AUTO SPORT MORALEJA

What AUTO SPORT MORALEJA does

AUTO SPORT MORALEJA, legally constituted as Auto Sport Moraleja S.L., is a privately held Spanish used-vehicle dealership headquartered at a 6,000+ square meter facility in Arroyomolinos, Madrid, where it has operated for roughly 20 years (relocating to the current site approximately a decade ago). The company maintains a stock of over 300 used vehicles sourced exclusively from national (Spanish) origins — explicitly excluding imported units due to unverifiable maintenance and mileage history — across more than 14 OEM brands including BMW, Mercedes-Benz, Audi, Volkswagen, Volvo, SEAT, and others. Its operations are organized around a 110-point inspection protocol, a second pre-delivery inspection, a 1-year warranty, and a fixed-price (no-negotiation) policy aimed at mitigating the trust deficit typical of used-car transactions.

The business model combines physical retail with nationwide delivery. Revenue is generated primarily through one-time vehicle sales spanning four merchandising categories — standard used (ocasión), nearly new (seminuevos), liquidation stock, and outlet — at price points from approximately €1,000 to over €40,000. Complementary streams include consumer vehicle financing brokered through five partner institutions (BBVA Finanzia, Santander Consumer, Alphera, Abanca, Cetelem) at up to 100% loan-to-value, trade-in acceptance, a "sell my car" purchase service with online valuation, and a deductible-VAT (IVA deducible) line targeting business and fleet buyers. Customer acquisition runs through a multi-channel marketing stack (Facebook, X, Instagram, Google Places, blog, email newsletter, WhatsApp) layered on top of the showroom.

The company employs between 7 (firmographic data) and 20 (stated team size) professionals, has no disclosed external funding, no parent company, no subsidiaries, no patents or trademarks, and no mobile application. Reported operational metrics include a 4.8/5 Google rating, a 95% customer satisfaction rate, and a promotional cadence including a 20th-anniversary campaign and Summer Sale 2024 (Ofertón de Verano) with €2,000–€6,000 discounts on outlet units. Revenue is not publicly disclosed.

Name

AUTO SPORT MORALEJA

Legal name

Auto Sport Moraleja S.L.

Website

https://autosportmoraleja.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Auto Sport Moraleja is a privately held, multi-brand used-car dealership in Arroyomolinos, Madrid, selling 300+ exclusively national-origin pre-owned vehicles per rotation, with nationwide delivery, financing brokered through five partner banks, and a fixed-price, 1-year-warranty model.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of used vehicles including cars, seminuevos (nearly new), and outlet/clearance vehicles. One-time transaction model with vehicles priced from approximately 1,000€ to 40,000€+.
2. Financing Services: Financing options offered through partner financial institutions, including BBVA Finanzia, Santander Consumer, Alphera Financial Services, Abanca Servicios Financieros, and Banco Cetelem. Financing available up to 100% of vehicle value.
3. Vehicle Trade-In: Accepting customer's current vehicle as part of payment for a new purchase. Maximum valuation offered for vehicles.
4. Vehicle Purchase: Buying used vehicles from customers with online and physical valuation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Multi-brand used car dealership based in Arroyomolinos, Madrid, Spain, specializing exclusively in national (Spanish-origin) pre-owned vehicles. Sells cars across multiple body types and brands, offers financing up to 100%, trade-in valuations, an outlet/liquidation segment, online vehicle valuation, and nationwide home delivery across Spain.

Product overview

AUTO SPORT MORALEJA is a multi-brand used car dealership based in Arroyomolinos, Madrid, operating as a traditional automotive retail business rather than a technology platform. The company offers a portfolio of pre-owned vehicle sales organized across several product categories: standard used vehicles (ocasión), nearly new vehicles (seminuevos), liquidation stock, and an outlet section. The core offering centers on verified national vehicles from brands including BMW, MINI, Audi, Mercedes-Benz, Volkswagen, Volvo, and others, with complementary services including financing partnerships (BBVA Finanzia, Santander Consumer, Alphera, Abanca, Cetelem), vehicle purchase/trade-in programs, and online valuation tools. The company also offers nationwide delivery and vehicles with deductible VAT for business buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-owned vehicle sales (Ocasión) Retail sales of multi-brand pre-owned passenger cars sourced exclusively as national (Spanish-origin) vehicles, organized by body type (SUV, sedan, compact, etc.) and brand for individual retail buyers across Spain.
• Nearly new vehicles (Seminuevos) Low-mileage, recent-model used vehicles marketed under a dedicated 'Seminuevo' category for buyers seeking near-new condition at used-car prices.
• Outlet / Liquidación vehicles Discounted vehicle inventory sold under an outlet/liquidation banner with promotional campaigns such as 'Summer Sale'.
• Vehicle financing In-house vehicle financing available to retail buyers, advertised as financing up to 100% of the purchase price.
• Vehicle trade-in / car purchase service Service enabling customers to sell their current car to the dealership, supported by an online valuation tool ('Tasar / Vender mi coche').
• Vehicles with deductible VAT (Coches con IVA deducible) Inventory subset of vehicles offered with deductible VAT, targeting businesses and freelancers who can reclaim the tax on the purchase.
• Nationwide home delivery service Delivery of purchased vehicles to customers' homes anywhere in Spain, broadening the addressable market beyond the Madrid showroom catchment area.
• Light commercial vehicles (e.g., Renault Express) Sale of used light commercial vans such as the Renault Express for business and trade use.

Quantifiable outcome

• 95% customer satisfaction rate
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Coches.com: Spain's largest online car marketplace connecting buyers with both private sellers and dealers. Comparable as a demand channel for used vehicles, but operates a marketplace model rather than holding inventory like Auto Sport Moraleja.
• Wallapop: Leading Spanish P2P marketplace with a major used-car vertical. Provides competitive context for how Spanish consumers discover used vehicles, but competes on price rather than inspection/warranty quality.
• AutoScout24 España: Major European online used-vehicle marketplace active in Spain. Comparable as a discovery channel for used-car buyers but does not hold inventory itself.

Direct peers

• Autohero España: Online-first used car retailer operating in Spain with a multi-brand inventory and direct-to-consumer delivery model. Highly comparable in offering (inspected, warranted used vehicles) and target buyer, differing primarily in digital-led brand and pan-European supply.
• Heycar España: Online used car marketplace in Spain offering inspected, warranty-backed used vehicles from dealer partners. Comparable in target customer (Spanish used-car buyers) and certified quality positioning, though with a marketplace rather than single-dealer model.
• Motorpoint: Multi-site used car retailer in Spain offering inspected, low-mileage used vehicles with financing and warranty. Comparable in core product (multi-brand used vehicles), Spanish geographic focus, and certified/warranty value proposition.
• Flexicar: Spanish used car retailer with a multi-brand inventory model and physical showroom presence. Directly comparable to Auto Sport Moraleja in product mix (used/seminuevo vehicles), customer base (Spanish consumers), and use of partner financing.
• Crestanevada: Established Spanish used car dealership with multi-brand inventory and warranty-backed sales. Comparable in scale (hundreds of vehicles in stock), Spanish-only operations, and emphasis on certified used vehicles for individual consumers.

Emerging players

• Cars & Coches: Online used car dealer in Spain focused on a curated selection with warranty and financing support. Comparable in certified used-vehicle positioning and Spanish consumer targeting, though smaller in scale.

Others

• BBVA Finanzia (Financing Partner): Captive finance arm of BBVA offering auto purchase loans in Spain. Listed as one of Auto Sport Moraleja's five financing partners; comparable as the upstream capital provider enabling the dealership's financing offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/asportmoraleja
• Facebookfacebook.com/autosportmoraleja/?fref=ts
• Instagraminstagram.com/autosportmoraleja
• LinkedInlinkedin.com/company/auto-sport-moraleja

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTO SPORT MORALEJA