Formula 1 Centro Automotivo

What Formula 1 Centro Automotivo does

Formula 1 Centro Automotivo (legal name: Formula 1 Acessórios Automotivos) is a privately held, single-location automotive service center and accessories retailer founded on August 20, 2008, in the Alto Cafezal neighborhood of Marília, São Paulo, Brazil. The company was originally built around a specialized electric window motor repair practice that emphasizes repairing existing components rather than replacing them, a cost-efficiency approach that has carried through to the broader service offering. Over time it expanded into suspension repair, brake service (drum and disc grinding), cylinder head grinding, oil changes, wheel alignment and balancing, exhaust work, windshield repair/replacement, and window tinting (insulfilm), positioning itself as one of the more complete auto service shops in the region.

The product side complements services with retail sales of automotive accessories including wheel caps, headlights, taillights, Positron alarm kits, electric lock and window kits, backup sensors, wiper blades, oil pan guards, suspension parts, speakers, and floor mats. The company operates with approximately 10 employees from a single storefront on Rua Coronel Galdino de Almeida, 775, with no disclosed e-commerce, no digital marketing channels, and no online sales. Customer acquisition runs on local presence and word-of-mouth, with quotes handled by phone or WhatsApp. There are no disclosed funding rounds, investors, partnerships, M&A activity, or institutional ownership; the firm appears to be an independent, founder-operated neighborhood business.

Name

Formula 1 Centro Automotivo

Legal name

Formula 1 Acessórios Automotivos

Website

https://autoacessoriosformula1.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Single-location Brazilian automotive service center and accessories retailer in Marília/SP offering maintenance services (alignment, brakes, suspension, electrical, tinting) and parts to local vehicle owners, operating continuously since 2008.

Ownership category

akta.pro rank

Product category

Automotive Repair Services

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Automotive repair services
• Vehicle maintenance services
• Automotive accessories retail
• Auto parts and accessories
• Vehicle service center

Headquarters

HQ city

Marília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Services: Revenue from providing automotive maintenance and repair services including alignment, balancing, oil changes, head grinding, brake grinding, suspension work, windshield services, exhaust systems, and Insulfilm application.
2. Automotive Accessories Sales: Revenue from retail sale of automotive accessories including wheel caps, headlights, taillights, alarm kits, electric locks, electric windows, reverse sensors, windshield wipers, oil pans, suspension components, speakers, and floor mats.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Formula 1 Acessórios Automotivos is a traditional automotive service center and retail shop operating from a single location in Marília, São Paulo, Brazil. It provides vehicle maintenance and repair services such as wheel alignment and balancing, oil changes, cylinder head grinding, window tinting (Insulfilm), windshield repair, electric window motor repair, exhaust, suspension, and brake services, alongside retail of automotive accessories including hub caps, headlights, taillights, alarm kits, electric locks, electric window kits, reverse sensors, wiper blades, oil pan guards, suspension parts, speakers, and floor mats.

Product overview

Formula 1 Acessórios Automotivos is a traditional automotive service center and retail shop offering vehicle maintenance services and automotive accessories. The company was founded in August 2008 and operates from a single location in Marília, SP. Services include alignment/balancing, oil changes, head grinding, window tinting, windshield repair, electric window motor repair, exhaust, suspension, and brake services. The product portfolio includes vehicle accessories such as hub caps, headlights, taillights, car alarms (Positron), electric lock kits (Tragial/Universal), electric window kits, backup sensors, wiper blades, oil pan guards, suspension parts, speakers, and floor mats.

Differentiator

Problem solved

Functional benefit

Products and services

• Alinhamento e Balanceamento (Wheel Alignment and Balancing)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Broad incumbents

• DPaschoal: One of Brazil's largest automotive service and parts retail chains with national footprint, offering services similar to Formula 1 (alignment, brakes, suspension, oil change) plus broader parts retail. Operates at vastly larger scale but competes for the same Brazilian vehicle-owner customers.
• Bosch Car Service: Global authorized independent garage network present in Brazil; member shops offer maintenance and repair services for all vehicle brands, directly competing with independent shops like Formula 1 for the same customer base with the backing of the Bosch brand.

Regional players

• Midas: International auto service franchise operating in Brazil offering maintenance and repair services. Competes in similar service categories to Formula 1 (brakes, suspension, oil change) but with a standardized franchise model and broader geographic presence.
• Norauto: European-origin auto service and parts retail chain operating in Brazil; offers multi-brand maintenance, accessories retail, and repair services comparable to Formula 1's offerings but with a larger retail format and stronger digital infrastructure.

Others

• AutoZone Brasil: Major auto parts retailer operating in Brazil selling accessories, parts, and providing some installation services. Indirect competitor to Formula 1 for the accessories retail portion of the business.
• Acelbra: Brazilian alliance of independent auto parts retailers; competes primarily on the parts/accessories side of Formula 1's offering, and member stores may also offer light installation services to vehicle owners.

Direct peers

• Centerlub: Brazilian franchise network specializing in quick-lube and light automotive services. Competes with Formula 1 on convenience and routine maintenance services such as oil changes and minor repairs for Brazilian vehicle owners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/formula-1-centro-automotivo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Formula 1 Centro Automotivo