Autopuzz

What Autopuzz does

Autopuzz is a privately held French multi-service automotive company founded in 2014 and headquartered in Caudan with a workshop location in Quéven, in the Lorient basin of Brittany. The company operates nine interconnected sub-brands under one corporate umbrella: core Autopuzz (auto parts and accessories with 25,000+ references), Autopuzz Store (multi-brand new and used vehicle sales with workshop servicing), Autopuzz Rent (an app-based vehicle rental service for vehicles with or without a license), Autopuzz Électrique and 'Maxus by Autopuzz' (electric vehicle sales and maintenance, including Maxus utility vans with an 8-year battery warranty), Isuzu by Autopuzz (pickup truck sales and service), Automobile Chatenet Lorient (license-free micro-vehicle sales and repair), Autopuzz Detailing (custom interior/exterior cleaning, sale preparation, and body protection), and Autopuzz Vintage (classic and youngtimer parts sourcing). The business serves two primary customer segments — individual vehicle owners and professional/business clients with fleet or workshop needs — through a direct-to-consumer channel combining physical storefronts in Caudan and Quéven with the Autopuzz Rent mobile application.

The underlying technology stack is not disclosed and is not central to the proposition; this is fundamentally an operational retail and service business rather than a technology company. Revenue mechanics are transaction-based across six streams: one-time parts and vehicle sales, transaction-fee workshop maintenance and repair, detailing services, and app-mediated rental fees, with quote-based pricing throughout. The go-to-market is primarily local, anchored in the Lorient basin and reinforced by Google reputation management (4.5+ star reviews) and a portfolio of local sports club sponsorships (handball, basketball, tennis de table, football) initiated from 2021 onward. The company has approximately 56 employees, no disclosed institutional funding or parent company, and was recognized with the 2022 Auto Moto 'Grand Prix des distributeurs' first-place award in the commercial development category. Geographic scope remains single-country/domestic (France, Brittany), with no international or multi-region footprint evidenced.

Name

Autopuzz

Legal name

Autopuzz

Website

https://autopuzz.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Autopuzz is a privately held French regional automotive multi-service operator in Brittany, selling 25,000+ parts references, new and used vehicles, rentals, EV servicing, detailing, and vintage parts to individual consumers and professionals across two locations in the Lorient basin.

Ownership category

akta.pro rank

Product category

Automotive Services

NAICS

Automotive Parts and Accessories Retailers (44133), Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto & Home Supply Stores (5531), Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

akta.pro secondary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

Keywords

• Automotive parts retail
• Vehicle maintenance services
• Multi-brand vehicle sales
• Electric vehicle services
• Vehicle rental services

Headquarters

HQ city

Caudan

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Auto Parts and Accessories Sales: Sale of automotive parts and accessories with over 25,000 references in stock, serving both professionals and individuals in the automotive market.
2. Vehicle Sales: Sale of new and used vehicles including multimarques vehicles, electric vehicles (Maxus brand), pick-up trucks (Isuzu), and vehicles without license (Chatenet brand).
3. Vehicle Rental Services: Autopuzz Rent application-based vehicle rental service with or without license, serving both professionals and individuals for various durations.
4. Maintenance and Repair Services: Workshop-based automotive maintenance and repair services for various vehicle types including electric vehicles, multimarques, and vehicles without license.
5. Detailing Services: Custom cleaning services including interior and exterior cleaning, vehicle preparation for sale, and long-lasting body protection.
6. Vintage Parts Sales: Specialized sale of vintage automotive parts for classic cars and youngtimers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Autopuzz is a multi-service French automotive group founded in 2014 and headquartered in Quéven, Brittany, that operates a portfolio of branded automotive offerings in the Lorient basin. The company sells auto parts (25,000+ references), multi-brand vehicles (including Isuzu pickups, Chatenet micro-cars, Maxus commercial vehicles, and electric vehicles), provides vehicle rental through a mobile app, and delivers maintenance, repair, detailing, and specialised electric and vintage vehicle services. It serves both individual consumers and professional clients via physical storefronts and digital channels.

Product overview

Autopuzz is a multi-service automotive company offering a comprehensive portfolio of nine interconnected products and services. The core offering revolves around Autopuzz (auto parts with 25,000+ references) and Autopuzz Store (multi-brand vehicle sales with workshop services). The company has expanded into electric mobility through Autopuzz Électrique and Maxus by Autopuzz (electric vehicles since 2018), vehicle rental via Autopuzz Rent app, specialty detailing services, vintage parts, Isuzu pickups, and Chatenet micro-car sales and service. The ecosystem enables customers to buy, rent, maintain, and customize vehicles across all segments—from traditional combustion engines to electric—through a unified provider with locations in Quéven and Caudan in the Lorient area.

Differentiator

Problem solved

Functional benefit

Brands

• Autopuzz Rent: Vehicle rental service with or without license, offering competitive rates for professionals and individuals for all durations.
• Autopuzz Store
• Autopuzz Detailing
• Autopuzz Électrique
• Autopuzz Vintage
• Automobile Chatenet Lorient
• Maxus by Autopuzz
• Isuzu by Autopuzz

Products and services

• Auto Parts Retail (Autopuzz Store)
• Multi-Brand Vehicle Sales
• Vehicle Rental (Autopuzz Rent)
• Vehicle Maintenance and Repair Services
• Detailing Services (Autopuzz Detailing)
• Electric Vehicle Services (Autopuzz Électrique)
• Vintage Parts and Services (Autopuzz Vintage)

Quantifiable outcome

• 25,000+ parts references available in stock
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Hennebont Lochrist Handball (HLHB)minorGTM or Marketing PartnerAutopuzz has supported HLHB since 2021 as a faithful supporter. In 2022, the partnership coincided with the men's team's promotion to N1 in the French championship. The partnership promotes the Autopuzz brand and reinforces local community presence.
• Basket Club Hennebontais (BCH)minorGTM or Marketing PartnerMulti-year partnership with BCH, a competitive sports team representing passion, determination, fairness, and solidarity. Autopuzz contributes to the club's continued success and shares strong values with the organization.
• GVHTT (Guerledan VTT Tennis de Table)minorGTM or Marketing PartnerPartnership with double champions of tennis de table, sharing common ambitions to strengthen territorial commitment. Support for GVHTT's Ping Center development and promotion of table tennis in the region.
• US Montagnarde (USM)minorGTM or Marketing PartnerMutually beneficial partnership supporting an inspirational team known for dedication, teamwork, and perseverance. Partnership reinforces local presence and promotes the Autopuzz brand to fervent USM supporters.
• Multiple Local Sports Clubs (ASC, BC, CSF, ESG)minorGTM or Marketing PartnerAdditional sports partnerships with various local clubs and associations, supporting the territory and strengthening Autopuzz's regional anchoring.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Oscaro: France's leading online automotive parts marketplace. Competes with Autopuzz's parts business on price, selection depth, and delivery convenience, particularly for non-urgent DIY and prosumer purchases.
• Point S: French cooperative of independent tire and automotive service centers. Comparable to Autopuzz as a regional service operator model, with shared branding, parts access, and member-level purchasing power.
• Roady: French automotive service and parts chain affiliated with the Leclerc retail network. Competes with Autopuzz on parts availability, tire services, and workshop maintenance in regional France.
• Feu Vert: National French automotive service and parts retailer with hundreds of centers. Competes head-to-head with Autopuzz on multi-brand parts, maintenance, and tire services; explicitly named in Autopuzz's own value proposition framing.
• Speedy: French national chain specializing in fast-fit automotive services (tires, brakes, oil, maintenance). Comparable to Autopuzz's workshop offering for routine maintenance and repair services.
• Carter-Cash: Discount-focused French auto parts and tire retailer with a national footprint. Directly comparable to Autopuzz's parts business, competing aggressively on price for the same B2C and prosumer customer base.
• Mister Auto: Major French online automotive parts retailer (part of Mobivia). Direct competitor to Autopuzz's parts business, leveraging e-commerce scale and broad catalog across vehicle makes.
• Midas: International automotive service franchise with significant French presence (maintenance, brakes, exhaust, tires). Competes with Autopuzz on multi-brand repair services and aftermarket parts installation.
• Norauto: France's largest automotive service chain (part of Mobivia group), offering parts retail, multi-brand vehicle maintenance, and tire services through ~400 centers nationally. Directly competes with Autopuzz on parts pricing and workshop services in France.
• Euromaster: European leader in tire and automotive maintenance services with a strong French footprint. Comparable to Autopuzz for tire changes, alignments, and routine vehicle maintenance services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autopuzz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autopuzz