors, Tony Bowe (founding partner), Greg Lidbury (co-director since 2001, succeeding his father John), and Michael Easey (partner since 2017, who joined to lead the Gloucester expansion in 2013), supported by a fourth auctioneer, Rodney McDonald. The company generates revenue through commission-based livestock auctions, rural property sales, clearing sales, and annual bull and stud sales across the Hunter Valley, Manning Valley, and Mid North Coast regions of NSW.

The core product set comprises a regular auction calendar: weekly Monday liveweight sales at Maitland Saleyards (a top-10 NSW saleyard by throughput), fortnightly Gloucester Store Sales, monthly Maitland Store Cattle Sales, annual weaner and bull sales (Sugarloaf Angus, Boambee Angus), and clearing sales for farm equipment and estate settlements. Technology is intentionally lightweight: NLIS (National Livestock Identification System) compliance, accreditation as AuctionsPlus assessors enabling weekly Friday online auctions (Weaner & Yearling Sale, Eastern States Cattle Sale), and website-based property listings. The AuctionsPlus and Meat & Livestock Australia integrations extend buyer reach nationally but are third-party platforms rather than proprietary technology.

The business model is transaction-fee driven across all revenue streams (livestock commissions, real estate commissions, clearing sale commissions, stud sale commissions). Go-to-market is sales-led and relationship-driven: agents market directly to regional livestock producers, graziers, and rural property owners via personal phone contact, weekly saleyard presence, an organic Facebook page, a website with mailing list signup, and on-farm bull sale events. Customer segments are horizontal across livestock producers/farmers, rural property owners, and equipment/asset sellers in regional NSW, with no enterprise anchor customers or contract-based recurring revenue.

Name

Bowe & Lidbury

Legal name

Bowe & Lidbury Pty Limited

Website

https://bowelidbury.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Bowe & Lidbury is a privately held Australian Stock & Station agency founded in 1989, operating from Maitland and Gloucester in the Hunter Valley, NSW. It conducts weekly livestock auctions, annual bull and weaner sales, rural property sales, and clearing sales for regional farmers and property owners.

Ownership category

akta.pro rank

Product category

Livestock Auction Services

NAICS

Livestock Merchant Wholesalers (424520), Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

akta.pro secondary industry

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

Keywords

• Livestock auction services
• Stock and station agency
• Rural property sales
• Clearing sales
• Saleyard operations

Headquarters

HQ city

Rutherford

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Livestock Auctions: Commission-based revenue from conducting livestock auctions including weekly liveweight sales at Maitland Saleyards, fortnightly Gloucester Store Sales, monthly store cattle sales, and annual specialty sales. Agents earn commissions on each transaction.
2. Rural Property Sales: Commission-based real estate sales for rural properties in the Hunter Valley and surrounding regions. Handles property listings, viewings, and sales transactions.
3. Clearing Sales: Auction services for farm equipment, machinery, and assets. Conducts clearing sales for retiring farmers or estate settlements.
4. Bull & Stud Sales: Facilitates annual bull sales for studs including Sugarloaf Angus Annual Bull Sale and Boambee Angus Annual Bull & Female Sale. Commission on stud cattle sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Bowe & Lidbury is a Stock & Station agency that conducts livestock auctions (weekly liveweight sales, monthly store cattle sales, fortnightly Gloucester sales, annual weaner and bull sales) at Maitland Saleyards and Gloucester, and provides rural property sales and clearing sales services for farmers and rural property owners across the Hunter Valley, Manning Valley, and Mid North Coast regions of NSW. The firm operates as licensed auctioneers generating commission-based revenue on each transaction.

Product overview

Bowe & Lidbury is a Stock & Station agency offering a unified portfolio of livestock auction services and rural real estate sales. The core offering consists of weekly liveweight sales and monthly store cattle sales at Maitland Saleyards, complemented by annual specialty sales (weaner sales, bull sales), clearing/equipment auctions, and rural property sales across the Hunter Valley and Mid North Coast regions. The business also operates an online AuctionsPlus platform for remote bidding.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Liveweight Sales Weekly liveweight cattle auction held every Monday at 9am at Maitland Regional Saleyards, 52 Kyle Street Rutherford, attracting local butchers, restockers, backgrounders, exporters, and feedlots. Open to regional cattle producers in the Hunter Valley.
• Maitland Store Cattle Sale Monthly store cattle sale held at Maitland Saleyards featuring steers, heifers, cows and calves, and PTIC (Pregnancy Tested In Calf) cows from regional producers. Targets stud and commercial cattle vendors in the Hunter Valley.
• Gloucester Store Sale Fortnightly store cattle sale held at Gloucester on Thursdays at 11am. Serves cattle producers in the Gloucester and surrounding Manning Valley region.
• Maitland Annual Feature Weaner Sale Annual weaner sale featuring locally bred steers and heifers from reputable herds across the Hunter and Manning Valley, with AuctionsPlus integration for online bidding.
• Sugarloaf Angus Annual Bull Sale Annual on-farm bull sale at Sugarloaf Road, Dungog, featuring Angus bulls, Black Simmental bulls, Simmental/Angus bulls, and commercial cattle. Targets stud cattle buyers seeking Australian bloodlines.
• Boambee Angus Annual Bull & Female Sale Annual bull and female sale held on-property at Sinclair's Point, East Seaham, with AuctionsPlus integration for online bidding. Targets Angus stud and commercial buyers.
• Clearing Sales Auction service for farm equipment, machinery, and rural assets, typically conducted for retiring farmers or estate settlements. Serves farm owners and executors liquidating equipment.
• Real Estate Sales Commission-based rural property sales service covering grazing land, hobby farms, and large rural holdings (e.g., 1,268-acre Glen Garvan, 230-acre The Branch Lane, 718-acre Lot 3 Brooks Road) across the Hunter Valley, Gloucester, and Mid North Coast regions. Targets rural property owners, lifestyle buyers, and grazing operators.
• AuctionsPlus Online Cattle Sales Online livestock auction sales conducted every Friday through the AuctionsPlus platform, including Weaner & Yearling Sale and Eastern States Cattle Sale. Extends the firm's buyer reach nationally through accredited assessor status.

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• AuctionsPluscoreTechnology or IntegrationBowe & Lidbury are accredited AuctionsPlus assessors. They conduct weekly online cattle sales every Friday through the AuctionsPlus platform, including Weaner & Yearling Sales and Eastern States Cattle Sale. This partnership extends their market reach beyond local saleyards to national buyers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Elders Limited: Australia's largest listed agribusiness, offering livestock sales, rural real estate, and clearing/equipment services nationally. Operates as a broad incumbent in the same livestock agency and rural property categories as Bowe & Lidbury, but at far greater scale.
• Ray White Rural: National rural real estate franchise network handling rural property sales across Australia. Comparable to Bowe & Lidbury's real estate division but operates a franchise model with much wider geographic coverage.
• CBRE Agribusiness: Global commercial real estate firm with an Australian agribusiness/rural property sales division. Comparable on the rural property sales side of Bowe & Lidbury's business but skewed to higher-value institutional and corporate transactions.
• Nutrien Ag Solutions: Major Australian rural services network (formerly Landmark) providing livestock marketing, rural property sales, and clearing sales across regional Australia. Directly comparable services to Bowe & Lidbury but at national scale with extensive branch network.
• Colliers Agribusiness: Australian arm of global real estate group offering rural property sales and agribusiness advisory. Comparable in rural property transactions but operates at a higher-value tier with institutional clients alongside regional producers.

Others

• AuctionsPlus: Australia's primary online livestock auction platform with which Bowe & Lidbury is integrated as an accredited assessor. Functions as a key technology partner and indirect channel rather than a direct competitor, but shapes how regional agents reach national buyers.

Direct peers

• McCulloch Agencies: Regional NSW stock and station agency offering livestock sales, clearing sales, and rural property services. Highly comparable business model to Bowe & Lidbury in terms of size, service mix, and regional focus.
• Davidson Cameron & Co: Hunter Valley-based stock, station, and real estate agency conducting livestock and rural property sales. Most direct regional peer to Bowe & Lidbury in terms of territory, services, and operating model.

Regional players

• Raine & Horne Rural: Australian rural real estate network with regional offices across NSW and other states. Directly comparable on rural property sales and livestock-adjacent agency services, with overlapping Hunter Valley and Mid North Coast presence.
• PRDnationwide: Australian real estate network with rural and lifestyle property coverage across regional NSW. Comparable in rural property listings and sales activity, though does not conduct livestock auctions like Bowe & Lidbury.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boweandlidburystockandstation
• LinkedInlinkedin.com/company/bowe-&-lidbury

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowe & Lidbury