Autonity
Autonity is an Indian direct-to-consumer e-commerce retailer selling premium motorcycle accessories and riding gear to individual riders across India. It operates a Shopify-powered store curated around model-specific fitments for 30+ motorcycle brands and serves as an authorized distributor for global premium accessory brands.
- Company typePrivate
- Founded-
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Autonity does
Autonity is an Indian direct-to-consumer e-commerce retailer specializing in premium motorcycle accessories and riding gear. The company sells through a Shopify-powered online storefront (autonity.in) and serves individual motorcycle riders across India, organized around a "shop-by-bike" catalog structure covering 30+ motorcycle brands including Royal Enfield, KTM, BMW, Harley Davidson, Ducati, Triumph, Honda, Yamaha, and others. The product portfolio spans four primary categories: motorcycle accessories (bike protection, handlebar, lighting, performance parts, body fairings), riding gear (helmets, jackets, gloves, pants, boots, guards), luggage and touring equipment (saddle bags, top cases, carriers), and helmet accessories (goggles, action cameras, communication devices). Unit prices range from Rs. 180 for entry-level items to Rs. 28,599 for premium exhausts, with free shipping on orders above Rs. 5,000.
The company operates as an authorized regional distribution partner for several global premium accessory brands, including GIVI, JB Racing, Legundary, Red Rooster Performance, BMC Air Filters, and POWERTRONIC, and claims 100% genuine products with manufacturer warranty support — a positioning aimed at displacing grey-market sellers. According to company-stated scale metrics, Autonity has served over 10,000 customers and curates 250+ premium brands. The business generates revenue through one-time direct product transactions with no subscription or contract elements. Customer acquisition is driven primarily by organic channels — a 285K-follower Instagram presence, a YouTube channel, SEO-optimized product pages, and email newsletters.
The company is privately held with no disclosed external funding, no published management team, and no revenue disclosure. It employs 65 people and operates from a headquarters in Bangalore (with a registered listing of Thrissur, Kerala) with customer service available seven days a week. The underlying technology is a standard Shopify e-commerce stack with no proprietary AI, data, or platform features disclosed.
Autonity firmographics
Firmographics- Name
- Autonity
- Legal name
- Autonity
- Website
- https://autonity.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Autonity is an Indian direct-to-consumer e-commerce retailer selling premium motorcycle accessories and riding gear to individual riders across India. It operates a Shopify-powered store curated around model-specific fitments for 30+ motorcycle brands and serves as an authorized distributor for global premium accessory brands.
- Ownership category
- akta.pro rank
Autonity industry classification
Industry- Product category
- Motorcycle Accessories & Riding Gear E-commerce Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where Autonity is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Autonity business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: E-commerce retail model selling motorcycle accessories and riding gear directly to consumers through their online store. Revenue is generated through one-time product transactions with prices ranging from approximately Rs. 180 to Rs. 28,599.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Autonity product offering
Product offeringCore offering
Autonity operates a direct-to-consumer e-commerce storefront (autonity.in, built on Shopify) that retails premium motorcycle accessories, riding gear, helmets, and luggage/touring equipment across India. The store curates 250+ genuine, warranty-backed international brands organized by motorcycle model (Royal Enfield, KTM, Honda, Yamaha, BMW, etc.) and category, with free shipping on orders above ₹5,000.
Product overview
Autonity is a premium motorcycle accessories and riding gear e-commerce retailer based in India. The company offers an extensive selection of motorcycle accessories organized by bike brand (Royal Enfield, KTM, Honda, Yamaha, BMW, Kawasaki, Triumph, Suzuki, Hero, TVS, Bajaj, Ather, Ola, Harley Davidson, Benelli, Ducati, Aprilia) and by product category. The product portfolio includes motorcycle accessories (bike protection, handlebar & accessories, lighting, performance accessories, body fairing & fenders), riding gear (helmets, jackets, gloves, pants, boots, guards), luggage & touring equipment (bags, top cases, carriers), and helmet accessories (goggles, action cameras, communication devices, navigation systems). The company serves as a distributor for global brands including GIVI, JB Racing, Legundary (LEGUNDARY), BMC, Red Rooster Performance, POWERTRONIC, Norifumi, Barkbusters, ACERBIS, RIZOMA, and others. Autonity provides free shipping on orders above ₹5,000, claims 10,000+ happy customers, and features 250+ premium brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Accessories Wide range of branded motorcycle accessories including bike protection, handlebar & accessories, lighting, performance parts, body fairing & fenders, wheel accessories, and cleaning accessories. Targeted at individual motorcycle riders across India owning Royal Enfield, KTM, Yamaha, Honda, BMW, and similar premium bikes.
- Riding Gear Full range of rider protection equipment including helmets, jackets, gloves, pants, boots, shoe protectors, kneeguards, elbow guards, plus casual items like face masks, balaclavas, and rain coats. For individual motorcycle riders needing certified protective equipment.
- Luggage & Touring Complete touring solutions including saddle bags, backpacks, tank bags, tail bags, top cases (aluminum and plastic), panniers, carriers, backrests, and touring accessories (jerry cans, bungee cords, saddle stays). For motorcycle touring riders needing storage and carrying solutions.
- Helmets & Helmet Accessories Extensive helmet collection covering half face, full face, and offroad helmets, plus accessories like goggles, action cameras, communication devices, and navigation systems. For motorcycle riders needing certified helmets and rider-tech accessories.
Companies that use Autonity
Customer profileSegments1 record
Ideal customer profiles1 record
Autonity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Autonity partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GIVIcoreGIVI is a prominent motorcycle luggage and accessory brand. Autonity serves as a regional distribution partner for GIVI products in India, featuring them prominently on their platform with dedicated sections and banner placements.
- JB RacingcoreJB Racing is a premium motorcycle accessory brand specializing in exhausts, crash guards, and luggage solutions. Their products are prominently featured across multiple bike model collections on Autonity.
- LegundarycoreLegundary produces high-quality motorcycle accessories including bash plates, crash guards, radiator grills, and carrier plates. Their products are extensively listed across Royal Enfield and other motorcycle models.
- Red Rooster Performance (RRP)coreRed Rooster Performance manufactures premium motorcycle exhausts and performance parts. Their products including Vertex Pro, Astral, and Stellar series exhausts are sold through Autonity for various motorcycle models.
- BMC Air FiltersminorBMC is an Italian manufacturer of high-performance air filters. Their products are available on Autonity for various motorcycle applications.
- POWERTRONICminorPOWERTRONIC specializes in ECU tuning and fuel management systems for motorcycles. Their products are sold through Autonity for Royal Enfield, KTM, Yamaha, and other brands.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Autonity competitors and assessment
Company assessmentDirect peers
- RevZilla: US-based premium motorcycle gear and accessories e-commerce retailer. Closely comparable to Autonity in vertical focus, premium-brand curation, content-led marketing, and fitment-aware catalog, though operating at significantly larger scale and serving North American riders.
- MotorOctane: Indian motorcycle-focused retailer and content platform offering riding gear, accessories, and parts. Comparable to Autonity in its motorcycle-only focus and India-centric audience, with overlapping brand partnerships in helmets and performance parts.
- PartsAvatar: Indian e-commerce retailer of automotive parts and accessories serving passenger vehicles and two-wheelers. Comparable to Autonity as a curated multi-brand online retailer targeting Indian vehicle owners with genuine parts and brand coverage.
- Boodmo: Indian online marketplace for automotive and motorcycle parts with multi-brand catalog and fitment search. Direct competitor to Autonity on the parts/accessory side for Indian motorcycle owners, though broader in scope (covers cars as well).
Broad incumbents
- Flipkart: Major Indian generalist e-commerce marketplace carrying motorcycle accessories, riding gear, and helmets. Comparable as a broad incumbent competitor where Autonity's premium positioning must justify higher prices versus Flipkart's convenience and discount-driven merchandising.
- BikeDekho: Leading Indian two-wheeler discovery and transaction platform that has expanded into parts and accessories. Comparable as a broad incumbent in the Indian motorcycle commerce funnel, though its primary focus remains new-bike content and leads rather than aftermarket accessory retail.
- Amazon India (Automotive category): India's largest generalist e-commerce marketplace with a deep motorcycle accessories and riding gear category. Comparable as the dominant alternative purchasing channel for Indian motorcycle buyers, putting Autonity in direct price and assortment competition on commoditized SKUs.
Regional players
- BigBadBikes: Indian new and used motorcycle marketplace with adjacent accessory merchandising. Comparable as a regional player operating exclusively in the Indian two-wheeler commerce space, with partial overlap on accessories though its core is vehicle transactions.
Emerging players
- Studds: Indian helmet manufacturer with its own direct e-commerce channel for helmets and riding gear. Comparable as an emerging player that overlaps with Autonity's riding-gear assortment and competes for the same Indian two-wheeler rider segment, though from a brand-owner perspective.
- Steelbird Hi-Tech: Indian helmet manufacturer selling directly and through online channels. Comparable to Autonity's helmet category as a brand-side emerging player with overlapping SKUs in full-face and half-face helmets for Indian riders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Autonity social profiles
Digital presenceAutonity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autonity leadership team
Management profileNumber of profiles
Profiles1 record
Autonity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autonity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autonity
What does Autonity do?
Autonity operates a direct-to-consumer e-commerce storefront (autonity.in, built on Shopify) that retails premium motorcycle accessories, riding gear, helmets, and luggage/touring equipment across India. The store curates 250+ genuine, warranty-backed international brands organized by motorcycle model (Royal Enfield, KTM, Honda, Yamaha, BMW, etc.) and category, with free shipping on orders above ₹5,000.
Is Autonity a public or private company?
Autonity is a private company. It is classified as unknown and is currently operating.
When was Autonity founded?
Autonity was founded in -1. It employs 51 to 100 people.
Where is Autonity based?
Autonity is headquartered in Bangalore, India, in the Asia region.
How does Autonity make money?
One revenue line is on record: direct Product Sales.
Who are Autonity's main competitors?
Direct peers on record are RevZilla, MotorOctane, PartsAvatar and Boodmo. Broad incumbents are Flipkart, BikeDekho and Amazon India (Automotive category). BigBadBikes is listed as a regional player. Emerging players are Studds and Steelbird Hi-Tech.
Does Autonity have an API?
No public API is recorded for Autonity.
What industry is Autonity in?
Autonity's product category is Motorcycle Accessories & Riding Gear E-commerce Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 44133 and its SIC code is 5531.