AUX SOURCES DU PAIN

What AUX SOURCES DU PAIN does

Aux Sources du Pain is a France-domiciled artisanal bakery and patisserie (legal entity SASU Aux Sources du Pain, RCS 837 855 972) operating in the Auvergne-Rhône-Alpes region. Founded in 2013 by Nathalie Bouquet in Le Noyer at 800 meters altitude in the Massif des Bauges, the company produces and sells a fully 100% organic (Bio) certified range spanning seven product categories — Boulangerie (15 bread SKUs), Pâtisserie, Viennoiserie, Salé/Traiteur, Biscuiterie, Boissons, and a €11.50 Formule Déjeuner — under traditional craft methods including 100% natural sourdough leavening, stone-ground flour milling, and wood pellet oven baking.

Name

AUX SOURCES DU PAIN

Legal name

SASU Aux Sources du Pain

Website

https://auxsourcesdupain.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Aux Sources du Pain is a 100% organic-certified artisanal bakery and patisserie founded in 2013 in Le Noyer in the Bauges Massif of Savoie, France, producing traditional bread, viennoiserie, pastries, biscuits, and savory items across three retail boutiques serving local residents, hikers, and Chambéry-area customers.

Ownership category

akta.pro rank

Product category

Artisanal Organic Bakery

NAICS

Bakeries and Tortilla Manufacturing (3118), Commercial Bakeries (311812), Retail Bakeries (311811)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Bread & Rolls Manufacturing (AFAKAAAA), Cookies, Biscuits & Crackers (CRADABAD), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisan organic bakery
• Bread and pastry production
• Bio certified baking
• Viennoiserie retail
• Traditional French bakery

Headquarters

HQ city

Le Noyer, Auvergnerhônealpes

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Direct sales of bio-certified bakery, pastry, and viennoiserie products through three physical boutique locations (Le Noyer, Gruffy, and upcoming Chambéry). Customers can also order online via Click & Collect for pickup or opt for delivery in the Chambéry basin area.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Aux Sources du Pain is an artisanal certified-organic (Bio) bakery and patisserie producing traditional breads, viennoiseries, pastries, savory items (pizzas, sandwiches, quiches, tarts), biscuits, and beverages from its production laboratory in Le Noyer, Massif des Bauges (800m altitude), using natural sourdough leavening, stone-ground flour, and wood pellet baking. The company distributes through three retail boutiques, a Click & Collect online ordering system (next-day pickup), and a local delivery service for the Chambéry basin.

Product overview

Aux Sources du Pain is an organic bakery and patisserie operating as a single unified offering centered on artisanally crafted baked goods. The product portfolio comprises seven interconnected categories: Boulangerie (15 bread varieties including traditional baguettes and specialty multi-grain loaves), Pâtisserie (19 pastries including tarts, entremets, and éclairs), Viennoiserie (8 items including croissants and brioches), Salé/Traiteur (8 savory products including pizzas and sandwiches), Biscuiterie (10 biscuit varieties), Boisson (2 beverage categories), and Formule Déjeuner (meal combo). All products are certified organic and produced in their Savoie laboratories at 800m altitude in Le Noyer. The company also offers a Click & Collect service for online ordering with boutique pickup and local delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Boulangerie Traditional and specialty organic breads including baguettes, country bread (pain de campagne), multi-grain loaves, and specialty breads such as Baltic and Petit Épeautre. All breads are 100% certified Bio and produced in the company's Savoie laboratory using natural sourdough and stone-ground flour. Sold to individual consumers via boutiques and online ordering.
• Pâtisserie Assorted organic pastries including entremets (e.g., Châtaigneraie), tarts (Tarte au Citron, Tarte aux Fruits), éclairs, cheesecakes, and seasonal specialties such as Galettes des Rois. All pastries are 100% certified Bio, produced in-house, and sold to individual consumers through boutiques and Click & Collect.
• Viennoiserie Organic viennoiseries made with organic butter, including croissants (€1.40), croissants aux amandes (€2.80), pains au chocolat (€1.70), and Brioche des Sources (€5.30–€7.50). All products are certified Bio and sold to individual consumers.
• Salé (Traiteur) Organic savory catering products including pizzas (€3.90–€4.20), sandwich club (€5.90), buns (€6.20), croissants œuf fromage (€4.90), mini rustique sandwiches (€4.50), savory tarts (€4.20–€4.50), and the regional Tarte Baujue (€22.50) made with Tome des Bauges cheese. All products are 100% certified Bio.
• Biscuiterie Organic biscuits including cookies, spritz, sablés, and specialty items such as Le Palet Bauju and Le Grand Rafou. All biscuits are certified Bio.
• Boisson Hot and cold organic beverages including coffee, tea, hot chocolate, juices, sodas, and craft beers. All beverages are Bio certified.
• Formule Déjeuner Lunch combo formula priced at €11.50, combining a choice of sandwich, a beverage (excluding beer, which carries a €2 surcharge), and a dessert (excluding entremets). Available to walk-in customers at boutiques.
• Click & Collect Online Ordering Online ordering service enabling customers to place orders until noon for next-day pickup starting at 8:00 AM at boutique locations, with delivery to the Chambéry basin area available for orders of €75 or more.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Paul (Groupe Holder): Historic French bakery-pâtisserie chain with hundreds of locations across France and internationally; overlapping product range (breads, viennoiserie, pâtisserie, sandwiches) but operates at industrial scale rather than the artisan bio positioning of Aux Sources du Pain.
• Marie Blachère: French bakery-discount chain offering breads, viennoiserie, pâtisserie and savory items at aggressive prices; a regional competitive threat in southeastern France where Aux Sources du Pain operates.
• Banette: Leading French industrial bread brand licensed to independent bakers; competes in the baguette and traditional bread category where Aux Sources du Pain sells its Baguette Tradition at €1.60.
• Brioche Dorée: Major French bakery-restaurant chain serving viennoiserie, breads, sandwiches and lunch formulas; the €11.50 Formule Déjeuner at Aux Sources du Pain competes head-to-head with Brioche Dorée's lunch offerings in similar catchment areas.
• Boulangerie Ange: Fast-growing French discount bakery chain with 250+ locations; offers breads, viennoiserie and snacking at low prices, representing the value-end competitive set that pressures premium artisan operators on price.
• La Mie Câline: National French bakery-pâtisserie chain with ~250 outlets selling breads, viennoiserie, sandwiches and lunch deals; comparable GTM (boutique retail + lunch formula) though at industrial scale rather than artisan bio.
• Le Pain Quotidien: International bakery-restaurant concept built on organic, sourdough and rustic breads with communal tables; comparable in the organic/clean-ingredient positioning and café-style lunch formula, though at global scale.

Direct peers

• Poilâne: Iconic Parisian sourdough bakery renowned for its stone-oven wood-fired breads and traditional methods; closely comparable in philosophy (natural leavening, wood-fired baking, artisanal positioning) though at much greater scale and brand recognition.
• Maison Kayser: French artisanal bakery chain founded by Éric Kayser, emphasizing traditional viennoiserie, sourdough breads, and on-site production — directly comparable to Aux Sources du Pain's artisan, in-house production model at a similar scale of boutique storefronts.

Others

• La Maison du Bio / La Vie Claire: Leading French organic and natural food retailer; not a direct bakery competitor but an adjacent channel that Aux Sources du Pain's bio breads could be distributed through, and a benchmark for premium bio retail positioning in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/aux-sources-du-pain

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUX SOURCES DU PAIN